Marc Clasen - Marketing, CRM and IT Interim Manager

Q: Where is Marc based?

Marc is based in Hamburg, Germany .

Q: What languages does Marc speak?

Marc speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Marc have?

Marc has at least 31 years of experience. During this time, Marc has worked in at least 8 different roles and for 7 different companies . The average length of individual experience is 4 years and 11 months . Note that Marc may not have shared all experience and actually has more experience.

Q: What is Marc's latest experience?

Marc's most recent position is Consultant and Interim Manager at Marc Clasen Consultancy .

Q: What companies has Marc worked for in recent years?

In recent years, Marc has worked for Marc Clasen Consultancy .

Q: Which industries is Marc most experienced in?

Marc is most experienced in industries like Retail , Banking and Finance , and Automotive . Marc also has some experience in Construction , Tourism , and Advertising .

Q: Which business areas is Marc most experienced in?

Marc is most experienced in business areas like Marketing , Information Technology , and Product Development . Marc also has some experience in Customer Service and Project Management .

Q: Which industries has Marc worked in recently?

Marc has recently worked in industries like Automotive , Construction , and Retail .

Q: Which business areas has Marc worked in recently?

Marc has recently worked in business areas like Information Technology , Marketing , and Product Development .

Recommended expert

Hamburg, Germany

Check rate

Experience

Dec 2017 - Present

8 years 9 months

Hamburg, Germany

Consultant and Interim Manager

Marc Clasen Consultancy

Strategic marketing and IT consulting with a focus on CRM
Consulting for companies after buyout and restructuring of the business (eCommerce, marketing, IT, product management) in retail, automotive, DIY, building materials, TIMES, and tourism
Strategy development for marketing, sales, and digital strategy, among other things
Running IT tenders and implementation (ERP, CRM, POS, eCom, PIM, CMS, DAM)
Implementation and data integration of CRM in marketing including loyalty program and campaigns
Support for pitches for IT systems, implementation service providers, and agencies
Development of omni-channel sales campaigns (online and offline) including customer journey and definition of insights and channels
International scaling of business models
Processes, organization, setup, and optimization of agile structures
Development of SEO/SEA/content and CRM processes and structures
Building marketing structures and strategies

Jan 2017 - Nov 2017

11 months

Hamburg, Germany

CCO - Chief Client Officer/Board Member

TRACK GmbH

Responsibility for consulting, strategy, and project management in brand management, customer experience (CRM), and digital touchpoints
Managing clients such as Lindt, Otto, L’Oréal, La Prairie, MINI/BMW, comdirect, Ergo, Vodafone, McDonalds, Stage
Leadership responsibility for 25 employees
Development of experience management concepts as well as integrated digital and CRM approaches to acquire customers and gather data on response and customer behavior
Consulting on all IT-related aspects such as system architecture and database structures
Consulting on digital communication and development of overall digital strategies including lead concepts
Development of repositioning and brand management
Consulting on segmentation through data-driven and analytical data models (data mining)
Consulting and implementation of campaign and CRM system solutions (Adobe Campaign, Salesforce)
Customer acquisition, customer retention models, and churn prevention
Development of data-driven loyalty and repurchase strategies

Apr 2014 - Dec 2016

2 years 9 months

Solingen, Germany

Global Director Marketing Communications

Zwilling J.A. Henckels AG

Overall global leadership of the marketing function with budget responsibility of €7m
Leadership of 45 employees through direct reports
Responsibility for expansion strategy and transformation of the business model into the digital world
Consulting top management on digital transformation
Sparring partner for IT and company-wide requirements management
Development of a consistent multichannel concept including marketing strategy "Right Product, right time, right place"
Strategic rebuild of the company and multi-brand architecture
Digital transformation including e-commerce strategy, platform, CMS, and performance marketing
Repositioning in the premium segment and restructuring the organization toward content-driven structures
Development of stories and a content platform for brand positioning
Building KPI-based international controlling
Development of a data-driven campaign approach including A/B tests
Development of consistent global content and topics
Responsibility for culinary relations partnerships with restaurants, cooking schools, and food bloggers
Building a central CRM system including data mining and data mart

Oct 2011 - Mar 2014

2 years 6 months

Männedorf, Switzerland

Director Global Multichannel/CRM

Daniel Swarovski Corp. AG

Overall leadership responsibility for CRM and customer branding with budget responsibility of €24m and leadership of 26 employees
Increasing customer profitability in digital channels
Customer branding with segmentation and positioning across all distribution channels
Development of a new SCS club strategy; product management and leadership of the global SCS VIP lounges
Creative development of relevant campaigns across all touchpoints
Transformation process with focus on digital channels and eCommerce
CRM business responsibility for the SCS customer club and "beSwarovski" loyalty program
eCommerce business responsibility for existing customers (b2b and b2c)
Development and rollout of the company-wide omni-channel strategy at POS and in e-commerce
Development of a global multichannel loyalty program, implementation of a customer card, CLV, and unified communication
Profitability increase of 24% through the introduction of omni-channel and loyalty card

Oct 2002 - Sep 2011

9 years

Bad Oldesloe, Germany

Various positions: Management board representative, Chairman of the board, Head of Marketing, Deputy department head

Sparkasse Holstein/Stormarn

Management board representative and chairman of the board
Head of Marketing: overall responsibility for strategic marketing, campaign management, classic communication, marketing partnerships, product PR, and media sales (electronic banking, online branch, mobile banking)
Deputy head of sales support: leadership of CRM/sales marketing, electronic business/internet, call center (inbound and outbound)
Head of sales marketing: introduction of sales-supporting processes and measures such as multi-stage campaign management and online sales

Jul 2000 - Sep 2002

2 years 3 months

Hamburg, Germany

Director Communication & Product

letscros GmbH

Rebuilding the eCommerce start-up as an internet portal for crossword puzzles
Organizational setup and management of the Communication and Product Development department
Development of the business plan to attract investors

Aug 1998 - Jun 2000

1 year 11 months

Hamburg, Germany

Responsible eCommerce Consultant / Unit Manager

Schaffhausen Werbeagentur

Independent management of the integrated communication unit as a profit center

Jul 1995 - Jul 1998

3 years 1 month

Hamburg, Germany

Responsible Consultant

Schaffhausen Werbeagentur

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Banking and Finance, Automotive, Construction, Tourism, and Advertising.

Retail

Banking and Finance

Automotive

Construction

Tourism

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Product Development, Customer Service, and Project Management.

Marketing

Information Technology

Product Development

Customer Service

Project Management

Summary

Strategically and internationally experienced hands-on marketing and IT executive — over the

last 12 years with a focus on company-wide implementation of digital

transformation in the retail and healthcare industries (b2b&b2c/d2c) with a

large share of CRM, loyalty, customer journey, sales, and campaign management

as part of reorganizations and IT architecture restructuring.

Development of innovative and successful digital business models. Many years of

management consulting expertise in digital topics.

Cross-functional entrepreneurial mindset and consulting for the implementation

of innovative structures and tools to achieve expansion goals in marketing and

sales: implementation and process development of data-driven, future-oriented IT

architectures at enterprise level, customer data platforms, setup of

loyalty concepts, CRM and service processes, campaign systems, eCommerce,

content, performance marketing, and customer retention/CRM — with a special focus on

the new digital touchpoints. Familiar with processes and workflows in both large

corporations and mid-sized companies. Strong leadership skills and experience in

developing project teams and employees of up to 60 people.

Languages

German

Native

English

Advanced

Education

Oct 1995 - Jun 1999

Fachhochschule Nordakademie

Diplom-Kaufmann (FH), Marketing, Multimedia/E-Commerce · Business Administration · Elmshorn, Germany

Oct 1993 - Jun 1995

Schaffhausen advertising agency

Advertising executive · Advertising executive · Elmshorn, Germany

Oct 1989 - Jun 1992

Wirtschaftsgymnasium Rotenburg/W.

A-levels (general university entrance qualification) · Rotenburg, Germany

Statistics

Experience

Total positions 8

Experience in Retail 11 y

Avg length 3 y 10 m

Longest experience 8 y 11 m

Global Experience

Countries worked in 2 (Germany, Switzerland)

Primary country Germany

Expertise

Recent roles Consultant and Interim Manager, CCO - Chief Client Officer/Board Member, Global Director Marketing Communications

Main industries Retail, Banking and Finance, Automotive

Main business areas Marketing, Information Technology, Product Development

Qualifications

Highest degree Bachelor

Profile

Created

March 2025

Last Update

August 2026

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Frequently asked questions

Have questions? Find more information here.

Marc is based in Hamburg, Germany.

Marc speaks the following languages: German (Native), English (Advanced).

Marc has at least 31 years of experience. During this time, Marc has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 4 years and 11 months. Note that Marc may not have shared all experience and actually has more experience.

Based on recent experience, Marc would be well-suited for roles such as: Consultant and Interim Manager, CCO - Chief Client Officer/Board Member, Global Director Marketing Communications.

Marc's most recent position is Consultant and Interim Manager at Marc Clasen Consultancy.

In recent years, Marc has worked for Marc Clasen Consultancy.

Marc is most experienced in industries like Retail, Banking and Finance, and Automotive. Marc also has some experience in Construction, Tourism, and Advertising.

Marc is most experienced in business areas like Marketing, Information Technology, and Product Development. Marc also has some experience in Customer Service and Project Management.

Marc has recently worked in industries like Automotive, Construction, and Retail.

Marc has recently worked in business areas like Information Technology, Marketing, and Product Development.

Marc holds a Bachelor in Business Administration from Fachhochschule Nordakademie.

Marc is immediately available full-time for suitable projects.

Marc's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Marc, click the Meet button on the profile to request a meeting and discuss your project needs.

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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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Daily rate avg. 923 €

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Median rate 896 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.