Marketing Automation Expert in Hamburg

Christian H.

Senior Business Consultant, Crisis and Turnaround Manager Marketing and Technology

Last position:

Senior Business Consultant CTV Monetization - Livestreaming

Strategic consulting for the implementation of a CTV monetization concept in the livestreaming sector - sports
Consulting and support in selecting monetization partners
Strategic consulting and screening of ad technologies, their integration, and the implementation of an integrated business workflow
Stakeholder management and management support
Pricing, cost, and benefit analyses
Sub-project leadership for external and internal stakeholders and teams

Torben S.

Fractional Chief Marketing Officer (CMO)

Last position:

Fractional CMO / Digital Freelancer at Brandancy

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

Development of marketing strategy and positioning, from analysis to a concrete action plan
Building and managing funnels, campaign structures, and conversion optimization
Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

Fractional CMO for mid-sized companies, growing businesses, and startups
Performance marketing and SEA with more than 14 years of hands-on experience
AI in marketing processes, as a way of working rather than a tool demo

Claudia F.

Chief Marketing Officer; VP of Marketing

Last position:

Fractional CMO | AI-Native Operating Systems Builder at Independent

Providing executive marketing leadership for multiple clients across scaling B2B technology and B2C consumer brands. Driving growth through strategic marketing leadership, owning positioning, brand and go-to-market execution while building AI-enabled operating systems and company-specific frameworks that make teams faster, preserve institutional knowledge, and scale more effectively. Leading a full repositioning for B2B cybersecurity SaaS client, rebuilt the messaging architecture, ICPs, buying groups and defined a new go-to-market strategy spanning marketing and sales, including the go-to-market brand and market-facing presence

Implementing AI-enabled knowledge and operational systems that improve execution, cross-functional alignment, and institutional knowledge retention
Consolidating multiple separate brands for a B2C client into a single umbrella brand, with a new go-to-market strategy and operating setup behind it
Brand modernization and digital growth strategy for a premium consumer brand, redesigning the brand architecture, customer journey, and e-commerce experience
Establishing scalable content, marketing, and operating systems to support long-term growth and more effective execution

Blair L.

Translator, Copywriter, Voice-Over Artist

Last position:

Translator, Copywriter, Voice-Over Artist at MUTABOR

Translated technical style guides for corporate branding (Porsche, BMW, Health AG)
Collaborated with copywriting teams on pitch development
Recorded professional voice-overs for corporate branding videos

Thomas D.

Interim Management / Project Management

Last position:

Interim Management / Project Management at Freelancer

Design and integration of complex applications based on market and segment-specific customer journeys
End-to-end project management from software/process design to rollout
Stakeholder management and requirements engineering
Business and process analysis
Business strategy and business development
UI/UX design and management
Accessibility according to WCAG 2.0 and BITV 2.0
CRM/CMS integration and digital marketing management
Design thinking and software integration management
Kanban, Scrum and agile methods
Planning, design and integration of marketing experience platforms and marketing planning platforms
Definition of customer journeys and conversion optimization

Sascha M.

Freelance Mandate

Last position:

Freelance Mandate at PAYONE

Strategic support for the CRM team in Kiel for Jaguar Land Rover.
Development and implementation of industry-specific CRM strategies for marketing automation for Jim Beam.
Development and implementation of target group-specific anti-churn and retention strategies for Landesbank Berlin.
Selection and onboarding of service providers and agencies for Melitta.
Consulting on the development of strategic processes and on the selection and implementation of a marketing automation software for Miles & More.
Development and establishment of segmentation approaches based on use cases and customer value for NIVEA.

Friederike A.

Tech Business Design & Growth. Technical expertise. Commercial success.

Last position:

Senior Consultant Portfolio Strategy, Offerings, and Go-to-Market

Consulting and interim management for portfolio strategy and implementation
Building transition and monetization portfolio, focus on telecoms
Business unit transformations (structure, services, roles)
Executive coaching
Go-to-market, positioning, and offering logic
Transferring telecom-specific monetization logics to other industries

John V.

Interim Head of Content & Social Media

Last position:

Interim Head of Content & Social Media at Luckychef.com

Creation and planning of the content plan
Editorial planning for 10 channels
Image shoot (organization, coordination, execution)
Selection of image, text and video content

Nikolas R.

Senior Solution Strategist & Data Architect | For scalable processes instead of legal roadblocks | CIPT Certified

Last position:

Data Protection Coordinator for Online-Services and Tracking-Technology at Telefónica Germany GmbH & Co. OHG

As a bridge between Legal, IT, and Marketing, my responsibilities include conducting technical due diligence, documentation, and designing privacy-compliant IT functions across multiple B2P Telefónica Germany brands as part of the RAITT digitalization program. Focused on aligning web and app services with GDPR, TDDDG, and Privacy by Design & Default principles.

Core responsibilities included analysing and visualising data flows across customer journeys, validating tracking and martech integrations, and supporting IT teams in designing privacy-compliant digital architectures. Delivered documentation for internal legal assessments and maintained OneTrust governance and cookie-banner accuracy.

Services and technologies involved:

Identity & Authentication: CIAM (OAuth2, OIDC), login and session handling, customer account services
Analytics & Measurement: Google Analytics (GA4), Google Tag Manager (Server-side Tagging & Data Stream Design), event tracking and tagging
Advertising & Attribution: Google Ads, Google DoubleClick / Campaign Manager, Meta Pixel, affiliate partner integrations
Experience & Personalisation: Adobe Experience Manager (AEM), Adobe Target, Adobe Experience Platform (AEP), Adobe Edge Network
Security & Delivery: Cloudflare (CDN), PayPal FraudNet
Compliance & Governance: OneTrust CMP, consent categories, cookie governance, TDDDG-compliant banner logic
General web/app services: partner APIs, data transfers, tracking schemas, consent-dependent data activation

Gerrit S.

International and Digital Growth

Last position:

Restructuring at Automotive Supplier

Competency mapping and conversion into a standardized taxonomy for over 100,000 employees.
Efficiency improvements by job function.
Assignment of all white-collar employees to nine divisions worldwide within four months.

Nicole S.

Interim Marketing Manager

Aumühle

Last position:

Interim Digital Campaign Manager at Paul Hartmann AG

Digital Campaign Management B2B (pharmacies, nursing homes) and B2C (incontinence), from agency briefing to KPI optimization

Consulting in the area of omnichannel campaigns
Content creation for campaigns and websites
Creating customer journeys within marketing automation
Managing the social media and media agency

Ralf G.

Owner and Managing Director

Last position:

Owner and Managing Director at Marketing Du Nord

Offering interim management and freelance services for a wide range of online marketing channels, including performance marketing, SEO, SEA, social media, and email marketing.
Advising on and implementing data-driven marketing strategies to increase reach, conversion, and brand positioning.
Flexible project management for marketing initiatives in different industries, tailored to the specific business goals and challenges of clients.

Claudia G.

Specialist in strategic email marketing and eCRM