Rebecca Piras-Freelance Art Director | UX/UI Designer
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Experience
Art Director | UX/UI Designer
Freelance
Concept, design, and implementation of digital brand and communication solutions for companies, practices, freelancers, and agencies.
Concept and design of corporate websites, shops, landing pages, app and interface concepts, as well as complex design systems – from strategy, information architecture, mobile-first approaches, and UX/UI design to Figma prototyping, content structure, SEO-relevant content, and image concepts, all the way to implementation (in WordPress) and maintenance.
Independent project management including client consulting, quote and budget coordination, quality assurance, and collaboration with development.
Focus areas: UX/UI design, art direction, web design, e-commerce, corporate websites, complex design systems, Figma, WordPress, marketing
Senior Art Director
Nexum AG
- Creative lead for national and international digital and brand projects
- Concept and design of UX/UI, corporate websites, and design systems
- Strategic consulting for clients at management level
- Leading cross-functional teams and quality assurance
- Development and further development of digital brand and communication formats
Art Director
Nexum AG
- Concept and design of cross-media campaigns
- Implementation of corporate designs as well as digital and print media
- Development of design systems and brand guidelines
- Close collaboration with project management, editorial, and development
Designer
Nexum AG
- Design of websites, templates, and advertising materials
- Support with pitches, presentations, and project implementation
Internship in Print Creative
Grey Worldwide
- Support on print campaigns
- Creation of layouts, final artwork, and presentation materials
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Information Technology, Quality Assurance, Strategy, and Product Development.
Summary
I am a graduate graphic and communication designer with more than 18 years of experience in the concept and design of visual communication – most recently as Senior Art Director at one of Germany's largest digital agencies in Cologne.
I develop clear, well thought-out solutions for digital and analog applications – from UX/UI and design systems to brand presence and campaigns.
My focus is on making complex content easy to understand and translating it into functional, aesthetic design.
Skills
Product Design & Ux/Ui
- Ux/Ui Design For Complex Digital Products
- Web Design
- Design Systems & Component Libraries (Figma)
- Scaling And Developing Design Systems
- Mobile First Design
- Responsive Design
- Interaction Design
- Figma Prototyping
- Information Architecture
- User Guidance & Ux Optimization
- Accessibility / Wcag Compliance
- Generative Ai For Design & Prototyping
Digital Products
- Corporate Websites
- Landing Pages
- E-Commerce
- App Design
- Newsletters
- Employer Branding
- Editorial & Content Design
- Brand Experience & Visual Storytelling
Strategy & Concept
- Brand Development & Brand Strategy
- Strategic Client Consulting
- Digital Brand Management
- Concept & Storytelling
- Content Concepts
- Seo-Oriented Page Structures
- Content Structure & Seo Basics
Tools & Technologies
- Figma
- Adobe Creative Cloud
- Sketch
- Wordpress / Elementor
- Jira
- Confluence
- Generative Ai For Design, Content & Prototyping (E.G. Chatgpt, Claude)
Collaboration & Working Style
- User-Centered Design
- Cross-Functional Collaboration
- Stakeholder Management
- Agile Collaboration (Scrum)
- Project Management
- Quality Assurance
Languages
Education
Rhein-Sieg-Akademie für Realistische Bildende Kunst und Design
Additional Diploma in Industrial Design · Industrial Design · Hennef (Sieg), Germany · 1.3
Rhein-Sieg-Akademie für Realistische Bildende Kunst und Design
Diploma in Graphic and Communication Design · Graphic and Communication Design · Hennef (Sieg), Germany · 1.8
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Rebecca is based in Cologne, Germany and prefers 100% remote projects.
Rebecca speaks the following languages: German (Native).
Rebecca has at least 20 years of experience. During this time, Rebecca has worked in at least 5 different roles and for 3 different companies. The average length of individual experience is 4 years and 11 months. Note that Rebecca may not have shared all experience and actually has more experience.
Based on recent experience, Rebecca would be well-suited for roles such as: Art Director | UX/UI Designer, Senior Art Director, Art Director.
Rebecca's most recent position is Art Director | UX/UI Designer at Freelance.
In recent years, Rebecca has worked for Freelance and Nexum AG.
Rebecca is most experienced in industries like Professional Services and Advertising.
Rebecca is most experienced in business areas like Marketing, Project Management, and Information Technology. Rebecca also has some experience in Quality Assurance, Strategy, and Product Development.
Rebecca has recently worked in industries like Professional Services.
Rebecca has recently worked in business areas like Information Technology, Marketing, and Project Management.
Rebecca holds a Bachelor in Industrial Design from Rhein-Sieg-Akademie für Realistische Bildende Kunst und Design and a Bachelor in Graphic and Communication Design from Rhein-Sieg-Akademie für Realistische Bildende Kunst und Design.
Rebecca will be available part-time from September 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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