Thomas Donath - Interim Management / Project Management

Q: Where is Thomas based?

Thomas is based in Hamburg, Germany .

Q: What languages does Thomas speak?

Thomas speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Thomas have?

Thomas has at least 42 years of experience. During this time, Thomas has worked in at least 6 different roles and for 5 different companies . The average length of individual experience is 6 years . Note that Thomas may not have shared all experience and actually has more experience.

Q: What is Thomas's latest experience?

Thomas's most recent position is Interim Management / Project Management at Freelancer .

Q: What companies has Thomas worked for in recent years?

In recent years, Thomas has worked for Freelancer .

Q: Which industries is Thomas most experienced in?

Thomas is most experienced in industries like Advertising , Information Technology , and Professional Services . Thomas also has some experience in Food and Beverage , Healthcare , and Government and Administration .

Q: Which business areas is Thomas most experienced in?

Thomas is most experienced in business areas like Marketing , Project Management , and Production . Thomas also has some experience in Product Development , Procurement , and Strategy .

Q: Which industries has Thomas worked in recently?

Thomas has recently worked in industries like Information Technology and Professional Services .

Q: Which business areas has Thomas worked in recently?

Thomas has recently worked in business areas like Information Technology , Marketing , and Project Management .

Recommended expert

Hamburg, Germany

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Experience

Sep 2018 - Present

7 years 11 months

Germany

Interim Management / Project Management

Freelancer

Design and integration of complex applications based on market and segment-specific customer journeys
End-to-end project management from software/process design to rollout
Stakeholder management and requirements engineering
Business and process analysis
Business strategy and business development
UI/UX design and management
Accessibility according to WCAG 2.0 and BITV 2.0
CRM/CMS integration and digital marketing management
Design thinking and software integration management
Kanban, Scrum and agile methods
Planning, design and integration of marketing experience platforms and marketing planning platforms
Definition of customer journeys and conversion optimization

Sep 2008 - Aug 2018

10 years

Hamburg, Germany

Managing Partner / Business Owner / Project Owner

zoommail GmbH

Planning and implementation of the CRM and dialog marketing software zoommail Profiler for personalized mass dialogue via email, SMS or messaging
Market launch of zoommail and acquiring customers
Client consulting in CRM and digital marketing
Project management and services for campaigns
Management and team leadership
Analysis of customer potentials
Technical and graphic design of the application
Integration with external CRM systems and extension with social media connections as well as fax, SMS and WhatsApp
Setting up accounts and processes for clients
Definition of requirements and test management
Procurement of goods and services
Personnel and team management

Aug 2005 - Aug 2008

3 years 1 month

Hamburg, Germany

Designer / Project Manager

Freelancer

Acquiring clients, projects and partners, strategy, consulting, planning and execution of marketing activities
Customer acquisition and retention for Eismann (strategy and execution)
B2B/B2C marketing for Johnson & Johnson, Idel Medical, HVV, S-Bahn Hamburg, HADAG, Cremer Group, Temix, ASV, Virbac veterinary medicines, BKK Mobil Oil, Island ProTravel, Island Tours
Analysis of customer potentials
Strategy development and consulting
Initiating and implementing marketing partnerships, clearing
Planning and design of print and online media and digital applications
Planning and execution of B2B and B2C events
Procurement of services and hardware, production monitoring

Apr 2000 - Jul 2005

5 years 4 months

Germany

Managing Partner

TOK Donath Werbeagentur GmbH

Creative direction of the ad agency, acquiring clients, projects and partners, strategy
Consulting, planning and execution of marketing activities
Subscription marketing strategy for Gong Verlag (TVdirekt, Gong+BiFu, die2, Herz für Tiere)
Display advertising strategy for Gong Verlag (TVdirekt, Gong+BiFu, die2, Herz für Tiere)
Customer acquisition and retention for Eismann, Quelle, Reise-Q., Küchen-Q (strategy and execution)
B2B campaigns (electronic and traditional media) for Varta, Stiebel Eltron, TVdirekt
Strategy development and consulting
Initiating and implementing marketing partnerships, clearing
Planning and design of print and online media and digital applications
Planning and execution of B2B and B2C events
Procurement of services and hardware, production monitoring

Aug 1995 - Mar 2000

4 years 8 months

Germany

Managing Partner

Donath's Design und Werbeagentur

Customer acquisition and retention for Imparat (strategy and execution)
B2B/B2C marketing for Johnson & Johnson, Virbac veterinary medicines, EduScho, Casa Da Vinci/Korzilius
Analysis of customer potentials
Initiating and implementing marketing partnerships, clearing
Planning and design of print and online media
Procurement of services and hardware, production monitoring

Aug 1987 - Oct 1995

8 years 3 months

Germany

Media Designer / Graphic Designer

Freelancer

Prepress technician / lithographer in various reproduction studios in Düsseldorf and Hamburg or in advertising agencies, including: McCann Erickson, MSB+K, Grey, BBDO, Heye Direct, O&M direct

Aug 1984 - Jul 1987

3 years

Germany

Training as Media Designer

Albert Bauer KG

Job title in 1994: Prepress technician, specializing in lithography

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Professional Services, Advertising, Food and Beverage, Healthcare, and Government and Administration.

Information Technology

Professional Services

Advertising

Food and Beverage

Healthcare

Government and Administration

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Production, Product Development, Procurement, and Strategy.

Marketing

Project Management

Production

Product Development

Procurement

Strategy

Summary

professionally effective in developing and implementing complex marketing strategies, quick to get up to speed on new topics
detailed knowledge and extensive experience in marketing and sales, B2B and B2C, strategic and operational
strong technical affinity, trained in process understanding with the ability to work closely across divisions
rapid implementation of business strategies, open to innovation
strong focus on customers and building long-term business relationships
experience working closely with various stakeholders including C-level
personally hands-on and entrepreneurial generalist with many years of leadership experience
creative and action-oriented person who can work in a dynamic, innovative and performance-driven environment
high level of motivation, initiative, independence, commitment, endurance, social and intercultural skills
confident in leadership, appearance and presentation at all levels
analytical and structured thinking skills to solve complex tasks
self-starter mentality – independently identifying tasks
high degree of personal responsibility
holistic, entrepreneurial marketing understanding for markets and business models
strong flexibility, teamwork and hands-on mentality as well as the ability to manage factual conflicts constructively
privately family, 2 children *2002/2005 (both studying abroad)
sailing: Skiff RS700, catamarans or yachts
enthusiasm for British sports cars of the ’60s and ’70s
passion for jazz, modern art and architecture

Skills

Strategy & Development

Positioning Of Brands And Product Portfolios
Marketing And Business Analysis
Launch And Image Campaigns For Companies, Brands, Product Lines And Products
E-Commerce - Strategies, Campaigns And Analysis
Competitive And Sales Strategies, Marketing Processes
Marketing Partnerships - Identifying Partners, Planning And Execution
Customer Acquisition And Loyalty Programs
Promotions, Events, Pos And Trade Fair Appearances
Performance Marketing - Development, Implementation
Digital Transformation - Processes And Actions
Business Analytics
Development Of (Digital) Product Ideas
Close And Cross-Department Collaboration Internally And Externally
Business Owner In Safe Context (Scaled Agile Framework) Agile Processes/Scrum/Kanban, Devops, Lean Product Management, Requirements Engineering
Organizing And Supporting Workshops On Various Aspects Of It Development And Training, Marketing Processes
Requirements Engineering, Stakeholder Management, Digital Transformation, Marketing Automation
Business Analysis, Conversion Rate Optimization, Loyalty
Agile And Classical Project Management For Developing Software Products, Mobile And Web Apps, Saas, Product Management, Pricing

Customer Relationship Management

Analysis, Recommendations And Optimization Of Crm Strategy
Analysis And Optimization Of Automation Processes
Building And Executing Marketing Processes And Marketing Automation

Campaigns

Strategy Development, Planning, Execution
B2b And B2c, Planning And Execution
Above-The-Line, Below-The-Line, Sales Promotion
Print, Online, Social, Dialogue And Cross-Media
Image, Lead And Customer Acquisition, Customer Retention And Reactivation
Monitoring And Optimization To Achieve Kpis

Sales And Administration

Acquisition Of New Customers, Projects And Partners
Gaining Sales And Marketing Partners, Cross-Selling, Cross-Marketing
Budgeting
Procurement Of Services, Hardware And Media
Managing Employees, Internal And External Teams And Agencies

Brands, Corporate Design And Social Media

Consulting For Companies, Umbrella And Sub-Brands
Brand Management
Design And Definition Of Style Guidelines / Corporate Design / Ci/Cd
Implementation And Rollout Of Corporate Design
Ui/Ux Design For Mobile And Web Apps
Planning, Execution, Monitoring And Optimization Of Campaigns And Apps
Budget And Media Planning
Media Planning, Media Management, Campaign Analysis And Optimization, Reporting
Design Thinking, Ui/Ux Design, Graphic Design, Media Production
Hands-On
Release Management

Software

Adobe Creative Suite (Photoshop, Indesign, Illustrator)
Microsoft Office / Apple Office, Open Office
Filemaker, Mind Map Manager
Wordpress
Crm And Cms Systems (Including Wordpress, Typo3, Drupal, Joomla)
Zoommail Profiler (Dialog Marketing)
Agile, Ms Teams, Jira, Confluence, Signavio

Languages

German

Native

English

Advanced

Education

Oct 1989 - Feb 1994

Fachhochschule Düsseldorf

Diploma in Design · Visual Communication · Düsseldorf, Germany

Aug 1984 - Jul 1987

Albert Bauer KG

Apprenticeship as Media Designer · Media Design · Hamburg, Germany

Hochschule Bremen

Master of Business Administration, Business Administration/Marketing · Business Administration/Marketing · Bremen, Germany

Certifications & licenses

SAFe Product Owner/Product Manager Course (4.6)

SAFE SCALED AGILE

Statistics

Experience

Total positions 7

Experience in Information Technology 18 y

Avg length 5 y 11 m

Longest experience 9 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim Management / Project Management, Managing Partner / Business Owner / Project Owner, Designer / Project Manager

Main industries Information Technology, Professional Services, Advertising

Main business areas Marketing, Project Management, Production

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

June 2025

Last Update

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Thomas based?

Thomas is based in Hamburg, Germany.

What languages does Thomas speak?

Thomas speaks the following languages: German (Native), English (Advanced).

How many years of experience does Thomas have?

Thomas has at least 42 years of experience. During this time, Thomas has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 6 years. Note that Thomas may not have shared all experience and actually has more experience.

What roles would Thomas be best suited for?

Based on recent experience, Thomas would be well-suited for roles such as: Interim Management / Project Management, Managing Partner / Business Owner / Project Owner, Designer / Project Manager.

What is Thomas's latest experience?

Thomas's most recent position is Interim Management / Project Management at Freelancer.

What companies has Thomas worked for in recent years?

In recent years, Thomas has worked for Freelancer.

Which industries is Thomas most experienced in?

Thomas is most experienced in industries like Advertising, Information Technology, and Professional Services. Thomas also has some experience in Food and Beverage, Healthcare, and Government and Administration.

Which business areas is Thomas most experienced in?

Thomas is most experienced in business areas like Marketing, Project Management, and Production. Thomas also has some experience in Product Development, Procurement, and Strategy.

Which industries has Thomas worked in recently?

Thomas has recently worked in industries like Information Technology and Professional Services.

Which business areas has Thomas worked in recently?

Thomas has recently worked in business areas like Information Technology, Marketing, and Project Management.

What is Thomas's education?

Thomas holds a Master in Business Administration/Marketing from Hochschule Bremen.

Does Thomas have any certificates?

Thomas has 1 certificate: SAFe Product Owner/Product Manager Course (4.6).

What is the availability of Thomas?

Thomas is immediately available full-time for suitable projects.

What is the rate of Thomas?

Thomas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.