Rebecca Piras-Freelance Art Director | UX/UI Designer
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Experience
Art Director | UX/UI Designer
Freelance
Concept, design, and implementation of digital brand and communication solutions for companies, practices, freelancers, and agencies.
Concept and design of corporate websites, shops, landing pages, app and interface concepts, as well as complex design systems – from strategy, information architecture, mobile-first approaches, and UX/UI design to Figma prototyping, content structure, SEO-relevant content, and image concepts, all the way to implementation (in WordPress) and maintenance.
Independent project management including client consulting, quote and budget coordination, quality assurance, and collaboration with development.
Focus areas: UX/UI design, art direction, web design, e-commerce, corporate websites, complex design systems, Figma, WordPress, marketing
Senior Art Director
Nexum AG
- Creative lead for national and international digital and brand projects
- Concept and design of UX/UI, corporate websites, and design systems
- Strategic consulting for clients at management level
- Leading cross-functional teams and quality assurance
- Development and further development of digital brand and communication formats
Art Director
Nexum AG
- Concept and design of cross-media campaigns
- Implementation of corporate designs as well as digital and print media
- Development of design systems and brand guidelines
- Close collaboration with project management, editorial, and development
Designer
Nexum AG
- Design of websites, templates, and advertising materials
- Support with pitches, presentations, and project implementation
Internship in Print Creative
Grey Worldwide
- Support on print campaigns
- Creation of layouts, final artwork, and presentation materials
Industry Experience
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Experienced in Professional Services and Advertising.
Business Area Experience
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Experienced in Marketing, Project Management, Information Technology, Quality Assurance, Strategy, and Product Development.
Summary
I am a graduate graphic and communication designer with more than 18 years of experience in the concept and design of visual communication – most recently as Senior Art Director at one of Germany's largest digital agencies in Cologne.
I develop clear, well thought-out solutions for digital and analog applications – from UX/UI and design systems to brand presence and campaigns.
My focus is on making complex content easy to understand and translating it into functional, aesthetic design.
Skills
Product Design & Ux/Ui
- Ux/Ui Design For Complex Digital Products
- Web Design
- Design Systems & Component Libraries (Figma)
- Scaling And Developing Design Systems
- Mobile First Design
- Responsive Design
- Interaction Design
- Figma Prototyping
- Information Architecture
- User Guidance & Ux Optimization
- Accessibility / Wcag Compliance
- Generative Ai For Design & Prototyping
Digital Products
- Corporate Websites
- Landing Pages
- E-Commerce
- App Design
- Newsletters
- Employer Branding
- Editorial & Content Design
- Brand Experience & Visual Storytelling
Strategy & Concept
- Brand Development & Brand Strategy
- Strategic Client Consulting
- Digital Brand Management
- Concept & Storytelling
- Content Concepts
- Seo-Oriented Page Structures
- Content Structure & Seo Basics
Tools & Technologies
- Figma
- Adobe Creative Cloud
- Sketch
- Wordpress / Elementor
- Jira
- Confluence
- Generative Ai For Design, Content & Prototyping (E.G. Chatgpt, Claude)
Collaboration & Working Style
- User-Centered Design
- Cross-Functional Collaboration
- Stakeholder Management
- Agile Collaboration (Scrum)
- Project Management
- Quality Assurance
Languages
Education
Rhein-Sieg-Akademie für Realistische Bildende Kunst und Design
Additional Diploma in Industrial Design · Industrial Design · Hennef (Sieg), Germany · 1.3
Rhein-Sieg-Akademie für Realistische Bildende Kunst und Design
Diploma in Graphic and Communication Design · Graphic and Communication Design · Hennef (Sieg), Germany · 1.8
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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Rates are based on recent contracts and do not include FRATCH margin.
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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