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Robert Ehlers-Digital Innovation & Experience Consulting

Robert Ehlers
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Available
Berlin, Germany

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Experience

Nov 2022 - Present

Consultant Digital Innovation & Experience

self employed

Position Summary
Consultant Digital Innovation & Experience at self employed
Industries
Professional Services
Business Areas
Information Technology
Strategy
Apr 2022 - Oct 2022
Germany

Director UX Design

Wunderman Thompson

Position Summary
Director UX Design at Wunderman Thompson
Industries
Healthcare
Business Areas
Product Development
Research and Development
Sales
Strategy

Led and developed UX/UI Capability in DE

  • Optimized UX Research offering
  • Implemented Service Design approach on new and active clients
  • Acquisition of new design projects: CX playbook for a med-tech corporation, global site redesign for another corporation in the same industry
Jun 2021 - Mar 2023

UX Director & Consultant

self employed

Position Summary
UX Director & Consultant at self employed
Industries
Automotive
Business Areas
Product Development
  • Multiple projects (e.g. data protection by design concept for an automotive OEM)
Dec 2018 - Feb 2021

Senior Manager UX Design

Accenture Interactive

Position Summary
Senior Manager UX Design at Accenture Interactive
Industries
Automotive
Business Areas
Product Development
Sales
Strategy

Digital Product Design Lead – Czech Automotive OEM

  • Led and scaled Product Design unit
  • Delivered user centric design strategy (definition and execution) in Connected Car, Online Sales and E-Mobility
  • Led service design activities in certain growth areas (E-Mobility, fleet business)
  • Successful acquisition of new design projects: site redesign, design system (awarded)

Business Development

  • Active role in new business acquisition

Internal Responsibilities

  • People development as coach, trainings owner & -approver
  • People development as career counselor
Jul 2015 - Dec 2018

Manager UX Design

Accenture Interactive

Position Summary
Manager UX Design at Accenture Interactive
Industries
Automotive
Banking and Finance
Information Technology
Business Areas
Product Development
Strategy

Digital Product Design Lead – Czech Automotive OEM

  • Built and led Product Design unit
  • Oversaw Product Design activities at digital touch points
  • Implemented a comprehensive style guide for digital touch points

Service Design Lead – global bank

  • Oversaw service design and product design activities for a B2B multi-banking portal
  • Initiated customer involvement in concept phase
  • Initiated and facilitated Design Thinking workshops

Area Design Lead – global ERP systems provider

  • Oversaw product design activities for financial applications
  • Planned and executed Design Thinking activities
Sep 2013 - Jun 2015

UX Consultant & Designer

self employed

Position Summary
UX Consultant & Designer at self employed
Industries
Tourism
Business Areas
Information Technology
Product Development
Project Management

Multiple client projects

  • Led UX projects such as web and mobile apps, e.g. for a leading tourism company
Aug 2010 - Jul 2013
Berlin, Germany
On-site

Onsite Marketing & Design Lead

mobile.de / eBay

Position Summary
Onsite Marketing & Design Lead at mobile.de / eBay
Industries
Automotive
Business Areas
Business Intelligence
Marketing
Operations
Product Development
Project Management
Strategy

Strategic and operative responsibility for the onsite marketing channels of mobile.de, automobile.it and automobile.fr

  • Defined and executed channel strategy derived from company's marketing strategy
  • Managed a six digit budget
  • Steered digital agency
  • Oversaw ad management of onsite campaigns
  • Raised average CTR of onsite ads by 30%
  • Implemented a comprehensive web analytics system for marketing landing pages and microsites based on Google Analytics

Corporate Design Governance for all mobile.international portals

  • Pioneered an integrated styleguide initiative
  • Definition of cross channel design principles and guidelines
  • Definition of corporate imagery
  • Realization of a one-stop-shop online brand portal
  • Project and budget management
  • Executed product- and brand design governance cross channel
  • Introduced design operations processes
  • Serving as approver and consultant
Jan 2008 - Jul 2010
Berlin, Germany
On-site

Design & Onsite Marketing Specialist

mobile.de / eBay

Position Summary
Design & Onsite Marketing Specialist at mobile.de / eBay
Industries
Automotive
Retail
Business Areas
Marketing
Product Development
Research and Development
  • Executed corporate- and product design governance
  • Led or supported UI Design projects (from mockups to usability testing)
  • Realized Onsite Marketing campaigns
  • Executed ad management for mobile.international's onsite channels
Jun 2004 - Dec 2008
Berlin, Germany

Web Designer

mobile.de / eBay

Position Summary
Web Designer at mobile.de / eBay
Industries
Automotive
Information Technology
Business Areas
Information Technology
Product Development
Quality Assurance
Research and Development
  • Web Design of mobile.de UI components (concept, UI design, HTML/CSS/JS coding, testing)
  • Developed reusable UI components in Eclipse
  • Used web standards, unobtrusive JS, MySQL
  • Cooperated closely with Development and QA (later in cross functional agile teams)
  • Evaluated usability and design consistency of UI components
  • Conducted usability testings
Aug 2002 - May 2004

Web Designer

self employed

Position Summary
Web Designer at self employed
Industries
Energy
Professional Services
Retail
Business Areas
Information Technology
  • Realized complete web projects for small businesses like retailers, event agencies etc.
  • Collaborated with agencies in bigger projects like e.g. a PR portal for an oil company
Jun 2000 - Jul 2002
Hamburg, Germany

Web Designer

webHouse GmbH

Position Summary
Web Designer at webHouse GmbH
Industries
Advertising
Retail
Business Areas
Information Technology
Marketing
Project Management
  • Designed and maintained UI of e-commerce platform, web pages, landing pages and online advertising
  • Took on responsibility for project management of a key client, served as SPOC

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Information Technology, Retail, Professional Services, Banking and Finance, and Tourism.

Automotive
Information Technology
Retail
Professional Services
Banking and Finance
Tourism
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Information Technology, Strategy, Marketing, Project Management, and Research and Development.

Product Development
Information Technology
Strategy
Marketing
Project Management
Research and Development
Profile match chart

Summary

Senior Innovation & Design Leader with 20+ years of experience driving design-led digital transformation for leading brands, including Deutsche Bank, DZ Bank, SAP, ŠKODA Auto, Bayer, and eBay.

My approach combines Design Thinking, Human-Centered Design, and Service Design with rigorous data-driven decision-making to maximize user adoption and business value.

As a lifelong learner, I recently complemented my professional expertise with an M.A. in Leadership in Digital Innovation (2023), deepening my strategic and scientific understanding of innovation.

Skills

  • Strategic Design

  • Business Design

  • Service Design

  • User Experience Design

  • Digital Innovation Leadership

  • Change Agency

  • Agile Methodologies

  • Data Protection By Design

  • Automotive

  • E-Commerce

  • Financial Services

  • Med-Tech

  • Business Design (Lean Startup)

  • Ux Strategy

  • User Research

  • Service Design

  • Human Centered Design

  • Customer Journeys

  • Design Sprint

  • Workshop Facilitation

  • Design Governance

  • Agile Methodologies (Scrum, Kanban, Spotify Approach)

  • Client Relationship Building

  • Project Management

  • Budget Planning & Administration

  • Ai Toolstack Along Design Phases

  • Analyse

  • Ideate

  • Design

  • Validate

  • Agentic Ai

  • Cms

  • Design Systems

  • Project Management

  • Collaboration

Languages

German
Advanced
English
Advanced

Education

Oct 2020 - Mar 2024

University of the Arts

MA · Leadership in Digital Innovation · Berlin, Germany

Mar 2003 - Feb 2006

University of Applied Sciences Lübeck

Media Informatics · Germany

Apr 1997 - Sep 1999

FIU - Free Art School Hamburg

Free Art · Germany

...and 1 more

Certifications & licenses

UX Management – Strategy & Tactics

Interaction Design Foundation

Statistics

Experience

Total positions 11
Experience in Automotive 16.5 y
Avg length 2 y 6 m
Longest experience 4 y 6 m

Global Experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Consultant Digital Innovation & Experience, Director UX Design, UX Director & Consultant
Main industries Automotive, Information Technology, Retail
Main business areas Product Development, Information Technology, Strategy

Qualifications

Highest degree Master
Certifications earned 1

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Robert is based in Berlin, Germany.

Robert speaks the following languages: German (Advanced), English (Advanced).

Robert has at least 26 years of experience. During this time, Robert has worked in at least 9 different roles and for 5 different companies. The average length of individual experience is 2 years and 4 months. Note that Robert may not have shared all experience and actually has more experience.

Based on recent experience, Robert would be well-suited for roles such as: Consultant Digital Innovation & Experience, Director UX Design, UX Director & Consultant.

Robert's most recent position is Consultant Digital Innovation & Experience at self employed.

In recent years, Robert has worked for self employed and Wunderman Thompson.

Robert is most experienced in industries like Automotive, Information Technology, and Retail. Robert also has some experience in Professional Services, Banking and Finance, and Advertising.

Robert is most experienced in business areas like Product Development, Information Technology, and Strategy. Robert also has some experience in Marketing, Project Management, and Research and Development.

Robert has recently worked in industries like Professional Services, Automotive, and Healthcare.

Robert has recently worked in business areas like Strategy, Information Technology, and Product Development.

Robert holds a Master in Leadership in Digital Innovation from University of the Arts.

Robert has 1 certificate: UX Management – Strategy & Tactics.

Robert is immediately available for suitable projects.

Robert's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Robert, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

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<€720 €720-800 €800-880 €960-1040 €1040-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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Daily rate avg. 929 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.