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Lena (Lieberum) Schaßberger-Self-employed event manager

Lena (Lieberum) Schaßberger - Self-employed event manager - profile avatar
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Pfaffenhofen an der Ilm, Germany

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Experience

Jun 2025 - Present

Self-employed event manager

LS Experience

Position summary
Self-employed event manager at LS Experience
Industries
Professional Services
Business areas
Marketing
Apr 2022 - Nov 2024

Project manager

METZLER VATER live GmbH

Position summary
Project manager at METZLER VATER live GmbH
Industries
Automotive
Pharmaceutical
Professional Services
Business areas
Marketing
Operations
Project Management
  • Overall coordination, planning, and delivery of a wide range of event formats for BMW Excellence Club customers worldwide
  • On-site support and coordination of trades at Aperol SUNday Vibes (Campari Group)
  • Overall coordination, planning, and delivery of gala dinners and transfer coordination for participants at the TOXINS Congress (Merz Therapeutics)
  • Overall coordination, planning, and delivery of the used car:plus auction (AUDI AG)
  • On-site support for the international customer group at the summit meeting (Porsche AG)
  • Overall coordination, planning, and delivery including hotel management and transfer management at the Global Strategic Forum in Barcelona (Merz Therapeutics)
  • VIP management, shuttle coordination, support for show calling and stage management at Women of the Year Award (Condé Nast Germany GmbH)
  • Overall coordination, planning, and delivery of the Mobile Lounge Tour including fleet management and trade coordination in Germany and the UK (Genesis Motor Europe)
  • Planning, organization, execution, and follow-up of different national and international event formats on my own responsibility and, for large projects, with shared responsibility
  • Time and organizational project management
  • Independent preparation, delivery, and moderation of internal and external meetings
  • Creation of briefings, presentations, and detailed schedules
  • Obtaining and reviewing offers as well as managing external trades and service providers
  • Budget creation and monitoring as well as cash flow planning
  • Monitoring and regular reporting of project KPIs as well as invoice checking, orders, and time tracking within my area of responsibility
  • Management and leadership of Your Professionals and external staff
  • Customer support and consulting within the project
Dec 2021 - Mar 2022

Head of Events, Munich location

teamazing GmbH

Position summary
Head of Events, Munich location at teamazing GmbH
Industries
Professional Services
Business areas
Human Resources
Product Development
Sales
  • Participation in voluntary training on team reflection facilitation, reflection sessions, and team coaching
  • Planning and organization of team building events (virtual and in person, 6 to 90 participants, English and German) as well as their facilitation and moderation
  • Product development of online team building formats
  • Implementation of an internal company software for more efficient staffing planning
  • Budget, results, and investment planning
  • Lead and responsibility for sales in Germany
  • Lead and responsibility for the events department in Munich including staffing and deployment planning as well as all online events of the group
  • Recruiting, staff development, and personnel responsibility, onboarding of new employees
  • Development of measures to achieve company goals
  • Process development and optimization of daily operations
Sep 2021 - Nov 2021

Event manager

teamazing GmbH

Position summary
Event manager at teamazing GmbH
Industries
Professional Services
Business areas
Operations
Feb 2021 - Jul 2021

Project management

EXCITEAM GmbH

Position summary
Project management at EXCITEAM GmbH
Industries
Automotive
Business areas
Logistics
Operations
Project Management
  • Project management for driving training events at national and international race tracks in Austria and Sweden
  • Monitoring utilization and managing capacity
  • Tracking processes and quality goals
  • Escalation management
  • Managing suppliers and coordinating allocated contingents
  • Planning and setting up events in NetFT NOA
  • System-based project administration and coordination of event dates
  • Participant management including accepting and processing registrations as well as sending confirmations and invoices
  • Event preparation and on-site support
  • Checking and approving invoices from internal and external service providers
  • Event closeout including invoice closing in the NetFT NOA system and follow-up
  • Email and phone correspondence and support
Nov 2019 - Jan 2021

Junior Project Management

EXCITEAM GmbH

Position summary
Junior Project Management at EXCITEAM GmbH
Industries
Professional Services
Business areas
Project Management
Feb 2019 - Jul 2019

Project Management Employee

INTERPLAN Congress, Meeting & Event Management AG

Position summary
Project Management Employee at INTERPLAN Congress, Meeting & Event Management AG
Industries
Professional Services
Business areas
Accounting
Marketing
Project Management
  • Project preparation: site inspection, preparation and support for kick-off meetings
  • Coordination of printed materials as well as coordination and ordering of promotional materials, including coordination with clients and graphic designers
  • Acquiring sponsors by phone and email outreach as well as on-site coordination
  • Marketing partnerships with partner companies and creating and sending newsletters with Mailchimp
  • Invoicing, invoice approval, and payment processing
  • Creating and maintaining congress websites with Wordpress, Contai and webEdition
  • Ordering certifications from regional medical associations and EACCME
  • On-site preparation: schedules, hostess briefings, packing congress documents, support with signage concept and technical setup
  • On-site project handling: setting up and running the conference office, handling new registrations, payment processing, handing out documents, contact person for participant questions, assisting with the evening event, room checks, and handling sponsorship partnerships
  • Post-event follow-up: creating final reports including statistics, analyzing and preparing participant surveys and room logs
Sep 2016 - Feb 2019

Apprentice Event Management Clerk / Event Manager

INTERPLAN Congress, Meeting & Event Management AG

Position summary
Apprentice Event Management Clerk / Event Manager at INTERPLAN Congress, Meeting & Event Management AG
Industries
Professional Services
Business areas
Marketing
Project Management
Jan 2016 - Jun 2016

Intern in Event Management

ArenaOne GmbH

Position summary
Intern in Event Management at ArenaOne GmbH
Industries
Professional Services
Business areas
Customer Service
Logistics
Project Management
  • Independent support of smaller events and box events
  • Handling inquiries and gathering quotation information
  • Creating and processing event inquiries
  • Attending customer meetings
  • Working with other departments and service providers
  • Coordinating service, kitchen, and logistics assignments
  • Operational guest-facing support
  • Invoicing for events
  • Following up with customers
  • Cross-training in other departments such as service and visitor management
  • Assignments in other units, e.g. Rockavaria at Olympiapark
May 2013 - Mar 2020

Hospitality Service Staff

B u. C Kirzinger GbR

Position summary
Hospitality Service Staff at B u. C Kirzinger GbR
Industries
Food and Beverage
Business areas
Customer Service

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Food and Beverage, Automotive, and Pharmaceutical.

Professional Services
Food and Beverage
Automotive
Pharmaceutical
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Customer Service, Marketing, Operations, Logistics, and Human Resources.

Project Management
Customer Service
Marketing
Operations
Logistics
Human Resources
Profile match chart

Languages

German
Native
English
Advanced
Spanish
Intermediate

Education

Sep 2016 - Jul 2019

Apprenticeship as event management clerk (IHK) · Event management clerk

Sep 2007 - Jun 2015

Schyren-Gymnasium Pfaffenhofen

General higher education entrance qualification · Pfaffenhofen an der Ilm, Germany

Certifications & licenses

Certificate course in event management

Studieninstitut für Kommunikation GmbH

Statistics

Experience

Total positions 10
Experience in Professional Services 9 y
Avg length 1 y 7 m
Longest experience 6 y 10 m

Expertise

Recent roles Self-employed event manager, Project manager, Head of Events, Munich location
Main industries Professional Services, Food and Beverage, Automotive
Main business areas Project Management, Customer Service, Marketing

Qualifications

Certifications earned 1

Profile

Member since
Last update
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Frequently asked questions

Have questions? Find more information here.

Lena is based in Pfaffenhofen an der Ilm, Germany.

Lena speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate).

Lena has at least 13 years of experience. During this time, Lena has worked in at least 10 different roles and for 7 different companies. The average length of individual experience is 1 year and 3 months. Note that Lena may not have shared all experience and actually has more experience.

Based on recent experience, Lena would be well-suited for roles such as: Self-employed event manager, Project manager, Head of Events, Munich location.

Lena's most recent position is Self-employed event manager at LS Experience.

In recent years, Lena has worked for LS Experience, METZLER VATER live GmbH, and teamazing GmbH.

Lena is most experienced in industries like Professional Services, Food and Beverage, and Automotive. Lena also has some experience in Pharmaceutical.

Lena is most experienced in business areas like Project Management, Customer Service, and Marketing. Lena also has some experience in Operations, Logistics, and Accounting.

Lena has recently worked in industries like Professional Services, Automotive, and Pharmaceutical.

Lena has recently worked in business areas like Marketing, Operations, and Project Management.

Lena attended education in Event management clerk.

Lena has 1 certificate: Certificate course in event management.

The availability of Lena needs to be confirmed.

Daily rate distribution

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<€480 €480-​640 €640-​800 €800-​960 €960-​1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Rate comparison chart
Daily rate avg. 771 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 820 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.