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Michael Di Pietro-Senior UX/UI Designer • Product Experience • App & System Design

Michael Di Pietro
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Halle (Saale), Germany

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Experience

Sep 2021 - Present
Leipzig, Germany

Senior UX & Visual Designer (Lead)

SENEC GmbH

Position Summary
Senior UX & Visual Designer (Lead) at SENEC GmbH
Industries
Energy
Business Areas
Information Technology
Product Development

Responsibility for the end-to-end product experience of the SENEC app (B2C energy platform).

Focus areas:

  • UX ownership for app structure, information architecture, and user flows
  • Concept and design of complex system views (energy flows, devices, monitoring)
  • Development and ongoing improvement of the UI & multibrand design system (SENEC, EnBW, Yello)
  • Translating technical system logic into clear, easy-to-understand interfaces
  • Close collaboration with product, engineering, and stakeholders
  • Structuring decision-making processes and clarifying responsibilities

Focus:

  • Mobile UX/UI (iOS / Android / PWA)
  • System experience & platform logic
  • Design consistency across all app touchpoints
Mar 2021 - Sep 2021
Halle (Saale), Germany

Senior UI Designer / Frontend Developer

Webartisan

Position Summary
Senior UI Designer / Frontend Developer at Webartisan
Industries
Information Technology
Business Areas
Information Technology
Product Development
  • UI design and frontend implementation for web projects
  • Development of responsive interfaces
  • Close connection between design and technical implementation
Dec 2018 - Dec 2020
Halle (Saale), Germany

Senior Visual Designer / Frontend Developer

Geist + Reich

Position Summary
Senior Visual Designer / Frontend Developer at Geist + Reich
Industries
Advertising
Information Technology
Business Areas
Information Technology
Marketing
Product Development
  • Concept and design of digital products and brand experiences
  • UI design and implementation in HTML/CSS/JS
  • Development of visual systems and layout structures
Dec 2016 - Dec 2018
Halle (Saale), Germany

Senior Web Designer / Frontend Developer

Nvii Media

Position Summary
Senior Web Designer / Frontend Developer at Nvii Media
Industries
Media and Entertainment
Business Areas
Information Technology
Product Development
  • Web design and frontend development
  • Building scalable layout and UI structures
Nov 2013 - Dec 2016
Halle (Saale), Germany

Owner / Founder – UI & UX Design

minusminimal

Position Summary
Owner / Founder – UI & UX Design at minusminimal
Industries
Information Technology
Business Areas
Information Technology
Marketing
Product Development
  • Independent concept and implementation of digital products
  • Branding, UX/UI design, and development from one source
Jan 2008 - Present

Photographer / Director of Photography (Stills)

Position Summary
Photographer / Director of Photography (Stills)
Industries
Automotive
Fashion
Media and Entertainment
Retail
Business Areas
Marketing

Work includes:

  • Wolfgang Joop, Porsche, Audi, Tchibo, Markenfilm, Bakery Films

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Automotive, Fashion, Retail, Information Technology, and Energy.

Media and Entertainment
Automotive
Fashion
Retail
Information Technology
Energy
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, and Product Development.

Marketing
Information Technology
Product Development
Profile match chart

Summary

Senior UX/UI Designer with a focus on end-to-end product experience in complex digital systems.

I combine strategic thinking, clear UX architecture, and a visually strong design language to create consistent, scalable products.

My focus is on mobile applications, system logic, and translating technical complexity into clear, usable interfaces.

I take ownership of experience structures, drive decisions, and create clarity in cross-functional teams.

Skills

  • Information Architecture

  • User Research Methods (Interviews, Usability Tests)

  • Deriving Insights From Research And Turning Them Into Information Architecture, User Flows, And Interaction Concepts

  • Using Quantitative Data And Support Insights (Customer Pain Intelligence)

  • System And Platform Thinking

  • Usability & User Understanding

  • High-Level Visual Design With Strong Aesthetics

  • Design Systems & Component Logic

  • Branding & Interface Design

  • Consistency, Scalability, Accessibility

  • Html, Css, Javascript

  • Frontend Logic & Feasibility

  • Webflow, Jquery

  • Figma, Principle

  • Jira, Confluence

  • Theydo, Thinkowl, Dovetail

  • Adobe Creative Suite

  • Midjourney / Chatgpt / Claude / Ai Tools

  • Vs Code

Languages

German
Native
English
Advanced
Italian
Elementary

Education

Oct 2005 - Jun 2009

University of Applied Sciences “Bauhaus” Saxony-Anhalt

Architecture · Dessau-Roßlau, Germany

Statistics

Experience

Total positions 6
Experience in Media and Entertainment 18.5 y
Avg length 5 y 2 m
Longest experience 18 y 7 m

Global Experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Senior UX & Visual Designer (Lead), Senior UI Designer / Frontend Developer, Senior Visual Designer / Frontend Developer
Main industries Media and Entertainment, Automotive, Fashion
Main business areas Marketing, Information Technology, Product Development

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Michael is based in Halle (Saale), Germany.

Michael speaks the following languages: German (Native), English (Advanced), Italian (Elementary).

Michael has at least 19 years of experience. During this time, Michael has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 3 years and 1 month. Note that Michael may not have shared all experience and actually has more experience.

Based on recent experience, Michael would be well-suited for roles such as: Senior UX & Visual Designer (Lead), Senior UI Designer / Frontend Developer, Senior Visual Designer / Frontend Developer.

Michael's most recent position is Senior UX & Visual Designer (Lead) at SENEC GmbH.

In recent years, Michael has worked for SENEC GmbH and Webartisan.

Michael is most experienced in industries like Media and Entertainment, Automotive, and Fashion. Michael also has some experience in Retail, Information Technology, and Energy.

Michael is most experienced in business areas like Marketing, Information Technology, and Product Development.

Michael has recently worked in industries like Automotive, Fashion, and Media and Entertainment.

Michael has recently worked in business areas like Marketing, Information Technology, and Product Development.

Michael attended University of Applied Sciences “Bauhaus” Saxony-Anhalt for Architecture.

Michael will be available part-time from August 2026.

Michael's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Michael, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

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<€640 €720-800 €800-880 €960-1040 €1040+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 835 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
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Rate comparison chart
Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.