Franziska Heger-Teamlead Category Management Nutrition
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Experience
Teamlead Category Management Nutrition
Weltbild GmbH & Co. KG
- Built up from scratch and developed the category management department "Nutrition" including business case, assortment strategy, business development (scouting and exploitation of suitable sales channels)
- Generated EUR up to 5.7 million p.a. in sales
- Built up and led a team of 2 employees
- Direct reporting to top management (Managing Director Category Management)
- Developed the nutrition supplement brand "Orbisana VITAL" including data-focused market research and product development, business case, digital and multichannel strategy, pricing, content strategy and creation for online channels and print marketing materials
- Established the logistic and legal base for the distribution of food and medical products (tracking of best before date and batch traceability, organic certification)
- Generated Health Claim regulation compliant content and UX design for the category’s and product’s online presences
- Set up and established a purchasing tool that optimizes the product listing and assortment steering process
- Built supplier relationships, acting as purchasing and P&L responsible for the nutrition assortment
- Executed pricing negotiations
Product & Brand Manager Nutrition
Weltbild GmbH & Co. KG
Product & Brand Manager Nutrition
Vitafy Brands GmbH
- Developed private label brands including recipes
- Responsible for purchasing approximately 60 private label products
- Managed product lifecycles: market research, market positioning, pricing strategy, operational purchasing, planning of product launches and campaigns, monitoring and adaptation or delisting of products
- Created Health Claim regulation compliant product labels
- Managed supplier communication including pricing and contract negotiations
Junior Product Manager Nutrition
Vitafy Brands GmbH
- First milestones of the achievements above
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Food and Beverage and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, and Procurement.
Languages
Education
University of Marburg
Human Medicine · Marburg, Germany
University of Sofia
Human Medicine · Sofia, Bulgaria
TU Munich, HSG St. Gallen, UC Berkeley
Executive MBA, Business & IT · Business & IT · St. Gallen, Switzerland · GPA: 4,0 (German grading: 1,2)
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Franziska is based in Marburg, Germany.
Franziska speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).
Franziska has at least 8 years of experience. During this time, Franziska has worked in at least 3 different roles and for 2 different companies. The average length of individual experience is 2 years and 11 months. Note that Franziska may not have shared all experience and actually has more experience.
Based on recent experience, Franziska would be well-suited for roles such as: Teamlead Category Management Nutrition, Product & Brand Manager Nutrition, Junior Product Manager Nutrition.
Franziska's most recent position is Teamlead Category Management Nutrition at Weltbild GmbH & Co. KG.
In recent years, Franziska has worked for Weltbild GmbH & Co. KG.
Franziska is most experienced in industries like Food and Beverage and Retail.
Franziska is most experienced in business areas like Marketing, Product Development, and Procurement.
Franziska has recently worked in industries like Food and Beverage and Retail.
Franziska has recently worked in business areas like Marketing, Procurement, and Product Development.
Franziska holds a Master in Business & IT from TU Munich, HSG St. Gallen, UC Berkeley and a Bachelor in Marketing Communication from Stuttgart Media University.
The availability of Franziska needs to be confirmed.
Daily rate distribution
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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