HubSpot Expert in Frankfurt

• Project-based work in marketing automation, process optimization, and content.
• On-site operational assignments in fully English-speaking teams.
• Focus on self-organized work, changing locations, quick onboarding, and a high level of personal responsibility.
• Remote projects for Spartan Race Australia & DMC Europe, among others.

• Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.

• Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.

• Supporting stakeholders in managing sales processes and early detection of KPI trends.

• Use of Microsoft Power BI as central analysis and reporting platform.

• Developing a proposal for the necessary evolution of processes and the Power BI platform.

• Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.

• Analysis and inventory of the client's Power BI platform.

• Analysis of processes and data governance.

• Recording and documenting current business processes.

• Developing recommendations for process and reporting platform improvements.

• Designing and implementing dashboards in Power BI.

• Defining company-wide KPIs and aligning them with stakeholders.

• Microsoft Power BI.

• Data analytics.

• KPI definition and reporting.

• Dashboard design and data visualization.

• Stakeholder management and requirements management.

• Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
• Creation of curriculum and content for career changers seeking to start a career in digital sales
• Teaching of methods and tactics for an exhaustive tech stack:
• AI Agents Zapier and make.com
• AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
• Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker

• Conducting requirements analyses
• Facilitating Scrum workshops and meetings (Daily, Retrospective, and Review)
• Introducing and configuring Confluence
• Introducing and configuring Jira
• Conducting PI planning
• Scaling the framework
• Building the SAFE & Spotify structure
• Developing various approaches

• Development of positioning and brand strategies for market entries & relaunches
• Creation of messaging frameworks, content, and communication guidelines
• Advising marketing teams & agencies in growth and transformation phases
• Project-based takeovers of marketing lead roles (interim / sparring)

Projects: DATEV eG | Senior Technical Marketing & Content Lead | 02/2026 - 09/2026 Building and leading internal communications for the central technology team. Development and implementation of a cross-media communications strategy, building the communication platforms in Confluence and SharePoint, as well as designing technical content, new formats, and video concepts on DevOps, cloud, and software development.

• DEGUMA-Schütz GmbH | B2B Marketing & Communications Consultant | 07/2026 - present Strategic and operational B2B communication for mechanical engineering: campaigns, press work, website and landing page content, as well as texts in German and English; designing HubSpot mailings, LinkedIn campaigns, and sales materials in close collaboration with marketing and sales.

• Provided leadership as Product Owner for the DMS module in an agile multi-team setup
• Coordinated the nationwide rollout including requirements management and roadmap development
• Built and maintained the product backlog focusing on scalability, usability and data protection
• Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
• Developed a rollout and training concept for successful launch at over 200 government agencies
• Introduced a reporting and monitoring dashboard to measure usage success
• Worked closely with architects, QA and operations to ensure integration into the existing system landscape

• Concept and technical planning of an internal corporate studio
• Negotiations with necessary internal departments
• Purchasing of technical equipment and licenses
• Set-up and implementation of an operating concept
• Regular production management and directing in cooperation with external event technicians

• Led 5+ CEO-facing workstreams across GTM, partnerships, fundraising, Uzbekistan expansion, marketing delivery, and backbone planning; turned priorities into action plans (owners, timelines, reporting).
• Ran weekly exec reporting: status, risks, decisions needed, and next steps across workstreams.
• Led cross-functional teams of 4-8 (design, marketing, project contributors) to deliver investor- and partner-ready materials on accelerated timelines.
• Helped secure a government-level MoU in Uzbekistan through stakeholder relationship building and negotiating a mutually beneficial project plan.
• Supported fundraising towards a €10M+ target: maintained model assumptions, prepared pitch/diligence materials, and supported investor Q&A (10 qualified investor meetings).
• Represented company in high-stakes external meetings with government officials, institutional partners, and strategic stakeholders.
• Managed external vendors (design/marketing) with €75k+ spend; tracked deadlines, flagged risks early, and fixed issues to keep delivery on track.

• Highly successful role as lead data analytics expert at a US consulting startup.
• Managed stakeholder expectations by ensuring team delivery velocity using Agile and Lean practices.
• Trained and assembled international offshore data science teams of DevOps engineers, BI developers, and technical support specialists.
• As Sparecodes' data analytics experts, we improved our clients’ business outcomes through requirements management, dashboard and report development, migration, automation, and production support using IBM Cognos, AWS, SAP, Oracle, Teradata, CRM, ERP, Confluence, and Microsoft.
• Provided effective coaching and mentoring for international, multicultural teams in a remote environment, covering new tools and techniques, Agile best practices, internal and external communication, and presentation skills.
• Coordinated technical processes efficiently, including managing and implementing project changes and control processes.
• Promoted strong team engagement and supported employees’ career development, including business change management through coaching.
• Enhanced project status reports by providing insights into team productivity, predictability, and backlog burn-down, leading to improved project outcomes.
• Successfully led the coordination and implementation of software solutions for clients in mechanical engineering, including automation system integration and customization to meet client needs.

• Led 50+ professionals from business and tech, blending servant and disciplinary leadership to drive AI automation, performance optimization, and efficiency.
• Championed Agile adoption across multiple teams, improving sprint delivery, achieving an 85% sprint completion rate and a 20% increase in development speed.
• Served as a Product Owner for a Banking App, leveraging Agile and Scrum methodologies to double sales revenue and GMV while scaling operations efficiently.
• Cut project costs by 15% through strategic vendor selection and optimized payments and subscriptions by integrating payment gateways and automating SaaS workflows, increasing conversion rates by 20%.
• Integrated cloud and CRM solutions including Salesforce and HubSpot, increasing uptime by 30% and cutting costs by 15%.
• Delivered key features 15% under budget, cut defects by 30%, and ensured a 98% bug resolution rate through XP, CI/CD, and strategic stakeholder alignment.
• Improved team collaboration and workflow efficiency by integrating Jira, Confluence, and Monday.com, leading to a 25% boost in productivity.
• Technologies and tools used include AWS, Azure, SaaS, Jira, Confluence, CRM (Salesforce, HubSpot), CI/CD, payments and subscriptions, Agile (Scrum, Kanban, XP), SAFe, product backlog refinement, user stories, and sprint planning and execution.
• Recent project: Soneri Digital – web and app for Soneri Bank Limited, serving over 1 million active users.
• Recent project: Metro Store – web, app, and CRM for an online supermarket offering fast home delivery and multiple payment options, serving over 1 million active users.

• Lead project management team supporting delivery transformation strategy.
• Agile / SAFe Delivery.
• PMO Governance.
• Coach PMs to scale hybrid delivery models across the organization.
• Risk & Budget Mgmt.
• Improve governance, reporting, and PMO best practices.
• Stakeholder Leadership.
• Manage strategic programs supporting cross-team collaboration.

• Design and delivery of courses in master's programs
• Teaching practical content at the intersection of strategy, brand, and management
• Supervising project work and practice-oriented case studies
• Teaching focus: Customer Experience Management; Strategic Marketing & Brand Management; Project Management; Presentation and decision preparation
• Strong practical relevance with real company examples

• Penny App loyalty program: go-live preparation
• Training
• Operations structuring

• Developed the sales structure for a real estate company in the field of Technical Facility Management
• Provided hands-on support throughout the sales process