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Claudia Glandt-Specialist in strategic email marketing and eCRM

Claudia Glandt - Specialist in strategic email marketing and eCRM - profile avatar
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Hamburg, Germany

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Experience

Mar 2022 - Present
Hamburg, Germany

Specialist in strategic email marketing and eCRM

Freelance

Position Summary
Specialist in strategic email marketing and eCRM at Freelance
Industries
Advertising
Business Areas
Marketing
  • Development and implementation of strategic email marketing & eCRM strategies
  • ESP & tool consulting, switching and setup
  • Creation and expansion of email marketing automations
  • Consulting and training in email marketing and eCRM
  • Planning, designing and sending newsletters
  • Designing and creating transactional emails
  • Newsletter templates (design and implementation as drag & drop or HTML email templates)
  • Development and implementation of lead generation strategies (popups, funnels, landing pages, banners, forms, etc.)
Aug 2020 - Feb 2022
Hamburg, Germany

CRM Strategist

&revenue

Position Summary
CRM Strategist at &revenue
Industries
Advertising
Business Areas
Customer Service
Marketing
Strategy
  • Creating email marketing and CRM strategies
  • Leading an account team
  • Holistic strategic consulting and further development of clients
  • Developing and delivering workshops, trainings and courses
  • Identifying training needs and coaching team members
  • Monitoring all relevant client KPIs
  • Creating audits
Apr 2019 - Aug 2020
Hamburg, Germany

Email Marketing & CRM Manager

&revenue

Position Summary
Email Marketing & CRM Manager at &revenue
Industries
Advertising
Business Areas
Marketing
  • Planning, creating and analyzing email marketing campaigns and automation flows
  • Account management
  • Monitoring all relevant client KPIs
  • Planning and managing lead generation campaigns
Nov 2016 - Mar 2019
Ahrensburg, Germany

Marketing Manager

Cruise Consultant

Position Summary
Marketing Manager at Cruise Consultant
Industries
Tourism
Business Areas
Marketing
  • Managing social media channels
  • Planning, executing and analyzing social media campaigns
  • Creating and analyzing email marketing campaigns
  • Writing PR texts and blog posts
May 2016 - Oct 2016
Ahrensburg, Germany

Working Student

Cruise Consultant

Position Summary
Working Student at Cruise Consultant
Industries
Tourism
Business Areas
Marketing
  • Managing social media channels
  • Writing PR texts and blog posts
  • Creating the newsletter
Sep 2015 - Feb 2016
Rostock, Germany

Working student

Gusti Leder

Position Summary
Working student at Gusti Leder
Industries
Fashion
Manufacturing
Business Areas
Marketing
  • Managing social media channels
  • Planning, executing, and analyzing social media campaigns
Sep 2014 - Apr 2015
Paris, France

Intern

Ring Tours

Position Summary
Intern at Ring Tours
Industries
Tourism
Business Areas
Customer Service
Sales
  • Drafting customized offers for group trips to France, including accommodation, restaurants, and activities
  • Handling customer inquiries (mainly B2B)
Jun 2013 - Sep 2013
Spain

Entertainment host

Alltours

Position Summary
Entertainment host at Alltours
Industries
Tourism
Business Areas
Customer Service
  • Supervising and entertaining hotel guests
  • Organizing and executing the entertainment program, focusing on children's activities
May 2011 - Jun 2011
Rostock, Germany

Intern

FBM Werbeagentur

Position Summary
Intern at FBM Werbeagentur
Industries
Advertising
Business Areas
Marketing
  • Image editing
  • Creating flyers and graphics

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Tourism, Fashion, and Manufacturing.

Advertising
Tourism
Fashion
Manufacturing
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Customer Service, Strategy, and Sales.

Marketing
Customer Service
Strategy
Sales
Profile match chart

Skills

  • Microsoft Office
  • Google Analytics
  • Adobe Photoshop
  • Adobe Indesign
  • Klaviyo
  • Activecampaign
  • Emarsys
  • Mailchimp
  • Optimizely
  • Hubspot
  • Bloomreach
  • Mailerlite
  • Campaign.Plus
  • Brevo
  • Braze
  • Pipedrive
  • Salesforce

Languages

German
Native
English
Advanced
Spanish
Advanced
French
Advanced

Education

Feb 2014 - Jul 2014

Universidad de Cádiz

Semester abroad · Cádiz, Spain

Sep 2011 - Oct 2016

Stenden University of Applied Sciences

BBA International Tourism Management · International Tourism Management · Leeuwarden, Netherlands

Oct 2010 - Jul 2011

Technical University

Media Informatics · Dresden, Germany

...and 1 more

Statistics

Experience

Total positions 9
Experience in Advertising 7 y
Avg length 1 y 3 m
Longest experience 4 y 2 m

Global Experience

Countries worked in 3 (Germany, France, Spain)
Primary country Germany

Expertise

Recent roles Specialist in strategic email marketing and eCRM, CRM Strategist, Email Marketing & CRM Manager
Main industries Advertising, Tourism, Fashion
Main business areas Marketing, Customer Service, Strategy

Qualifications

Highest degree Bachelor

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Claudia is based in Hamburg, Germany.
Claudia speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Advanced).
Claudia has at least 11 years of experience. During this time, Claudia has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 1 year and 3 months. Note that Claudia may not have shared all experience and actually has more experience.
Based on recent experience, Claudia would be well-suited for roles such as: Specialist in strategic email marketing and eCRM, CRM Strategist, Email Marketing & CRM Manager.
Claudia's most recent position is Specialist in strategic email marketing and eCRM at Freelance.
In recent years, Claudia has worked for Freelance and &revenue.
Claudia is most experienced in industries like Advertising, Tourism, and Fashion. Claudia also has some experience in Manufacturing.
Claudia is most experienced in business areas like Marketing, Customer Service, and Strategy. Claudia also has some experience in Sales.
Claudia has recently worked in industries like Advertising.
Claudia has recently worked in business areas like Marketing, Customer Service, and Strategy.
Claudia holds a Bachelor in International Tourism Management from Stenden University of Applied Sciences.
Claudia is immediately available for suitable projects.
Claudia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Claudia, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Market avg: 840-1000 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.