Jana Bergmann-Franke-Freelance Marketing Consultation
Check rate
Experience
Freelance Marketing Consultation
Lobster Data GmbH
- Conceptualization and project management of Lobster's first customer conference "Lobster Data Hero Summit".
- Leading into a unique event experience with +1,000 attendees, +45 speakers and 4 stages in only 14 weeks.
Freelance Marketing Consultation
SoSafe GmbH
- Project management and production of SoSafe's third edition of "Human Firewall Conference" with +5,000 hybrid attendees.
Head of Event Marketing
SoSafe GmbH
- Cyber Security (CSAT) SaaS scale-up (B2B): global strategic planning and implementation of leadgen event & media initiatives, driving MQL revenue growth and building brand awareness. Focus on cyber security events (it-sa, DigitalX, Smart Country Convention).
- Leading a team of 3 Event Marketers
- Management of +140 event activities annually resulting in +9M Euro inbound event pipeline
- Creation of SoSafe's own event brand "Human Firewall Conference" including project leadership, scaling the conference to +5,000 hybrid attendees in 3 years.
- Budget responsibility over 3.5M Euro
- Global marketing management in collaboration with growth & content marketing
- Optimization of lead funnel flow and MQL to SAO rates with sales leadership & partner management
Account Manager
Smartology Ltd.
- Creation, execution and optimization of digital paid ad campaigns including customer reporting and customer service for clients such as Citi, HSBC or Axa.
Event Manager
190a GmbH
- Management of events with up to 10,000 guests, including budget, contract and stakeholder management.
Industry Experience
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Experienced in Information Technology, Professional Services, and Advertising.
Business Area Experience
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Experienced in Project Management, Marketing, Operations, Procurement, and Customer Service.
Summary
B2B Marketing Lead with a proven track record in planning, developing and executing strategic marketing initiatives. Skilled in leading teams and driving demand generation. Passion for events, fast paced environments and parallel projects.
Skills
- Event Mangement
- Sales Enablement
- Brand Building
- B2b Demand-Gen
Languages
Education
Baden-Württemberg Cooperative State University
Bachelor of Arts, Dual Studies Business Administration · Business Administration · Ravensburg, Germany · 1.8
Certifications & licenses
IHK AEVO Trainer Certification
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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