Mathew Z.-Senior Consultant | RevOps, GTM Engineering & HubSpot Architecture | CRM Systems, MarTech Stack & Revenue Process Design | DACH
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Experience
Senior Consultant | CRM & Growth Marketing
divia
Senior Performance Marketing Manager, HubSpot
Kevla
Online Marketing Consultant | Campaigns & Performance
Haufe Group
The Haufe Akademie is a Haufe Group entity. The Haufe Group is a specialist for digital services as well as agile and future-proof organizations. It is considered a pioneer of digital transformation and is a leading provider of digital workplace solutions & services as well as in the area of training and continuous professional development.
- Develop and support digital marketing campaigns to address potential customers on various channels in the best possible way to generate leads/ value.
- Ensure the market success of the Haufe Akademie; optimizing campaigns along the customer journey and taking different target groups into account.
- Define optimal further nurturing of acquired leads through marketing automation
- Advise & consult colleagues from product marketing on the development of targeted, digital marketing strategies across all digital channels
- Track and optimize the performance of campaigns through analysis, monitoring and reporting
- Advance the online marketing strategy with activities and impulses
Head of Performance Marketing (Marketing & Sales)
Culcha
Culcha makes companies crisis-proof, ensures a productive way of working, powerful leadership and a modern corporate culture - measurable, efficient and mobile.
- Build, plan, implement and manage the overall performance marketing strategy. (Shift from outbound sales emphasis to multi-pillar acquisition through inbound, outbound and nearbound) Also responsible for building/ managing all technical requirements and tools to deliver customer journey experience.
- OKR-based goal setting, training, direction and KPI-based achievement.
- Main person of contact for small team of junior sales members & experienced marketers, including internal organisation, processes, projects prioritisation, training & consulting.
- Work hand-in-hand with CEO and CTO (Co-founders) to achieve lead gen/ sales pipeline value goals.
- Manage, track and forecast budget including employee planning, martech tool stack, media spend and agencies.
- Main stakeholder in everything Inbound, Outbound, Nearbound acquisition channels.
- HubSpot Administrator/ Business Processes Architect - CRM, Marketing, Sales & Services - responsible for company adoption, improve existing processes, deploying new concepts/ processes to enhance KPIs and generate growth.
- Additional topics: scaling start-ups, GTM strategy, partner channel, UA to GA4 transition, implementing SEO, ROAS, CLTV vs CPC
Performance Marketing Manager, HubSpot
Culcha
Culcha makes companies crisis-proof, ensures a productive way of working, powerful leadership and a modern corporate culture - measurable, efficient and mobile.
- HubSpot Administrator/ Business Processes Architect - CRM, Marketing, Sales & Service
- Responsible for company adoption, improve existing processes, deploying new concepts/ processes to enhance KPIs and generate growth.
- Support day-to-day running of business within HubSpot including interacting with users within the marketing, sales and services environment. Manage users & team set-ups and functionalities.
- Systems implementation project management such as documentation, policy & procedure, requirements, execution, system configuration and issue troubleshooting.
- All paid inbound marketing channels operational and strategical set-up, budgeting, coordination & management, from content creation direction to continual analysis resulting in optimizations for sales, marketing and overall company goals achievement.
- Responsible for Marketing tech stack and ecosystem selection, tracking, measurability, management and optimization.
- Search, Display, Video, Paid social, Email nurturing, HubSpot, GA4, Google Tag manager, Google search console, Google Ads, bing Ads, YouTube, Linkedin campaign manager, Webflow, etc.
- Crossfunctional marketing team project ownership and consultant for various subjects such as Video strategy, SEO, Partner program strategy, CRO, Leadscoring concepts.
Marketing Automation Manager
Cryptshare AG
Cryptshare AG/ Pointsharp is a cybersecurity company that enables organizations to secure data, identities, and access in a user-friendly way. IT security software and services developed to meet the highest security and legal requirements of large companies and government institutions.
Cryptshare is an award-winning, owner-managed, international IT-software solution provider.
- HubSpot Administrator/ Business Processes Architect - CRM, Marketing, Sales & Service (Emphasis on Marketing Hub)
- Responsible for company adoption, improve existing processes, deploying new concepts/ processes to enhance KPIs and generate growth.
- Support marketing departments' use of HubSpot, mailing list generation, email health aspects, contact clean-up, Account-based marketing initiatives and workflow automation.
- Support day-to-day running of business within HubSpot including interacting with users within the marketing, sales and services environment. Manage users & team set-ups, functionalities for DACH, BENELUX, EU and Global markets. Languages: English, German and Dutch.
- Working with other departments to ensure effective delivery, legal compliance and solution-finding.
- Systems implementation project participation such as documentation, policy & procedure, requirements, execution, system configuration and issue troubleshooting.
Marketing Manager - International
Cryptshare AG
Cryptshare AG/ Pointsharp is a cybersecurity company that enables organizations to secure data, identities, and access in a user-friendly way. IT security software and services developed to meet the highest security and legal requirements of large companies and government institutions.
Cryptshare is an award-winning, owner-managed, international IT-software solution provider.
- All paid inbound marketing channels operational and strategical set-up, budgeting, coordination & management, from content creation ideas to continual analysis resulting in optimizations for marketing goals achievement.
- Search, Display, Video, Paid social, Email nurturing, TYPO3, HubSpot, Google analytics, Google search console, Sistrix, Google Ads, bing Ads, DV360, YouTube, LinkedIn campaign manager, Facebook Business, and XING Ads manager.
- Main target markets: Germany, Switzerland, Austria (DACH), Belgium, Netherlands, Luxembourg (BeNeLux), UK & Ireland, USA & Canada and ROW. Secondary marketing activities conducted and managed in the Baltics, France, Israel, Italy, Poland and Scandinavias.
Marketing Manager - US
Cryptshare AG
Cryptshare AG/ Pointsharp is a cybersecurity company that enables organizations to secure data, identities, and access in a user-friendly way. IT security software and services developed to meet the highest security and legal requirements of large companies and government institutions.
Cryptshare is an award-winning, owner-managed, international IT-software solution provider.
- Stakeholder in Marketing & Sales activities in North American market
- Responsible for organic Social media activities & channels in EU and US.
- Expansion and roll-out of paid inbound activities from mainly Search Ads into Display, Video and Paid Social in all targeted markets.
- Inbound marketing channels operational set-up, budgeting, coordination & management including continual analysis resulting in optimizations for marketing goals achievement.
- Search, Display, Video, Paid social, Email nurturing, Landingpages using TYPO3, Google analytics, Google search console, Sistrix, Google Ads, bing Ads and Linkedin campaign manager.
- Main target markets: Germany, Switzerland, Austria (DACH), Belgium, Netherlands, Luxembourg (BeNeLux), UK & Ireland, USA & Canada and ROW.
Marketing Campaigns & Partnership Manager
Adtaxi
Linguist, German-English
FCI Corporation
Quality Assurance Associate - DACH
WorkforceLogic
Montessori Educator
Montessori Center ANGELL
CBYX Ambassador - Germany
U.S. Department of State
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Education, Advertising, Information Technology, Manufacturing, Professional Services, and Government and Administration.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Quality Assurance, Information Technology, and Project Management.
Summary
RevOps & GTM Engineering consultant who builds the systems that connect marketing, sales, and customer service into one revenue engine. Over 10 years designing and operating CRM/ HubSpot architecture for 75+ companies across 25 countries — from scale-ups to established enterprises — turning fragmented tool stacks into measurable pipeline and retention gains. What I do:
- Architect and own HubSpot/CRM instances end-to-end (data model, automation, integrations, reporting)
- Design revenue processes that align marketing, sales, and CS around shared KPIs
- Build AI-assisted workflow automation to cut manual ops work and speed up lead-to-close cycles
- Advise leadership teams on GTM strategy, martech stack decisions, and system scalability
Grateful father, dog person, beekeeper, gardener — I bring the same patience to root-cause debugging that I bring to the hives.
Skills
- Customer Relationship Management (Crm)
- Go-To-Market Strategy
- Performance Marketing
Languages
Education
University of Applied Sciences Freiburg
Bachelor of Arts · Freiburg im Breisgau, Germany
Certifications & licenses
AI - Competence (IHK)
AI Innovation Manager - Digitalization & Automation (in progress)
IHK Rhein-Neckar & BZKI
HubSpot Certification - Admin Course
Montessori Diploma
bing ads Accreditation
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Mathew speaks the following languages: German (Native), English (Native), Dutch (Advanced).
Mathew has at least 20 years of experience. During this time, Mathew has worked in at least 13 different roles and for 10 different companies. The average length of individual experience is 2 years and 7 months. Note that Mathew may not have shared all experience and actually has more experience.
Based on recent experience, Mathew would be well-suited for roles such as: Senior Consultant | CRM & Growth Marketing, Senior Performance Marketing Manager, HubSpot, Online Marketing Consultant | Campaigns & Performance.
Mathew's most recent position is Senior Consultant | CRM & Growth Marketing at divia.
In recent years, Mathew has worked for divia, Kevla, Haufe Group, Culcha, and Cryptshare AG.
Mathew is most experienced in industries like Education, Advertising, and Information Technology. Mathew also has some experience in Manufacturing, Professional Services, and Government and Administration.
Mathew is most experienced in business areas like Marketing, Sales, and Quality Assurance. Mathew also has some experience in Information Technology and Project Management.
Mathew has recently worked in industries like Advertising, Information Technology, and Professional Services.
Mathew has recently worked in business areas like Marketing, Sales, and Information Technology.
Mathew holds a Bachelor from University of Applied Sciences Freiburg.
Mathew has 6 certificates. Among them, these include: AI - Competence (IHK), AI Innovation Manager - Digitalization & Automation (in progress), and Google Ads Certification.
The availability of Mathew needs to be confirmed.
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