Benjamin Mikuska
Strategy Consultant
Experience
Strategy Consultant
International Strategy and Innovation Consulting
- Developed and led a business development strategy for the renewable energy vertical
- Systematic lead generation and relationship management with existing clients
- Acquisition of new projects and budgets
- Development and communication of new consulting offerings
- Conducted market and trend analyses as well as expert interviews
- Supported client pitches and marketing activities
- Sustainable strengthening of the funnel and expansion of growth potential
Strategy Consultant
International Organizational Consulting
- Analyzed existing sales and organizational structures
- Developed a new sales strategy
- Designed a reorganization focused on efficiency
- Initiated AI-based process automation
- Accelerated decision-making processes and standardized procedures
- Created a foundation for scalable growth
Strategy Consultant
VR Startup in the Sports Industry
- Conducted a market and competitive analysis
- Sharpened the value proposition and offering structure
- Developed an Omni-Channel marketing strategy focusing on the web presence
- Created a clearly positioned and bundled offering for scalable marketing
- Broadened lead funnel, increased conversion rates, and noticeable revenue growth
Strategy and Sales Consultant
Mid-sized Environmental Technology Company
- Analyzed existing sales processes
- Developed a new sales strategy
- Conducted workshops on sales vision, customer segmentation, and OKRs
- Supported the implementation of a CRM and PMO system (Monday)
- Customizations, process automations, and employee training
- More efficient workflows, increased transparency, and strengthened cross-team collaboration
- Revenue increase of approx. 25%
Project Lead
International Company
- Led a cross-functional team to redesign the customer app
- Added new products and services
- Redesigned the information architecture and all UX flows
- Incorporated new brand guidelines, UI designs, and tone of voice
- Used an agile approach to speed up development and deliver on time
Strategy and Product Consultant
German Automotive Group, Financial Services Division
- Development of a global Anti-Money Laundering (AML) platform as a SaaS solution
- Definition of business logic, features and user flows based on regulatory requirements
- Support for roll-outs in international markets
- Product strategy workshops to develop the roadmap and features with internal teams
- MVP launch in five pilot markets, followed by global scaling
- Standardization of AML processes, improved service quality and cost savings
Venture Consultant
Innovative AI Startup for Content Protection and Monetization
- Strategic direction and MVP design
- Target group analysis and refinement of value propositions and features
- Development of B2C and B2B models
- Development of communication strategies and support during fundraising
- MVP release, building a B2C user base and acquiring B2B pilot customers
Project Lead
LichtBlick SE
- Development and market launch of the flexible energy product "StromWallet"
- Leading a team of 8–12 internal and external experts
- Responsible for project roadmap, value proposition, marketing strategy and business case
- Prototyping, user tests and integration into B2B services
- First 100% flexible offering on the German market
Project Lead
Kuka Germany GmbH
- Leading a cross-functional team on behalf of the Chief Innovation Officer
- Research: market and trend analyses, industry benchmarking, expert interviews and trade show visits
- Final report with executive summary and presentation for investment decisions
- Identification of validated business opportunities at the intersection of AI and robotics
Head of Product Department (Interim)
LichtBlick SE
- Co-leading the Energy-as-a-Service business unit with the Head of Business Operations
- Managing three Scrum teams and the strategic roadmap
- Building an independent operational infrastructure with a high level of automation
- Growing the team from 30 to 120 in the first year
- Increasing revenue from five-digit to seven-digit annual figures
Project and Process Consultant
LichtBlick SE
- Set up the first fully in-house lead acquisition process
- Designed the customer journey and automated processes
- Conducted internal service training
- Wrote user stories for development teams
- Increased leads, customers, and revenue for initial scaling
Project Manager, Product Owner, and Scrum Master
Niterra EMEA GmbH
- Designed and developed the mobility platform ParkingMatch
- Developed the business model and marketing strategy
- Coordinated the Scrum team
- Ran product tests with over 150 testers, including live analytics
- Launched an MVP in the German market
Project Manager and Innovation Consultant
SWICA Krankenversicherung AG
- Led a team through the discovery and product development phase for SME services
- Prepared and conducted design research (interviews, observations, immersions)
- Transcribed and synthesized research findings into opportunity spaces
- Presented the results to a steering committee
- Supported integration into business processes and development of new innovation initiatives
Venture Consultant
Rapid Peaks GmbH
- Validated the entry into e-sports talent scouting
- Conducted design research, prototyping & testing of business assumptions
- Developed a business case and target group analysis
- Facilitated product development workshops
- Provided decision basis for investments in the new business model
Commercial Lead and Product Owner
Wirecard AG
- Conceptualized an e-commerce chatbot for SMEs
- Defined technical requirements and led market launch
- Conducted user research, service blueprints, value proposition design, and UX journeys
- Developed the business model and pricing strategy
- Coordinated business partners and business development
- Successfully tested in the DACH region and prepared for a global rollout
Method Coach and Trainer
Generali Schweiz AG
- Training 20 international employees in Design Thinking and Rapid Prototyping
- Teaching agile and user-centered design methods for HR innovation and transformation
- Developing new ideas to reshape internal HR services and processes
- Goal: Increase satisfaction and reduce service costs
Project Manager and Method Coach
A. P. Moller-Maersk Group
- Set up an internal accelerator program in Copenhagen
- Coached the first cohort (9 teams of 5 people)
- Conducted user research, opportunity discovery and prototyping
- Generated numerous business opportunities for the company's future
- Established the accelerator and trained innovation evangelists
Trainer and Coach
Deutsche Bundesbank
- Trained about 20 employees in Design Thinking, User-Centered Design and Agile Management
- Promoted digital transformation in event management
- Combined synchronous theory workshops with asynchronous virtual project work
- Supported knowledge transfer and application of new methods
- Results: Development of initial digital products and services
Innovation Consultant and Method Coach
Gruner + Jahr Germany GmbH
- Developed three new service platforms for the Digital Business Unit
- Designed business models, USPs, personas and user journeys
- Provided strategic clarity for projects and applied Design Thinking methods
- Successful follow-up of business assumptions by the client
Innovation Consultant and Method Coach
Hilti AG
- Ran a workshop series for the Data Analytics Leadership Team
- Trained in agile and user-centered design methods
- Developed internal products and services for controlling and analytics
- Result: Valuable new ideas and business concepts for future projects
Venture Consultant and Head of Product
E.ON SE
- Leading an agile team to develop the Home Improvement & Renovation B2C platform
- Platform concept, user research, service blueprint and UX flows
- Marketing strategy, campaign management and conversion funnel management
- Securing project funding and successful market launch
Methods Coach and Trainer
OSRAM GmbH
- Coaching selected participants of the Executive Talent Program
- Training in Design Thinking, Lean Startup and Rapid Prototyping
- Promoting agile and innovative leadership skills
- Goal: Preparing for a leadership role in a global organization
Innovation Consultant and Foresight Researcher
Haufe-Lexware GmbH & Co. KG
- Strategic foresight research on the digital tax advisory firm
- Analysis of new business areas and development of products and business models
- Rapid prototyping with lead users and internal experts
- Supporting the Chief Strategy Officer in investment decisions
Project Lead
PlanetHome Group GmbH
- Redesign of the internal CRM platform for B2C and B2B real estate financing
- Business analysis, UX research, user journey design and prototyping
- Click-through prototype with technical requirements and printed customer journey
- Impressing the steering committee at the 2-day UX workshop
Program Designer and Methods Coach
Medien.Bayern GmbH
- Head coach for the Media Entrepreneurship Program (MEP) and Media Entrepreneurship Fellowship (MSF)
- Weekly coaching and support for startups and founders
- Topics: Design Thinking, Lean Startup, Business Modeling, Value Proposition Design, Pitch Training and Financial Planning
- Increasing the number of successful program alumni
Innovation Consultant and Methodology Coach
E.ON SE
- Optimization of the employee onboarding platform and processes
- Development of innovative solutions and on-the-job training in Design Thinking, UX design, and rapid prototyping
- Creation of numerous concepts and requirements for cost savings and user satisfaction
Project Manager and Innovation Consultant
E.ON SE
- Leading an e-mobility innovation project
- Acting as liaison between the project team and internal stakeholders
- Methodology coaching in innovation methods
- Developing new business opportunities and securing funding
- Training innovation ambassadors
Innovation Consultant and Methodology Coach
OSRAM GmbH
- Developing new products and services in the lighting market
- Conducting the Double Diamond process: problem definition, opportunity discovery, idea development, rapid prototyping, and user testing
- Teaching the design process and bringing new business ideas to life
Innovation Consultant and Methodology Coach
OSRAM GmbH
- Innovation project in the smart city business unit
- Identifying and validating new business opportunities
- Coaching in Design Thinking, co-creation, and rapid prototyping
- Securing funding and further development of service ideas
Innovation Consultant and Methodology Coach
Royal Bank of Scotland
- Digital transformation in the retail banking business
- Leading the project team through the innovation process
- Developing new business opportunities and presenting them to senior management
- Ensuring funding through B2C and B2B channels
Product Manager
Wirecard AG
- Launch of the smartband mobile payment wearable
- Defining product requirements and lead management
- Pricing strategies and partner presentations
- Rollout at a major European music festival
Product Manager and Strategy Consultant
Wirecard AG
- Designing a points-based loyalty platform with admin and merchant portals
- Creating user stories and epics using Scrum
- Training business development, account management, and sales teams
- Successful launch and revenue growth through upselling
Innovation Consultant and Methodology Coach
Syngenta Group
- Design research in the seed R&D process: expert interviews, market research, and trend analysis
- Identifying innovation opportunities to increase revenue
- Improving data quality through digital solutions to reduce costs in the R&D process
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Energy, Banking and Finance, Manufacturing, Information Technology, and Automotive.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Product Development, Marketing, Sales, Project Management, and Finance.
Summary
My guiding principles: Innovate. Transform. Lead.
For over 12 years, I have led complex innovation and venture projects focusing on scalable products, data-driven validation, and team-oriented leadership. With more than 50 projects across 15 industries, I bring broad and interconnected industry knowledge from corporate, mid-market, and startup environments.
My approach: tackling uncertainties with clarity and analytical depth. Whether as a product strategist, venture architect, or service designer: I combine strategic thinking with pragmatic implementation. My work is data-driven, human-centered, and entrepreneurial. I support organizations in developing and validating innovation concepts and MVPs, scaling products and services, and building high-performance operating models. In addition to in-depth analysis using mixed-methods research, I leverage modern technologies to increase speed, efficiency, and impact.
I have built my leadership experience in project management and interim management roles as well as serving as the managing director of a digital agency. I lead conscientiously and with trust to enable teams sustainably in their tasks.
Skills
Innovate
- Discovery & Needfinding: Market And Trend Analysis, Competitive Benchmarking, Jobs-to-be-done Analysis, Ux & Foresight Research, Mixed-methods Research, Insight Synthesis, Definition Of Opportunity Fields, Persona Development, Storytelling
- Product & Service Innovation: Design Sprint Facilitation, Idea Generation & Concept Evaluation, Solution Framing, Innovation Scoring & Prioritization, Rapid Prototyping & User Testing, User & Customer Segmentation, Mvp Development, Go-to-market Strategies
- Business Design & Market Strategy: Venture Architecture, Business Model Design, Value Proposition Design, Service Blueprints, Customer Journeys Mapping, Customer Adoption Strategy, Business Process Design, Pricing And Revenue Model Design, Business Case Design
Transform
- Digital Transformation: Technology Scouting & Integration, Evaluation & Integration Of Ai Technologies Into Business Models, Processes, And Products, Building Automated Processes & Tools, Scaling Business Models, Processes & Organizational Structures
- Corporate Venturing & Innovation Management: Innovation Portfolio Management, Venture Building & Clienting, Intrapreneurship, Accelerator & Incubator Programs, Open Innovation & Co-creation Models, Startup Scouting & Evaluation, Commercial & Strategic Due Diligence
- Agile Product Development: Taking On Interim Agile Roles (E.g., Head Of Product, Design Strategist, Business Analyst, Product Owner), Implementing Product Development Processes (E.g., Dual-track Agile), Coaching & Leading Agile Teams
Lead
- Leadership & Team Development: Taking On Interim Leadership Roles, Building & Leading Interdisciplinary Teams (Especially In Crisis Or Scaling Situations), Managing Complex Transformation And Growth Projects, Team Development & Performance Enabling, Introducing And Embedding Agile Methods & Organizational Structures, Realigning Business Models & Processes, Developing & Implementing Transformation Roadmaps, Stakeholder Communication & Change Enablement
- Innovation Culture & Knowledge Transfer: Competency Development In Innovation, Business Design, And Agility, Coaching And Support For (Corporate) Startup Teams, Trainer & Speaker On Innovation Methodology And Entrepreneurship
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