Franziska Heger - Team Lead Category Management Nutrition

Q: Where is Franziska based?

Franziska is based in Marburg, Germany .

Q: What languages does Franziska speak?

Franziska speaks the following languages: German (Native), English (Advanced), Spanish (Advanced) .

Q: How many years of experience does Franziska have?

Franziska has at least 8 years of experience. During this time, Franziska has worked in at least 3 different roles and for 2 different companies . The average length of individual experience is 2 years and 11 months . Note that Franziska may not have shared all experience and actually has more experience.

Q: What is Franziska's latest experience?

Franziska's most recent position is Teamlead Category Management Nutrition at Weltbild GmbH & Co. KG .

Q: What companies has Franziska worked for in recent years?

In recent years, Franziska has worked for Weltbild GmbH & Co. KG .

Q: Which industries is Franziska most experienced in?

Franziska is most experienced in industries like Food and Beverage and Retail .

Q: Which business areas is Franziska most experienced in?

Franziska is most experienced in business areas like Marketing , Product Development , and Procurement .

Q: Which industries has Franziska worked in recently?

Franziska has recently worked in industries like Food and Beverage and Retail .

Q: Which business areas has Franziska worked in recently?

Franziska has recently worked in business areas like Marketing , Procurement , and Product Development .

Recommended expert

Marburg, Germany

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Experience

May 2020 - Aug 2024

4 years 4 months

Marburg, Germany

Teamlead Category Management Nutrition

Weltbild GmbH & Co. KG

Built up from scratch and developed the category management department "Nutrition" including business case, assortment strategy, business development (scouting and exploitation of suitable sales channels)
Generated EUR up to 5.7 million p.a. in sales
Built up and led a team of 2 employees
Direct reporting to top management (Managing Director Category Management)
Developed the nutrition supplement brand "Orbisana VITAL" including data-focused market research and product development, business case, digital and multichannel strategy, pricing, content strategy and creation for online channels and print marketing materials
Established the logistic and legal base for the distribution of food and medical products (tracking of best before date and batch traceability, organic certification)
Generated Health Claim regulation compliant content and UX design for the category’s and product’s online presences
Set up and established a purchasing tool that optimizes the product listing and assortment steering process
Built supplier relationships, acting as purchasing and P&L responsible for the nutrition assortment
Executed pricing negotiations

Mar 2019 - Apr 2020

1 year 2 months

Product & Brand Manager Nutrition

Weltbild GmbH & Co. KG

Nov 2017 - Feb 2019

1 year 4 months

Product & Brand Manager Nutrition

Vitafy Brands GmbH

Developed private label brands including recipes
Responsible for purchasing approximately 60 private label products
Managed product lifecycles: market research, market positioning, pricing strategy, operational purchasing, planning of product launches and campaigns, monitoring and adaptation or delisting of products
Created Health Claim regulation compliant product labels
Managed supplier communication including pricing and contract negotiations

Nov 2016 - Oct 2017

1 year

Junior Product Manager Nutrition

Vitafy Brands GmbH

First milestones of the achievements above

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Food and Beverage and Retail.

Food and Beverage

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, and Procurement.

Marketing

Product Development

Procurement

Languages

German

Native

English

Advanced

Spanish

Advanced

Education

Oct 2023 - Present

University of Marburg

Human Medicine · Marburg, Germany

Oct 2022 - Sep 2023

University of Sofia

Human Medicine · Sofia, Bulgaria

Oct 2021 - Aug 2024

TU Munich, HSG St. Gallen, UC Berkeley

Executive MBA, Business & IT · Business & IT · St. Gallen, Switzerland · GPA: 4,0 (German grading: 1,2)

...and 4 more

Statistics

Experience

Total positions 4

Experience in Food and Beverage 6.5 y

Avg length 1 y 11 m

Longest experience 4 y 3 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Teamlead Category Management Nutrition, Product & Brand Manager Nutrition, Junior Product Manager Nutrition

Main industries Food and Beverage, Retail

Main business areas Marketing, Product Development, Procurement

Qualifications

Highest degree Master

Profile

Created

October 2025

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Frequently asked questions

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Franziska is based in Marburg, Germany.

Franziska speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).

Franziska has at least 8 years of experience. During this time, Franziska has worked in at least 3 different roles and for 2 different companies. The average length of individual experience is 2 years and 11 months. Note that Franziska may not have shared all experience and actually has more experience.

Based on recent experience, Franziska would be well-suited for roles such as: Teamlead Category Management Nutrition, Product & Brand Manager Nutrition, Junior Product Manager Nutrition.

Franziska's most recent position is Teamlead Category Management Nutrition at Weltbild GmbH & Co. KG.

In recent years, Franziska has worked for Weltbild GmbH & Co. KG.

Franziska is most experienced in industries like Food and Beverage and Retail.

Franziska is most experienced in business areas like Marketing, Product Development, and Procurement.

Franziska has recently worked in industries like Food and Beverage and Retail.

Franziska has recently worked in business areas like Marketing, Procurement, and Product Development.

Franziska holds a Master in Business & IT from TU Munich, HSG St. Gallen, UC Berkeley and a Bachelor in Marketing Communication from Stuttgart Media University.

Franziska is immediately available full-time for suitable projects.

Franziska's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Franziska, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 2 4 6 8

<€400 €400-800 €800-1200 €1600+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 965 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 900 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.