Arne Hook-Managing Director

• Restructuring the company in a challenging market environment while facing a decline in customers

• Introducing clear processes, optimizing workflows, implementing financial guidelines and compliance from the corporate group

• Setting up marketing automation for existing customers to curb customer loss

• Building an active sales channel for additional services such as the telematics infrastructure

• Establishing and launching an agile development process

• Merging the Munich site (MUC Vorhammer GmbH) into HebRech GmbH & Co. KG to improve efficiencies

• Developing and launching a cloud-based documentation software for midwives

• Defining the company strategy and business model and identifying a tenfold larger market potential in new target markets

• Creating the business plan, business cases, brand definition, marketing, product roadmap and pricing

• Planning and executing the go-to-market strategy, customer segmentation, business development and acquisition of pilot customers

• Industrializing the first prototype as a minimal viable product

• Leading negotiations with investors, delivering numerous presentations to investors and stakeholders, determining the valuation

• Raising €400k in seed funding

• Acquiring the first pilot customers and signing 2 letters of intent

Manager, Messaging Solutions (01.2000–02.2003):

• Portfolio planning, roadmapping, positioning and pricing

• Business development and sales

• Driving the entire lifecycle of the Nokia Multimedia Messaging Solution from idea generation to launch

Senior Manager, Software Technology Strategy & Markets (03.2003–12.2007):

• Managing the technology portfolio and roadmapping

• Developing innovative product and technology concepts

• Introducing the first software technology roadmap for smartphones

Director, R&D Business Alignment (01.2008–06.2011):

• Managing and aligning implementation roadmaps with product portfolio plans

• Extensive stakeholder management in R&D and business

• Leading corporate product and portfolio strategy projects

• Establishing a global process to manage R&D implementation and improve cost efficiency

• Professionally leading a multidisciplinary global team of 40 employees to develop the monthly development risk map

Director, Technology Investments (07.2011–10.2012):

• Preparing decision papers for top management to set financial goals for the R&D division with an annual budget of €1.8 billion

• Developing business analyses, business cases, group-level strategies and advancing customer data analytics

• Evaluating companies/innovations, market scouting

• Building a simulation model to quantify customer value of individual product features

• Achieving cost savings of €0.2 billion

• Led the Data Input department to collect and process sales data from all major retail chains

• Carried out IT projects as optimization measures

• Digitized data collection in field sales to increase operational efficiency, saving 10% in costs