Eliana Paz-Senior Event & Brand Experience Lead
Check rate
Experience
EVOTEC Project Planning
Evotec
Planned and coordinated recurring corporate events for Evotec in Hamburg across 2019, 2024 and 2025, including large-scale summer events. Responsible for structuring the projects from initial planning through operational delivery, coordinating timelines, event requirements and external partners, and supporting the implementation on site. Ensured that all project components were aligned and delivered smoothly within the defined schedule.
Project Lead Trade Fair
TikTok
Led the planning and coordination of TikTok’s trade-fair presence in Hamburg. Responsible for translating the project brief into an executable plan, coordinating timelines and operational requirements, aligning internal and external stakeholders and managing the exhibition stand through preparation and on-site delivery. Ensured a consistent brand presentation and smooth execution throughout the event.
Project leadership
VGP
Recurring summer parties for over 1,000 guests. Additionally a Christmas celebration in Vienna for 600 guests as a destination event: airport transfers, venue, dinner, after-show programme and city itinerary full responsibility for planning and delivery.
Founder · Creative Direction
ELEV Relations UG (i.G.)
Premium experience and brand studio working in the international luxury segment, combining strategy, design and production under one roof. Focus areas: hospitality, fashion, lifestyle and travel between Europe and Asia. Development of proprietary formats and product concepts, including MÍLK for the Asian market (in development; initial discussions with École Ducasse Bangkok and prospective investors in Hong Kong and Singapore).
Stand project leadership
OMR Festival
Management of several exhibition stands, including Taboola and The Trade Desk as well as further confidential assignments: stand project leadership, staffing, catering and trade-fair coordination. Additionally an after-show event for 500 guests.
Project Management
Steinway & Sons
Responsible for catering and deployment planning at the company's events.
Project planning & coordination
Lucid
Project planning, coordination, and staffing control.
Strategic Audience Design & Event Architecture · Assignment
aimpower
Audience and format development for a company that combines brand management with AI and neuroscientific analysis (brainsuite platform, clients including PepsiCo).
Production Project Lead Confidential Series
Netflix
Production services for a new series: exclusive buyout of a historic hotel, accommodation, catering, and operational coordination under confidentiality. The first Binge
FIVB Beach Volleyball World
Volleyball World Championships
Project lead for staffing, catering, and live event operations across ten days of the Beach Volleyball World Championships at Hamburg’s Rothenbaum venue, welcoming up to 120,000 visitors. Responsible for workforce planning and deployment, bar and catering operations, admission management, logistics, and day-to-day operational delivery across the event site.
Project leadership
Kamps Group
Project leadership for automotive brand events in the luxury segment (Bentley, Bugatti, McLaren).
Co-Founder & Creative Director · Sales and project delivery
HEYBRAND — Event Design Agency
Co-built the agency; responsible for sales and project delivery. Temporary staging of brand worlds from small formats to large-scale events, alongside photo and video productions and sponsorship activations. Assembles project-specific teams of freelancers, specialist partners and agencies, scaled to the format.
Co-Founder
Evntsurfer — Live Communication Agency GmbH
Co-founded and built the agency; project coordination and strategic planning of live formats.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Professional Services, Fashion, Retail, Tourism, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Operations, Project Management, Sales, Strategy, Logistics, and Marketing.
Summary
Brand Experience & Live Formats
More than eleven years of responsibility for demanding event and brand projects — from concept through budget, supplier and staffing control to on-site production. Formats ranging from confidential productions to major events with up to 120,000 visitors.
Skills
Leadership
Project Leadership
Budget & Supplier Control
Staffing And Deployment Planning At Scale
Concept
Concept & Presentation
Guest Journey & Hospitality
On-Site Production
Tools
Hubspot
Excel Costing
Powerpoint
Figma
Ai-Assisted Production (Claude)
Languages
Education
IU International University of Applied Sciences
BA Project Management, Specialisation: Event Management · Project Management · Hamburg, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Eliana is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Eliana speaks the following languages: German (Native), Spanish (Native), English (Advanced).
Eliana has at least 11 years of experience. During this time, Eliana has worked in at least 12 different roles and for 13 different companies. The average length of individual experience is 1 year and 10 months. Note that Eliana may not have shared all experience and actually has more experience.
Based on recent experience, Eliana would be well-suited for roles such as: EVOTEC Project Planning, Project Lead Trade Fair, Project leadership.
Eliana's most recent position is EVOTEC Project Planning at Evotec.
In recent years, Eliana has worked for Evotec, TikTok, VGP, ELEV Relations UG (i.G.), and OMR Festival.
Eliana is most experienced in industries like Advertising, Professional Services, and Fashion. Eliana also has some experience in Retail, Tourism, and Automotive.
Eliana is most experienced in business areas like Operations, Project Management, and Sales. Eliana also has some experience in Strategy, Logistics, and Marketing.
Eliana has recently worked in industries like Advertising, Professional Services, and Fashion.
Eliana has recently worked in business areas like Operations, Project Management, and Sales.
Eliana holds a Bachelor in Project Management from IU International University of Applied Sciences.
Eliana is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 28 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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