Mirage F.-Senior Business Intelligence Analyst | Power BI | Data Analysis
Check rate
Experience
Senior Business Intelligence Analyst
Berliner Verkehrsbetriebe (BVG)
- Own and develop Power BI reporting for digital sales channels, subscriptions, mobility products and the operational performance of a large public transport company.
- Create reusable semantic models, DAX measures, Power Query transformations and KPI definitions for monthly management reporting and interactive decision support.
- Translate sales and operational questions into scalable dashboards covering sales performance, customer behavior, product usage and service processes.
- Support the migration of analytical workloads from Azure Synapse to Databricks SQL, including source validation, view design and data quality checks.
- Integrate web and app analytics as well as subscription, CRM, consent, customer service and transaction data into consistent reporting processes.
- Work with Product Owners, Data Engineers and stakeholders from Marketing, Sales and Governance to improve data usability, documentation and trusted self-service analytics.
Data Analyst DACH
Gauselmann AG
- Led two Data Analysts in implementing ETL pipelines, 275 marketing automation scripts and 72 Power BI and Tableau reports for international marketing and product teams.
- Modeled sales, finance and marketing data in BigQuery and dbt and used SQL and Python for data preparation, time series analysis and predictive analytics.
- Improved customer and campaign analysis through RFM segmentation and churn detection; the results showed 15 % higher customer retention and a 20 % increase in campaign effectiveness.
- Worked with CRM, sales, data science and engineering teams to strengthen dimensional models, analytics delivery and code management practices.
- Developed use cases for real-time personalization and customer journeys using marketing technology and mobile attribution platforms.
Technical Manager Performance Media and Affiliate Europe
Monster Worldwide Deutschland GmbH
- Built the performance marketing data and technology infrastructure for the European business and managed 34 service providers in reporting, tagging and attribution.
- Developed IT and measurement strategies for search, display, retargeting, affiliate and social media.
- Led requirements gathering for a European attribution model and coordinated stakeholders from local markets, product management and engineering.
- Managed tagging plans and deployment processes with Ensignen, supporting consistent analysis across multiple markets.
UX Product Owner
Easysport GmbH
- Supported the product development of a digital sports platform by translating research and usage data into product priorities.
- Planned usability tests and user research to improve the customer experience and validate design decisions.
- Communicated UX concepts to business and technical stakeholders and supported cross-functional collaboration.
Automated dbt data model
- Designed an automated dbt and BigQuery pipeline to process more than 2 TB of advertising and financial data.
Commercial Airbnb Analysis
- Developed a self-service solution with BigQuery and Looker Studio for geographic patterns, revenue analysis, customer segmentation, and predictive modeling.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology and Sport.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Marketing, Information Technology, Product Development, and Research and Development.
Summary
Business Intelligence Analyst and Power BI Developer from Berlin with more than ten years of experience in data analysis, marketing technology, product ownership and technical environments. Transforms fragmented sales, customer and operational data into reliable KPI systems, management dashboards and automated reports for well-informed business decisions. Combines hands-on implementation with Power BI, SQL, Python and Databricks with an enterprise-wide view of usability, governance and maintainability.
Skills
- Business Intelligence: Power Bi, Dax, Power Query, Semantic Modeling, Dashboard Design, Kpi Systems
- Data Engineering: Sql, Python, Databricks Sql, Azure Synapse, Bigquery, Dbt, Etl And Elt, Apis
- Enterprise Reporting: Sales And Operational Reporting, Automation, Data Quality, Requirements Management, Bi Strategy
- Platforms: Ga4, Looker Studio, Tableau, Salesforce Marketing Cloud, Jira, Github, Aws
Languages
Education
Hochschule Rhein-Waal
Master of Science · Usability Engineering · Germany
Mehran University of Engineering and Technology
Bachelor of Engineering · Electrical Engineering · Pakistan
Certifications & licenses
Data Analytics and Machine Learning Bootcamp
Le Wagon
Google Tag Manager
Marketing Intelligence Datorama Administrator
Salesforce Marketing Cloud Administrator
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Mirage is based in Berlin, Germany.
Mirage speaks the following languages: German (Advanced), English (Advanced).
Mirage has at least 11 years of experience. During this time, Mirage has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 3 years and 10 months. Note that Mirage may not have shared all experience and actually has more experience.
Based on recent experience, Mirage would be well-suited for roles such as: Senior Business Intelligence Analyst, Data Analyst DACH, Technical Manager Performance Media and Affiliate Europe.
Mirage's most recent position is Senior Business Intelligence Analyst at Berliner Verkehrsbetriebe (BVG).
In recent years, Mirage has worked for Berliner Verkehrsbetriebe (BVG) and Gauselmann AG.
Mirage is most experienced in industries like Information Technology and Sport.
Mirage is most experienced in business areas like Business Intelligence, Marketing, and Information Technology. Mirage also has some experience in Product Development and Research and Development.
Mirage has recently worked in business areas like Business Intelligence and Marketing.
Mirage holds a Master in Usability Engineering from Hochschule Rhein-Waal and a Bachelor in Electrical Engineering from Mehran University of Engineering and Technology.
Mirage has 7 certificates. Among them, these include: Data Analytics and Machine Learning Bootcamp, Advanced Google Analytics 4, and Google Tag Manager.
Mirage is immediately available part-time for suitable projects.
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 2 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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