Sarah-Ly (Aslan) Lohmann-Strategic Partner for Brands | Global Event & Project Expertise | Driving Growth & Partnerships
Check rate
Experience
Senior Project Lead - global
Blome & Pillardy Event GmbH
- Leading global events & live communication including planning, budget, contracts and supplier management
- Strategic advice for clients, developing creative concepts and coordinating international teams
- Ensuring quality, deadlines and budget, direct contact for clients and partners
Founder, Project & Event Lead
event-ly solutions
- Planning and executing high-end brand events in fashion, beauty & lifestyle
- End-to-end project management: concept, budget, suppliers, on-site execution
- Strategic collaboration with clients, advising on large events, activations and promotions
- Clients: Caudalie Deutschland GmbH, Hugo Boss AG, IG Kö Marketing GmbH and more
Head of Event & Marketing
Calzedonia Germany GmbH
- Leading the event & marketing team, responsible for budget and contracts, strategic oversight
- Coordinating nationwide brand activations, POS materials and partner collaborations
- Analyzing activities to optimize strategy, team performance and commercial impact
Event & Marketing Specialist
Calzedonia Germany GmbH
- Planning, executing and evaluating store and live events for Calzedonia, Intimissimi and Falconeri
- Developing POS marketing materials and visual merchandising concepts
- Coordinating partners and service providers for smooth execution
Board Member
Frauen helfen Frauen Dins. e.V.
- Planning, executing and evaluating store and live events for Calzedonia, Intimissimi and Falconeri
- Developing POS marketing materials and visual merchandising concepts
- Coordinating partners and service providers for smooth execution
Commercial Specialist
Calzedonia Germany GmbH
- Conducting sales and merchandising analyses, supporting pricing, promotions & merchandise planning
- Training, presentations and event support for retail teams; main point of contact for stores & sales force
- Contributing to internal projects to optimize processes and strategic decision-making
Product Coordinator Zone DABNL
Chantelle Lingerie GmbH
- Extended responsibilities for the DABNL zone
Product Coordinator
Chantelle Lingerie GmbH
- Strategic back-office support for the field sales team in Germany and Austria
- Analysis of demand, margins and assortment, ensuring market-ready products and coordinating regional production
- Coordination of product launches, trade shows, trainings and events
- Creation of internal sales materials, presentations and training documents
- Conducting sales and competitor analyses to optimize the assortment
Various Roles
Chantelle Lingerie GmbH
- Diverse hands-on experience from internship to Fit & Style expert in areas of customer consulting, sales support, shop management, visual merchandising and marketing activities
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Fashion, Retail, Cosmetics, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Product Development, Customer Service, Project Management, and Procurement.
Summary
Senior Project Lead and Event Consultant with international experience in brand activations, live communication and events. I love turning creative concepts into unforgettable experiences and successfully running projects with a hands-on mindset. Outside of work, I enjoy discovering new culinary highlights and letting my creativity run free in personal projects – with the same eye for detail and aesthetics as in my work.
Skills
- Driver'S License (Class B)
- Microsoft Office
- Outlook / Teams
- Word
- Powerpoint
- Excel
- Powerpivot
- Sap
- Asana
- Canva
- Adobe Photoshop / Indesign
- Leading Global Events & Live Communication Including Planning, Budget, Contracts And Supplier Management
- Strategic Advice For Clients, Developing Creative Concepts And Coordinating International Teams
- Ensuring Quality, Deadlines And Budget, Direct Contact For Clients And Partners
- Planning And Executing High-End Brand Events In Fashion, Beauty & Lifestyle
- End-To-End Project Management: Concept, Budget, Suppliers, On-Site Execution
- Strategic Collaboration With Clients, Advising On Large Events, Activations And Promotions
Languages
Education
Hochschule Niederrhein
Bachelor of Applied Science, Textile and Clothing Management · Textile and Clothing Management · Mönchengladbach, Germany · 2.3
Heinrich-Heine-Universität
Bachelor of Applied Science, History and Information Science · History and Information Science · Düsseldorf, Germany
Otto-Hahn-Gymnasium
General University Entrance Qualification · Dinslaken, Germany · 2.2
Certifications & licenses
Driver's license (Class B)
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Sarah-Ly is based in Düsseldorf, Germany.
Sarah-Ly speaks the following languages: German (Native), English (Advanced), Latin (Elementary).
Sarah-Ly has at least 9 years of experience. During this time, Sarah-Ly has worked in at least 9 different roles and for 5 different companies. The average length of individual experience is 1 year. Note that Sarah-Ly may not have shared all experience and actually has more experience.
Based on recent experience, Sarah-Ly would be well-suited for roles such as: Senior Project Lead - global, Founder, Project & Event Lead, Head of Event & Marketing.
Sarah-Ly's most recent position is Senior Project Lead - global at Blome & Pillardy Event GmbH.
In recent years, Sarah-Ly has worked for Blome & Pillardy Event GmbH, event-ly solutions, Calzedonia Germany GmbH, Frauen helfen Frauen Dins. e.V., and Chantelle Lingerie GmbH.
Sarah-Ly is most experienced in industries like Fashion, Retail, and Cosmetics. Sarah-Ly also has some experience in Professional Services.
Sarah-Ly is most experienced in business areas like Marketing, Sales, and Product Development. Sarah-Ly also has some experience in Customer Service, Project Management, and Procurement.
Sarah-Ly has recently worked in industries like Fashion, Retail, and Cosmetics.
Sarah-Ly has recently worked in business areas like Marketing, Project Management, and Procurement.
Sarah-Ly holds a Bachelor in Textile and Clothing Management from Hochschule Niederrhein and a Bachelor in History and Information Science from Heinrich-Heine-Universität.
Sarah-Ly has 1 certificate: Driver's license (Class B).
The availability of Sarah-Ly needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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