Tina B.-Product & Brand Leadership Fashion · Lifestyle · Home & Living
Check rate
Experience
Head of Product Management
Maerz
Overall responsibility for product and collection with €3.5 million in revenue and margin targets; 3 direct reports, coordinating 14 people across design, buying and sales.
- Improved margin by 1.6 percentage points through a new pricing structure and assortment focus
- Realigned collections based on market, sell-through and customer data
- Developed product groups and established the collection framework plan as a management tool
- Shortened the supply chain by around 3 weeks through newly aligned processes across all departments
E-Commerce Buying Team Lead
Maerz
- Managed the online assortment with budget responsibility, marketing and the shop’s visual style
- Promoted to Head of Product Management after 20 months
Brand Manager
ONE MORE STORY
Promoted from product management to take overall responsibility for the brand: leading a €5.7 million business across product, styling, brand communications, visual style and internal communications.
- Built the brand with a clear DNA and story, from collection to handover to sales
- Developed collections with design, aligned with sell-through data from retail locations
- Optimized buying and merchandise management processes
Head of Product Management
ONE MORE STORY
Led 16 employees, 8 of them direct reports, with assortment and revenue responsibility for €5.7 million.
- Overall management of product, marketing plan and collection framework plan
- Managed partner retail spaces and online partners on assortment
- Planned and delivered trade fair appearances, pop-up spaces and store design
Team Lead Switzerland
Westwing
Revenue and assortment responsibility for Home & Living in Switzerland, including visual style, customer acquisition and team leadership.
Trend Scout
MORE & MORE
Trend and competitor analysis as a basis for design and assortment recommendations, nationally and internationally.
Sales Manager Womenswear
Tommy Hilfiger
Responsible for customers, sales areas and budgets in Switzerland
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Fashion and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Sales, Supply Chain Management, Procurement, and Customer Service.
Summary
Product leader with 20+ years in fashion and lifestyle. I turn numbers, target customers and aesthetics into clear decisions – and create structures where teams deliver results independently.
- 20+ years in fashion, lifestyle and Home & Living
- Led 16 employees, 8 of them direct reports
- €5.7 million revenue responsibility, including margin
Skills
Product And Assortment Strategy
Collection Development
Brand Building
Brand & Range Strategy
Buying & Merchandise Planning
Process Optimization
Revenue And Margin Management
Trend And Market Analysis
Cross-Functional Leadership
Ms Excel
Ai Tools
Basic Photoshop, Illustrator, Social Media
Languages
Education
Berufsschule Olten
Retail Sales Assistant · Textiles · Olten, Switzerland · 2,1
Certifications & licenses
Weiterbildung Online Marketing
Alfa Training
Führungskräfte-Coaching (in Vorbereitung)
Clara Crombach
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Tina is based in Pfaffenhofen an der Ilm, Germany and can operate in on-site, hybrid, and remote work models.
Tina speaks the following languages: German (Native), English (Intermediate).
Tina has at least 13 years of experience. During this time, Tina has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 2 years and 10 months. Note that Tina may not have shared all experience and actually has more experience.
Based on recent experience, Tina would be well-suited for roles such as: Head of Product Management, E-Commerce Buying Team Lead, Brand Manager.
Tina's most recent position is Head of Product Management at Maerz.
In recent years, Tina has worked for Maerz and ONE MORE STORY.
Tina is most experienced in industries like Fashion and Retail.
Tina is most experienced in business areas like Marketing, Product Development, and Sales. Tina also has some experience in Procurement, Supply Chain Management, and Customer Service.
Tina has recently worked in industries like Fashion and Retail.
Tina has recently worked in business areas like Product Development, Marketing, and Procurement.
Tina attended Berufsschule Olten for Textiles.
Tina has 2 certificates. These include: Weiterbildung Online Marketing and Führungskräfte-Coaching (in Vorbereitung).
Tina will be available part-time from January 2027.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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