Gerrit Stroomann - International and Digital Growth

Q: Where is Gerrit based?

Gerrit is based in Hamburg, Germany .

Q: What languages does Gerrit speak?

Gerrit speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Gerrit have?

Gerrit has at least 11 years of experience. During this time, Gerrit has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 2 years and 7 months . Note that Gerrit may not have shared all experience and actually has more experience.

Q: What is Gerrit's latest experience?

Gerrit's most recent position is Restructuring at Automotive Supplier .

Q: What companies has Gerrit worked for in recent years?

In recent years, Gerrit has worked for Automotive Supplier , HALION FUSION , PE-backed eCommerce , and FREE NOW .

Q: Which industries is Gerrit most experienced in?

Gerrit is most experienced in industries like Information Technology , Automotive , and Real Estate . Gerrit also has some experience in Manufacturing and Pharmaceutical .

Q: Which business areas is Gerrit most experienced in?

Gerrit is most experienced in business areas like Marketing , Strategy , and Project Management . Gerrit also has some experience in Human Resources and Sales .

Q: Which industries has Gerrit worked in recently?

Gerrit has recently worked in industries like Automotive , Information Technology , and Pharmaceutical .

Q: Which business areas has Gerrit worked in recently?

Gerrit has recently worked in business areas like Marketing , Strategy , and Human Resources .

Recommended expert

Hamburg, Germany

Experience

Jan 2025 - Dec 2025

1 year

Restructuring

Automotive Supplier

Competency mapping and conversion into a standardized taxonomy for over 100,000 employees.
Efficiency improvements by job function.
Assignment of all white-collar employees to nine divisions worldwide within four months.

Jan 2023 - Present

3 years 3 months

Zürich, Switzerland

Chief Marketing Officer

HALION FUSION

Launch of an AI-based chatbot SaaS solution for eCommerce / B2B2C.
Development of the marketing strategy, planning and implementation of branding and multichannel marketing.
Successful execution of funding and investor pitches.

Jan 2022 - Dec 2022

1 year

Berlin, Germany

Chief Commercial Officer (CCO)

PE-backed eCommerce

Turnaround of a pharma eCommerce group with nine-figure revenues.
Turned a negative contribution margin into a profitable result.
Led a department of over 30 FTE and managed an eight-figure marketing budget.
Prioritized over 80 projects and identified and implemented margin levers.

Jan 2019 - Dec 2021

3 years

Hamburg, Germany

Director International Lifecycle Marketing

FREE NOW

Interim leadership of 35 employees in 12 countries.
Responsible for a marketing budget of over €30M and a tools and testing budget of €2M.
Introduced the CLV approach instead of short-term CPN cost control.
Successfully led through COVID times and restructuring.

Jan 2018 - Dec 2019

2 years

Project Manager, Expansion

ViTROX

Expanded an IoT and AI-based production system into Europe.
Established the European holding company, sales organization, and marketing.
Participated in tendering and market entry processes.

Jan 2017 - Dec 2019

3 years

Stuttgart, Germany

Interim Marketing Director

APCOA

Planning and launching a B2C app (iOS/Android) in just eight months.
Achieving 37,000 downloads, 600,000 app opens, and 25,000 transactions.
Initiating the European rollout and driving digital transformation.

Jan 2015 - Dec 2017

3 years

Hamburg, Germany

Project Manager Digital Channels

GOOGLE

Developing and establishing a new B2B marketing strategy and campaign concepts.
Significantly acquiring new customers for the sales organization of the Google Partner Network.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Automotive, Real Estate, Manufacturing, and Pharmaceutical.

Information Technology

Automotive

Real Estate

Manufacturing

Pharmaceutical

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Project Management, Human Resources, and Sales.

Marketing

Strategy

Project Management

Human Resources

Sales

Summary

Interim CMO/Head of Marketing with 15+ years of experience building scalable growth and demand-gen structures in B2B and platform contexts.

Focus: Lead-to-revenue mechanics, close alignment with sales, KPI/reporting setups, and fast execution in dynamic environments.

Strong in team building (Marketing/SDR), agency management, and internationalization (DACH/Europe).

International experience in Europe, Asia, the Middle East, developing sales organizations and go-to-market strategies in 10+ countries.

Leadership: Managing teams up to 40 FTE, budgets up to €30M.

Member of DDIM, BAFA consultant, Rotary, German Association of Medium-Sized Businesses.

Skills

Crm/automation: Hubspot, Zoho, Braze, Emarsys; Quick Adaptation To Marketo Setups (Similar Logic)
Analytics/bi: Google Analytics, Tableau, Power Bi
Collaboration/pm: Jira, Confluence, Asana, Slack
Llm & Ai In Various Setups
Turnaround Management & Profitability: Quick Margin Improvement, Cost & Revenue Control, And Ebit Optimization.
Digital Transformation & Ai Application, Llm, Marketing Automation, Data & Analytics, And Change Management In Hr.
Internationalization & Go-to-market / Gtm, Product/market Fit, Building Markets In Europe, Asia, The Middle East.
Leadership & Change Management, Leading Cross-functional Teams In Complex Transformations Up To 50 Fte / 6 Directs.

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

London Metropolitan University

MBA · London, United Kingdom · with distinction

University of North London

BA · Marketing & International Business · London, United Kingdom · with distinction

Statistics

Experience

Total positions 7

Experience in Information Technology 8 y

Avg length 2 y 3 m

Longest experience 3 y 2 m

Global Experience

Countries worked in 2 (Germany, Switzerland)

Primary country Germany

Expertise

Recent roles Restructuring, Chief Marketing Officer, Chief Commercial Officer (CCO)

Main industries Information Technology, Automotive, Real Estate

Main business areas Marketing, Strategy, Project Management

Qualifications

Highest degree Master

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Gerrit based?

Gerrit is based in Hamburg, Germany.

What languages does Gerrit speak?

Gerrit speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Gerrit have?

Gerrit has at least 11 years of experience. During this time, Gerrit has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 7 months. Note that Gerrit may not have shared all experience and actually has more experience.

What roles would Gerrit be best suited for?

Based on recent experience, Gerrit would be well-suited for roles such as: Restructuring, Chief Marketing Officer, Chief Commercial Officer (CCO).

What is Gerrit's latest experience?

Gerrit's most recent position is Restructuring at Automotive Supplier.

What companies has Gerrit worked for in recent years?

In recent years, Gerrit has worked for Automotive Supplier, HALION FUSION, PE-backed eCommerce, and FREE NOW.

Which industries is Gerrit most experienced in?

Gerrit is most experienced in industries like Information Technology, Automotive, and Real Estate. Gerrit also has some experience in Manufacturing and Pharmaceutical.

Which business areas is Gerrit most experienced in?

Gerrit is most experienced in business areas like Marketing, Strategy, and Project Management. Gerrit also has some experience in Human Resources and Sales.

Which industries has Gerrit worked in recently?

Gerrit has recently worked in industries like Automotive, Information Technology, and Pharmaceutical.

Which business areas has Gerrit worked in recently?

Gerrit has recently worked in business areas like Marketing, Strategy, and Human Resources.

What is Gerrit's education?

Gerrit holds a Master from London Metropolitan University and a Bachelor in Marketing & International Business from University of North London.

What is the availability of Gerrit?

Gerrit will be available from April 2026.

What is the rate of Gerrit?

Gerrit's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.