Partnership Managers in Germany
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Meet FRATCH Partnership Managers
Fred Schröder
Last position:
Partnermanagement; Project Manager at Schröder Consultants UG
- Finalized partner contracts with application providers for portfolio management (OnePlanTM) and project controlling (ForProjectTM), with ongoing online qualification in the use and implementation of the tools
- Project management for the relaunch of the company website with a focus on these applications
- Development and implementation of about 60 PM standard methods according to ICB4 and PMBoK8 in the Microsoft scenario as CLAUDE - AI Agents (Agentic AI) and a database application, integrated in M365 and MS Project on CLAUDE.
- Definition of PMSP Project Management Standard Process, CMSP Change Management Standard Process, QMSB Quality Management Process to automate PM processes with the goal of launching in the cloud.
- Application development of an organizing system (table of contents TOC) for ChatGPT chats and projects.
- Tools: LinkedIn, ChatGPT, Gemini, Infinity, MS CoPilot, OnePlan, EVMS, Power Automate, SQLDB, O365, MS Project, MS Cloud, ICB4, PMBoK7, CLAUDE, GEMINI, CHATGPT
Alans Cevers
Last position:
B2B Account Manager at 3 Oaks Gaming
- Grew a T1 client's monthly GMV by 40% in 4 months via a weekly marketing campaign schedule, while running our 1st South African product exclusivity campaign which generated 30% of the account's total GMV during launch month.
- Managed a portfolio of 13 T1 and T2 client accounts across the UK and South African markets, holding full P&L accountability for major brands including BetVictor, DAZN, and Entain.
- Expanded existing accounts into 4 new regulated markets to grow portfolio revenue organically, while successfully resolving a critical product configuration dispute to preserve a key T1 partnership.
- Onboarded 3 major clients by orchestrating cross-functional alignment across legal, tech, marketing, and sales teams. Tailored launch and growth plans, secured premium product placement and marketing activities on the client side from day one.
Jan Fiedler
Last position:
Epic Owner – Senior Consultant – Partner Management at TelcoMobile
Responsible for implementing and launching a group-wide transformation program in partner management using Salesforce as the central infrastructure.
Defined business requirements for partner management, focusing on roles and permissions, and developed a comprehensive roles and permissions concept.
Organized and facilitated agile workshops (feature blueprinting) with stakeholders, business analysts, and architects to capture and align requirements.
Planned, coordinated, and approved all relevant requirements for the successful rollout of partner management within the Salesforce platform.
Prioritized epics, features, user stories, and acceptance criteria to ensure alignment with the strategic objectives of the transformation program.
Ensured the acceptance of all necessary tests within the Salesforce infrastructure before product release.
Collaborated extensively with international vendors and partners in agile software development, applying Scrum and Kanban principles for continuous improvement.
Dr Daniel Steinberg
Last position:
Director of Partner & Alliances, AI Use Cases, EMEA at Teradata Deutschland GmbH / Teradata Corporation EMEA
- Define EMEA ISV Go-to-Market strategy to push indirect SaaS sales
- Solve customer problems with AI embedding into new use cases and solutions
- Build partner ecosystem and sell partner solutions to drive platform consumption
- Enable cross-functional teams on AI use cases implementation
- Manage a cross-functional team of 7 FTE
- Built EMEA partner originated pipeline from scratch with 70 mn€ TCV and 20 mn€ ARR growth sales with cloud-based and hybrid solutions
- Increased co-sell rate from 20% to 40% and co-delivery rate from 25% to over 50%
Kai Zimmermann
Last position:
Program and project management; Agile (method) coach; sales/partner manager at Google (in cooperation with Wipro Technologies)
- Strategic consulting for the initiation and management of complex, multidisciplinary projects
- Stakeholder management (project scheduling, requirements management, budget management, risk management) incl. cross-functional communication with implementation partners
- Carrying out analyses and recommendations with the technical team and discussing them at C-level
Willie Weinmann
Last position:
Consultant and Advisor for Service Processes Improvement, Customer Relation and Partner Management at Freelance Consultant
- Consultant and advisor for service processes improvement, customer relation and partner management
- Expert for business in the Middle East and Africa
Beate Müller
Last position:
Interim Senior Affiliate Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs at Publicis Media
- Interim responsibility for the affiliate marketing activities of MediaMarkt and Saturn
- Planning and execution of Q3 activities with a focus on Black Friday preparation
- Management and development of existing partner programs through EasyMarketing
- Expansion and activation of publisher and partner networks
- Project and account management, as well as campaign control and reporting
- Analysis and optimization of performance to increase revenue and efficiency
- Ensuring a smooth handover to internal teams
Norbert Gunia
Last position:
Support for implementing the Pimcore CMS as well as support assistance and partner management at Akademisch Arbeitsgemeinschaft GmbH
- Support for implementing the Pimcore CMS, support assistance, and partner management for the existing application landscape.
- Know-how transfer to the existing application landscape.
- Advising stakeholders on the new implementation.
- Support in data modeling for Pimcore.
- Designing and overseeing data migrations from Salesforce to Pimcore using ESB.
- Creating user stories.
- 3rd level support for business-critical processes.
- Technologies: Salesforce Marketing, Sales, and Service Cloud; Talend ESB; Pimcore; Shopware; ERP system Move; DB2; MySQL; MS Office; MS Visio; Jira; Confluence.
Lars Studt
Last position:
Head of Marketing at 1000 Satellites GmbH
Responsible for the strategic realignment and development of the marketing function in a growth phase; led a team of five direct reports
Doubled media output with the same budget; increased Marketing Qualified Leads by 50% within six months
Sharpened brand positioning for new locations and offerings and incorporated it into an integrated go-to-market strategy
Designed and managed integrated demand generation initiatives to boost utilization and demand
Closely aligned marketing and sales to optimize the customer journey and conversion
Built a scalable digital marketing and systems landscape to support sustainable growth
Giuseppe Caruso
Last position:
Partner Sales Manager at SachsenEnergie
- Development and management of D2D sales partners for electricity supply contracts & energy services
- Onboarding, coaching & performance optimization of agencies
- Analysis & controlling of target achievement as well as strategic market positioning
Sarah-Ly Lohmann
Last position:
Senior Project Lead - global at Blome & Pillardy Event GmbH
- Leading global events & live communication including planning, budget, contracts and supplier management
- Strategic advice for clients, developing creative concepts and coordinating international teams
- Ensuring quality, deadlines and budget, direct contact for clients and partners
Victor Weis
Last position:
Project Manager Promotion, Events & Partnerships at Coding Giants Deutschland
- Planning and executing promotions, events and workshops
- Building and maintaining partnerships and collaborations
- Project coordination and stakeholder communication
- Supporting sales and outreach initiatives (lead generation)
Yilmaz Kilic
Last position:
Interim Manager - Partner Management at Sky Deutschland GmbH
- Responsible for the commercial B2C success of SKY/WOW marketing through telecommunications partners.
- Creating annual and quarterly plans.
- Developing and implementing strategic measures, including campaigns, pricing, and products, to achieve marketing goals through telco partnerships.
- Managing key telecommunications partners in Germany.
- Achieved 140% of marketing targets to plan (14 months).
- Exceeded marketing targets for four consecutive quarters.
- Established a meeting structure for internal coordination and external partner management.
- Planning and conducting quarterly business reviews.
- Reporting and presenting results to C-level management.
Jérôme Fischer
Last position:
Fractional Sales Manager | Affiliate Marketing at Bauer Media Group
- Designed and launched a B2B sales funnel for content commerce services.
- Identified and segmented ICPs, built outbound messaging, and executed full-cycle acquisition.
- Closed initial client contracts with an average deal size of €15,000.
- Established CRM workflows and outreach automation to scale digital sales operations.
Sham Sara
Last position:
Office Director, Office of the EGM Strategic Communications & Engagement at Victorian Government
- Chief of Staff and operational lead, helping scale a division from 6 to 57 staff, establishing structures, workflows, workforce planning, and internal communications to support growth.
- Oversaw day-to-day operations, budget management (AUD $10M), executive briefings, and problem-solving across teams, removing operational pressure from senior leadership.
Discover over 15,000 top freelancers
Partnership Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
22 years
Position duration
2.7 years
Positions per freelancer
11
Top business areas
Marketing, Project Management, Strategy
Top industries
Information Technology, Professional Services, Manufacturing
Certification focus areas
Information Technology, Product Development, Human Resources
Bachelor's degree or higher
92%
Master's degree or higher
38%
Doctorate
23%
Certifications per freelancer
3
Most common languages
English, German, French
Speak two or more languages
100%
Based on our profile pool as of 25 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Partnership Managers
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 25 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
Partner growth A Partnership Manager builds and runs the relationships that help a company grow through other companies. The work is practical and commercial. It covers partner selection, outreach, onboarding, joint planning, and ongoing account management.
- Define the partner fit and value exchange
- Build outreach and relationship plans
- Set up joint offers, referrals, or co-selling
- Track pipeline, activity, and partner health
Typical deliverables Freelance Partnership Managers are often hired to start or stabilize a partner motion. They create the structure that internal teams can later run with. Common outputs include partner programs, target account lists, joint campaign plans, and operating routines for sales and marketing.
- Partner strategy and segment model
- Outreach scripts and pitch material
- Partner onboarding and enablement steps
- Meeting cadence, dashboards, and follow-up process
Core skills Strong Partnership Managers combine commercial judgment with relationship skills. They can speak to sales, marketing, product, and leadership without losing the thread. They know how to negotiate, keep agreements clear, and move from a warm conversation to a concrete next step.
- Relationship building and stakeholder management
- Negotiation and commercial thinking
- Clear written and verbal communication
- CRM discipline and structured follow-up
Tools and methods The role is usually tied to everyday business tools and a disciplined working style. Many companies expect experience with CRM systems, partner scorecards, shared plans, and simple reporting. In Germany, this role often sits close to SaaS, industrial tech, and service businesses that work with resellers, agencies, or integration partners. A strong channel partnership manager or alliance manager keeps the process moving without creating friction. That means short meetings, clear ownership, and decisions documented in a way that both sides can follow.
When freelancers help Companies bring in freelance Partnership Managers when they need speed, clarity, or extra capacity. That can be a new partner launch, a stalled pipeline, a gap after someone left, or a project that needs experienced hands before hiring permanently.
- New partner program or market entry
- Short-term coverage during hiring gaps
- Partner cleanup, reactivation, or turnaround
- Support for co-selling, referrals, or alliances
What strong people do well The best freelancers do more than keep contact lists up to date. They understand what makes a partnership useful, how to qualify the right partners, and how to keep both sides accountable. They also know when a deal is not a fit and can say so early. In practice, that means they create momentum, protect focus, and avoid vague cooperation that never turns into revenue. They are comfortable with ambiguity, but they do not work vaguely.
Frequently asked questions
Everything clients usually want to know about Partnership Managers, in one place.
A Partnership Manager builds and manages the relationships that support growth through other companies. That can include partner selection, outreach, onboarding, joint planning, and day-to-day follow-up. On freelance projects, the focus is usually on getting a partner motion moving or fixing one that has lost structure.
People also search for alliance manager, channel partnerships manager, and sometimes partner manager. These titles overlap when the work is about business development through external partners, not internal account management. The exact scope depends on whether the focus is on referrals, resellers, technology alliances, or co-marketing.
A strong freelancer brings commercial judgment, relationship management, and clean execution. They should be able to qualify partners, run structured outreach, handle negotiations, and keep CRM records and follow-up in order. Good communication matters as much as the ability to turn meetings into action.
A freelancer makes sense when you need speed, a clear project scope, or senior experience without a long hiring cycle. This is common for new partner programs, temporary coverage, or a partner portfolio that needs a reset. A permanent hire is better when the function is stable, broad, and deeply embedded in the organization.
Start with the partner model, the target outcomes, and the stakeholders involved. Clarify whether the work is about channel sales, strategic alliances, referrals, or partner marketing. It also helps to define which systems, internal teams, and approval steps the freelancer will need to work with.
Yes, most of the work can be done remotely, especially outreach, planning, reporting, and partner communication. For German companies, on-site time can still help with leadership workshops, partner launches, or sensitive negotiations. Language expectations should be clear if the role involves local distributors, agencies, or enterprise partners.
Look for a clear process, not just good contact skills. A good Partnership Manager can explain how they choose partners, how they qualify interest, and how they measure progress. Strong signs include clear notes, realistic priorities, and a habit of turning vague interest into concrete next steps.
Early results usually include a cleaned-up partner list, sharper messaging, and a working follow-up rhythm. In some cases, the freelancer can also create an onboarding flow, a joint business plan, or a partner dashboard. The exact output depends on whether the job is strategic, operational, or focused on a specific launch.
The average hourly rate for Partnership Managers in Germany is 107 €, which corresponds to a daily rate of about 858 € based on an 8-hour working day.
Of the freelancers working as Partnership Managers in Germany, 92% hold at least a Bachelor's degree, 38% hold at least a Master's degree, and 23% hold a doctorate.
On average, freelancers working as Partnership Managers in Germany have 22 years of professional experience, with a single engagement typically lasting around 2.7 years.
The most common languages among freelancers working as Partnership Managers in Germany are English (95%), German (90%), and French (24%).
The most common industries among freelancers working as Partnership Managers in Germany are Information Technology (67%), Professional Services (57%), and Manufacturing (43%).
The most common business areas among freelancers working as Partnership Managers in Germany are Marketing (90%), Project Management (90%), and Strategy (81%).
FRATCH Partnership Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
