Lea Scholdan - Project Lead

Q: Where is Lea based?

Lea is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Lea speak?

Lea speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Lea have?

Lea has at least 9 years of experience. During this time, Lea has worked in at least 6 different roles and for 1 company . The average length of individual experience is 1 year and 6 months . Note that Lea may not have shared all experience and actually has more experience.

Q: What is Lea's latest experience?

Lea's most recent position is Project Lead at Confidential Client .

Q: What companies has Lea worked for in recent years?

In recent years, Lea has worked for Confidential Client .

Q: Which industries is Lea most experienced in?

Lea is most experienced in industries like Retail , Food and Beverage , and Professional Services . Lea also has some experience in Cosmetics .

Q: Which business areas is Lea most experienced in?

Lea is most experienced in business areas like Marketing , Project Management , and Strategy . Lea also has some experience in Business Intelligence , Sales , and Operations .

Q: Which industries has Lea worked in recently?

Lea has recently worked in industries like Retail , Professional Services , and Cosmetics .

Q: Which business areas has Lea worked in recently?

Lea has recently worked in business areas like Project Management , Marketing , and Strategy .

Recommended expert

Berlin, Germany

Check rate

Experience

Jan 2025 - Dec 2025

1 year

Project Lead

Confidential Client

Developed a scalable emergency operating model to secure operations in 11 European markets during a potential franchise crisis due to looming insolvency
Delivered an immediately deployable model that was later adopted as a global best-practice blueprint

Jan 2025 - Dec 2025

1 year

Project Lead

Confidential Client

Assessed marketing, service, and pricing processes for automation and AI opportunities, and prioritized short- and medium-term levers
Identified efficiency potential in the mid-double-digit percentage range and developed a clearly prioritized implementation roadmap across all relevant functions

Jan 2025 - Dec 2025

1 year

Project Lead

Confidential Client

Analyzed the complete e-commerce process chain to identify opportunities in personalization, dynamic pricing, and automated content creation
Derived concrete actions to improve digital efficiency and customer journey performance based on a cross-functional optimization model

Jan 2024 - Dec 2024

1 year

Project Lead

Confidential Client

Developed integrated marketing planning in the core transformation year, including the shutdown of Payback and the launch of a new loyalty program
Reduced the overall planning process by about 50 percent
Ensured revenue and traffic stability through a data-driven control model across marketing, CRM, and category management

Jan 2023 - Dec 2023

1 year

Project Lead

Confidential Client

Developed a data-driven growth model based on comprehensive customer and product group analyses to identify profitable core and target segments
Created a prioritized growth roadmap across marketing, assortment, and category management to unlock revenue and margin potential in the beauty market

Jan 2022 - Dec 2022

1 year

PMO Lead

Confidential Client

Realignment of sales and HR structures as part of a nationwide efficiency initiative to boost operational and organizational synergies
Achieved mid double-digit million savings and sustainably simplified organizational structures

Jan 2021 - Dec 2021

1 year

Interim Project Lead

Confidential Client

Developed a segmentation and growth system to expand target audience reach while strengthening core customers within a restructuring program
Created a cross-functional roadmap covering marketing, assortment and category management to tap into profitable customer segments

Jan 2021 - Dec 2021

1 year

Senior Expert

Confidential Client

Analyzed a fragmented product portfolio and harmonized redundant brands to sharpen strategic positioning
Reduced brand count by around 25 percent and captured efficiency and purchasing synergies

Jan 2020 - Dec 2022

3 years

Project Lead

Confidential Client

Developed a new premium lifestyle retail concept from ideation to market entry, including business model, brand and location strategy
Launched two pilot locations and built a scalable business model with high nine-figure revenue potential
Strengthened the group's premium positioning

Jan 2020 - Dec 2021

2 years

Expert

Confidential Client

Designed and launched a group-wide CDP and new loyalty program to integrate customer and transaction data during a major restructuring
Boosted customer retention and significantly improved data-driven management in marketing and sales

Jan 2020 - Dec 2020

1 year

Senior Consultant

Confidential Client

Assessment of organizational, brand, and cost structures to identify relevant synergies and risks
Definition of the future brand management model
Creation of a solid decision-making basis for acquisition, integration design, and brand continuation

Jan 2020 - Dec 2020

1 year

Senior Consultant

Confidential Client

Standardization and restructuring of central marketing and CRM processes in a post-merger context, including a comprehensive bottom-up synergy analysis
Realization of tens of millions in synergy effects from efficiency measures and retail media levers despite challenging COVID conditions

Jan 2019 - Dec 2020

2 years

PMO Lead

Confidential Client

Harmonization of different loyalty systems and preparation for migration to a unified, data-driven customer retention model during a critical PMI phase
Ensuring stable revenues and building a scalable, sustainable CRM foundation

Jan 2019 - Dec 2019

1 year

PMO Lead

Confidential Client

Management of a group-wide turnaround program across sales, logistics, procurement, HR, IT, finance, and e-commerce to stabilize a financially distressed portfolio
Addressing a turnaround requirement of around €150M through significant revenue boosts and substantial structural cost-reduction measures

Jan 2019 - Dec 2019

1 year

Senior Consultant

Confidential Client

Analysis of regional market potentials and operational requirements to develop a prioritized expansion strategy
Definition of targeted location clusters to tap into high-growth regions

Jan 2019 - Dec 2019

1 year

Senior Consultant

Confidential Client

Evaluation of economic and structural site factors to optimize the branch portfolio ahead of a potential transaction
Developed prioritized recommendations for site consolidation and investment focus

Jan 2017 - Dec 2018

2 years

Expert

Confidential Client

Analyzed future market, consumer, and technology trends in the food retail sector to identify long-term growth opportunities
Supported the board in shaping new business and innovation strategies as part of the Future-Retail-2030 initiative

Jan 2017 - Dec 2017

1 year

Expert

Confidential Client

Optimized core sales, marketing, and production processes, including Salesforce implementation
Improved process quality and strengthened customer centricity through a modern CRM foundation

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Professional Services, Food and Beverage, and Cosmetics.

Retail

Professional Services

Food and Beverage

Cosmetics

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Business Intelligence, Operations, and Sales.

Marketing

Project Management

Strategy

Business Intelligence

Operations

Sales

Summary

Over 10 years of experience in developing and implementing growth, transformation, and innovation strategies for leading companies, strategy consultancies, start-ups, and private equity firms. My clients value my analytical, strategy-focused mindset and entrepreneurial drive for practical solutions to successfully execute complex growth and innovation projects. I focus on post-merger integration, restructuring, and growth strategy, with a proven track record in managing challenging change management projects and boosting operational efficiency, including the introduction of AI-first processes. I combine strategic vision with operational strength to sustainably drive innovation, growth, and transformation.

Skills

Projects: Ms Project, Jira, Confluence, Monday, Visio
Data & Bi: Tableau, Looker, Power Bi, Sap, Salesforce
Productivity: Microsoft Office, Gsuite, Ai Tools

Languages

German

Native

English

Advanced

French

Elementary

Education

Sep 2014 - Jun 2015

RSM Erasmus Universiteit

Master of Science, Strategic Entrepreneurship · Strategic Entrepreneurship · Rotterdam, Netherlands

Feb 2012 - Jun 2012

Université Panthéon Sorbonne (Paris I)

Exchange Semester, Business · Business · Paris, France

Sep 2010 - Jun 2013

Universiteit Maastricht

Bachelor of Science, International Business - Major Strategy · International Business · Maastricht, Netherlands

Certifications & licenses

Certified AI Manager & AI Models Representative

ZFU certified

Statistics

Experience

Total positions 18

Experience in Retail 8 y

Avg length 1 y 2 m

Longest experience 2 y 11 m

Expertise

Recent roles Project Lead, PMO Lead, Interim Project Lead

Main industries Retail, Professional Services, Food and Beverage

Main business areas Marketing, Project Management, Strategy

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

January 2026

Last Update

May 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Lea based?

Lea is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Lea speak?

Lea speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Lea have?

Lea has at least 9 years of experience. During this time, Lea has worked in at least 6 different roles and for 1 company. The average length of individual experience is 1 year and 6 months. Note that Lea may not have shared all experience and actually has more experience.

What roles would Lea be best suited for?

Based on recent experience, Lea would be well-suited for roles such as: Project Lead, PMO Lead, Interim Project Lead.

What is Lea's latest experience?

Lea's most recent position is Project Lead at Confidential Client.

What companies has Lea worked for in recent years?

In recent years, Lea has worked for Confidential Client.

Which industries is Lea most experienced in?

Lea is most experienced in industries like Retail, Food and Beverage, and Professional Services. Lea also has some experience in Cosmetics.

Which business areas is Lea most experienced in?

Lea is most experienced in business areas like Marketing, Project Management, and Strategy. Lea also has some experience in Business Intelligence, Sales, and Operations.

Which industries has Lea worked in recently?

Lea has recently worked in industries like Retail, Professional Services, and Cosmetics.

Which business areas has Lea worked in recently?

Lea has recently worked in business areas like Project Management, Marketing, and Strategy.

What is Lea's education?

Lea holds a Master in Strategic Entrepreneurship from RSM Erasmus Universiteit and a Bachelor in International Business from Universiteit Maastricht.