Sascha Moses-Freelance Mandate

My Core Strengths:

• Strategy: Developing Clear, Goal-Oriented Marketing Strategies With A Focus On Value Creation And Business Impact.
• Campaign Management: Strategic Planning, Development, Execution, And Analysis Of Data-Driven, Cross-Channel Marketing Campaigns.
• Crm: From Lead Generation And Customer Journeys To Segmentation, Cross- And Upselling, And Customer Loyalty – With A Focus On Automation And Lifecycle Communication.
• Project Architecture: Planning And Managing Workflows, Resources, And Systems For Focused, Cost-Efficient Project Delivery.
• Team Leadership: Leading Interdisciplinary Teams And Managing Agencies, Service Providers, And Internal Stakeholders.
• Analysis: Kpi Measurement And Optimization – From Roi And Conversion Rates To Customer Experience.

My Strengths:

• Strategy Meets Hands-On Mentality – I Combine Strategic And Conceptual Thinking With Practical Execution.
• Strong Communicator And Confident Leader – I Work Smoothly With Cross-Functional Teams, Agencies, And Stakeholders.
• Structured, Analytical, And Solution-Oriented – With A Clear Focus On Goals And Efficiency.
• Quick Thinker, Flexible In Action – I Get Up To Speed Fast With New Processes, Tools, And Regulatory Requirements.
• Tech-Savvy – Confident In Using Jira, Confluence, And Various Crm And Marketing Automation Platforms.

My Experience:

• Many Years Of Professional Experience In Strategic And Operational Marketing On Both The Company And Agency Side.
• Crm Expert With Deep Knowledge Of Customer Journeys, Segmentation, Lifecycle Communication, And Automation.
• Proven Experience In Regulated Markets (E.G. Banking, Insurance, Telecommunications).
• Leading Interdisciplinary Project Teams And Managing External Partners (Agencies, Service Providers, Technology Providers).
• Solid Project Architecture: From Budget Planning And Resource Management To Kpi-Based Success Measurement.
• Industry Knowledge In Financial Services, Telecommunications, Automotive, Energy Supply, Retail, Fmcg, And Hospitality.

Tools:

• Adobe Analytics & Campaign
• Confluence
• Evalanche
• Emarsys
• Google Analytics
• Hubspot
• Inxmail
• Jira
• Microsoft Power Bi
• Salesforce

Skills:

• A N A L Y S I S S K I L L S
• P L A N N I N G S T R E N G T H
• C O M M U N I C A T I O N T A L E N T
• P E R S U A S I V E N E S S
• S T R E S S R E S I S T A N C E

My Achievements:

• Successful Development And Implementation Of Digital Platforms As Well As Successful Migration And Rollout Of New Crm And Marketing Automation Systems.
• Establishment Of Trigger-Based And Transaction-Driven Crm In B2c, B2b, And B2b2c Contexts.
• Building Automated Communication Journeys For New And Existing Customers In Regulated Environments.
• Managing Demanding Omnichannel Campaigns With A Focus On Conversion, Retention, And Cross-Selling.
• Building And Leading High-Performing Teams In Agile, Cross-Functional Project Structures.
• Up- And Cross-Selling Through Personalized Campaigns, A/B Testing, And Kpi-Based Optimization.
• Successful Stakeholder Alignment And Change Management As Part Of Complex Transformation Projects.
• High Customer Satisfaction And Repeat Assignments Through Structured, Proactive, And Solution-Oriented Project Management.