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João Pedro J.-Art Director

João Pedro J. - Art Director - profile avatar
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Available
Frankfurt am Main, Germany

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Experience

Aug 2022 - Present

Art Director

LUPE UG

Position summary
Art Director at LUPE UG
Industries
Information Technology
Business areas
Information Technology
Product Development
  • Design, animations, photo compositing, illustrations, UX design, UI design
  • Development of a responsive website and an online shop with Wordpress, PHP, JavaScript, CSS, HTML
  • Design and implementation of user interfaces, shopping functions and seal design
  • Integration of a location finder with map entries and search
Aug 2021 - Feb 2024

Art Director

Hessisches Ministerium für Umwelt, Klimaschutz, Landwirtschaft und Verbraucherschutz

Position summary
Art Director at Hessisches Ministerium für Umwelt, Klimaschutz, Landwirtschaft und Verbraucherschutz
Industries
Government and Administration
Business areas
Information Technology
  • Concept, design, UX/UI design, animations, photo compositing, programming, testing
  • Implementation of a responsive online magazine with Wordpress, PHP, HTML5, CSS3, JavaScript, jQuery
  • Interactive map for publishing activities, news, image galleries and information
  • CMS solution for independent maintenance by the client
Jan 2020 - May 2026

Art Director

Cambios Consulting

Position summary
Art Director at Cambios Consulting
Industries
Professional Services
Business areas
Information Technology
Marketing
  • Concept, design, UX/UI design, animations, illustrations, programming, testing
  • Implementation of a responsive website with Wordpress, PHP, HTML5, CSS3
  • Use of Adobe CS and Visual Studio Code
  • Geometric patterns, patterns and animations while scrolling the page to visualize competent consulting expertise
May 2017 - Jan 2021

Art Director

MarketDialog

Position summary
Art Director at MarketDialog
Industries
Advertising
Business areas
Marketing
  • Concept, design, UX/UI design, photo compositing, programming, testing
  • Development of a corporate website (responsive) with Joomla, PHP, HTML5, CSS3, JavaScript, jQuery
  • Use of Adobe CS, Balsamiq and BB-Edit
  • Design of formations and colors with arrow symbolism as the claim "Rhythm of Success"
Jul 2011 - Aug 2014

Art Director

go! communicate

Position summary
Art Director at go! communicate
Industries
Advertising
Business areas
Information Technology
Marketing
  • Concept, design, UX/UI design, animations, photo compositing, programming, testing
  • Visual relaunch of the agency website and corporate design (responsive) with Redaxo, PHP, HTML5, CSS3, JavaScript, jQuery
  • Design of a logo with circles and rings as the agency's credo
  • Development of a masonry layout with tiles for quickly finding information and case studies
Oct 2010 - May 2016
Remote

Art Director

First Colo

Position summary
Art Director at First Colo
Industries
Information Technology
Business areas
Information Technology
Marketing
  • Design, animations, photo compositing, illustrations, 3D art, UI design
  • Development of a corporate website (Responsive) on Wordpress using PHP, JavaScript, CSS, HTML and Cinema 4D
  • Development of a newly designed visual language, 3D graphics and diagrams to present IT services
  • Focus on managed hosting, DDoS protection and network security
Sep 2008 - Oct 2026

Art Director

LKS Rechtsanwälte

Position summary
Art Director at LKS Rechtsanwälte
Industries
Professional Services
Business areas
Information Technology
Product Development
Quality Assurance
  • Concept, design, UX/UI design, animations, photo compositing, programming, testing
  • Development of a Responsive website with Wordpress, PHP, HTML5, CSS3
  • Integration of a glossary with specialist knowledge and answers on employment law topics
  • Focus on presenting the partners and independent content management
Nov 2005 - Present

Art Director

Strassenverkehrsamt Frankfurt

Position summary
Art Director at Strassenverkehrsamt Frankfurt
Industries
Government and Administration
Business areas
Information Technology
Marketing
  • Concept, design, illustration, UX/UI design, animations, photo compositing, programming
  • Redesign of a campaign website (Responsive) with Wordpress, PHP, HTML5, CSS3, JavaScript, jQuery
  • Parallax scrolling animations controlled by the browser's scroll function
  • Accessible design and easy-to-use CMS for the road traffic authority

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Government and Administration, Professional Services, Information Technology, and Advertising.

Government and Administration
Professional Services
Information Technology
Advertising
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Marketing, Product Development, and Quality Assurance.

Information Technology
Marketing
Product Development
Quality Assurance
Profile match chart

Summary

I am a graduate communication designer with a wide range of professional experience, both in agencies and as a freelancer, in print as well as online. As you can see from my references, I have already conceived, designed and implemented a wide range of advertising campaigns and corporate designs, brochures, flyers, advertisements, posters, and other print and online communication tools such as websites, microsites and landing pages – from the initial idea to the finished printed or online product. In recent years, I have increasingly worked in UI/UX design. Among other things, I have designed a wide range of mockups, visualized them using common UI/UX software (Axure, Adobe XD, Figma & Sketch), and evaluated them using common UX methods. I have also worked extensively in CRM, from building and configuring email campaigns to creating responsive email templates in HTML within the Braze platform.

Skills

Concept And Design

  • User Interface (Ui) Design, User Experience (Ux) Design
  • Usability Testing And Ux Testing
  • Online Communication
  • Corporate Design, Logo Design, Semiotics
  • Brand Communication/Branding, Communication Design Implementation
  • Front- & Backend Programming
  • Illustration, Mockups, Layout, Graphic Design, Lettering And Typography
  • Motion Design And Interaction Design Other
  • Agile Working
  • Commercial Fundamentals
  • Marketing, Corporate Communication And Public Relations
  • Crm: Creation Of Responsive Email Templates, Building And Configuring Email Campaigns

Languages

German
Native
Portuguese
Native
English
Advanced
French
Intermediate

Education

Sep 1992 - Jul 1997

Hochschule RheinMain

Dipom-Kommunikationsdesigner · Communication Design · Wiesbaden, Germany · 2

Communication design, specialized in digital media, photography, advertising, typography

Statistics

Experience

Total positions 8
Experience in Government and Administration 21 y
Avg length 8 y 1 m
Longest experience 21 y

Expertise

Recent roles Art Director
Main industries Government and Administration, Professional Services, Information Technology
Main business areas Information Technology, Marketing, Product Development

Qualifications

Highest degree Master
Member since
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Frequently asked questions

Have questions? Find more information here.

João Pedro is based in Frankfurt am Main, Germany and can operate in on-site, hybrid, and remote work models.

João Pedro speaks the following languages: German (Native), Portuguese (Native), English (Advanced), French (Intermediate).

João Pedro has at least 21 years of experience. During this time, João Pedro has worked in at least 1 role and for 8 different companies. The average length of individual experience is 3 years and 8 months. Note that João Pedro may not have shared all experience and actually has more experience.

Based on recent experience, João Pedro would be well-suited for roles such as: Art Director.

João Pedro's most recent position is Art Director at LUPE UG.

In recent years, João Pedro has worked for LUPE UG, Hessisches Ministerium für Umwelt, Klimaschutz, Landwirtschaft und Verbraucherschutz, Cambios Consulting, LKS Rechtsanwälte, and Strassenverkehrsamt Frankfurt.

João Pedro is most experienced in industries like Government and Administration, Professional Services, and Information Technology. João Pedro also has some experience in Advertising.

João Pedro is most experienced in business areas like Information Technology, Marketing, and Product Development. João Pedro also has some experience in Quality Assurance.

João Pedro has recently worked in industries like Government and Administration, Professional Services, and Information Technology.

João Pedro has recently worked in business areas like Information Technology, Marketing, and Product Development.

João Pedro holds a Master in Communication Design from Hochschule RheinMain.

João Pedro is immediately available full-time for suitable projects.

Daily rate distribution

0% 25% 50% 75% 100%
10% of experts charge less than €640 per day.
50% of experts charge between €800 and €960 per day.
20% of experts charge between €960 and €1120 per day.
10% of experts charge between €1120 and €1280 per day.
10% of experts charge €1280 or more per day.
<€640 €800-​960 €960-​1120 €1120-​1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Rate comparison chart
Daily rate avg. 925 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 900 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.