Felix Maas
AI Trainer
Experience
AI Trainer
AKIA Academy for AI & Automation
- Led the 12-week training program to become an AI and automation specialist
- Created training materials & video courses on "AI Fundamentals", "Working with ChatGPT", "Prompt Engineering", "AI Agents with N8N", "Automations with Make.com" & AI-generated marketing content (images, videos, blog posts & social media posts)
- Conducted workshops on the above topics
- Tools: Loom, N8N, Make.com, ChatGPT, Midjourney, Gamma.app, Canva, Kling AI, Magnific AI
- Result: Participants learn the technical and business know-how to successfully build a business as AI and automation specialists
AI and Automation Expert
Various B2B clients from consulting, coaching and agency environments
- Optimized business processes using tools and automations
- Business process analysis in marketing, sales and value creation (including tool stack analysis)
- Implemented new tools and processes, as well as in-tool automations
- Developed automations and AI agents with Make.com and N8N
- Developed chatbots
- Tools: N8N, Make.com, Jotform, HotSpot, LexOffice
- Result: Optimized and automated processes in marketing, value creation and sales
Project Management Consultant & Marketing Strategist
brandcollab
- Introduced standardized project management tools and frameworks, and implemented automations to improve agency processes
- Optimized project management in a specific complex project
- Created SOPs (Standard Operating Procedures)
- Introduced Scrum in complex individual projects
- Interim project management in complex projects
- Developed product and marketing strategies for brandcollab clients
- Provided interim support in operational marketing activities (social media, email marketing, web design, etc.)
- Tools: Asana, WordPress, Slack, Google Drive, Google Apps Scripts
- Results: Optimized agency value chain processes; higher client satisfaction; more time for strategic tasks for the agency owner by stepping back from day-to-day operations using systems and processes
Positioning Coach
Various clients from the coaching sector
- Developed effective positioning and implemented it into product and marketing strategies
- Conducted workshops on company vision & mission
- Led target group analysis workshop
- Developed product ladder using the Value Proposition Canvas
- Facilitated marketing strategy workshop
- Provided sparring support in developing marketing and sales measures
- Provided sparring support in validating positioning and products
- Tools: Miro, Notion
Requirements Engineer
CAFM
- Identified & implemented a standard software solution for facility management at a large IT service provider
- Advised on the introduction of a hybrid methodology
- Assisted in project effort estimation
- Conducted user interviews & requirements workshops
- As-is system analysis
- Business process analysis
- Documented requirements using user stories and a Kanban board
- Identified and resolved conflicts in requirements
- Coordinated the implementation of requirements
- Requirements management
- Stakeholder management
- Collaborated closely with project management, developers and stakeholders
- Interim project management
- Designed the prototype
- Tools: Jira, SharePoint, Enterprise Architect
- Results: Project was accurately estimated within the planned time and budget; the CAFM system is now used company-wide to manage all buildings across multiple locations
Product Coach / Agile Coach
Various Clients
- Workshops & 1:1 consulting on agile methods (SCRUM, Lean Startup)
- Target group analysis (Persona, Value Proposition Canvas, Jobs-to-be-done)
- Product idea validation (MVP, prototypes)
- Interview and survey techniques (MOM test)
- Tools: Miro, Canva, Figma
- Clients: various universities (Bochum University of Applied Sciences, Georg Agricola University of Technology), various incubators (CyberForum, HRW Startups, Bergsteiger Accelerator, Rhineland-Palatinate Ideas Contest)
CEO / Product Owner
Geonimmo
- Implementation of an application for automated evaluation and analysis of real estate locations
- Led the founding team
- Product ownership
- Customer interviews & requirement workshops
- Target group and market analysis
- Design and development of the prototype
- Requirements documentation via user stories and Kanban board
- Requirements management
- Business development, sales, marketing
- Tools: Trello, WordPress, Canva, Eclipse
- Results: Acquired pilot customers & developed a prototype; clarity on product demand in the market
CEO / Product Owner
Probandit
- Implementation of a test subject matching platform for research institutes in higher education, market research, and medical sectors
- Led the founding team
- Product ownership
- Customer interviews & requirement workshops
- Target group and market analysis
- Conceptualization of MVPs
- Coordinating the implementation of requirements
- Requirements documentation via user stories and Kanban board
- Requirements and stakeholder management
- Business development, sales, marketing
- Tools: Trello, UMLet, WordPress
- Results: Acquired pilot customers & developed a prototype
Requirements Engineer
AWGV
- Created a detailed requirements specification and concept for developing a digital system to manage the official water body directory in Schleswig-Holstein on an open-source basis
- User interviews & requirement workshops
- Business process analysis / business analysis
- Specification sheet analysis
- Requirements documentation according to ISO/IEC/IEEE 29148 and via a detailed specification sheet
- Identifying and resolving conflicts in requirements
- Designing & implementing a proof of concept
- Requirements and stakeholder management
- Designing the system infrastructure
- Tools: Jira, SharePoint, Enterprise Architect, QGIS
- Results: Clarity on solution approaches, costs, pros and cons; a reliable basis for decision-making for the implementation project
Project Manager & Business Analyst
Urban Data Platform
- Implementation of a central platform to manage all urban data for the city of Hamburg
- Redefined responsibilities and business processes for the specialist departments
- Project management of a subproject
- Business process analysis / business analysis using UML
- Designing target processes and target architecture using UML
- Analyzing the target concept for conflicts in the overall project
- Coordination with other project managers
- Coordination of project tasks in a 4-person team
- Tools: Jira, SharePoint, Enterprise Architect
- Results: Optimized, standardized, digitized, and automated business processes in the managed sub-area; optimal collaboration across departments via the platform
Product Owner
XPlanungsplattform SH
- Implementation of a central digital platform to manage spatial planning maps for municipalities and planning offices in Schleswig-Holstein
- Product ownership
- Participation & facilitation of SCRUM events
- Consultation on introducing a hybrid process model
- User interviews & requirements workshops
- Business process analysis / business analysis
- Requirements specification analysis
- Requirements documentation via user stories and Kanban board
- Coordination of requirement implementation
- Requirements and stakeholder management
- Close collaboration with project management, developers, and stakeholders
- Tools: Jira, Azure DevOps, SharePoint, Enterprise Architect
- Results: High acceptance and use of the XPlanungsplattform; high stakeholder satisfaction; minimized manual effort across all stakeholders
Project Manager & Data Manager
Various ETL Projects
- Homogenization, automated analysis & transformation of mainly spatial data
- Project management and controlling
- User interviews & requirements workshops
- Development of simple to complex ETL processes
- Requirements and stakeholder management
- Tools: FME, MS Office
- Results: Reproducible data analysis processes for recurring questions; examples: bomb discovery module to identify energy supply lines around a bomb discovery, site analysis tools
Project Manager & Product Owner
Continuation Database
- Implementation of a web application for digital management of continuation measures in the energy sector
- User interviews & requirements workshops
- Business process analysis / business analysis
- Requirements documentation according to ISO/IEC/IEEE 29148 and via user stories
- System infrastructure design
- Design & implementation of a proof-of-concept
- Requirements and stakeholder management
- Tools: Redmine, XQuery
- Results: Prototypical implementation of the web application for internal company use; digitized and transparent management of continuation measures
Industry Experience
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Experienced in Information Technology, Education, Professional Services, Government and Administration, Advertising, and Real Estate.
Business Area Experience
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Experienced in Product Development, Project Management, Information Technology, Marketing, Operations, and Sales.
Summary
I am a Product Owner, Requirements Engineer and AI and automation specialist with over 8 years of experience successfully delivering mainly complex IT, digitalization and automation projects. From a large IT company to medium-sized IT service providers to two startups I founded, I have managed projects in a variety of industries - from traditional and hybrid to agile approaches.
Skills
- Requirements Engineering & Management (Certified According To Ireb Cpre Fl)
- Product Ownership (Certified According To Pspo I)
- Business Process Analysis / Business Analysis
- Automation & Ai
- Project Management
- Stakeholder Management
- Target Group Analysis (Persona, Value Proposition Canvas, Jobs-to-be-done)
- Agile Coach & Product Coach
- Methodologies: Agile (Scrum, Kanban, Lean Startup), Traditional (Waterfall) And Hybrid
- Online Marketing
Technical Expertise
- Product Owner Expert
- Automation Expert
- Requirements Engineering Expert
- Ai Marketing Expert
- Requirements Analysis Expert
- Uml Expert
- Requirements Management Expert
- Bpmn Expert
- Business Process Analysis Expert
- User Stories Expert
- Project Management Expert
- Iso 29148 Expert
- Customer And User Interviews & Surveys Expert
- Market And Competitive Analysis Expert
- Stakeholder Management Expert
- Target Group Analysis Expert
- Agile Coaching Very Good
- System Architecture Design Good
- Waterfall Expert
- Scrum Expert
- Jobs-to-be-done Expert
- Kanban Expert
- Value Proposition Canvas Expert
- Hybrid Approach Expert
- Business Model Canvas Expert
- Requirements Specification & Functional Requirements Expert
- Personas Expert
- Product Backlog Expert
- Web Development Very Good
- Risk Management Very Good
- Software Development Intermediate
- Ai Strategy Expert
- Data Management Very Good
- Ai Agents Expert
- Developing Mvps Good
- Lean Startup Expert
Software
- Ms Office Expert
- Enterprise Architect Expert
- Jira Expert
- Confluence Expert
- Notion Very Good
- Trello Very Good
- Asana Very Good
- Azure Devops Very Good
- Sharepoint Very Good
- Miro Expert
- Figma Very Good
- Slack Expert
- Loom Expert
- Chatgpt Expert
- Midjourney Expert
- N8n Expert
- Make.com Expert
- Wordpress Expert
- Canva Expert
- Fme Expert
- Qgis Good
- Arcgis Good
- Postgresql Good
- Postgis Good
- Git Very Good
- Google Drive (Including Automations Via Google Apps Scripts) Expert
Soft Skills
- Can-do Mentality
- Team Player
- Analytical Thinking
- Customer Focus
- User Focus
- Business Acumen
- Technical Understanding
- Agile Mindset
- Innovative Thinking
- Solution Orientation
Languages
Education
Bochum University of Applied Sciences
Master of Engineering · Geoinformatics · Bochum, Germany
Bochum University of Applied Sciences
Bachelor of Engineering · Geoinformatics · Bochum, Germany
Certifications & licenses
Consultant Qualification
Certified AI Marketing Manager
Certified Professional For Requirements Engineering (CPRE)
Professional Scrum Product Owner (PSPO I)
Project Management Fundamentals
Statistics
Experience
Expertise
Qualifications
Profile
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