Dirk K.-Interim GTM Lead
Check rate
Experience
Interim GtM Lead
CampSecure
- Developed a marketing concept for Europe's first sustainable alarm app that turns old smartphones into alarm systems for camping, tiny houses, and sports boats.
- Defined the value proposition, secured Google listing approval, set the subscription and pricing model, and launched an online campaign, supported by AI agents (Claude, ChatGPT, Gemini) for market and content analysis. 1,000 paying customers within 3 months of launch.
PL SystemProfi roll-out FR/AT
Viessmann Climate Energy Solutions
- Led the SystemProfi rollout in France and Austria as a blueprint for international expansion
- Set up the project team, governance, and project management (tools: MS Project, Jira, Asana, Miro) (milestones, accountabilities, SteerCo with C-level leaders at Viessmann/Carrier)
- Developed country-specific go-to-market strategies for European Fast Forward Integrators and platform operators (1 Komma 5, Thermondo, HeatGeek)
- Built a partner engagement program with specific requirements, targeting, and benefits
- Implemented a digital customer journey (B2B2C) with installers, suppliers, and service providers
- Set up lead management and premium lead concepts with clear success measurement KPIs (time/lead-to-offer, conversions, etc.)
EVC Business Unit Leiter und Programm Manager Infrastruktur
APCOA Group GmbH
for the APCOA Group and 13 regional companies. 35 employees, 5 direct reports, >10 Mio. € revenue (+ 130% YoY Revenue & Profit Growth). Group-wide responsibility for developing sustainable B2B/C business models, use cases, and rollout. Defined a scalable technology platform (HW, SW, Payments); SAP- and PowerBI-supported reporting
- Defined APCOA's charging strategy and transformed the APCOA Group into a CPO (AC/DC)
- Built >5.000 charging points in operation in 2024; 1,6 Mio. € Profit, +130% YoY Revenue & Profit Growth 2023/24)
- Established the EVC Business Unit as a core part of the overall strategy '25 - '27 (investor planning); continuously optimized unit economics & channel profitability
- Defined the “Parking & Charging” value proposition for B2C/B2B customers, including yield management approaches for dynamic pricing
Bereichsleiter Vertrieb / Sales Director und Mitglied der Geschäftsführung/CSO (Prokura)
Techem Solutions GmbH
70 employees, 5 regions, >100 Mio. € revenue p.a. End-to-end commercial and solutions sales; Key Account Management, bid team, project development / delivery, and existing customer management. Energy supply and services for residential real estate, commercial real estate, and businesses (Smart Metering, efficiency, eMobility, PV, heating/cooling)
- Sales transformation in <6 months – restructured solutions sales (Sales, Accounting, Delivery) in alignment with the board and works council – Sales Transformation in < 6 months
- Optimized processes across Sales, Bid Management, and Delivery (proposal quality, speed to market) + 20% customer time - unit economics & retention KPIs (CAC, TCV, CLV, Conversion)
- Introduced a value-based, SAP-supported bonus system & pricing logic for the Techem Group (Total Contract Value - TCV)
- Established Global Account Management (Smart Metering, efficiency, energy solutions)
Head of Partner Channel & Global Account Mgt. – Central Sales
E.ON Business Solutions GmbH (ehemals E.ON connecting energies GmbH)
Built a partner ecosystem: technology, sales & alliance partnerships; partner segmentation, C-level relationships & value proposition (T/FM, energy services sector); Global Account Management & co-selling
- Built a technology and partner network in Technical/Facility Management (T/FM)
- Secured cooperation agreements with the 3 largest pan-European real estate services companies, ISS, CBRE, and JLL
- Developed the value proposition and defined partner and business models to jointly win industrial customers and grow existing customer business
- Introduced Global Account Management (strategy, account planning, and targeting)
- Wins:
- ISS / Rolls-Royce Deutschland; 6,5 Mio. € TCV (Total Contract Value) ≈25% of the German target for 2020
- CBRE / Honeywell (cooling / heating infrastructure renewal)
- APCOA DE/Group (eMobility full-service CPO contract DE, strategic EVC partnership with APCOA Group)
Head of Sales Excellence, Operations & Digital Sales
E.ON Connecting Energies GmbH
Head of the department – 2 team leads and 10 employees. Functional leadership of 7 regional leads with 100 Solution KAMs and 20 Partner Managers (agencies, sales partners). Implemented sales management (pipeline management, benchmarking). Developed digital sales tools and processes (Salesforce CRM system, PowerBI reporting, digital tool kits)
- Developed a KPI dashboard (PowerBI) for the C-level (business transparency, relevant KPIs as a basis for decision-making)
- Introduced pipeline management and consistent tracking and reporting through a CRM system
- Increased sales performance through data-driven channel management + 25% YoY
- Developed a digital “Sales Tool” to prepare for and follow up on customer pitches, with automatic documentation in Salesforce
- Established Global Account Management (> 30% revenue growth YoY)
- Implemented Solution Academy (Sales Enablement) (training, certification, assessments, Sales DNA)
Head of Inside Sales
Vodafone Group Plc / Vodafone GmbH (DE)
- Built the telesales and account management channel (Inside Sales), growing from 90 to 240 agents, with 4 KAMs, 2 Partner Managers and 4 external agencies
- P&L responsibility (€200 million revenue, 100 k business customers / SMEs)
- Reduced churn: - 25% YoY through a retention strategy: cohort analyses, win-back program and CRM campaigns
- Introduced Salesforce without any loss in performance
Indirect Partner Channel & Project Lead, VF Business Services
Vodafone Group Plc / Vodafone GmbH (DE)
- Built and implemented the Indirect Partner Program and introduced group-wide onboarding standards (fixed-line – mobile – data/IoT)
- Established a pan-European group of Indirect Sales experts (Indirect Partner Community across countries)
- Achieved 136 % of target with the strategic product portfolio launch (Quad Play)
Head of Telesales & Marketing Partnerships
Arcor GmbH
- Established a telesales acquisition channel (fixed-line), generating €80 million in revenue (4 KAMs, 15 agencies, 180 agents)
- Successfully turned around new customer acquisition (+300% fixed-line/DSL YoY)
- Conducted partner audits to integrate the channel and protect Vodafone’s important acquisition contribution
Head of Channel Management
Deutsche Telekom AG
- Built cross-channel reporting (KPIs, benchmarking, performance calls)
- Introduced a contribution-based bonus and incentive system (profit, revenue, portfolio mix)
- Led a win-back project with the tele-inbound teams across the 8 branches; win-back + 45%
Head of Ethnic Marketing, Head of Board Office for Value-Added Services, Senior Consultant
Deutsche Telekom AG
- Product launch of “TeleKiosk” – the first nationwide multimedia terminal (browsing, making calls, sending/retrieving emails, displaying advertising banners) for the public telecommunications sector (public phones) for Expo 2000
- Developed ethnically targeted advertising formats to reach Turkish-speaking residents (Özcangiller’s - 20.04.25, 17_10 Microsoft Lens.jpg) and potential customers from the CIS countries
- Led the Millennium Value-Added Services division project (public phones, telephone directory service 11833)
- Sales concept and rebrand launch for T-Data GmbH
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Energy, Real Estate, Aerospace and Defense, Utilities, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Project Management, Product Development, Customer Service, and Strategy.
Summary
- Authentic, reflective, and loyal leader
- Partner & Channel Leader in innovative energy and tech markets (Telco → Energy → eMobility → B2B/Partner Ecosystems)
- VP Partner Management with a scale-up mindset
- Partner ecosystems, co-selling, and channel profitability
- Identifying, establishing, and managing new profitable business areas (Business & Sales Transformation) – driven, from idea to overall responsibility
- Private equity and international DAX corporate experience (PE Value Creation)
- A bridge-builder and leader with a talent for inspiring people
Target roles: Sales Transformation & Revenue (CSO, CGO, Sales Director) · Channel & Commercial Strategy · Go-To-Market · Project Management
Skills
Leadership Responsibility And Reporting Lines
Managing Senior Employees As Direct Reports And Within A Matrix Organization
Member Of The Executive Team As An Authorized Signatory With P&L Responsibility
Reporting To Board Members For Sales, Marketing & Operations
Responsible For Alignment With Works Councils And Compliance / Internal Audits
Crm: Salesforce, Microsoft Dynamics, Sugarcrm
Project/Agile Tools: Ms Project, Asana, Miro, Jira
Powerbi
Ms Office
Ai Agents: Claude, Chatgpt, Perplexity, Gemini, Copilot
International And Cross-Cultural Experience
Led Ev Infrastructure Program With European Regional Companies (Dach, Nordics, Uk/Ie) – Cross-Border Leadership
Product Lead For Developing Digital Energy Solution Concepts (Digital Toolkits)
Led Vodafone Group'S International Partner Channel Program (Hq), Uk/London
Management Team Member For The Integration Of Arcor Gmbh & Co Kg Into Vodafone Gmbh (Change Management)
Ownership Structures Experienced: Private Equity; International Technology Companies In Telecommunications And Energy/Services; Dax Corporation
Company Phases Helped Shape: Turnaround Management; Integration Of Business Units / Sales Channels (Audit, Performance Management); Launch, Expansion, And Growth; Strategic Realignment And Reorganization; Acquisitions And Post-Merger Integrations (M&A)
Languages
Education
Universität Trier
Diplom Kaufmann · Business Administration · Trier, Germany · 2,7
Strategic Management
Universität Bonn
Bachelor's degree · Economics · Bonn, Germany · 2,5
Vordiplom
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Dirk is based in Cologne, Germany and can operate in on-site, hybrid, and remote work models.
Dirk speaks the following languages: German (Native), English (Advanced).
Dirk has at least 32 years of experience. During this time, Dirk has worked in at least 11 different roles and for 9 different companies. The average length of individual experience is 3 years and 11 months. Note that Dirk may not have shared all experience and actually has more experience.
Based on recent experience, Dirk would be well-suited for roles such as: Interim GtM Lead, PL SystemProfi roll-out FR/AT, EVC Business Unit Leiter und Programm Manager Infrastruktur.
Dirk's most recent position is Interim GtM Lead at CampSecure.
In recent years, Dirk has worked for CampSecure, Viessmann Climate Energy Solutions, APCOA Group GmbH, Techem Solutions GmbH, and E.ON Business Solutions GmbH (ehemals E.ON connecting energies GmbH).
Dirk is most experienced in industries like Telecommunication, Energy, and Real Estate. Dirk also has some experience in Aerospace and Defense, Utilities, and Information Technology.
Dirk is most experienced in business areas like Sales, Marketing, and Project Management. Dirk also has some experience in Product Development, Customer Service, and Strategy.
Dirk has recently worked in industries like Energy, Real Estate, and Aerospace and Defense.
Dirk has recently worked in business areas like Sales, Project Management, and Product Development.
Dirk holds a Master in Business Administration from Universität Trier and a Bachelor in Economics from Universität Bonn.
Dirk is immediately available full-time for suitable projects.
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Average rates for similar positions
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Calculated based on our freelancers’ daily rates as of 14 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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