Christian Chochoiek - Senior UX/UI Designer & Accessibility Expert
Experience
UI Design Lead · Mobile App & Design System
Penny Markt GmbH
- UI design of the Penny mobile app and ongoing maintenance of the company-wide design system — carried out with a senior UI designer from the Artyspark team.
- Managing, briefing, and quality control of all design decisions; close coordination with Penny's internal product team in product management and development.
- Ensuring consistent UI standards across the app and design system; reviewing and approving components, tokens, and guidelines.
UI/UX Designer · Automotive & Accessibility (WCAG)
Stellantis
- Accessibility audit of the Opel website (opel.de) against WCAG standards: systematic identification of accessibility issues and documentation of recommendations.
- WCAG-compliant optimization of digital touchpoints — creating accessible UI solutions in Figma and close coordination with the development team for compliant implementation.
- UX and UI support in various areas of the Opel website; ensuring consistent design standards in an automotive context.
UI/UX Designer · AgriTech Mobile App & IoT
Bayer AG
- UX concept and UI design for a Bayer AG mobile app that helps crop professionals identify weeds, plant diseases, and pests using AI (iOS & Android).
- UI design for integrating and controlling the smart devices — a digital IoT yellow tray that enables automated field pest monitoring via remote access.
- UX concept for complex use cases: drone control, field sampling, location-based weather data, and spray window planning.
- UI design for the integrated e-commerce shop to sell the hardware — seamless integration of the shop and app into a consistent user experience.
- Key UX challenge: intuitive operation for farmers in field conditions (gloves, sunlight, poor connection) — offline functionality as a core design principle.
UX/UI Designer · Travel Retail · Gebr. Heinemann
Gebr. Heinemann
- UX concept and UI design to optimize the online shop and mobile app of Gebr. Heinemann — one of Europe's leading travel retail and duty-free companies.
- UX lead (concept, user flows, wireframes) in close collaboration with a UI designer from my team; joint coordination with the internal product team.
- Analysis and optimization of key e-commerce journeys in a travel retail context — with special requirements for multilingual navigation and an international audience.
- Creation of Figma prototypes and handoff-ready designs for web and mobile.
Senior UX/UI Designer & Accessibility Expert
CBR
- Redesign of the online shops for the in-house brands Street One and Cecil
- WCAG-compliant optimization
- Usability optimization based on user tests using high-fidelity prototypes
- Building a design system with three variants for the different brand worlds
Senior UX/UI Designer & Accessibility Expert
Opel
- Accessibility audit
- WCAG-compliant optimization
- UX and UI support across various areas
UX/UI Designer · B2B Web Presence & Sub-Brand Design
Statista GmbH
- Concept and full UI design of the new Statista+ website — the B2B consulting offering from Statista, with clients like Google, Deutsche Telekom, Bertelsmann, and Procter & Gamble.
- Development of an independent brand design for Statista+ as a sub-brand of statista.com — crafting visual identity, color scheme, typography, and design language distinct from the main brand.
- UX concept and information architecture for an international B2B platform — clear user flow for a data-driven audience in marketing, strategy, and corporate communications.
- Creation of Figma prototypes and handoff-ready designs; close collaboration with the internal Statista product team and stakeholders from marketing and brand.
UI/UX Designer · Real Estate Platform & Marketplace
Aviv Group France
- UX concept and UI design for optimizing real estate platforms (Immowelt, Seliger, etc.) — some of the most used German and French property search platforms with millions of monthly users.
- Analysis and optimization of key user journeys: search, filtering, listing presentation, and contact — focusing on conversion optimization and user centricity.
- UI design and UX work in the international context of the Aviv Group (e.g. SeLoger, France) — aligning design standards across multiple country markets.
- Creation of wireframes, Figma prototypes, and handoff-ready designs for an agile product team in one of Europe's leading PropTech companies.
Senior UX/UI Designer
Kaufland
- Integration of a mobile payment solution into the company's main application
- Design of a self-scan feature in the Kaufland app, allowing customers to scan products in stores and pay using various methods
- Providing strategic expertise and research in meetings or via presentations, as well as building a design system
- Optimization of the customer account in the app
- Creation of illustrations to enhance internal presentations
- Concept development and UI design for the company's in-store self-service application (CRM terminal) for European markets
Senior UX/UI Designer
Deutsche Telekom
- Collaboration on various parts of the Magenta TV Entertain service: user account, multi-user management, and integration of third parties like Netflix
- Creation of wireframes and low- and high-fidelity prototypes for mobile and desktop platforms, tested in coordination with internal teams
- Conducting user research to develop personas, perform analyses, and design journey maps, mental models, and user flows to visualize the customer experience
Senior UX/UI Designer
Parfümerie Douglas
- Created a website and other designs for the company's digital channels as part of the Beauty Card loyalty program
- Introduced a user-centered approach for efficient delivery of results
- Designed outstanding UX; the project was ended due to the COVID-19 pandemic
Senior UX/UI Designer
CHRONEXT Service Germany
- Created a solution to bring together the client's internal processes for trading luxury watches
- Gathered all relevant requirements through interviews with stakeholders and target users, built a complex prototype, and delivered design specifications
- Advised the client on open issues and challenges arising from different user journeys
Senior UX/UI Designer
AXA Germany
- Helped develop, validate, and implement several completion flows in the company's digital assets, such as disability insurance and car insurance
- Created wireframes and low- and high-fidelity prototypes for mobile and desktop platforms, tested with internal staff and real users
- Conducted user research to develop personas, create analyses, and design journey maps, mental models, and user flows to visualize the customer experience
Senior UX/UI Designer
Deutsche Telekom
- Created the UX and UI designs, interaction designs, and illustrations for a child safety app for secure tablet use
- Added icon-based login for young children who can't write yet
- Introduced illustrations that became very popular within the company
Senior UX/UI Designer
Audible
- Redesigned the German Audible website where users can buy and stream audio content
- Supported the internal team with UI and UX design solutions
- Developed an audio production tool for internal use
Art Director Digital
d-SIRE
- Created user flows and visual designs for all aspects of the online shopping process
- Collaborated with researchers, engineers, product managers, and designers to create data-driven user experiences
Art Director Digital
b+d interactive
- Led the design department and organized the team's workflow
- Recruited and mentored new design team members
- Shaped the agency's culture as a member of the leadership team
- Responsible for the entire design process from initial concept, wireframing, and user flows to final visual design and delivery of assets/specifications
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Information Technology, Retail, Insurance, Telecommunication, and Cosmetics.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Marketing, Information Technology, Research and Development, Human Resources, and Project Management.
Summary
Companies that work with their digital product every day develop a blind spot for UX and UI issues. I help e-commerce brands, B2B SaaS teams, and mid-sized companies make these issues visible—and fix them. My focus is on UI design, building design systems, and UX audits in Figma. I work with an experienced team of senior designers—projects are handled through my GmbH, legally secure and without any pseudo self-employment issues.
How I help: — Building and migrating design systems (components, tokens, documentation) — UI design for web, mobile, and complex B2B applications — UX audits: structured feedback on flows, conversion issues, and accessibility (WCAG) — Accessibility checks and WCAG-compliant implementation Clients: REWE, AXA, Douglas, Kaufland, Gothaer, Statista, Falke, Deutsche Telekom, and more. I don't just take tickets. I bring strategic judgment from 15+ years and 100+ projects—and deliver actionable results.
Skills
Wcag-compliant Optimization
Accessibility Audits
Ux Design
Information Architecture
User Journey
Rapid Prototyping
Wireframing
Usability
Mobile App Design
Ios & Android
User Interface Design
Design Systems
Workshops
Scrum / Agile
Html And Css Skills
Figma
Sketch
Adobe Xd
Axure
Adobe Cc
Webflow
Miro
Zeplin
And More.
Languages
Education
Münster School of Design
Diploma in Design · Design · Münster, Germany
Universität Münster
M.A. in Philosophy · Philosophy · Münster, Germany
University College Dublin
Exchange Student · Dublin, Ireland
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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