Yavus Kus - Lead UX Architect for B2B Design Systems

Q: Where is Yavus based?

Yavus is based in Staufenberg, Germany .

Q: What languages does Yavus speak?

Yavus speaks the following languages: German (Advanced) .

Q: How many years of experience does Yavus have?

Yavus has at least 14 years of experience. During this time, Yavus has worked in at least 5 different roles and for 8 different companies . The average length of individual experience is 2 years and 8 months . Note that Yavus may not have shared all experience and actually has more experience.

Q: What is Yavus's latest experience?

Yavus's most recent position is Lead Product Designer - Freelance at LUXHUB .

Q: What companies has Yavus worked for in recent years?

In recent years, Yavus has worked for LUXHUB , JUPUS , Pro7 Sat1 Gruppe , Brite Payments , and SHOPVISE.de .

Q: Which industries is Yavus most experienced in?

Yavus is most experienced in industries like Retail , Banking and Finance , and Information Technology . Yavus also has some experience in Cosmetics , Advertising , and Media and Entertainment .

Q: Which business areas is Yavus most experienced in?

Yavus is most experienced in business areas like Marketing , Product Development , and Information Technology . Yavus also has some experience in Sales , Operations , and Research and Development .

Q: Which industries has Yavus worked in recently?

Yavus has recently worked in industries like Cosmetics , Retail , and Banking and Finance .

Q: Which business areas has Yavus worked in recently?

Yavus has recently worked in business areas like Marketing , Sales , and Operations .

Recommended expert

Staufenberg, Germany

Check rate

Experience

Jun 2026 - Present

3 months

Lead Product Designer - Freelance

LUXHUB

End-to-end UX/UI design for complex B2B platforms and merchant portals in the European FinTech and Open Banking sector
Concept and optimization of intuitive user and data flows to simplify regulatory and financial processes
Building, scaling, and maintaining component-based design systems to ensure a consistent, modern brand identity across all platform products
Close cross-functional collaboration with product management, engineering, and stakeholders to translate business requirements into best-in-class interface patterns

Feb 2026 - Jun 2026

5 months

Lead Product Designer - Freelance

JUPUS

End-to-end product design (web & platform)
UX strategy and information architecture
Building and further developing a scalable design system
Mentoring and developing designers
Close collaboration with product and tech teams

Oct 2025 - Mar 2026

6 months

Senior Product Designer - Freelance

Pro7 Sat1 Gruppe

Redesign of the agency website and extensive adjustments in the marketing area
Creation of campaigns for the agency's clients

Oct 2024 - May 2025

8 months

Stockholm, Sweden

Senior Product Designer - Freelance

Brite Payments

Building and scaling a new component-based design system to unify the UI across all Brite products
Leading the complete redesign of the existing Brite Payments product including UX optimization for smooth financial user flows
Conducting competitive analyses and presenting key insights and optimization strategies directly to the CEO
Creating story maps to reduce complexity and structure the overall product architecture
Developing numerous wireframes and prototypes for new features as well as the relaunch of the merchant portal
Close collaboration with marketing to improve sales assets as well as investor and sales pitch decks (Google Slides)
Hands-on support in implementation with a focus on pragmatism, scalability, and brand consistency
Applying UCD methods to improve onboarding and payment experience
Conducting usability evaluations and turning the findings into concrete design improvements

Jan 2016 - Present

10 years 8 months

Co Founder

SHOPVISE.de

Online shop for exclusive premium skincare products.

Jan 2016 - Dec 2024

9 years

Senior Product Designer / Design Lead Open Banking

Klarna Bank AB

Lead designer for Klarna's Open Banking product KOSMA, with a focus on UX in a highly complex B2B banking environment
Long-time responsible designer for the SOFORT online payment experience — including UI redesign, UX improvements, and the launch of a standalone app
Worked across the full Klarna app ecosystem, especially in payouts, transactions, and account linking (including integrations with SOFORT, Klarna, and third-party providers)
Developed and maintained the KOSMA website and built a dedicated design system aligned with Klarna's global design system
Translated complex banking processes and regulatory requirements into intuitive, clearly structured interfaces for end users and enterprise partners
Worked directly with enterprise clients such as Meta (Facebook/WhatsApp), Lime, and Nike to implement tailored Open Banking integrations
Close collaboration with product, engineering, and partner management teams to align technical, business, and user-centered needs
Applied user-centered design processes, including personas, journey mapping, and iterative prototyping
Planned and ran usability tests to validate flows and reduce friction in identity and payment journeys
Contributed to accessibility-aware interface patterns within company-wide design systems

Jan 2013 - Dec 2017

5 years

Co Founder

Zahlmal!

Digital platform for peer-to-peer payments with integration of SOFORT bank transfer and Stripe.

Jan 2013 - Dec 2016

4 years

Head of Design

SHOPGATE

Responsible for building and leading the design team across product and marketing
Concept and UI/UX design of a mobile shopping app for iOS & Android, including prototyping and ongoing usability optimization
Developed a company-wide design system to ensure a consistent brand experience and scalable design workflows
Close collaboration with product management, including taking on some product owner tasks (roadmapping, feature definition)
Direct B2B customer contact for custom app solutions, presentations, and project coordination
Designed all marketing graphics and assets (online & offline campaigns, landing pages, sales materials, etc.)
Visual concept and execution of international trade show appearances in Germany and the USA

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Banking and Finance, Information Technology, Cosmetics, Advertising, and Media and Entertainment.

Retail

Banking and Finance

Information Technology

Cosmetics

Advertising

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Information Technology, Sales, Operations, and Research and Development.

Marketing

Product Development

Information Technology

Sales

Operations

Research and Development

Summary

Lead usability and UX specialist with extensive experience in enterprise platforms and regulated environments such as FinTech and banking.

Extensive experience in building and developing design systems and Figma libraries: from token architecture and component governance to variant and state logic, as well as handoff and adoption across multiple product teams.

Skills

Tools

Adobe Creative Suite (Ps, Ai, Id)
Figma (Libraries, Variables/Tokens, Auto Layout, Prototyping)
Sketch
Usability Testing Tools
Zeplin
Marvel
Miro
Jira
Linear
Microsoft 365
Notion
Ai Tools (Chatgpt, Claude / Claude Code, Gemini, Cursor, Framer)

Core Competencies

User-Centered Design (Ucd)
Context Of Use Analysis & Persona Creation
Human-Centered Design According To Din En Iso 9241-11 / 9241-112 / 9241-210
Interaction Design
Cross-Platform Ui/Ux Design For Web & Mobile (Ios/Android)
Information Architecture & Complex Data And Process Mapping
Rapid Prototyping & Wireframing
Usability Testing (Concept, Execution & Evaluation)
Heuristic Analysis
B2b & Enterprise Platforms (Fintech / Open Banking / Saas)
Accessibility (Accessibility Patterns)
Html5 / Css3 / Js (For Functional Prototypes)

Methods & Ux Research

Moderated And Unmoderated Usability Tests
User Journey Mapping
Consideration Of Accessibility (Bitv/Wcag Knowledge)
Stakeholder Workshops And Ux Reviews

Languages

German

Advanced

Statistics

Experience

Total positions 8

Experience in Retail 13.5 y

Avg length 3 y 9 m

Longest experience 10 y 7 m

Global Experience

Countries worked in 1 (Sweden)

Primary country Sweden

Expertise

Recent roles Lead Product Designer - Freelance, Senior Product Designer - Freelance, Co Founder

Main industries Retail, Banking and Finance, Information Technology

Main business areas Marketing, Product Development, Information Technology

Profile

Created

August 2026

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Frequently asked questions

Have questions? Find more information here.

Yavus is based in Staufenberg, Germany.

Yavus speaks the following languages: German (Advanced).

Yavus has at least 14 years of experience. During this time, Yavus has worked in at least 5 different roles and for 8 different companies. The average length of individual experience is 2 years and 8 months. Note that Yavus may not have shared all experience and actually has more experience.

Based on recent experience, Yavus would be well-suited for roles such as: Lead Product Designer - Freelance, Senior Product Designer - Freelance, Co Founder.

Yavus's most recent position is Lead Product Designer - Freelance at LUXHUB.

In recent years, Yavus has worked for LUXHUB, JUPUS, Pro7 Sat1 Gruppe, Brite Payments, and SHOPVISE.de.

Yavus is most experienced in industries like Retail, Banking and Finance, and Information Technology. Yavus also has some experience in Cosmetics, Advertising, and Media and Entertainment.

Yavus is most experienced in business areas like Marketing, Product Development, and Information Technology. Yavus also has some experience in Sales, Operations, and Research and Development.

Yavus has recently worked in industries like Cosmetics, Retail, and Banking and Finance.

Yavus has recently worked in business areas like Marketing, Sales, and Operations.

The availability of Yavus needs to be confirmed.

Yavus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Yavus, click the Meet button on the profile to request a meeting and discuss your project needs.

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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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Daily rate avg. 940 €

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Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.