Irina S.-Managing Partner
Check rate
Experience
Managing Partner
true love UG
- Designed the business model and marketing and sales strategy
- Developed customer journeys using Design Thinking for a customer-centric business model
- Assessed financial viability as part of a business case
- Developed the MVP and continued its agile development
- Scaled and continuously developed the digital platform
- Built the brand (CI, CD)
- Built a nationwide partner network
- Managed purchasing, organization and delivery of all activities
- Developed and ran digital campaigns across Germany
- Created content for social media and the blog
- Designed and launched a unique nationwide trade fair format
- Managed business partners on an ongoing basis
- Oversaw all communication channels (online and offline)
- Monitored all business activities
- Managed staff
- Developed a franchise system for wedding planners
- Developed data as an additional revenue stream and a way to gain insight into customer behavior
- Expanded to six locations in two years
- Named “Entrepreneur of the Month” by the Gründungsnetzwerk Münster
Interim and Project Manager, specializing in Business Development
SERANSKI Strategie & Innovation
- Analyzed companies, customers and competitors
- Assessed marketing opportunities and sales markets
- Evaluated an innovative digital business area
- Developed and prepared business plans and specific digital business models, and brought them to life
- Financial planning; legal matters
- Controlling; reporting
- Supported and/or delivered the rollout phase
- Scheduling; process management
- Supplier and stakeholder management
- Developed agile sales concepts for market testing
- Analyzed processes and measured the success of the measures implemented
ZEISS Meditec AG
- Analyzed workflows in existing co-management systems across related medical workflows
- Analyzed competing systems in the optometry field, including to support a make-or-buy decision
- Collected customer feedback and analyzed existing data to identify customer needs
- Developed a ‘Job-to-be-done’ problem statement for a future co-management system for optometrists in the refractive field
- Observed customers and analyzed workflows
- Developed an MVP focused on CRM features
- Prepared requirements documentation with a value proposition for a co-management system within the ZEISS digital infrastructure
- Tested the value proposition with target customers using wireframes and an initial prototype, then refined the requirements documentation after the first and second iterations
- Took on defined work packages during project delivery as part of an agile project team
- Prepared project documentation
- Tested concepts and products with users
- Prepared reports and reporting
Project I “Haspa Connect”
Hamburger Sparkasse AG
- Conducted research and gathered target audience insights, identifying value creation opportunities in the corporate customer segment
- Developed the idea for a digital B2B platform in the non-banking sector and developed the algorithm
- Acquired B2B partners for the network, including onboarding
- Successfully tested the platform with the sales team in two pilot regions
- Planned the 2020 rollout across the entire sales area, involving 500 advisers
- Led the entire project team of 20 people from external service providers and Hamburger Sparkasse employees
- Developed the marketing strategy and a unique selling proposition
- Developed a data-driven digital campaign
- Designed a content marketing strategy and relaunched a digital communication channel
- Selected and briefed lead generation and digital agencies, as well as other external service providers
- Sole budget responsibility for 1,5 Mio. EUR p. a.
- Demonstrably increased brand awareness
- Increased appointments by 50 %
Finanz Informatik GmbH & Co KG
- Led the entire project team, including FI employees, Sparkassen Group employees across Germany and external service providers
- Developed the project team, set objectives, held regular meetings, and led and facilitated workshops
- Prepared materials for steering committees and stakeholder communication boards
- Coordinated with stakeholders
- Integrated line activities (e.g. marketing) with the project team
- Coordinated with stakeholders across the Sparkassen Group
- Developed process flows and blueprints for the approach
- Defined work packages and planned milestones
- Shared responsibility for project organization and management
Project II “Robo Advisory”
Hamburger Sparkasse AG
- Analysis (market research and target group insights)
- Development of the MVP and agile further development
- Positioning of the partnership – green versus red
- Design of the corporate identity and a touchpoint ecosystem
- Agile sales concept for the market test and subsequent sales campaign (sales materials, KAD/GA, POS equipment)
- Design and implementation of a digital marketing strategy
- Training employees to use the robo-advisor
- Selection and management of supporting agencies
- Project responsibility for the agencies
- Excellent project management under high pressure: strategy, workshops, materials and marketing activities completed within three months ahead of the pilot launch
Head of Marketing & Sales
Dockland GmbH
- Strategic development of the marketing and sales department
- Development and monitoring of marketing activities, and development of sales processes and materials
- Establishment and integration of an in-house event agency for corporate events and new revenue streams
- Personal support for major clients
- Personnel responsibility
- Development of CRM processes and successful integration of a CRM system
- Significant increase in the number of events
Project Manager/Lead
BrandedEvents GmbH
- Marketing concepts and strategy for corporate events, incentives, new media and social events in Germany and abroad for national corporations and medium-sized companies
- Independent presentation of concepts to clients
- Independent delivery of events
- Sales support and client base development
- Independent business development in social marketing
Freelancer
Copenhagen Jazz Festival 2007
- Design, organization and delivery of all marketing activities
Project Manager/Lead
CircleEvents GmbH
- Marketing concepts and strategy for corporate events, incentives, conferences and trade fairs in Germany and abroad for national corporations and medium-sized companies
- Presentation of concepts to clients
- Delivery of regional and nationwide events for up to 1500 guests
- Development of customer retention initiatives for existing clients
Project Assistant
CircleEvents GmbH
- Support with parts of planning and implementation
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Healthcare, Banking and Finance, Information Technology, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Product Development, Strategy, Quality Assurance, and Research and Development.
Summary
- Strategist with an entrepreneurial mindset and a digital outlook
- Generalist with 15 years of experience in successful project and cross-functional management
- Results-driven, with a strong sense of responsibility and a willingness to make decisions
- Successfully driving meaningful, long-term change
- Goal-oriented, structured and able to set priorities
- Creative, and willing to challenge established ways of thinking
- Tech lover with a soft spot for nerds
- Communicator who builds bridges and translates strategies
- Confident, team-oriented and collaborative leader with clear objectives
Skills
Windows
Macos Catalina
Outlook
Powerpoint
Word
Ms Office
Excel
Numbers
Notes
Keynote
Trello
Pipedrive
Miro
Doors/Polarion
Dms
Analytical Skills
Customer Focus
Communication Skills
Empathy
Sense Of Responsibility
Entrepreneurial Thinking
Initiative
Holistic Thinking
Trustworthiness
Digital Disruption
Platform Economy
Omnichannel Sales
New Work And Leadership
Female Empowerment
Cooking With Friends
Hiking Across The Alps
Writing
Design
Jazz From Scandinavia
Gardening
Leadership Responsibility: Managing Director
Power Of Attorney: General Power Of Attorney
Management Experience: 10 Years
Budget Responsibility: 2 Mio Eur P.A.
Personnel Responsibility: 1 - 20 Employees
Languages
Education
Westfälische Wilhelms-Universität
Law · Münster, Germany
Ruhr-Universität Bochum
Law · Bochum, Germany
Geschwister-Scholl-Gesamtschule
Lünen, Germany
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Irina is based in Hamburg, Germany.
Irina speaks the following languages: German (Native), English (Advanced).
Irina has at least 22 years of experience. During this time, Irina has worked in at least 8 different roles and for 9 different companies. The average length of individual experience is 2 years. Note that Irina may not have shared all experience and actually has more experience.
Based on recent experience, Irina would be well-suited for roles such as: Managing Partner, Interim and Project Manager, specializing in Business Development, Project I “Haspa Connect”.
Irina's most recent position is Managing Partner at true love UG.
In recent years, Irina has worked for SERANSKI Strategie & Innovation and ZEISS Meditec AG.
Irina is most experienced in industries like Professional Services, Healthcare, and Banking and Finance. Irina also has some experience in Information Technology, Advertising, and Arts and Crafts.
Irina is most experienced in business areas like Marketing, Project Management, and Product Development. Irina also has some experience in Strategy, Quality Assurance, and Research and Development.
Irina has recently worked in industries like Professional Services and Healthcare.
Irina has recently worked in business areas like Marketing, Project Management, and Strategy.
Irina attended Westfälische Wilhelms-Universität for Law.
The availability of Irina needs to be confirmed.
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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