Lea S.-Project Management

Check rate
Experience
Project Management
Confidential Client
- Developed a scalable Emergency Operating Model to ensure business continuity in 11 European markets during a potential franchise crisis due to impending insolvency
- Delivered a model that could be activated immediately and was subsequently adopted as a global best-practice blueprint
Project Management
Confidential Client
- Assessed marketing, service, and pricing processes for automation and AI potential and prioritized short- and medium-term levers
- Identified efficiency potential in the mid-double-digit percentage range and developed a clearly prioritized implementation roadmap across all relevant functions
Project Management
Confidential Client
- Analyzed the entire e-commerce process chain to identify potential in personalization, dynamic pricing, and automated content creation
- Derived concrete measures to increase digital efficiency and customer journey performance based on a cross-functional optimization model
Project Management
Confidential Client
- Developed integrated marketing planning during a central transformation year involving the discontinuation of Payback and the introduction of a new loyalty program
- Reduced the overall planning process by around 50 percent
- Ensured revenue and customer frequency stability through a data-driven steering model across marketing, CRM, and category management
Project Management
Confidential Client
- Developed a data-driven growth model based on comprehensive customer and product group analyses to identify profitable core and target segments
- Derived a prioritized growth roadmap across marketing, assortment, and category management to specifically unlock revenue and margin potential in the beauty market
PMO Lead
Confidential Client
- Realignment of sales and HR structures as part of a nationwide efficiency initiative to capture operational and organizational synergies
- Achieved savings in the mid-double-digit million range and sustainably simplified the organizational structures
Interim Project Lead
Confidential Client
- Developed a segmentation and growth framework to expand target group reach while strengthening the core customer base as part of a restructuring program
- Created a cross-functional roadmap covering marketing, assortment and category management to specifically develop profitable customer segments
Senior Expert
Confidential Client
- Analyzed a fragmented product portfolio and harmonized redundant brands to sharpen the strategic positioning
- Reduced the number of brands by around 25 percent and captured efficiency and purchasing synergies
Project Lead
Confidential Client
- Developed a new premium lifestyle retail concept from ideation to market entry, including the business model, brand and location strategy
- Launched two pilot locations and built a scalable business model with revenue potential in the high nine-figure range
- Strengthened the Group's premium positioning
Expert
Confidential Client
- Designed and implemented a group-wide CDP and a new loyalty program to integrate customer and transaction data during an overarching restructuring
- Increased customer retention and significantly improved data-driven management in marketing and sales
Senior Consultant
Confidential Client
- Assessment of organizational, brand, and cost structures to identify relevant synergies and risks
- Definition of the future brand management model
- Creation of a robust basis for decisions on the acquisition, integration design, and continuation of the brand
Senior Consultant
Confidential Client
- Standardization and restructuring of key marketing and CRM processes in a post-merger context, including a comprehensive bottom-up synergy analysis
- Realization of double-digit million euros in synergies from efficiency measures and retail media levers despite challenging COVID conditions
PMO Lead
Confidential Client
- Harmonization of different loyalty systems and preparation for migration to a unified, data-driven customer loyalty model during a critical PMI phase
- Ensuring stable revenues and building a scalable, sustainable CRM foundation for the long term
PMO Lead
Confidential Client
- Management of a group-wide turnaround program across Sales, Logistics, Procurement, HR, IT, Finance, and E-Commerce to stabilize a financially distressed portfolio
- Addressing a turnaround need of around €150M through significant revenue growth and substantial structural cost reduction measures
Senior Consultant
Confidential Client
- Analysis of regional market potential and operational requirements to develop a prioritized expansion strategy
- Definition of focused location clusters to enter high-growth regions
Senior Consultant
Confidential Client
- Evaluation of economic and structural location factors to optimize the branch portfolio ahead of a potential transaction
- Derivation of prioritized recommendations for location consolidation and investment focus
Expert
Confidential Client
- Analysis of future market, consumer, and technology trends in the food retail sector to identify long-term growth potential
- Support for the Executive Board in shaping new business area and innovation strategies as part of the Future-Retail-2030 initiative
Expert
Confidential Client
- Optimization of key sales, marketing, and production processes, including Salesforce implementation
- Improvement of process quality and strengthening of customer centricity through a modern CRM foundation
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Food and Beverage, and Cosmetics.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Strategy, Business Intelligence, Operations, and Sales.
Summary
Over 10 years of experience in developing and implementing growth, transformation, and innovation strategies for leading companies, strategy consultancies, start-ups, and private equity firms. My clients value my analytical thinking as a strategy consultant as well as my entrepreneurial focus on practical solutions to successfully implement complex growth and innovation projects. My focus areas include post-merger integration, restructuring, and growth strategy, supported by a track record of managing challenging change management projects and increasing operational efficiency, including through the introduction of AI-First processes. I combine strategic visions with operational strength to sustainably drive innovation, growth, and transformation.
Skills
Projects: Ms Project, Jira, Confluence, Monday, Visio
Data & Bi: Tableau, Looker, Power Bi, Sap, Salesforce
Productivity: Microsoft Office, Gsuite, Ai Tools
Languages
Education
RSM Erasmus Universiteit
Master of Science, Strategic Entrepreneurship · Strategic Entrepreneurship · Rotterdam, Netherlands
Université Panthéon Sorbonne (Paris I)
Exchange Semester, Business · Business · Paris, France
Universiteit Maastricht
Bachelor of Science, International Business - Major Strategy · International Business · Maastricht, Netherlands
Certifications & licenses
ZFU certified
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Lea is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Lea speaks the following languages: German (Native), English (Advanced), French (Elementary).
Lea has at least 9 years of experience. During this time, Lea has worked in at least 7 different roles and for 1 company. The average length of individual experience is 1 year and 6 months. Note that Lea may not have shared all experience and actually has more experience.
Based on recent experience, Lea would be well-suited for roles such as: Project Management, PMO Lead, Interim Project Lead.
Lea's most recent position is Project Management at Confidential Client.
In recent years, Lea has worked for Confidential Client.
Lea is most experienced in industries like Retail, Food and Beverage, and Professional Services. Lea also has some experience in Cosmetics.
Lea is most experienced in business areas like Marketing, Project Management, and Strategy. Lea also has some experience in Business Intelligence, Sales, and Operations.
Lea has recently worked in industries like Retail, Professional Services, and Cosmetics.
Lea has recently worked in business areas like Project Management, Marketing, and Strategy.
Lea holds a Master in Strategic Entrepreneurship from RSM Erasmus Universiteit and a Bachelor in International Business from Universiteit Maastricht.
Lea has 1 certificate: Certified AI Manager & AI Models Representative.
The availability of Lea needs to be confirmed.
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Average rates for similar positions
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Calculated based on our freelancers’ daily rates as of 26 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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