Andreas Einzmann - AI Coach for Agile Transformation

🚀 FRATCH GPT 2.0 - Find freelancers with a single prompt. With rate benchmark.

Recommended expert

Dortmund, Germany

Check rate

Experience

Jan 2024 - Sep 2024

9 months

Dortmund, Germany

AI Coach and Consultant

Studio 8 Dortmund

Set up and consulting for an AI-supported organizational development startup
Workshops on vision and mission
Marketing roadmap and process design
Development of sales processes (sales funnel, lead generation)
Brand building and social media omnichannel strategies
AI-supported content creation for audio, video, and posts
Consulting on Agile and SAFe setup
Atlassian consulting and setup of Confluence and Jira (workflows, dashboards, reporting)
Set up a podcast and video studio, including livestreaming setup
Hardware and software selection and implementation
Website development and brand building
CMS implementation based on Typo3
Consulting in sales, marketing, and social media
Supporting companies in using AI technologies efficiently
Strategy development and consulting on implementing AI strategies
Change management and support for teams adopting AI, including training
Technical expertise in machine learning, data processing, and Large Language Models (LLMs) such as Llama, Claude, and OpenAI GPT
Selection, fine-tuning, and integration of LLMs into business processes
Consulting on ethics and governance for the responsible use of AI
Delivering tailored training for leaders and teams
AI analysis of various Large Language Models (Llama, OpenAI, Mistral)
Creating and training custom GPTs focused on organizational development (Product Vision, OKR, Agile Maturity)
Setting up a chatbot on Agile Maturity
Developing an AI-generated survey to assess organizational agility
Setting up local offline GPTs with a focus on data protection and GDPR
Delivering AI workshops for SMEs and mid-sized companies

Jun 2023 - Feb 2024

9 months

Organizational Development and Agile Transformation Consultant

Mercedes Pay

Analyzed, introduced, and implemented agile principles and methods
Enabled the organization to optimize processes and improve collaboration
Established a culture of continuous improvement
Assessed the maturity of the agile transformation at the leader and team levels
Identified pain points (processes and people)
Conducted stakeholder and team interviews
Analyzed processes and methods (Spotify model, SAFe, Scrum, Kanban)
Advised and supported the implementation of the Adobe Experience CMS
Introduced DevOps processes for service handover between Development and Operations
Used a range of analysis tools and health checks
Developed Product Governance and an Agile Maturity Model
Evaluated a data-based KPI framework
Prioritized and weighted measures in consultation with the client
Recommended a hybrid organizational model
Created a roadmap for the agile transformation in Jira
Planned short-, medium-, and long-term organizational development measures

Jan 2023 - Dec 2023

1 year

Germany

Senior Project Manager (Product Owner / CPO)

IT Niedersachsen

Technical delivery of a unified UX strategy, including accessibility and a style guide
Defined user experience and customer centricity
Managed interfaces with external service providers
Unified the user experience and user interface design for basic services for citizens and businesses
Created the foundation for a design system based on the basic style guide
Project management and project control, including planning and budgeting
Stakeholder management and advising business departments
Set up project documentation in Confluence
Monitoring, reporting, controlling, and quality and risk management
Reporting at C-level
Connected external systems via REST API interfaces
Defined roles and permissions
Rollout management, strategy development, and creation of an operating concept
Prepared and facilitated stakeholder workshops
CPO/PO responsibilities within SAFe and further development of the agile community
Budget responsibility for approximately 5 million euros
Led a team of currently 10 members
Set up an Agile Chapter
Advised on the intranet CMS and analyzed and planned strategies for related measures

Feb 2021 - Dec 2022

1 year 11 months

Agile Coach (Methods Coach)

Fressnapf SE

Supported the transformation from a traditional matrix organization to an agile product organization
Methodical, systemic, and practical delivery of the agile transformation
Set up effective Product Governance (roles, processes, decision-making paths)
Coached senior leaders (C-level) to promote agile ways of working
Implemented and managed agile product teams
Set up and led the Agile Chapter and agile community
Developed operating concepts, quality management, and risk management measures
Provided methods coaching to Product Owners and Chief Product Owners (CPOs)
Trained and guided other Agile Coaches to scale the transformation
Advised and managed the Fressnapf Agile Academy
Managed the ramp-up of IT product pilot teams (Ship from Store, cash management, checkout system, and Order Service)
Identified, selected, and set up additional product teams
Managed and selected external service providers
Budget planning and resource management
Set up and managed the Product Investment Board for strategic prioritization
Advised on the Jira and Confluence strategy for knowledge and task management
Connected and integrated the Wolt delivery service into the system landscape

Sep 2020 - Mar 2021

7 months

Project Manager

Bundesagentur für Arbeit

Led the EJUSTIZ-Owi digitalization project using agile and traditional methods
Responsible for budget, controlling, project management, and reporting
Set up and maintained the Product Backlog
Transferred knowledge within the team through refinements
Analyzed business processes for IT implementation
Managed the quality of requirements analysis (processes, methods, tools)
Designed and developed requirements analysis for digitalization
Set up digital processing of incoming mail using OCR and document management (E-file)
Created an algorithm to distribute incoming mail
Created operating and maintenance concepts and handed them over to IT operations (Run process)
Applied complex analyses for custom development and digitalization
Used tools such as Innovator, Confluence, and Jira
Used agile and traditional approaches such as Scrum and Waterfall

Jan 2020 - Aug 2020

8 months

Project Manager, OPS Manager, Release Manager, Methods Coach

Opel AG / PSA

Managed 5 applications in the automotive sector, including the Opel configurator and WLTP
Carried out maintenance and innovation tasks using SAFe and Scrum
Coached ceremonies and promoted an agile mindset
Improved velocity, review setups, retrospectives, backlog maintenance, and grooming
Led PI Planning
Supported the AWS migration of core applications
Coached Product Owners in an agile context
Analyzed agile ways of working and implemented continuous improvement management
Managed change processes and budget control
Introduced and restructured incident management processes
Managed stakeholders across business, markets, and board level
Facilitated, coordinated, and reported to the Steering Committee, including risk management
Set up new processes for release management
Established best practices for Jira and Confluence

May 2019 - Nov 2019

7 months

CMS Project Manager, Consultant, Product Owner

Ergo AG

Led projects focused on digitizing the field sales organization
Managed the technical transition of the existing CMS to a new platform
Identified opportunities to optimize current processes in the new CMS
Analyzed existing editorial processes
Developed solution scenarios for CMS extensions, editorial roles, and automated campaigns
Considered SEO implications in asset management
Developed concepts for centralized and decentralized content processes (rights, roles, governance)
Worked in an interdisciplinary and international agile team (Scrum, SAFe)
Planned online marketing campaigns with Adobe Campaign
Coordinated with business units to assess needs and define KPIs
Selected and managed external service providers
Defined the reporting structure and automated Campaign reports
Applied in-depth AEM knowledge in editorial work and architecture

Jan 2019 - May 2019

5 months

Scrum Master, Agile Coach

Lowell AG

Analyzed and restructured agile processes using Scrum and SAFe
Managed change and transition initiatives
Audited and analyzed existing agile practices
Planned process improvement measures
Ensured compliance with agreed agile processes and definitions
Trained the team and management and transferred know-how on the new way of working
Led 4 agile teams as Scrum Master and Coach
Facilitated Definition of Done and Definition of Ready
Owned Jira and Confluence, including introducing new workflows
Created new Scrum boards and increased velocity
Led all Scrum ceremonies (Planning, Daily, Retrospective, Review, Grooming)

Apr 2018 - Jan 2019

10 months

Stuttgart, Germany

Product Owner

Daimler

Relaunched the new Smart (Daimler) website as a data-driven project
Applied agile methods using SAFe and Scrum across 8 teams
Managed the Product Backlog and defined Epics and User Stories
Mediated between IT and Marketing departments
Set up and rolled out Adobe Campaign, including API integration with Drupal
Served as the customer interface as Proxy Product Owner
Managed dependencies within the SAFe framework
Held budget responsibility of over 2 million euros per year
Supported program management in establishing the Scaled Agile Framework
Coached and supported PI Planning ceremonies
Defined standards for User Stories, Epics, Definition of Done, and testing
Managed customer-side stakeholders

Feb 2018 - Oct 2022

4 years 9 months

Düsseldorf, Germany

External Consultant, Scrum Master, Product Owner, Agile Coach

Cisco

Delivered training for Product Owners and Scrum Masters
Introduced and coached Scrum and SAFe for Pre-Sales, Marketing, and stakeholders
Supported the transformation from Waterfall to Agile
Optimized processes in Adobe Experience Manager (AEM)
Worked with AEM Assets, AEM Sites, and component development

Jan 2018 - Jul 2018

7 months

Rüsselsheim, Germany

Project Owner (Manager / Consultant)

Opel

Project management for the continued development of the loyalty program
Quality assurance and project stabilization
Restructuring and team leadership in IT
Stakeholder management and project progress monitoring
Requirements engineering for hardware and software from business departments
Strategy development and transition from PoC to production system
Rollout across 12 markets
Reporting to the business department

Aug 2017 - Mar 2018

8 months

Dortmund, Germany

Consultant, Project Manager, Scrum Master

Startup Digitaler Tankverschluss

Project management for the development of the TapLocker product
Work in the areas of IoT, M2M and Industry 4.0
Startup founding, including development of the Proof of Concept (PoC)
Identifying target market needs and developing the business model
Research and prototype development
Leadership and resource planning for software and hardware resources
Agile requirements engineering for hardware and software
Planning, managing and optimizing project goals
Creating and presenting a pitch deck and business plan
Developing the roadmap and carrying out story mapping
Communication with investors such as venture capital firms, private equity firms and funding agencies (HTGF, KfW)

May 2017 - Nov 2017

7 months

Bonn, Germany

Consultant, Project Manager, Scrum Master

Aktion Mensch

Advising on the tendering process and awarding contracts to service providers (RFI/RFP)
Supporting the pitch process and assessing participants' agile capabilities
Creating an objective decision matrix to select a service provider
Strategic and technical advice on implementing Sitecore
Setting up, monitoring and delivering a PoC as the first project
Assessing service delivery in terms of code quality, communication and agility
Managing the Sitecore installation and API integration with customer systems
Advising on and setting up processes for continuous integration and cloud hosting
Ramping up and leading sprint teams, including near-shore and on-site resources
Leading all Scrum ceremonies as Scrum Master
Managing and training Scrum teams in a SAFe context
Program management, including risk management and stakeholder communication

Jun 2016 - Feb 2018

1 year 9 months

Project Management, Consulting, Product Owner, Agile Coach

Fresenius Netcare

Managing RFI/RFP processes for DAM systems
Project management for web solutions and CMS projects
Replacing the Sharepoint environment with a new social intranet
Requirements analysis, budget and timeline planning for pilot rollouts
Analyzing project status and stakeholders from an external perspective
Preparing decision documents for the Steering Committee
Introducing communication processes and defining roles and responsibilities
Coaching Product Owners in an agile environment as Scrum Master
Advising on business and technical requirements processes in Jira and Confluence
Creating best-practice scenarios for migrations
Reporting to the PMO and Steering Committee
Leading sprint teams on new and platform projects (Sharepoint, OpenText, SAP Hybris, AEM 6.2)

Aug 2015 - May 2016

10 months

On-site

Project Management, Consulting, Product Owner, Agile Coach

Bayer CropScience

Implementing Sitecore 8.x in pilot countries as the foundation for a global platform
Analyzing project status and the project situation from an external perspective
Running RFI/RFP processes to select an implementation agency
Establishing a certification process for service providers (CDA)
Introducing communication processes and lean requirements in Jira/Confluence
Leading and monitoring the agile implementation process as Scrum Master
Coaching Product Owners and Scrum Masters in Scrum and SAFe
Leading and setting up several sprint teams (near-shore and on-site)

Aug 2015 - Jan 2016

6 months

Essen, Germany

Project Management, Consulting

RWE AG

Led implementation in a pilot project for a global platform
Consulted on agile project management using Scrum
Analyzed processes and project stakeholders
Introduced governance at team and department levels
Established requirements management between business departments and IT
Created technical requirements processes with a focus on IT processes
Introduced MS Project as the leading tool for the Program Management Office (PMO)
Implemented hybrid project management
Analyzed market roles, master data, and market communication
Managed processes for Digital Asset Management (DAM) and business operations

Mar 2015 - Jun 2015

4 months

Consulting, Evaluation

Landschaftsverband Westfalen-Lippe (LWL)

Advised on the enterprise CMS to prepare for a CMS change and migration
Prepared and conducted workshops to evaluate CMS solutions
Presented leading CMS solutions (Adobe CQ, Sitecore, OpenText, FirstSpirit)
Analyzed strengths, weaknesses, and security aspects according to BSI
Advised on requirements analysis methods
Clarified requirements between business departments and IT

Sep 2014 - Feb 2015

6 months

Düsseldorf, Germany

Project Manager, Consultant, Scrum Master

Metro AG

Migrated the Cash & Carry platform from Pirobase to Sitecore for 25 websites
Created, tracked, and introduced a project plan for centralized management
Developed a set of measures to safeguard the project
Conducted a stakeholder analysis
Coordinated communication between sprint teams (Scrum/SAFe) and the business (Waterfall)
Applied hybrid project management
Managed the critical path using Jira, Confluence, and MS Project

Jan 2014 - Dec 2014

1 year

Project Manager, Consultant

Hankooktire Europe

Led the overall project for the 13-language Hankooktire Pressroom relaunch
Redesigned and restructured the platform and expanded its functionality
Conducted a project audit to assess its status
Gathered and structured requirements in user stories (Scrum)
Recruited and managed the sprint team
Managed the budget and client communications, including reporting
Selected and managed internal and external IT and creative service providers
Managed the critical path using Typo3, Jira, and Confluence

Jan 2013 - Dec 2013

1 year

Cologne, Germany

On-site

Strategic Project Manager, Consultant, Scrum Master

inVentiv Health

Led the overall strategic project for the Sanofi portal relaunch based on Sitecore
Conducted a project audit and restructured the team
Created and tracked a reliable project plan
Introduced escalation and change management processes
Established reporting processes for the London headquarters
Managed the project budget and re-budgeting
Communicated at executive and board level
Managed internal disciplines through Product Owners (IA, creative, IT, concept development)
Applied agile methods using Scrum and SAFe, with Jira and Confluence

Jan 2010 - Dec 2012

3 years

Frankfurt, Germany

IT Project Manager, Consultant, Product Owner

MRM Worldwide Frankfurt (McCann Erickson)

Relaunch of the Car2go portal, including development of an interactive Google Maps application
Template development for the FirstSpirit CMS for mobile, desktop, and tablet
Coordination of the international CMS relaunch and requirements gathering
Development of Car2go Facebook Pages with reservation functionality via API
Creation of an interactive touch application for Opel terminals at trade fairs (IAA, Geneva)
Setup of a backend structure for remote maintenance of trade fair terminals
Project management for the Opel Ampera Owner Portal, including integration with SingleSignOn and REST web services
Development of a customer loyalty program for Opel/GM (Showroom Experience) with fully automated fulfillment processes
Implementation of the Opel Project Earth campaign with video upload and Amazon S3 hosting
Evaluation and implementation of the Typo3 CMS for the Fresenius Quality Report
Project management for Maybelline Facebook contests based on CodeIgniter
Expansion of the Opel MMG web application to generate 3D images for the configurator
Migration of the Opel shop system to a new environment
Management of internal IT, creative, and IA teams, as well as external service providers
Budgeting, resource planning, and creation of project plans

Jan 2008 - Dec 2009

2 years

Berlin, Germany

Managing Director

Freiwerk UG

Founded the agency for volunteering
Created a training plan for 3.500 volunteers
Project management and coordination of instructors
Quality assurance for training delivered for the 2009 World Athletics Championships in Berlin
Secured funding and managed financial planning
Staff management and operational leadership

Jan 2006 - Dec 2009

4 years

Founder, Managing Director, Owner

Defentum GmbH

Founded and led a KfW-funded startup in the seed phase
Developed the company concept and marketing
Developed a web security appliance based on a self-learning AI algorithm
Analyzed data flows to improve security
Created the business plan and carried out the Proof of Concept (PoC)
Developed a prototype for the web security solution

Aug 2003 - May 2009

5 years 10 months

Dortmund, Germany

Agency Services Project Manager

Schenker Deutschland AG / Schenker Eurocargofairs / Schenker Stinnes Logistics / Rhenus Dortmund

Built the online presence and various websites
Designed and managed digital marketing communications
Managed digital content approvals
Created video, image, animation, and graphic content
Managed editorial content using a CMS
Managed hosting services

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Automotive, Transportation, Advertising, Retail, and Healthcare.

Information Technology

Automotive

Transportation

Advertising

Retail

Healthcare

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Product Development, Marketing, Research and Development, and Human Resources.

Information Technology

Project Management

Product Development

Marketing

Research and Development

Human Resources

Summary

Extensive professional experience as an (IT) Project Manager, including more than 12 years as an Agile Project Manager, Agile Coach/Head (Scrum Master), and Product Owner. Working as an AI Coach for the past 2 years.

I have strong interpersonal, communication, and analytical skills, as well as a solid background in digitalization, software development, and design processes. One of my particular strengths is acting as a mediator and translator between technology, creative teams, and business departments. I worked as a developer, Creative Director, and agency manager at early-stage companies and agencies, so I can communicate on equal terms with IT, Marketing, CC, and business departments. In recent years, my work has focused on projects and transformations in critical situations, either on the communication or structural level (especially agile). My experience across a wide range of projects gives me a strong foundation for systemic analysis and planning appropriate measures, including agile reorganization and setup, (agile) transformations, restructuring, coaching, mentoring, sparring, conflict management, and setting up JIRA frameworks (including according to SAFe).

Skills

Cms:

Drupal
Wordpress
Typo3
Adobe Experience
Shopify
Opentext
Sitecore

Languages:

Jql (Jira)
Sql
Html
Css
Javascript
Bpmn 2.0
Uml

It Architecture:

Aws
Git
Gitlab
Databases (Mysql, Ms Sql, Etc.)
Server Hosting
Plesk
Vmware

Tools:

Jira
Confluence
Davinci Resolve
Office M356
Illustrator
Photoshop
Slack
Trello
Powerpoint
Excel
Ms Project
Ocr

Methods And Workshops (Selection):

Digitalization
Jira/Confluence Implementation – Basic, Advanced – Including Workflows And Dashboards
Ai Coaching, Introducing Ai In Companies
Scrum Implementation – Basic, Advanced
Kanban Implementation – Basic, Advanced
Product Strategy And Roadmap (Roman Pichler)
Product Vision, Mission, Personas, Target Audience
Agile Manifesto
User Story Mapping
Vuca World
Estimation (Story Points, Scrum Poker)
Agile Maturity Model (Assessment)
Okr Implementation – Basic, Advanced
Leadership Coaching (7 Level Of Consciousness - Richard Barrett)
Lean (Production), Lean Startup
Devops Implementation
Cultural Change
Transformation Support, Change Management
Product Governance
Ai-Supported Organizational Development
Conflict Management (Harvard Concept, Nonviolent Communication, Mediation – 5 Phases)

Languages

German

Advanced

English

Advanced

Certifications & licenses

Atlassian Certified Professional Jira Administrator

Statistics

Experience

Total positions 24

Experience in Information Technology 12 y

Avg length 1 y 4 m

Longest experience 5 y 9 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles AI Coach and Consultant, Organizational Development and Agile Transformation Consultant, Senior Project Manager (Product Owner / CPO)

Main industries Information Technology, Automotive, Transportation

Main business areas Information Technology, Project Management, Product Development

Qualifications

Certifications earned 4

Member since

December 2023

Last update

October 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Have questions? Find more information here.

Andreas is based in Dortmund, Germany.

Andreas speaks the following languages: German (Advanced), English (Advanced).

Andreas has at least 21 years of experience. During this time, Andreas has worked in at least 22 different roles and for 24 different companies. The average length of individual experience is 1 year and 10 months. Note that Andreas may not have shared all experience and actually has more experience.

Based on recent experience, Andreas would be well-suited for roles such as: AI Coach and Consultant, Organizational Development and Agile Transformation Consultant, Senior Project Manager (Product Owner / CPO).

Andreas's most recent position is AI Coach and Consultant at Studio 8 Dortmund.

In recent years, Andreas has worked for Studio 8 Dortmund, Mercedes Pay, IT Niedersachsen, Fressnapf SE, and Cisco.

Andreas is most experienced in industries like Information Technology, Automotive, and Transportation. Andreas also has some experience in Advertising, Healthcare, and Retail.

Andreas is most experienced in business areas like Information Technology, Project Management, and Product Development. Andreas also has some experience in Marketing, Research and Development, and Human Resources.

Andreas has recently worked in industries like Information Technology, Retail, and Government and Administration.

Andreas has recently worked in business areas like Information Technology, Product Development, and Project Management.

Andreas has 4 certificates. Among them, these include: Atlassian Certified Professional Jira Administrator, PSM II, and PSPO I.

The availability of Andreas needs to be confirmed.

Daily rate distribution

0% 25% 50% 75% 100%

<€480 €640-800 €960-1120 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

800

600

400

200

Daily rate avg. 794 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800

600

400

200

Median rate 720 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.