Jonas Haid - Senior Performance Marketing Manager

Q: Where is Jonas based?

Jonas is based in Cologne, Germany .

Q: What languages does Jonas speak?

Jonas speaks the following languages: German (Native), English (Advanced), Korean (Elementary) .

Q: How many years of experience does Jonas have?

Jonas has at least 16 years of experience. During this time, Jonas has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 3 years and 8 months . Note that Jonas may not have shared all experience and actually has more experience.

Q: What is Jonas's latest experience?

Jonas's most recent position is Senior Performance Marketing Manager at HDI Versicherung AG .

Q: What companies has Jonas worked for in recent years?

In recent years, Jonas has worked for HDI Versicherung AG , Brandung , and Vinondolo GmbH .

Q: Which industries is Jonas most experienced in?

Jonas is most experienced in industries like Retail , Advertising , and Professional Services . Jonas also has some experience in Insurance , Fashion , and Sport .

Q: Which business areas is Jonas most experienced in?

Jonas is most experienced in business areas like Marketing , Business Intelligence , and Project Management . Jonas also has some experience in Information Technology , Product Development , and Customer Service .

Q: Which industries has Jonas worked in recently?

Jonas has recently worked in industries like Advertising , Professional Services , and Insurance .

Q: Which business areas has Jonas worked in recently?

Jonas has recently worked in business areas like Marketing , Business Intelligence , and Project Management .

Recommended expert

Cologne, Germany

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Experience

Oct 2022 - Present

3 years 9 months

Cologne, Germany

Senior Performance Marketing Manager

HDI Versicherung AG

Developed data-driven performance strategies and managed cross-functional agency teams.
Led KPI forecasting, budgeting, and implemented scalable creative solutions.
Linked creative insights with analytics to increase marketing efficiency.
Developed inspiring campaigns based on brand strategy and data-driven insights.
Performed budget planning, forecasting, and full KPI accountability.
Led and executed an agency pitch for performance marketing.

Aug 2020 - Sep 2022

2 years 2 months

Business Director Online Marketing

Brandung

Headed the online marketing team with full responsibility for digital KPIs.
Planned and implemented campaign strategies aligned with business values.
Supervised external partners and led pitch processes for key clients.
Collaborated with cross-functional teams and external agencies.
Enhanced stakeholder reporting and data analysis using existing business intelligence software.
Planned, managed, and executed pitches.

Jul 2017 - Dec 2022

5 years 6 months

Digital Marketing Consultant

Vinondolo GmbH

Served as marketing specialist and go-to-market consultant.
Acted as data scientist and data analyst.
Specialized in real-time personalization and marketing automation.
Worked as creative campaign manager consultant.
Functioned as scrum master and workshop facilitator.
Managed projects for clients including Antwerpes AG, Brandung, DHL AG, Leevje GmbH, Silvertours GmbH (billiger-mietwagen.de), Learningby GmbH, and Gooix Group.
Operated across industries such as insurance, fashion, FMCG, NGO, automotive, energy & e-mobility, accessories, and pharma.

Jan 2015 - Jan 2018

3 years 1 month

Performance Marketing Manager

Motea

Scaled and optimized paid campaigns across Google and Meta platforms.

Jun 2011 - Dec 2014

3 years 7 months

Onlineshop Manager

Meyer-Hosen AG

Managed product launches and developed e-commerce infrastructure.

Jun 2010 - May 2011

1 year

Junior Shop Manager

Sport-Tex GmbH

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Advertising, Professional Services, Insurance, Fashion, and Sport.

Retail

Advertising

Professional Services

Insurance

Fashion

Sport

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, Project Management, Information Technology, Product Development, and Customer Service.

Marketing

Business Intelligence

Project Management

Information Technology

Product Development

Customer Service

Summary

Creativity is no coincidence – I plan it. I am a strategic marketing professional with over 10 years of experience in performance marketing, digital transformation, and creative campaign development. My passion lies in building data-driven ecosystems that deliver relevance and measurable success. As an empathetic leader, I empower interdisciplinary teams and drive growth through clarity, structure, and innovation.

Skills

Senior Sem Manager
Strategic Leadership & Business Development
Extensive Experience Leading Cross-Functional Teams And Shaping Growth Strategies In Digital Marketing
Proven Success In Driving Digital Transformation And Optimizing Sales And Marketing Operations
Data-Driven Media Planning
Development Of Holistic Media Strategies Utilizing Cutting-Edge Technologies And Data Insights
Integration Of Ai-Powered Tools To Enhance Campaign Performance And Audience Engagement
Creativity & Operational Excellence
Blending Creative Concepts With Analytical Frameworks To Deliver Scalable Marketing Solutions
Ensuring Budget Discipline And Timely Execution Through Precise Project And Resource Management
Leadership & Team Empowerment
Mentoring And Developing High-Performing Teams With A Collaborative Leadership Style
Strong Focus On Sustainable Success, Transparency, And Team Cohesion
Innovation Management
Facilitation
Leadership
Data Science & Modelling
Creativity
Knowledge Transfer
Google Analytics, Google Tag Manager, Looker Studio, Adobe Analytics, Matomo/Piwik, Tableau, Power Bi, Cognos
Salesforce Marketing Cloud, Meta Businesses, Google Ads, Dv360, Linkedin Campaign Manager
Crm: Hubspot, Salesforce, Bsi Studio
Project Management: Jira (Atlassian), Trello, Asana, Miro

Languages

German

Native

English

Advanced

Korean

Elementary

Education

Oct 2007 - Jun 2010

Modefachschule Sigmaringen

Bachelor of Arts · Fashion Design · Sigmaringen, Germany · 1.4

Statistics

Experience

Total positions 6

Experience in Retail 7.5 y

Avg length 3 y 1 m

Longest experience 5 y 5 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Senior Performance Marketing Manager, Business Director Online Marketing, Digital Marketing Consultant

Main industries Retail, Advertising, Professional Services

Main business areas Marketing, Business Intelligence, Project Management

Qualifications

Highest degree Bachelor

Profile

Created

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Jonas based?

Jonas is based in Cologne, Germany.

What languages does Jonas speak?

Jonas speaks the following languages: German (Native), English (Advanced), Korean (Elementary).

How many years of experience does Jonas have?

Jonas has at least 16 years of experience. During this time, Jonas has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years and 8 months. Note that Jonas may not have shared all experience and actually has more experience.

What roles would Jonas be best suited for?

Based on recent experience, Jonas would be well-suited for roles such as: Senior Performance Marketing Manager, Business Director Online Marketing, Digital Marketing Consultant.

What is Jonas's latest experience?

Jonas's most recent position is Senior Performance Marketing Manager at HDI Versicherung AG.

What companies has Jonas worked for in recent years?

In recent years, Jonas has worked for HDI Versicherung AG, Brandung, and Vinondolo GmbH.

Which industries is Jonas most experienced in?

Jonas is most experienced in industries like Retail, Advertising, and Professional Services. Jonas also has some experience in Insurance, Fashion, and Sport.

Which business areas is Jonas most experienced in?

Jonas is most experienced in business areas like Marketing, Business Intelligence, and Project Management. Jonas also has some experience in Information Technology, Product Development, and Customer Service.

Which industries has Jonas worked in recently?

Jonas has recently worked in industries like Advertising, Professional Services, and Insurance.

Which business areas has Jonas worked in recently?

Jonas has recently worked in business areas like Marketing, Business Intelligence, and Project Management.

What is Jonas's education?

Jonas holds a Bachelor in Fashion Design from Modefachschule Sigmaringen.

What is the availability of Jonas?

Jonas is immediately available full-time for suitable projects.

What is the rate of Jonas?

Jonas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.