Normann G.-Managing Director

Check rate
Experience
Managing Director / Technology & AI Consultant
Omnia Kassel UG
Managing Director | Omnia Kassel UG
Corporate management, international business development, technology and innovation management
Corporate management and international business development: Strategic and operational management of a technology-oriented consulting company. International B2B business development, development of new business areas, and establishment and maintenance of industrial, technology, and procurement partnerships.
Technology and innovation management: Identification and evaluation of new technologies with regard to technical feasibility, commercial potential, and practical applications. Development of innovative business models, technology transfer, and support for demanding innovation projects.
Development and project management: Design, planning, and management of technical development, procurement, and customer projects. Technical specifications, international supplier selection, coordination of external development partners, and evaluation and implementation of customer-specific solutions.
AI research, systems development, and technology evaluation: Early recognition of the fundamental technological change brought about by generative AI. For around four years, self-initiated, almost daily intensive research, development, and testing work with leading language models, multimodal AI systems, and different model generations. Independent design and testing of around 200 complex AI workflows, multi-agent methods, and book, proposal, and evaluation agents.
AI-supported customer projects and multimodal production: Practical implementation of proprietary and confidential customer assignments in technical design, project development, proposal preparation, specialist texts, and comprehensive documentation. Development and production of texts, images, animations, videos, speech, and avatar applications. A total of around 750 productive work results from various AI-supported projects.
AI quality assurance, process development, and efficiency improvement: Development of multi-stage, cross-model testing and correction procedures with source comparison, independent review, and systematic error analysis. In own task-specific comparative measurements, reduced selected processing times from eight hours to one hour and improved measured accuracy from about 95 % to up to 99 %. Transfer of the findings into productive work processes and commercially usable customer solutions.
Project-based activity and availability: The entrepreneurial activities are organized on a project basis and are not connected with permanent full-time operational utilization. Therefore, there is substantial time available for external consulting, development, and management assignments, including projects with a high workload.
Founder & Managing Director
Kassel Agro GmbH – Tochterunternehmen der John Kassel GmbH
Company formation and management: Founded and built Kassel Agro GmbH as a subsidiary of John Kassel GmbH. Strategic and operational development of an international procurement and trading company for agriculture, water technology, energy supply, and technical infrastructure.
International agricultural trading and procurement management: Procurement and distribution of agricultural machinery, tractors, seeds, fertilizers, crop protection products, and agricultural supplies. Establishment of international supplier relationships, product portfolios, and sales structures.
Large pumps and deep-well technology: Technical procurement and adaptation of powerful pumping and water transport systems, particularly for deep-well applications up to 600 meters deep and demanding local conditions.
Solar-powered water supply and irrigation: Development and procurement of solar-powered pumping systems, large-scale solar pump fields, water transport and distribution systems, and modern irrigation systems, including drip irrigation.
Water and wastewater infrastructure: Technical equipment and procurement for waterworks, wastewater treatment plants, water treatment, wastewater treatment, and municipal or industrial water supply.
Renewable energy and off-grid power supply: Procurement and development of technical solutions for photovoltaics, decentralized energy supply, and off-grid electrification of remote locations, including agricultural facilities and oil fields.
Private labels, product adaptation, and market launch: Establishment and positioning of proprietary product brands, adaptation of internationally sourced products to local market requirements, and development of sales and market-entry strategies.
International business development and project management: Development of new sales and procurement markets, cooperation with international manufacturers, technical service providers, and local partners, and coordination of complex procurement and infrastructure projects.
Managing Director & Founder
John Kassel GmbH
Company formation and management: Founded and strategically and operationally built an internationally oriented procurement and trading company. Developed business models, organizational structures, and international business relationships.
International Procurement & Strategic Sourcing: Established and managed international procurement structures with annual procurement volumes of around 30 Mio. €. Strategic purchasing, supplier management, contract negotiations, and international B2B business development.
China Sourcing and supplier development: Established procurement networks and manufacturer relationships in China. Developed new sources, selected suppliers, built long-term cooperation, and managed international procurement processes.
Technical adaptation and product development: Developed and implemented customer-specific technical adaptations of procured goods in cooperation with manufacturers and development partners. Combined technical requirements with profitability, procurement, and industrial manufacturing.
Branding, private labels, and product management: Adapted and positioned products for different sales markets, developed branding and labeling concepts, and connected procurement, product design, and marketing.
Supply Chain Management and project management: Planned and coordinated international procurement and supply projects, coordinated customers, manufacturers, and service providers, and managed schedules, quality, costs, and risks.
Business development and corporate strategy: Developed new business areas, established strategic partnerships, opened international markets, and managed extensive trading and procurement projects commercially.
Founder & CEO
Windmanufactur
Founder & CEO | Windmanufactur (2013–2018)
- Founded a Cleantech startup, developed the business model, built the company, and managed operations through the successful handover of the company.
- Awarded state winner for Cleantech innovation.
- Extensive practical experience with the opportunities, risks, and challenges of founding a company—from the initial idea and business operations to the successful handover.
- Gained valuable entrepreneurial experience from successes, setbacks, and wrong decisions. This practical knowledge now directly supports startup consulting, mentoring, and corporate development.
- Particular strength: Entrepreneurship based on personal experience—with all its ups and downs, the willingness to take responsibility, learn from mistakes, and find viable solutions even under difficult conditions.
Startup Consultant / Change / Interrim / -mangement
Acutus Beratung
Competency Overview
- Change Management, Restructuring, and Insolvency Support
- Interim Management and Corporate Management
- Startup Consulting and Venture Building
- Business Plan and Strategy Development
- Financing, Funding, and Investor Management
- Business Development and Corporate Development
- Technology and Innovation Management
- Project and Implementation Management
- Coaching, Mentoring, and Executive Sparring
- Knowledge Transfer and Entrepreneurial Enablement
Personal Motivation Particularly enjoys passing on experience and knowledge, inspiring people with extraordinary ideas, and giving them the courage, guidance, and tools they need to achieve great things themselves. Not only a consultant and manager, but also a committed sparring partner, motivator, and active contributor. Open to unconventional approaches, ambitious founders, and projects whose potential may not yet be visible to everyone at first glance. What matters is not only company size, budget, or position, but the people, the idea, and the enthusiasm to create something special together.
Activities and Experience
1. Support for complex operational change, turnaround, and restructuring processes, including economic crises and insolvency proceedings. Cooperation with executives, works councils, and employee representatives. Experience in crisis management, conflict resolution, crisis communication, reconciliation of interests, organizational development, and operational realignment.
2. Assumption of changing leadership, management, and consulting roles in companies from different industries and development stages. Operational responsibility, stabilization of difficult corporate situations, strategic realignment, process optimization, and implementation of necessary changes. Contribution of many years of experience in industry, high technology, international management, and entrepreneurship.
3. Support for founders and young companies from the first business idea through company formation, business model development, and market entry to growth, scaling, and professionalization. Support in building viable corporate structures and practically implementing innovative business ideas.
4. Preparation, review, and optimization of business plans, business models, market and competitor analyses, sales and financial planning, investment calculations, growth strategies, and commercial feasibility studies. Critical evaluation of entrepreneurial concepts and development of concrete improvement measures.
5. Development of financing and funding strategies, preparation of investor presentations, pitch decks, and financing discussions. Investor Readiness, pitch coaching, and funding support. Support in presenting business models, market potential, unique selling points, and entrepreneurial prospects convincingly to investors and funding institutions.
6. Development of new business areas, market positioning, sales strategies, and strategic partnerships. Identification of growth opportunities, international market development, Go-to-Market strategies, and development of commercially viable, scalable business models.
7. Evaluation of new technologies, scientific developments, and innovative product ideas with regard to technical feasibility, technology readiness, market potential, and commercial viability. Support for technology transfer from research and development to industrial applications and marketable products.
8. Planning and management of complex projects, development of concrete measures, milestones, and implementation strategies. Coordination of interdisciplinary teams, external service providers, and strategic partners, as well as stakeholder management, resource planning, cost control, and monitoring of results.
9. Personal support for founders, entrepreneurs, and managers as an experienced sparring partner. Constructive, critical, and honest feedback on business ideas, strategies, leadership issues, and entrepreneurial decisions. Support with problem solving, prioritization, conflict management, and personal development.
10. Transfer of scientific, technical, business, and practical management experience from different industries and management positions. Explanation of complex connections, promotion of independent decisions, and strengthening of entrepreneurial skills. The goal is to enable those responsible to handle future challenges confidently and independently.
Management Representative BioEconomy
German Life Sciences Association (VBIO)
- 3 years of association work with 35,000+ members
- Strategic Focus במסגרת the National Research Strategy BioEconomy 2030
- Stakeholder management: Universities, Research Institutions, Industries, Government
- Innovation pipeline: Oil-based→Bio-based Industry Transformation coordinated
Managing Director / Managing Director / Executive Program Manager
Woodward Power Solutions GmbH – Woodward Governor Group
International management and P&L responsibility: Management of a business unit for energy and power plant technology with around €50 million in revenue, 100 employees and international offices in South America and the United Arab Emirates. Overall responsibility for strategy, budget, personnel and business development.
Demonstrable business success: Increased the EBIT margin from 9 % to 27 % while simultaneously achieving 30 % revenue growth through strategic realignment, process optimization and consistent performance management.
Change management and company integration: Successfully integrated the company into international corporate structures, introduced management, reporting and control systems, and adapted operational processes and organizational structures.
Spin-off and cooperation with the works council: Previously Executive Program Manager at group and division level. Managed the spin-off of the Power Solutions business unit in close cooperation with the works council, including the transfer of key personnel.
International restructuring and organizational development: Relocation of partial production to Eastern Europe, development of the service organization into a profit center, and introduction of systematic complaint management.
Technology, project and process management: Introduction of specialized project management methods, expansion of Process Engineering and Retrofit, strategic development of marketing, and certification according to ISO 9001 and ISO 14001.
Strategic corporate management: Management of special projects at division and group level, market and risk analyses, M&A, Investor Relations, compliance and international business development.
Senior Manager Systemhaus
Rheinmetall Landsysteme
- ABC systems technology specialist: Senior Manager with €160M+ responsibility for integrated projects
- International Business Development: Systematically opened up 6 countries
- Government Relations: BMI, procurement authority, international government level
- External development service providers: Coordination and alignment of complex development projects
- Defense technology network: Actively maintained alumni connections, consultants and supplier industry relationships
- Procurement authority access: Direct route to Government Contracts for startups
- International Defense established in the UAE, Switzerland, Sweden, UK and the Netherlands
- Military Background: ABC specialist officer Oberstleutnant d.R., former Ü2-Clearance
- Software-hardware integration: Development of software for Defense systems, hardware adaptation
- Technology transfer: 6 Defense patents, University→Industry→Market pipeline
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Energy, Professional Services, Aerospace and Defense, Agriculture, Utilities, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Sales, Product Development, Strategy, Marketing, and Procurement.
Summary
Senior Executive, Managing Director, and Technology and Innovation Manager with a focus on high technology, the defense industry, energy and power plant engineering, and artificial intelligence (AI). PhD natural scientist with over 20 years of international leadership experience in corporate management, industrial systems development, large-scale project management, strategic procurement, and technology transfer. Scientific background in molecular biology, neurophysiology, and neural networks.
Management and industrial achievements: Nine years of systems company management at Rheinmetall Landsysteme, with responsibility in a defense technology joint project worth 160 Mio. € and involvement in six defense technology patents. International managing director at Woodward with around 50 Mio. € in revenue and 100 employees; increased the EBIT margin from 9 to 27 % while achieving 30 % revenue growth. Founded several companies, opened international markets, and established procurement structures with annual volumes of up to 30 Mio. €. Extensive experience in change management, restructuring, insolvency support, startup development, and strategic industrial partnerships.
Artificial intelligence, technology development, and practical applications: Recognized the fundamental technological change brought about by generative AI at an early stage and, for around four years, independently developed it into a major focus of development and business activity. Nearly daily practical research, development, and testing work with leading AI systems, large language models (LLM), multimodal technologies, and multi-agent methods across numerous model generations. Designed and tested around 200 complex AI workflows and carried out extensive proprietary and confidential customer projects—from technical concepts, proposals, and comprehensive documentation to demanding text, image, animation, video, and media productions. In own task-specific comparative measurements, reduced selected processing times from eight hours to one hour and increased measured accuracy from about 95 % to up to 99 %. Combines a sound understanding of AI systems with concrete order processing, new business models, and commercial applications.
Distinctive expertise: Combines scientific and technical depth, international corporate management, large-scale industrial project experience, and current AI development expertise with a strong entrepreneurial spirit. Great enthusiasm for extraordinary ideas, innovative technologies, ambitious startups, and demanding projects. Not only a strategic decision-maker, but also an active contributor who enjoys practical implementation—from the first idea to the successful result. Particularly motivated by the opportunity to pass on many years of experience and knowledge, encourage people to develop their abilities, and enable them to achieve great things. For around four years, intensive practical research and development work with generative AI, Large Language Models (LLM), multimodal AI systems, and complex AI workflows. Established a corresponding technology focus at Omnia Kassel and continued its development at the Casseler Buch und Bild Verlag that emerged from it—from technology testing to commercial application.
Distinctive profile: Combines scientific and technological depth with international corporate management, large-scale industrial project experience, and a strong entrepreneurial spirit. Highly enthusiastic about extraordinary ideas, innovative technologies, and ambitious startups. In addition to strategic leadership, has a particular interest in personally and actively contributing to demanding projects—from the first idea to successful implementation.
Skills
- Skills And Competencies
Competency Overview
- Corporate Management, General Management, And Change Management
- Artificial Intelligence, Ai Systems Development, And Digital Innovation
- Technology Development, Systems Integration, And Industrial Project Management
- International Procurement, Supply Chain Management, And Product Development
- Energy, Power Plant, Water, And Infrastructure Engineering
- Defense Industry, Defense Tech, And Security Technologies
- International Business Development, Startups, And Innovation Management
- Management Consulting, Coaching, Mentoring, And Knowledge Transfer
Skills And Competencies In Detail
1. Corporate Management, General Management, And Change Management
- General Management And Executive Management: International Corporate Management, Strategic And Operational Business Management, Budget And Profit Responsibility (P&L), Personnel Management, Company Formation, And Organizational Development.
- Change Management And Restructuring: Group Integration, Corporate Transformation, Process Optimization, Crisis Management, Insolvency Support, And Cooperation And Negotiations With Works Councils And Employee Representatives.
- Interim Management And Turnaround Management: Temporary Management Responsibility, Strategic Realignment, Company Stabilization, Restructuring, And Sustainable Improvement Of Profitability.
- Strategic Corporate Development: New Business Areas, Spin-Offs, M&A, Investment Evaluation, Profit Center Development, International Expansion, And Implementation Of Complex Change Processes.
2. Artificial Intelligence, Ai Systems Development, And Digital Innovation
- Strategic Ai Research And Technology Foresight: Early Recognition Of The Fundamental Technological Change Brought About By Generative Ai. For Around Four Years, Self-Initiated, Almost Daily Intensive Research And Testing Work To Understand The Possibilities, Limits, And Commercial Potential Of This Key Technology Through Practical Experience.
- Llm Systems Understanding And Technology Evaluation: Systematic Examination Of Leading Ai Platforms Across Several Model Generations. Sound Understanding Of Model Architectures, Operating Principles, Control Options, And Performance Limits.
- Ai Systems Design And Multi-Agent Methods: Development Of Complex Cross-Model Workflows, Multi-Stage Testing And Quality Assurance Procedures, And Design And Testing Of Book, Proposal, And Evaluation Agents As Well As Ai-Supported Project Development.
- Multimodal Ai And Business Applications: Intensive Work With Text, Image, Video, Speech, And Music Generators As Well As Ai Avatars. Established An Ai Development Focus At Omnia Kassel And Tested It In Practical Commercial Applications At The Casseler Buch Und Bild Verlag That Emerged From It.
3. Technology Development, Systems Integration, And Industrial Project Management
- Large-Scale Project And Program Management: Management And Control Of Complex Industrial Development And Joint Projects, Multi-Project Management, Budgeting, Resource Planning, And Schedule, Cost, And Risk Management.
- Systems Engineering And Systems Integration: Interdisciplinary Development Of Complete Technical Systems, Hardware And Software Integration, Technical Specifications, Requirements Management, And Coordination Of External Development Partners.
- Research, Development, And Technology Transfer: Technology And Feasibility Analyses, Industrial Research And Development (R&D), Technology Readiness Analyses, Patents, And Commercial Implementation Of Scientific Findings.
- Quality And Process Management: Iso 9001, Iso 14001, Lean Management, Six Sigma, Process Engineering, Process Optimization, Complaint Management, And Continuous Improvement.
4. International Procurement, Supply Chain Management, And Product Development
- International Procurement And Strategic Sourcing: Establishment And Management Of International Procurement Structures With Annual Procurement Volumes Of Up To Around 30 Mio. €, Strategic Purchasing, Contract Negotiations, And International B2b Business.
- China Sourcing And Global Supply Chain Management: International Procurement Markets, Manufacturer And Supplier Selection, Supplier Development, Procurement Logistics, And Quality, Cost, And Risk Management.
- Technical Adaptation And Product Development: Customer-Specific Adaptations, Technical Product Optimization, Development Coordination, And Integration Of Internationally Sourced Products Into Industrial Applications.
- Private Labels And International Product Management: Private Label, Branding, Product Positioning, Market Launch, Portfolio Management, International Sales Structures, And Development Of Market-Oriented Product Solutions.
5. Energy, Power Plant, Water, And Infrastructure Engineering
- Energy And Power Plant Engineering: Power Plant And Energy Plant Construction, Energy Control Systems, Energy Distribution, Decentralized Energy Supply, Technical Plant Management, Process Engineering, And Retrofit.
- Renewable Energy And Off-Grid Systems: Photovoltaics, Independent Energy Supply, Solar Pumping Systems, And Electrification Of Remote Industrial, Agricultural, And Oil-Field Locations.
- Water And Environmental Engineering: Large Pumping Systems, Deep-Well Technology To 600 Meters, Waterworks, Wastewater Treatment Plants, Water Treatment, And Solar-Powered Water Supply And Distribution Systems.
- Agricultural Engineering And Irrigation Systems: Agricultural Machinery, Tractors, Drip Irrigation, Seeds, Fertilizers, Crop Protection, And International Agricultural Supply And Infrastructure Systems.
6. Defense Industry, Defense Tech, And Security Technologies
- Defense Tech And Abc/Cbrn Systems Engineering: Abc Defense, Biological Weapons Defense, Biodefense, Mobile Investigation Units, Biological Detection Systems, Pcr-Based Detection Methods, And High-Security Laboratory Technology.
- Robotics, Drones, And Unmanned Systems: Uav/Ugv, Drone And Robot Systems, Automated Abc Sampling, Sensor Integration, And Military Reconnaissance And Protection Systems.
- Military Systems Development And Dual-Use Technologies: Defense Technology Development Programs, Technical Threat Analysis, Automated Image And Data Processing, Complex Protection Systems, And Integration Of Military Technologies.
- Government Relations And Public Procurement: Cooperation With Military Procurement Organizations, Federal Authorities, International Government Bodies, And The Defense Industry. Military Requirements, Security Regulations, And Export Controls.
7. International Business Development, Startups, And Innovation Management
- International Business Development: Strategic Market Development, International B2b Business, Business Area Development, Sales Strategies, Go-To-Market Concepts, And Long-Term Industrial Partnerships.
- Startup Development And Venture Building: Company Formation, Business Model Development, Business Plans, Market And Competitor Analyses, Startup Evaluation, Scaling, And Corporate Development.
- Financing And Investor Management: Financing Strategies, Funding Concepts, Investment Calculations, Investor Presentations, Pitch Coaching, Investor Readiness, And Commercial Feasibility Analyses.
- Strategic Partnerships And Network Management: Cooperation With Industry, Research Institutions, Investors, Authorities, And Technology Providers. Stakeholder Management, Strategic Alliances, And International Representation Of Interests.
8. Management Consulting, Coaching, Mentoring, And Knowledge Transfer
- Strategic Management Consulting: Supporting Executives, Entrepreneurs, And Startups With Corporate Development, Restructuring, Change Processes, Technology Decisions, And Demanding Management Tasks.
- Executive Sparring And Business Coaching: Critical Assessment Of Strategies And Business Ideas, Constructive Feedback, Decision Support, Conflict Management, And Individual Support For Entrepreneurs And Managers.
- Mentoring And Entrepreneurial Enablement: Passing On Many Years Of Practical Management, Industrial, And Technology Experience. Promoting Independent Decisions, Entrepreneurial Skills, And Successful Project Implementation.
- Innovation Promotion And Knowledge Transfer: Enthusiasm For Extraordinary Technologies, New Business Ideas, And Ambitious Startup Projects. Active Support, Encouragement, And Enablement Of People To Realize Their Own Ideas And Successfully Implement Demanding Projects.GiefrüHerkennung: ...
Languages
Education
GPM Deutsche Gesellschaft für Projektmanagement
Zertifikat · certified project management
Certified Project Manager (GPM) Deutsche Gesellschaft für Projektmanagement | 12/2005–07/2006
Successfully completed qualification and certification as a Certified Project Manager (GPM). Solid training in professional project management, with a focus on planning, organization, management, and monitoring of complex projects as well as schedule, cost, resource, and risk management. Application of structured project management methods to lead and successfully implement demanding development and industrial projects.
Various internal and external training providers, including group-internal management programs (YMP)
Zertikate etc · Leadership, corporate management, employment law, foreign trade, Lean Management, and Six Sigma
Continuous management and professional training (since 2001): Numerous internal and external seminars on employee management, employment law, international management, intercultural cooperation, finance, temporary employment, export controls and foreign trade law, as well as Lean Management and Six Sigma. Including group-internal management programs (YMP)—in short: from people management and international business strategies to the rules and methods that hold both together.
Universität Kassel
Scheine · Technology and Innovation Management
Universität Kassel – Technology and Innovation Management Additional study program with university certificate
The additional study program “Innovation Management Taking Technology and Product Impact Assessment into Account” at Universität Kassel provided interdisciplinary knowledge at the intersection of technology, business, and society.
The focus was on the development and evaluation of technological innovations, technology and product impact assessment, strategic innovation management, and the commercial implementation of new technologies.
The objective was to enable the planning, management, and evaluation of complex innovation processes and the transfer of scientific and technical developments into industrial applications and marketable products.
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Normann is based in Kassel, Germany and can operate in on-site, hybrid, and remote work models.
Normann speaks the following languages: German (Native), English (Advanced), Esperanto (Elementary), French (Elementary).
Normann has at least 27 years of experience. During this time, Normann has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 3 years and 4 months. Note that Normann may not have shared all experience and actually has more experience.
Based on recent experience, Normann would be well-suited for roles such as: Managing Director / Technology & AI Consultant, Founder & Managing Director, Managing Director & Founder.
Normann's most recent position is Managing Director / Technology & AI Consultant at Omnia Kassel UG.
In recent years, Normann has worked for Omnia Kassel UG, Kassel Agro GmbH – Tochterunternehmen der John Kassel GmbH, and John Kassel GmbH.
Normann is most experienced in industries like Energy, Professional Services, and Aerospace and Defense. Normann also has some experience in Agriculture, Utilities, and Information Technology.
Normann is most experienced in business areas like Project Management, Sales, and Product Development. Normann also has some experience in Strategy, Marketing, and Procurement.
Normann has recently worked in industries like Agriculture, Energy, and Utilities.
Normann has recently worked in business areas like Procurement, Product Development, and Project Management.
Normann holds a Doctorate in certified project management from GPM Deutsche Gesellschaft für Projektmanagement, a Doctorate in Leadership, corporate management, employment law, foreign trade, Lean Management, and Six Sigma from Various internal and external training providers, including group-internal management programs (YMP), a Doctorate in Technology and Innovation Management from Universität Kassel, a Doctorate in Molecular Biology from Universität Kassel and a Doctorate in Panzergrendier / ABC Troop Officer from Deutsche Bundewehr.
Normann is immediately available full-time for suitable projects.
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