Thomas Donath - Interim Management / Project Management

Q: Where is Thomas based?

Thomas is based in Hamburg, Germany .

Q: What languages does Thomas speak?

Thomas speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Thomas have?

Thomas has at least 42 years of experience. During this time, Thomas has worked in at least 6 different roles and for 5 different companies . The average length of individual experience is 6 years and 11 months . Note that Thomas may not have shared all experience and actually has more experience.

Q: What is Thomas's latest experience?

Thomas's most recent position is Interim Management / Project Management at Freelancer .

Q: What companies has Thomas worked for in recent years?

In recent years, Thomas has worked for Freelancer .

Q: Which industries is Thomas most experienced in?

Thomas is most experienced in industries like Advertising , Information Technology , and Professional Services . Thomas also has some experience in Food and Beverage , Healthcare , and Government and Administration .

Q: Which business areas is Thomas most experienced in?

Thomas is most experienced in business areas like Marketing , Project Management , and Production . Thomas also has some experience in Product Development , Procurement , and Strategy .

Q: Which industries has Thomas worked in recently?

Thomas has recently worked in industries like Information Technology and Professional Services .

Q: Which business areas has Thomas worked in recently?

Thomas has recently worked in business areas like Information Technology , Marketing , and Project Management .

Recommended expert

Hamburg, Germany

Experience

Sep 2018 - Present

7 years 7 months

Germany

Interim Management / Project Management

Freelancer

design and integration of complex applications based on market- and segment-specific customer journeys
end-to-end project management from software/process design to rollout
stakeholder management and requirements engineering
business and process analysis
business strategy and development
UI/UX design and management
accessibility according to WCAG 2.0 and BITV 2.0
CRM/CMS integration and digital marketing management
design thinking and software integration management
Kanban, Scrum and agile methods
design, development and integration of marketing experience platforms and marketing planning platforms
definition of customer journeys and conversion optimization

Sep 2008 - Aug 2018

10 years

Hamburg, Germany

Managing Partner / Business Owner / Project Owner

zoommail GmbH

design and implementation of the CRM and dialog marketing software zoommail Profiler for personalized mass dialogues via email, SMS or messaging
product launch of zoommail and customer acquisition
customer consulting in CRM and digital marketing
project management and services for campaigns
managing the company and leading the team
analysis of customer potentials
technical and graphical design of the application
integration with external CRM systems and extension with social media links as well as fax, SMS and WhatsApp
setting up accounts and processes for clients
defining requirements and test management
procurement of goods and services
personnel and team management

Aug 2005 - Aug 2008

3 years 1 month

Hamburg, Germany

Designer / Project Manager

Freelancer

acquisition of clients, projects and partners; strategy, consulting, planning and execution of marketing measures
customer acquisition and retention for Eismann (strategy and execution)
B2B/B2C marketing for Johnson & Johnson, Idel Medical, HVV, S-Bahn Hamburg, HADAG, Cremer Group, Temix, ASV, Virbac Animal Health, BKK Mobil Oil, Island ProTravel, Island Tours
analysis of customer potentials
strategy development and consulting
initiating and executing marketing partnerships, clearing
planning and designing print and online media and digital applications
planning and execution of B2B and B2C events
procurement of services and hardware, production supervision

Apr 2000 - Jul 2005

5 years 4 months

Germany

Managing Partner

TOK Donath Werbeagentur GmbH

creative direction of the advertising agency; client, project and partner acquisition; strategy
consulting, planning and execution of marketing measures
subscription marketing strategy for Gong Verlag (TVdirekt, Gong+BiFu, die2, Herz für Tiere)
advertising marketing strategy for Gong Verlag (TVdirekt, Gong+BiFu, die2, Herz für Tiere)
customer acquisition and retention for Eismann, Quelle, Reise-Q., Küchen-Q (strategy and execution)
B2B campaigns (electronic and traditional media) for Varta, Stiebel Eltron, TVdirekt
strategy development and consulting
initiating and executing marketing partnerships, clearing
planning and design of print and online media and digital applications
planning and execution of B2B and B2C events
procurement of services and hardware, production supervision

Aug 1995 - Mar 2000

4 years 8 months

Germany

Managing Partner

Donath's Design und Werbeagentur

customer acquisition and retention for Imparat (strategy and execution)
B2B/B2C marketing for Johnson & Johnson, Virbac Animal Health, EduScho, Casa Da Vinci/Korzilius
analysis of customer potentials
initiating and executing marketing partnerships, clearing
planning and design of print and online media
procurement of services and hardware, production supervision

Aug 1987 - Oct 1995

8 years 3 months

Germany

Media Designer / Graphic Designer

Freelancer

Prepress template maker / lithographer in various reproduction studios in Düsseldorf and Hamburg or in advertising agencies, e.g.: McCann Erickson, MSB+K, Grey, BBDO, Heye Direct, O&M Direct

Aug 1984 - Jul 1987

3 years

Germany

Apprenticeship as Media Designer

Albert Bauer KG

Job title in 1994: Prepress template maker, specializing in lithography

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Information Technology, Professional Services, Food and Beverage, Healthcare, and Government and Administration.

Advertising

Information Technology

Professional Services

Food and Beverage

Healthcare

Government and Administration

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Production, Product Development, Procurement, and Strategy.

Marketing

Project Management

Production

Product Development

Procurement

Strategy

Summary

professional and effective in developing and implementing complex marketing strategies, quick to learn new topics
detailed knowledge and extensive experience in marketing and sales, B2B and B2C, strategic and operational
strong technical affinity, trained in process understanding with ability to work closely across divisions
quick execution of business strategies, open to innovations
strong customer focus and building long-term business relationships
experience in close collaboration with various stakeholders, including C-level
personally a practical and entrepreneurial-minded generalist with many years of leadership experience
creative and implementation-driven personality able to operate in a dynamic, innovative, performance-oriented environment
high level of motivation, initiative, independence, dedication, perseverance, social and intercultural competence
confident in leadership, presence, and presentation at all levels
analytical and structured thinking to solve complex tasks
self-starter mentality - independently identifying tasks
high level of personal responsibility
holistic, entrepreneurial marketing understanding of markets and business models
strong flexibility, teamwork, and hands-on mentality as well as ability to manage conflicts constructively
private: family, two children (born 2002 and 2005 - both studying abroad)
sailing: RS700 skiff, catamarans or yachts
passion for English sports cars of the 60s and 70s
passion for jazz, modern art and architecture

Skills

Strategy & Development

Positioning Of Brands And Product Portfolios
Marketing And Business Analysis
Launch And Image Campaigns For Companies, Brands, Product Lines And Products
E-commerce Strategies, Campaigns And Analysis
Competition And Sales Strategies, Marketing Processes
Marketing Partnerships - Partner Identification, Planning And Execution
Customer Acquisition And Retention Programs
Promotions, Events, Pos And Trade Show Appearances
Performance Marketing - Development And Implementation
Digital Transformation - Processes And Actions
Business Analytics
Development Of (Digital) Product Ideas
Close And Cross-departmental Collaboration Internally And Externally
Business Owner In A Safe Context (Scaled Agile Framework) - Agile Processes / Scrum / Kanban, Devops, Lean Product Management, Requirements Engineering
Organizing And Facilitating Workshops On Various Aspects Of It Development And Training, Marketing Processes
Requirements Engineering, Stakeholder Management, Digital Transformation, Marketing Automation
Business Analysis, Conversion Rate Optimization, Loyalty
Agile And Classical Project Management For Software Products, Mobile And Web Apps, Saas, Product Management, Pricing

Customer Relationship Management

Analysis, Recommendations And Optimization Of Crm Strategy
Analysis And Optimization Of Automation Processes
Setting Up And Executing Marketing Processes And Marketing Automation

Campaigns

Strategy Development, Planning, Execution
B2b And B2c, Planning And Execution
Above-the-line, Below-the-line, Sales Promotion
Print, Online, Social, Direct And Cross-media
Image, Lead And Customer Acquisition, Retention And Reactivation
Monitoring And Optimization To Achieve Kpis

Sales And Administration

Acquisition Of New Customers, Projects And Partners
Securing Sales And Marketing Partners, Cross-selling, Cross-marketing
Budgeting
Procurement Of Services, Hardware And Media
Managing Employees, Internal And External Teams And Agencies

Brands, Corporate Design And Social Media

Consulting For Companies, Parent And Sub-brands
Brand Management
Designing And Defining Style Guidelines / Corporate Design / Ci/cd
Implementing And Rolling Out Corporate Design
Ui/ux Design For Mobile And Web Apps
Planning, Execution, Monitoring And Optimization Of Campaigns And Apps
Budget And Media Planning
Media Planning, Media Control, Campaign Analysis And Optimization, Reporting
Design Thinking, Ui/ux Design, Graphic Design, Media Production
Hands-on
Release Management

Software

Adobe Creative Suite (Photoshop, Indesign, Illustrator)
Microsoft Office / Apple Office, Openoffice
Filemaker, Mind Mapping Software
Wordpress
Crm And Cms Systems (E.g. Wordpress, Typo3, Drupal, Joomla)
Zoommail Profiler (Dialog Marketing)
Agile, Ms Teams, Jira, Confluence, Signavio

Languages

German

Native

English

Advanced

Education

Oct 1989 - Feb 1994

Fachhochschule Düsseldorf

Diploma in Design · Visual Communication · Düsseldorf, Germany

Aug 1984 - Jul 1987

Albert Bauer KG

Apprenticeship as Media Designer · Media Design · Hamburg, Germany

Hochschule Bremen

Master of Business Administration, Business Administration/Marketing · Business Administration/Marketing · Bremen, Germany

Certifications & licenses

SAFe Product Owner/Product Manager Course (4.6)

SAFE SCALED AGILE

Statistics

Experience

Total positions 7

Experience in Advertising 18 y

Avg length 5 y 11 m

Longest experience 9 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim Management / Project Management, Managing Partner / Business Owner / Project Owner, Designer / Project Manager

Main industries Advertising, Information Technology, Professional Services

Main business areas Marketing, Project Management, Production

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

June 2025

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Thomas based?

Thomas is based in Hamburg, Germany.

What languages does Thomas speak?

Thomas speaks the following languages: German (Native), English (Advanced).

How many years of experience does Thomas have?

Thomas has at least 42 years of experience. During this time, Thomas has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 6 years and 11 months. Note that Thomas may not have shared all experience and actually has more experience.

What roles would Thomas be best suited for?

Based on recent experience, Thomas would be well-suited for roles such as: Interim Management / Project Management, Managing Partner / Business Owner / Project Owner, Designer / Project Manager.

What is Thomas's latest experience?

Thomas's most recent position is Interim Management / Project Management at Freelancer.

What companies has Thomas worked for in recent years?

In recent years, Thomas has worked for Freelancer.

Which industries is Thomas most experienced in?

Thomas is most experienced in industries like Advertising, Information Technology, and Professional Services. Thomas also has some experience in Food and Beverage, Healthcare, and Government and Administration.

Which business areas is Thomas most experienced in?

Thomas is most experienced in business areas like Marketing, Project Management, and Production. Thomas also has some experience in Product Development, Procurement, and Strategy.

Which industries has Thomas worked in recently?

Thomas has recently worked in industries like Information Technology and Professional Services.

Which business areas has Thomas worked in recently?

Thomas has recently worked in business areas like Information Technology, Marketing, and Project Management.

What is Thomas's education?

Thomas holds a Master in Business Administration/Marketing from Hochschule Bremen.

Does Thomas have any certificates?

Thomas has 1 certificate: SAFe Product Owner/Product Manager Course (4.6).

What is the availability of Thomas?

Thomas is immediately available full-time for suitable projects.

What is the rate of Thomas?

Thomas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.