Eliana Paz - Senior Event & Brand Experience Lead

🚀 FRATCH GPT 2.0 - Find freelancers with a single prompt. Now including price benchmarking.

Recommended expert

Available

Hamburg, Germany

Check rate

Experience

Jun 2026 - Jun 2026

1 month

Hamburg, Germany

Hybrid

Project Lead Trade Fair

TikTok

Led the planning and coordination of TikTok’s trade-fair presence in Hamburg.
Translated the project brief into a structured and executable event plan.
Coordinated timelines, operational requirements and internal and external stakeholders.
Managed the exhibition stand from preparation through on-site delivery.
Ensured a consistent brand presentation and smooth execution throughout the event.

Jun 2025 - Present

1 year 4 months

Hamburg, Germany

Hybrid

Founder & Brand Experience Strategist

ELEV Relations UG (i.G.)

Founded ELEV Relations as an independent platform for curated brand experiences and concept development.
Develops original formats connecting hospitality, culture, fashion, lifestyle and travel between Europe and Asia.
Leads strategic positioning, creative concept development, research, presentations and partner outreach.
Conducts ongoing market research across Bangkok, Singapore and Hong Kong, with a focus on hospitality, luxury, consumer behaviour, locations and potential partnerships.
Develops MÍLK, a circular food and product concept designed for selected Asian markets.
Initiated exploratory discussions with École Ducasse Bangkok and prospective partners and investors in Hong Kong and Singapore.

May 2025 - Present

1 year 5 months

Hamburg, Germany

Hybrid

Exhibition Stand Project Lead

OMR Festival

Led the planning and operational coordination of multiple exhibition stands at the OMR Festival in Hamburg.
Managed assignments for Taboola and The Trade Desk, as well as additional confidential brands.
Coordinated project timelines, staffing, catering and trade-fair requirements from preparation through on-site delivery.
Managed day-to-day stand operations and communication between clients, teams and service partners during the festival.
Planned and delivered an after-show event for 500 guests.

May 2025 - May 2025

1 month

Hamburg, Germany

Hybrid

Event Project Lead – Planning & Coordination

Lucid

Led project planning and coordination for a Lucid brand event in Hamburg.
Developed project schedules and structured the operational workflow.
Planned staffing requirements and coordinated personnel deployment.
Aligned stakeholders, teams and operational requirements throughout the preparation phase.
Supported on-site delivery and ensured smooth execution of the event.

Apr 2025 - Apr 2025

1 month

Hybrid

Event Project Coordinator – Staffing & Catering

Steinway & Sons

Planned staffing and catering requirements for Steinway & Sons events.
Coordinated personnel deployment, schedules and event-specific responsibilities.
Aligned catering logistics and service workflows with the event schedule.
Supported operational preparation and on-site delivery.
Ensured appropriate staffing levels and smooth guest service throughout the events.

Aug 2024 - Dec 2024

5 months

Hamburg, Germany

Hybrid

Strategic Audience Design & Event Architecture · Assignment

aimpower

Developed audience strategies and event formats at the intersection of brand management, AI and neuroscientific analysis.
Used CRM systems, including HubSpot, to structure leads and client data, manage outreach and support new-business development.
Connected CRM-based audience and relationship insights with event planning, stakeholder coordination and client follow-up.
Created integrated digital workflows for research, concept development, presentations and project coordination.
Contributed to the development of strategic formats around aimpower’s brainsuite platform within an international client environment.

Dec 2019 - Dec 2019

1 month

Hamburg, Germany

Hybrid

Production Project Lead – The First Binge

Netflix

Led project planning and production coordination for Netflix’s invite-only event “The First Binge” in Hamburg.
Managed the guest experience for a selected VIP audience under strict confidentiality.
Secured and coordinated the exclusive use of a historic premium hotel.
Developed the catering setup and adapted the menu to the event format and guest profile.
Managed guest logistics and the operational coordination from preparation through on-site delivery.
Further project and production details remain confidential.

Aug 2019 - Aug 2025

6 years 1 month

Hybrid

EVOTEC Project Planning

Evotec

Led the planning and delivery of a two-day corporate incentive and event programme in Vienna for 600 guests.
Coordinated airport arrivals, hotel transfers and the complete guest logistics.
Organised a curated programme across Vienna, including a city tour, conference and catering.
Managed the closing dinner and evening celebration, including all operational elements.
Planned and delivered a large-scale family festival in Hamburg for 1,200 guests.
Coordinated schedules, service partners, guest flow and on-site operations from preparation through final delivery.

Aug 2019 - Jul 2025

6 years

Vienna, Austria

Hybrid

Project leadership

VGP

Led the planning and delivery of a two-day corporate incentive and event programme in Vienna for 600 guests.
Coordinated airport arrivals, hotel transfers and the complete guest logistics.
Organised a curated programme across Vienna, including a city tour, conference and catering.
Managed the closing dinner and evening celebration, including all operational elements.
Planned and delivered a large-scale family festival in Hamburg for 1,200 guests.
Coordinated schedules, service partners, guest flow and on-site operations from preparation through final delivery.

May 2019 - Jul 2019

3 months

Hamburg, Germany

Hybrid

Event Operations Project Lead – Staffing & Catering

HEYBRAND – Client: FIVB Beach Volleyball World Championships

Led the staffing, catering and event-operations workstream across ten live event days at Hamburg’s Rothenbaum venue.
Planned workforce requirements, shift schedules and personnel deployment across the event site.
Coordinated bar and catering operations, service workflows and event logistics.
Managed admission operations and guest flow during live event days.
Oversaw daily operational delivery and coordination between teams and service partners.
Contributed to the successful delivery of a major international sporting event with up to 120,000 visitors.

Jan 2019 - Dec 2019

1 year

Hamburg, Germany

Hybrid

Project Lead – Luxury Automotive Brand Events

HEYBRAND – Client: Kamps Group

Delivered through HEYBRAND for the Kamps Group.
Led the planning and operational delivery of luxury automotive brand events for Bentley, Bugatti and McLaren.
Translated client and brand requirements into structured event plans.
Coordinated timelines, project partners, staffing and operational requirements.
Managed on-site implementation while ensuring alignment with each brand’s individual positioning and quality standards.

Jan 2016 - Present

10 years 9 months

Hamburg, Germany

Hybrid

Co-Founder & Senior Event Project Lead

HEYBRAND — Event Design Agency

Co-founded and built HEYBRAND in Hamburg in 2016, establishing more than a decade of experience in event design, brand staging and live communication.
Leads sales, creative concept development and end-to-end project delivery, from initial client brief and budgeting through staffing, supplier coordination and on-site execution.
Builds and manages project-specific teams of freelancers, specialist partners and collaborating agencies according to the scale and requirements of each production.
Developed CRM-based business-development and digital project workflows supporting client acquisition, relationship management, event planning and delivery.
Delivers formats ranging from focused brand activations to complex corporate events and large-scale live productions.
HEYBRAND operates across Hamburg, Bangkok and Singapore, with registered presence in Bangkok and Singapore since 2025.
Currently developing regional partner networks and operational structures as the foundation for future projects across Southeast Asia.

Jan 2016 - Dec 2019

4 years

Hamburg, Germany

Hybrid

Co-Founder & Public Event Producer

Evntsurfer — Live Communication Agency GmbH

Co-founded and built Evntsurfer as a public-events and live-communication agency in Hamburg.
Positioned the agency among Hamburg’s early movers in independently conceived and recurring public-event formats.
Created, developed and produced original event series rather than solely delivering existing client concepts.
Established and promoted formats across Hamburg, Bremen, Munich and Düsseldorf.
Led concept development, strategic planning, project coordination, marketing and audience activation.
Built recurring event communities around a wide range of cultural and lifestyle themes.
Selected formats and campaigns generated an audience and media reach of up to one million.

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Biotechnology, Real Estate, Fashion, Food and Beverage, and Retail.

Advertising

Biotechnology

Real Estate

Fashion

Food and Beverage

Retail

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Operations, Project Management, Customer Service, and Logistics.

Marketing

Sales

Operations

Project Management

Customer Service

Logistics

Summary

Brand Experience & Live Formats

More than eleven years of responsibility for demanding event and brand projects — from concept through budget, supplier and staffing control to on-site production. Formats ranging from confidential productions to major events with up to 120,000 visitors.

Skills

Leadership
Project Leadership
Budget & Supplier Control
Staffing And Deployment Planning At Scale
Concept
Concept & Presentation
Guest Journey & Hospitality
On-Site Production
Tools
Hubspot
Excel Costing
Powerpoint
Figma
Ai-Assisted Production (Claude)

Languages

German

Native

Spanish

Native

English

Advanced

Education

Jul 2010 - Jun 2013

IU International University of Applied Sciences

BA Project Management, Specialisation: Event Management · Project Management · Hamburg, Germany

Statistics

Experience

Total positions 13

Experience in Advertising 10.5 y

Avg length 2 y 4 m

Longest experience 10 y 8 m

Global experience

Countries worked in 2 (Germany, Austria)

Primary country Germany

Expertise

Recent roles Project Lead Trade Fair, Founder & Brand Experience Strategist, Exhibition Stand Project Lead

Main industries Advertising, Biotechnology, Real Estate

Main business areas Marketing, Sales, Operations

Qualifications

Highest degree Bachelor

Profile

Member since

August 2026

Last update

August 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Have questions? Find more information here.

Eliana is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

Eliana speaks the following languages: German (Native), Spanish (Native), English (Advanced).

Eliana has at least 11 years of experience. During this time, Eliana has worked in at least 13 different roles and for 13 different companies. The average length of individual experience is 1 year and 10 months. Note that Eliana may not have shared all experience and actually has more experience.

Based on recent experience, Eliana would be well-suited for roles such as: Project Lead Trade Fair, Founder & Brand Experience Strategist, Exhibition Stand Project Lead.

Eliana's most recent position is Project Lead Trade Fair at TikTok.

In recent years, Eliana has worked for TikTok, ELEV Relations UG (i.G.), OMR Festival, Lucid, and Steinway & Sons.

Eliana is most experienced in industries like Advertising, Biotechnology, and Real Estate. Eliana also has some experience in Media and Entertainment, Fashion, and Food and Beverage.

Eliana is most experienced in business areas like Marketing, Operations, and Project Management. Eliana also has some experience in Sales, Customer Service, and Logistics.

Eliana has recently worked in industries like Advertising, Biotechnology, and Real Estate.

Eliana has recently worked in business areas like Marketing, Operations, and Project Management.

Eliana holds a Bachelor in Project Management from IU International University of Applied Sciences.

Eliana is immediately available full-time for suitable projects.

Daily rate distribution

0 2 4 6 8

<€640 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 985 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 980 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 17 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.