Gerrit Stroomann-International and Digital Growth
Check rate
Experience
Restructuring
Automotive Supplier
- Competency mapping and conversion into a standardized taxonomy for over 100,000 employees.
- Efficiency improvements by job function.
- Assignment of all white-collar employees to nine divisions worldwide within four months.
Chief Marketing Officer
HALION FUSION
- Launch of an AI-based chatbot SaaS solution for eCommerce / B2B2C.
- Development of the marketing strategy, planning and implementation of branding and multichannel marketing.
- Successful execution of funding and investor pitches.
Chief Commercial Officer (CCO)
PE-backed eCommerce
- Turnaround of a pharma eCommerce group with nine-figure revenues.
- Turned a negative contribution margin into a profitable result.
- Led a department of over 30 FTE and managed an eight-figure marketing budget.
- Prioritized over 80 projects and identified and implemented margin levers.
Director International Lifecycle Marketing
FREE NOW
- Interim leadership of 35 employees in 12 countries.
- Responsible for a marketing budget of over €30M and a tools and testing budget of €2M.
- Introduced the CLV approach instead of short-term CPN cost control.
- Successfully led through COVID times and restructuring.
Project Manager, Expansion
ViTROX
- Expanded an IoT and AI-based production system into Europe.
- Established the European holding company, sales organization, and marketing.
- Participated in tendering and market entry processes.
Interim Marketing Director
APCOA
- Planning and launching a B2C app (iOS/Android) in just eight months.
- Achieving 37,000 downloads, 600,000 app opens, and 25,000 transactions.
- Initiating the European rollout and driving digital transformation.
Project Manager Digital Channels
- Developing and establishing a new B2B marketing strategy and campaign concepts.
- Significantly acquiring new customers for the sales organization of the Google Partner Network.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Automotive, Real Estate, Manufacturing, and Pharmaceutical.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Project Management, Human Resources, and Sales.
Summary
Interim CMO/Head of Marketing with 15+ years of experience building scalable growth and demand-gen structures in B2B and platform contexts.
Focus: Lead-to-revenue mechanics, close alignment with sales, KPI/reporting setups, and fast execution in dynamic environments.
Strong in team building (Marketing/SDR), agency management, and internationalization (DACH/Europe).
International experience in Europe, Asia, the Middle East, developing sales organizations and go-to-market strategies in 10+ countries.
Leadership: Managing teams up to 40 FTE, budgets up to €30M.
Member of DDIM, BAFA consultant, Rotary, German Association of Medium-Sized Businesses.
Skills
Crm/Automation: Hubspot, Zoho, Braze, Emarsys; Quick Adaptation To Marketo Setups (Similar Logic)
Analytics/Bi: Google Analytics, Tableau, Power Bi
Collaboration/Pm: Jira, Confluence, Asana, Slack
Llm & Ai In Various Setups
Turnaround Management & Profitability: Quick Margin Improvement, Cost & Revenue Control, And Ebit Optimization.
Digital Transformation & Ai Application, Llm, Marketing Automation, Data & Analytics, And Change Management In Hr.
Internationalization & Go-To-Market / Gtm, Product/Market Fit, Building Markets In Europe, Asia, The Middle East.
Leadership & Change Management, Leading Cross-Functional Teams In Complex Transformations Up To 50 Fte / 6 Directs.
Languages
Education
London Metropolitan University
MBA · London, United Kingdom · with distinction
University of North London
BA · Marketing & International Business · London, United Kingdom · with distinction
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Gerrit is based in Hamburg, Germany.
Gerrit speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).
Gerrit has at least 12 years of experience. During this time, Gerrit has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 8 months. Note that Gerrit may not have shared all experience and actually has more experience.
Based on recent experience, Gerrit would be well-suited for roles such as: Restructuring, Chief Marketing Officer, Chief Commercial Officer (CCO).
Gerrit's most recent position is Restructuring at Automotive Supplier.
In recent years, Gerrit has worked for Automotive Supplier, HALION FUSION, PE-backed eCommerce, and FREE NOW.
Gerrit is most experienced in industries like Information Technology, Automotive, and Real Estate. Gerrit also has some experience in Manufacturing and Pharmaceutical.
Gerrit is most experienced in business areas like Marketing, Strategy, and Project Management. Gerrit also has some experience in Human Resources and Sales.
Gerrit has recently worked in industries like Automotive, Information Technology, and Pharmaceutical.
Gerrit has recently worked in business areas like Marketing, Strategy, and Human Resources.
Gerrit holds a Master from London Metropolitan University and a Bachelor in Marketing & International Business from University of North London.
The availability of Gerrit needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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