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• Filled the managing director position for the German branch

• Revised and optimized collaboration between Finance and HR for Sweden, Denmark, Finland, and Germany

Concept, design, and implementation of digital brand and communication solutions for companies, practices, freelancers, and agencies.

Concept and design of corporate websites, shops, landing pages, app and interface concepts, as well as complex design systems – from strategy, information architecture, mobile-first approaches, and UX/UI design to Figma prototyping, content structure, SEO-relevant content, and image concepts, all the way to implementation (in WordPress) and maintenance.

Independent project management including client consulting, quote and budget coordination, quality assurance, and collaboration with development.

Focus areas: UX/UI design, art direction, web design, e-commerce, corporate websites, complex design systems, Figma, WordPress, marketing

• Work on consumer IoT products focusing on user experience and customer journeys.
• Define visual guidelines and branding for IoT services.
• Design and expand atomic design systems for scalable digital interfaces.
• Support existing products and services with visual and interaction design.
• Create motion designs and prototypes for concept validation.

• Leading the global purchasing team for raw materials and indirect purchasing

• Organizational development and role definition

• Taking over the global logistics function

• Developing a global transport strategy for 6 sites (DE, US, CN, VN)

• Tender management

• Defining logistics processes and mapping them in ERP Canias

• Price and contract negotiations for raw materials and CAPEX

• Implementing a global purchasing structure

• Defining a qualification matrix and qualification requirements

• Defining a product group strategy

• Defining and implementing global logistics and transport standards

• Reducing transport costs by 45 %

• Optimization of payroll
• Structuring the HR budget process
• Further integration of Workday and payroll interface
• Realignment of the HR team
• Substitution for the HR VP

• Leading the Systems Engineering department with over 30 employees in 3 teams
• Providing operational support in defining and implementing SE processes
• Analyzing existing approaches and identifying improvement potentials
• Planning resources and determining additional staffing needs
• Preparing process and role descriptions
• Coordinating collaboration with other departments
• Planning and coordinating employee training (MBSE, RE, DOORS)
• Systematically developing goals and templates to implement efficient requirement-based systems engineering for new development projects
• Building and maintaining model structures in DOORS
• Creating RM plan and user documentation
• Implementing specific approaches with DXL
• Environment and tools: DOORS, Excel, Power BI

• Conducted media training for international executives.
• Advised and supported management on communication strategies and initiatives.
• Served as a sparring partner for executives on internal and external communication matters.

• One-on-one guidance in consciousness development, leading retreats and presence spaces – method-free, without a goal

• Idea generation/concept development through to implementation and production supervision of print and online advertisements of all kinds

• Concept development of integrated campaigns/campaign design

• P.O.S.-Design

• Corporate design and brand management: concept or adaptation/creation of style guides

• Editorial work – magazine and newspaper design

• Mailing campaigns

• Web design and banner campaigns

• B2B and B2C communication

• Web design and usability

• Illustration

• Political campaigning

• Managed a worldwide IT procurement volume of approx. €200 M across ~160 IT and Telco themes with budgets from €300 K to €7.5 M
• Procured hardware, software and licenses for HQ and ~25 plants globally (e.g., Hungary, North Macedonia, Bulgaria, Ukraine, Morocco, Mexico)
• Provided disciplinary leadership for 2 direct reports
• Negotiated major contracts with US and UK software and telco providers, achieving average savings of ~9 %
• Utilized SAP Ariba for procurement processes
• Optimized procure-to-pay processes including invoice dispute resolution and contract management
• Collaborated closely with license management, governance and legal teams
• Supported post-merger integration of a charging solutions unit

I help brands, companies, and agencies become visually distinctive – with design that has character, makes an impact, and sticks.

My goal: to translate complex brand messages into visually strong, strategically thought-out designs – from branding to UX/UI, from social content to print.

For teams, founders, and companies that see design as real added value, I create new brand identities, rebrands, digital campaigns, or editorial designs that show attitude and have a lasting impact.

I love clear typography, smart layouts, and bold ideas – and I believe good design solves problems: it creates orientation, trust, and identity.

What I offer:

Brand design & rebranding, art direction & creative concepting, UX/UI design (web & app, incl. prototyping & Figma), social media & content design (static & animated), editorial & print design including print preparation, illustration, photography & motion design

I work in a structured, fast way with high quality standards – remote or on-site in Hamburg. Whether one-off support, long-term collaboration, or creative sparring partner at eye level – wherever design becomes a game changer.

• NIVEA, redesign (iOS, Android)

• Clients: Vodafone, Kabel Deutschland, Sofort AG, Stadtwerke München