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Carolyn Shwash-Senior Business Development Manager

Carolyn Shwash - Senior Business Development Manager - profile avatar
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Frankfurt am Main, Germany

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Experience

Nov 2025 - Jun 2026
Remote

VP of Business Development

VendueTech

Position Summary
VP of Business Development at VendueTech
Industries
Real Estate
Business Areas
Sales
Strategy
  • Led business development across DACH for a PropTech platform digitising distressed real estate and NPL asset sales — unlocking liquidity for illiquid assets through structured digital bidding processes for brokers, investors and insolvency administrators.

  • Developed and managed enterprise relationships with real estate agencies, banks, servicers and PropTech platforms — driving pipeline generation, commercial negotiations and partnership development across Germany and Europe.

  • Replaced opaque one-to-one negotiations with transparent multi-bidder environments — supporting distressed real estate sales, NPL/REO asset disposals, portfolio sales and high-demand residential listings with speed, compliance and auditability.

Apr 2025 - Present

Founder & CEO - EMEA

ClearComm - Empowering Communication

Position Summary
Founder & CEO - EMEA at ClearComm - Empowering Communication
Industries
Banking and Finance
Information Technology
Pharmaceutical
Business Areas
Human Resources
Information Technology
  • Founded and scaled an AI-powered executive communication and business English coaching platform — serving senior professionals at multinationals across financial services, pharma and technology across EMEA, demonstrating entrepreneurial commercial discipline, AI platform fluency and full business ownership.

  • Deliver personalised executive coaching programmes combining leadership communication, business English and cross-cultural competence — building long-term trusted advisor relationships with C-suite and senior professional clients.

  • Certified in Anthropic's AI Fluency Framework — qualified to teach AI adoption to enterprise organisations, integrating Claude and AI-powered tools daily into coaching programme design and commercial workflows.

Dec 2023 - Present

Executive Business Coach - EMEA & APAC

Affina Training & Consulting Ltd.

Position Summary
Executive Business Coach - EMEA & APAC at Affina Training & Consulting Ltd.
Industries
Banking and Finance
Information Technology
Manufacturing
Business Areas
Human Resources
Sales
Strategy
  • Advise senior executives across EMEA and APAC on leadership communication, business development and organisational effectiveness — building long-term strategic relationships with C-suite and VP-level stakeholders across financial services, technology and industrial organisations.

  • Conduct regular business reviews, customise materials to client industry and objectives, and identify upsell and expansion opportunities — applying consultative account management discipline across an international client portfolio.

Aug 2023 - Nov 2023

Client Principal - DACH & Nordic - Remote

Iron Mountain

Position Summary
Client Principal - DACH & Nordic - Remote at Iron Mountain
Industries
Professional Services
Business Areas
Project Management
Sales
  • Created and managed complex enterprise projects through the InSight Digital Experience Platform — including budget and finance reports, staff utilisation, risk register, decision logs and comprehensive implementation plans.

  • Organised and managed client workshops during kick-off and design phases — ensuring all relevant stakeholders were involved and developing positive, collaborative client relationships across DACH and Nordic enterprise accounts.

  • Identified opportunities where Iron Mountain Solutions or Professional Services could assist prospective and existing clients — driving pipeline development and expansion within the account portfolio.

Oct 2022 - Apr 2023

Sr. Partner Delivery Success Manager - EMEA - Remote

Ceridian

Position Summary
Sr. Partner Delivery Success Manager - EMEA - Remote at Ceridian
Industries
Food and Beverage
Manufacturing
Business Areas
Business Intelligence
Customer Service
Sales
  • Onboarded partners to successfully integrate Dayforce HCM SaaS — managing ongoing account relationships, long-term retention and revenue growth across an international partner portfolio in EMEA.
  • Tracked and reported on partner KPIs, developed and monitored improvement plans, conducted quarterly business reviews and collaborated with cross-functional teams to identify new partnership opportunities.
  • Advocated for partners in resolving escalations and managing best practice adoption — maintaining strong collaborative relationships across manufacturing and FMCG enterprise organisations.
Mar 2022 - Aug 2022

Director of Customer Success - EMEA

SirionLabs

Position Summary
Director of Customer Success - EMEA at SirionLabs
Industries
Information Technology
Business Areas
Customer Service
Project Management
Sales
  • Led implementation oversight for enterprise CLM SaaS deployments — reviewing plans for completeness and practical execution, ensuring timely resource planning and driving progress against delivery milestones.

  • Managed post-implementation customer satisfaction and overall growth — responsible for enterprise customer success, platform adoption and active business development within strategic accounts across EMEA.

Feb 2020 - Feb 2022

Consultant

Huawei

Position Summary
Consultant at Huawei
Industries
Telecommunication
Business Areas
Marketing
Sales
  • Maintained new and existing enterprise contacts in close cooperation with sales teams and sales partners for the information and communications technology (ICT) company — identifying and developing new opportunities across EMEA.

  • Planned and moderated trainings, events and meetings — supporting enterprise client engagement and business development across Huawei's EMEA commercial operations.

Aug 2019 - Jan 2020

Services Solutions Manager - EMEA

BMC Software

Position Summary
Services Solutions Manager - EMEA at BMC Software
Industries
Banking and Finance
Information Technology
Telecommunication
Business Areas
Information Technology
Sales
  • Developed SaaS account plans and managed enterprise accounts in Salesforce for both SaaS and on-premise customers across financial services, IT services, telecommunications, military alliance and chemicals.

  • Consulted enterprises on cloud computing, IT service management, IT operations, automation and mainframe — negotiating RFP, SOW, PO and SLA agreements with Directors, IT Leads and Heads of Procurement.

  • Proactively resolved and escalated customer issues — delivering successful transactions, projects and satisfied customers across a complex EMEA enterprise portfolio.

Jun 2018 - Mar 2019

Account Manager - EMEA

PeopleFluent

Position Summary
Account Manager - EMEA at PeopleFluent
Industries
Aerospace and Defense
Banking and Finance
Healthcare
Information Technology
Transportation
Manufacturing
Retail
Business Areas
Sales
  • Developed SaaS account plans and managed enterprise accounts in Salesforce for HCM and Talent Management customers across healthcare, retail, financial services, manufacturing, logistics, aerospace and technology — consistently exceeding quota.

  • Consulted enterprise customers from end-users to upper management — establishing strong business relationships as a trusted advisor and negotiating SOW, PO, renewals, upsells and cross-sells to drive retention.

Sep 2015 - Jul 2017

Automation Coach - EMEA

arago GmbH

Position Summary
Automation Coach - EMEA at arago GmbH
Industries
Automotive
Banking and Finance
Information Technology
Business Areas
Information Technology
Sales
  • Coached implementation of continual-learning AI technology arago HIRO™ through POC to multinational IT corporations — designing and presenting use cases and deployment scenarios to decision-makers to integrate the AI-based automation engine and deep-learning knowledge management engine.

  • Closed a €1M+ enterprise contract with Deutsche Bank and won Volkswagen and Wipro as strategic net new accounts — collaborating directly with Implementation, Engagement, Change Management and Solution Architecture teams throughout every deal.

Aug 2012 - Jul 2014

Test Center Manager, Trainer

New Horizons

Position Summary
Test Center Manager, Trainer at New Horizons
Industries
Information Technology
Business Areas
Information Technology
  • Administered IT trainings and certifications including PRINCE2, ITIL, VMware, Cisco, Citrix, Azure, Linux and CompTIA to enterprise customers — delivering via LMS, face-to-face, virtual classes and e-learning before being promoted to Test Centre Manager.
Jan 1997 - Jul 2012

Co-Founder & CFO

VAST International Ltd.

Position Summary
Co-Founder & CFO at VAST International Ltd.
Industries
Professional Services
Business Areas
Finance
Operations
Procurement
  • Co-founded and built an international B2B business across DACH and Eastern Europe — created a 40-page business plan including competitive analysis, sales projections, marketing plan and P&L, presented to authorities, partners and customers across western and eastern Europe.

  • Developed and maintained business relationships with DACH customers, partners, resellers and local authorities — managing full P&L, financial reporting, procurement and commercial operations as CFO.

Nov 1996 - Jul 2012

Assistant Lecturer, Teacher, Trainer, Coach

Companies & Universities

Position Summary
Assistant Lecturer, Teacher, Trainer, Coach at Companies & Universities
Industries
Education
Business Areas
Human Resources
  • Taught Business English I & II and Media Management as Assistant Lecturer at the University of Applied Sciences Würzburg-Schweinfurt (FHWS) — Business Administration Department — from winter semester 2004/2005 through summer 2007, approximately 8 hours per week.

  • Taught business English levels A1–C2 to young adults and corporate professionals at universities, vocational colleges, interpreter schools and companies across Hessen, Bavaria and Baden-Württemberg — individual, group and workshop formats, face-to-face and online.

Dec 1988 - Jan 1991
Minneapolis, United States
On-site

Auditor

PwC

Position Summary
Auditor at PwC
Industries
Professional Services
Business Areas
Accounting
Audit
  • Financial adviser to customers — auditing year-end financial statements across a portfolio of corporate clients.
Jun 1983 - Dec 1988

Accountant

3M

Position Summary
Accountant at 3M
Industries
Manufacturing
Business Areas
Accounting
Finance
  • Ensured daily operational rhythm — preparing journal entries and analysing reconciliation items across 3M's financial operations.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Education, Manufacturing, Information Technology, Banking and Finance, and Telecommunication.

Professional Services
Education
Manufacturing
Information Technology
Banking and Finance
Telecommunication
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Finance, Human Resources, Operations, Procurement, Sales, and Accounting.

Finance
Human Resources
Operations
Procurement
Sales
Accounting
Profile match chart

Summary

Experienced business development and management professional with a strong background in business strategy, change management, and process optimization. Proven track record in leading digital transformation initiatives and enhancing customer success. Adept at identifying and developing new business opportunities, managing client relationships, and driving growth.

Ready to bring a wealth of experience and strategic insight to FRATCH as a Freelance Management Consultant.

Skills

  • Account Management
  • Analysis
  • Business Development
  • Business Management
  • Business Planning
  • Change Management
  • Customer Experience
  • Customer Relations
  • Customer Satisfaction
  • Customer Success

Languages

English
Native
German
Advanced

Education

Sep 2007 - Sep 2009

University of Wyoming

MBA · Economics · Laramie, United States

Oct 1984 - May 1988

University of Saint Thomas

BA · Accounting · Saint Paul, United States

Certifications & licenses

AI Fluency - AI Capabilities & Limitations

Anthropic

AI Fluency Framework & Foundations

Anthropic

AI Fluency for educators

Anthropic

Teaching the AI Fluency Framework

Anthropic

AI Challenges And Opportunities For Leadership

Microsoft

Creating An AI Adoption For Businesses

LinkedIn

Ethics In The Age Of Generative AI

LinkedIn

What is Generative AI? Future predictions

Microsoft

Applications Of Generative AI In Learning And Development

HRCI Oganizational Certification

Using Gen AI To Develop Personalized Learning Plans

LinkedIn

TEFL

MyTEFL

Statistics

Experience

Total positions 15
Experience in Professional Services 18 y
Avg length 3 y 5 m
Longest experience 15 y 8 m

Global Experience

Countries worked in 1 (United States)
Primary country United States

Expertise

Recent roles VP of Business Development, Founder & CEO - EMEA, Executive Business Coach - EMEA & APAC
Main industries Professional Services, Education, Manufacturing
Main business areas Finance, Human Resources, Operations

Qualifications

Highest degree Master
Certifications earned 11

Profile

Created
Last Update

Frequently asked questions

Have questions? Find more information here.

Carolyn is based in Frankfurt am Main, Germany and can operate in on-site, hybrid, and remote work models.
Carolyn speaks the following languages: English (Native), German (Advanced).
Carolyn has at least 34 years of experience. During this time, Carolyn has worked in at least 15 different roles and for 15 different companies. The average length of individual experience is 2 years and 3 months. Note that Carolyn may not have shared all experience and actually has more experience.
Based on recent experience, Carolyn would be well-suited for roles such as: VP of Business Development, Founder & CEO - EMEA, Executive Business Coach - EMEA & APAC.
Carolyn's most recent position is VP of Business Development at VendueTech.
In recent years, Carolyn has worked for VendueTech, ClearComm - Empowering Communication, Affina Training & Consulting Ltd., Iron Mountain, and Ceridian.
Carolyn is most experienced in industries like Professional Services, Education, and Manufacturing. Carolyn also has some experience in Information Technology, Banking and Finance, and Telecommunication.
Carolyn is most experienced in business areas like Finance, Human Resources, and Operations. Carolyn also has some experience in Procurement, Sales, and Accounting.
Carolyn has recently worked in industries like Manufacturing, Information Technology, and Banking and Finance.
Carolyn has recently worked in business areas like Sales, Strategy, and Human Resources.
Carolyn holds a Master in Economics from University of Wyoming and a Bachelor in Accounting from University of Saint Thomas.
Carolyn has 11 certificates. Among them, these include: AI Fluency - AI Capabilities & Limitations, AI Fluency Framework & Foundations, and AI Fluency for educators.
Carolyn is immediately available full-time for suitable projects.
Carolyn's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Carolyn, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Market avg: 816-976 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.