HubSpot Expert in Frankfurt

• Create a tracking concept for Google Tag Manager and Google Analytics, including the data layer, events, triggers, and reporting
• Manage the project team (developers, designers, performance)
• Communication interface between stakeholders and digital specialist departments

Asset of GPP (Private Equity)

• B2B, Provider of cooled packaging solutions for the pharmaceutical industry
• €20m in revenue, 50 employees, 2 locations

Responsibilities:

• Responsibility for all commercial and financial activities
• Establishment of a finance and reporting structure
• Carve-Out / Post-closing transition management

Achievements:

• Preparation of investor reporting package (sales, financials, cash) using Power BI
• Development of a sales funnel
• Business process redesigns and implementation of regular business reviews

• Analysis of the existing reporting platform, including processes and governance topics, with stakeholders from Sales and Marketing.

• Detailed analysis and evaluation of customer-defined requirements for existing reporting and new dashboards to be established.

• Support for stakeholders in managing sales processes and identifying KPI trends at an early stage.

• Use of Microsoft Power BI as the central analysis and reporting platform.

• Development of a proposal for the required further development of processes and the Power BI platform.

• Documentation of AS-IS business processes and derivation of company-wide KPIs, including coordination with stakeholders.

• Analysis and assessment of the customer's Power BI platform.

• Analysis of processes and data governance.

• Documentation of AS-IS business processes.

• Development of recommendations for further developing processes and the reporting platform.

• Design and implementation of dashboards in Power BI.

• Development of company-wide KPIs and coordination with stakeholders.

• Microsoft Power BI.

• Data analytics.

• KPI definition and reporting.

• Dashboard design and data visualization.

• Stakeholder management and requirements management.

• Project-based work in marketing automation, process optimization, and content.
• On-site operational assignments in fully English-speaking teams.
• Focus on self-organized work, changing locations, quick onboarding, and a high level of personal responsibility.
• Remote projects for Spartan Race Australia & DMC Europe, among others.

• Conducting requirements analyses
• Facilitating Scrum workshops and meetings (Daily, Retrospective, and Review)
• Introducing and configuring Confluence
• Introducing and configuring Jira
• Conducting PI planning
• Scaling the framework
• Building the SAFE & Spotify structure
• Developing various approaches

• Loyalty Program Penny App: Go-Live preparation
• Training
• Operational structuring

• Managed regular and flexible course elements, including course introduction, language classes, soft skills training, individual coaching, job coaching, and application workshops
• Collaborated with internal cross-functional teams (Teachers, Sales, Product, Operations, IT) to ensure seamless service execution and delivery
• Provided continuous customer support, addressing inquiries and assisting with language, digital literacy, and technical issues to improve the student learning experience
• Maintained process documentation and class records to ensure accuracy and compliance

• Development of positioning and brand strategies for market entries & relaunches
• Creation of messaging frameworks, content, and communication guidelines
• Advising marketing teams & agencies in growth and transformation phases
• Project-based takeovers of marketing lead roles (interim / sparring)

Projects: DATEV eG | Senior Technical Marketing & Content Lead | 02/2026 - 09/2026 Building and leading internal communications for the central technology team. Development and implementation of a cross-media communications strategy, building the communication platforms in Confluence and SharePoint, as well as designing technical content, new formats, and video concepts on DevOps, cloud, and software development.

• DEGUMA-Schütz GmbH | B2B Marketing & Communications Consultant | 07/2026 - present Strategic and operational B2B communication for mechanical engineering: campaigns, press work, website and landing page content, as well as texts in German and English; designing HubSpot mailings, LinkedIn campaigns, and sales materials in close collaboration with marketing and sales.

• Provided leadership as Product Owner for the DMS module in an agile multi-team setup
• Coordinated the nationwide rollout including requirements management and roadmap development
• Built and maintained the product backlog focusing on scalability, usability and data protection
• Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
• Developed a rollout and training concept for successful launch at over 200 government agencies
• Introduced a reporting and monitoring dashboard to measure usage success
• Worked closely with architects, QA and operations to ensure integration into the existing system landscape

• Led 5+ CEO-facing workstreams across GTM, partnerships, fundraising, Uzbekistan expansion, marketing delivery, and backbone planning; turned priorities into action plans (owners, timelines, reporting).
• Ran weekly exec reporting: status, risks, decisions needed, and next steps across workstreams.
• Led cross-functional teams of 4-8 (design, marketing, project contributors) to deliver investor- and partner-ready materials on accelerated timelines.
• Helped secure a government-level MoU in Uzbekistan through stakeholder relationship building and negotiating a mutually beneficial project plan.
• Supported fundraising towards a €10M+ target: maintained model assumptions, prepared pitch/diligence materials, and supported investor Q&A (10 qualified investor meetings).
• Represented company in high-stakes external meetings with government officials, institutional partners, and strategic stakeholders.
• Managed external vendors (design/marketing) with €75k+ spend; tracked deadlines, flagged risks early, and fixed issues to keep delivery on track.

• Highly successful role as lead data analytics expert at a US consulting startup.
• Managed stakeholder expectations by ensuring team delivery velocity using Agile and Lean practices.
• Trained and assembled international offshore data science teams of DevOps engineers, BI developers, and technical support specialists.
• As Sparecodes' data analytics experts, we improved our clients’ business outcomes through requirements management, dashboard and report development, migration, automation, and production support using IBM Cognos, AWS, SAP, Oracle, Teradata, CRM, ERP, Confluence, and Microsoft.
• Provided effective coaching and mentoring for international, multicultural teams in a remote environment, covering new tools and techniques, Agile best practices, internal and external communication, and presentation skills.
• Coordinated technical processes efficiently, including managing and implementing project changes and control processes.
• Promoted strong team engagement and supported employees’ career development, including business change management through coaching.
• Enhanced project status reports by providing insights into team productivity, predictability, and backlog burn-down, leading to improved project outcomes.
• Successfully led the coordination and implementation of software solutions for clients in mechanical engineering, including automation system integration and customization to meet client needs.

• Concept and technical planning of an internal corporate studio
• Negotiations with necessary internal departments
• Purchasing of technical equipment and licenses
• Set-up and implementation of an operating concept
• Regular production management and directing in cooperation with external event technicians

• Led 50+ professionals from business and tech, blending servant and disciplinary leadership to drive AI automation, performance optimization, and efficiency.
• Championed Agile adoption across multiple teams, improving sprint delivery, achieving an 85% sprint completion rate and a 20% increase in development speed.
• Served as a Product Owner for a Banking App, leveraging Agile and Scrum methodologies to double sales revenue and GMV while scaling operations efficiently.
• Cut project costs by 15% through strategic vendor selection and optimized payments and subscriptions by integrating payment gateways and automating SaaS workflows, increasing conversion rates by 20%.
• Integrated cloud and CRM solutions including Salesforce and HubSpot, increasing uptime by 30% and cutting costs by 15%.
• Delivered key features 15% under budget, cut defects by 30%, and ensured a 98% bug resolution rate through XP, CI/CD, and strategic stakeholder alignment.
• Improved team collaboration and workflow efficiency by integrating Jira, Confluence, and Monday.com, leading to a 25% boost in productivity.
• Technologies and tools used include AWS, Azure, SaaS, Jira, Confluence, CRM (Salesforce, HubSpot), CI/CD, payments and subscriptions, Agile (Scrum, Kanban, XP), SAFe, product backlog refinement, user stories, and sprint planning and execution.
• Recent project: Soneri Digital – web and app for Soneri Bank Limited, serving over 1 million active users.
• Recent project: Metro Store – web, app, and CRM for an online supermarket offering fast home delivery and multiple payment options, serving over 1 million active users.

• Lead project management team supporting delivery transformation strategy.
• Agile / SAFe Delivery.
• PMO Governance.
• Coach PMs to scale hybrid delivery models across the organization.
• Risk & Budget Mgmt.
• Improve governance, reporting, and PMO best practices.
• Stakeholder Leadership.
• Manage strategic programs supporting cross-team collaboration.