Claudia B.-AI Strategy Consultant
Check rate
Experience
AI Strategy Consultant
Self-employed
- I support companies in introducing AI strategically and embedding it so that it is actually used in everyday work.
- My approach is consistently people-centered and bottom-up: AI potential emerges where people work with processes every day, not in abstract strategy papers or technology projects.
- With 15 years of experience in international companies (including Mars and Haleon), I combine business understanding, strategic analysis and a structured approach to AI transformation.
Ways we can work together:
- AI Readiness & Maturity Assessment Analysis of the current level of AI maturity and identification of realistic opportunities.
- Use-Case Discovery & Prioritization Participatory workshops with teams to identify and assess specific AI use cases.
- AI Strategy & Roadmap Development of an actionable AI strategy with prioritized use cases, pilot projects and a clear roadmap.
- Strategic Implementation Support Support from the pilot phase through the sustainable integration of AI in the company.
- AI Training for Teams Practical fundamentals for confident use of AI in everyday work.
Career Break/ Personal Pursuits
Travel
- Stay in India and other countries in Asia.
- Yoga teacher training 200h Hatha Yoga 100h Yin Yoga 100h Meditation & Yoga Nidra
- Volunteering at an international kitesurfing camp: support with organization & guest services
Retail Category Manager
GlaxoSmithKline Consumer Healthcare/ Haleon
- Developed well-founded category strategies and sell-in stories as a sound basis for retail decisions
- Planned and carried out national & international category management projects in direct collaboration with retail partners in the grocery and drugstore channels
- Initiated and led shopper studies with market research agencies to develop a targeted category vision & strategy
- Led joint strategic projects with retail partners to optimize assortments & shelf placement
- Managed and supported in-store tests in close coordination with retail partners and agencies
Senior Product Manager/ Category Development Manager
Sachsenmilch Leppersdorf GmbH
- Strategic positioning of private-label brands based on panel data, cross-functional
- Managed new product launches and tenders for private-label brands in the grocery retail sector.
Category Manager
Mars
- Developed customer-specific sales arguments to sustainably manage assortment productivity for retailers
- Identified customer opportunities by analyzing assortments, listings and promotional activity
- Coordinated internal analysis processes to specifically optimize retail distribution
- Supported category management projects with retailers
Account Analyst
Mars
- Development of analysis and customer management tools using internal and external market and customer data
- Recommendations for action - Preparation of strategic guidelines for the account area (marketing, performance, secondary placement)
- Systematic customer planning, including activity and market analyses to support Key Account Management
Regional Account Manager
Mars
- Direct support for retail headquarters
- Conducting regional annual meetings (negotiating listings, initiating shelf layout optimizations and promotions)
- Operational management and support of new product launches and seasonal promotions
- Ongoing tracking of sales, distribution and market shares
Sales Representative
Mars
- Territory responsibility - Managing revenue, sales volume and profit targets in the region
- POS execution - Implementing customer-specific Category Management plans directly on the shop floor
Industry experience
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Business area experience
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Summary
I help companies introduce AI strategically and embed it in everyday work so that it is genuinely used. With 15 years of experience in international companies including Mars and Haleon, I combine business understanding, strategic analysis and a structured approach to AI transformation.
I assess AI readiness, identify and prioritize practical use cases with teams, and develop actionable strategies and roadmaps covering pilots through sustainable implementation. My background in retail, category management and data-based decision-making helps me connect AI opportunities with real business processes. I also provide practical AI training for teams.
Skills
Ai Strategy & Transformation:
- Ai Readiness & Maturity Assessments (7-Dimension Analysis)
- Use-Case Discovery, Identification & Structured Assessment (Benefits, Feasibility, Risks, Roi)
- Ai Roadmap Development & Strategic Implementation Support
- Ai Governance, Data Protection Frameworks & Enablement For Smes
- Design & Facilitation Of Participatory Ai Workshops For Leaders & Teams
- Ai Fundamentals Training & Prompt Engineering In A Business Context
- Ai In Project Management
Industry Expertise & Management (15+ Years Of Corporate Experience):
- Retail Category Management (Certified Ecr D-A-Ch Category Managerin Gs1)
- Retail & Fmcg Expertise (Including Mars, Haleon/Gsk, Theo MüLler Group)
- Assortment Architecture, Shelf Layout & Pos Optimization
- Shopper Insights, Panel Data Analysis & Opportunity Analysis
- B2b Sales, Account Management & Development Of Customer-Specific Sell-In Stories
- In-Store Tests
Core Competencies & Software:
- Ai-Powered Process Optimization & Spend/Data Analytics
- Change Management & Stakeholder Management
- Cross-Functional Project Leadership
Languages
Education
University of Leipzig
Diplom Kauffrau/ Diplom Volkswirtin · Business Administration/ Economics · Leipzig, Germany
Retail & Distribution, Human Resource Management, Macroeconomics, Public Finance
Certifications & licenses
Certified AI Consultant
Innolea Institut GmbH
KI im Projektmanagement
Koerting Institute
ECR DACH Category Manager
GS1 Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Claudia is based in Leipzig, Germany and can operate in on-site, hybrid, and remote work models.
Claudia speaks the following languages: German (Native), English (Advanced), French (Elementary).
Claudia has at least 17 years of experience. During this time, Claudia has worked in at least 8 different roles and for 5 different companies. The average length of individual experience is 2 years and 2 months. Note that Claudia may not have shared all experience and actually has more experience.
Based on recent experience, Claudia would be well-suited for roles such as: AI Strategy Consultant, Career Break/ Personal Pursuits, Retail Category Manager.
Claudia's most recent position is AI Strategy Consultant at Self-employed.
In recent years, Claudia has worked for Self-employed, Travel, and GlaxoSmithKline Consumer Healthcare/ Haleon.
Claudia holds a Master in Business Administration/ Economics from University of Leipzig.
Claudia has 3 certificates. These include: Certified AI Consultant, KI im Projektmanagement, and ECR DACH Category Manager.
Claudia will be available part-time from November 2026.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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