Afra Sarah Nonnenmacher - International Product Manager

Recommended expert

Ravensburg, Germany

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Experience

Apr 2022 - Feb 2024

1 year 11 months

International Product Marketing Manager & PM

SIMPLON Fahrrad GmbH

Data preparation of all product-relevant accessories and apparel marketing content (offline/online)
Development and definition of product marketing as well as the apparel and accessories line
Graphic, conceptual and content creation of product information for marketing materials
Creation of documents for technical documentation, presentations and trade shows
Redesign of interactive price lists
Creation of detailed photo briefs for photo shoots and execution
Redesign of the apparel and accessories line

Feb 2021 - Dec 2021

11 months

Sevelen, Switzerland

International Product Manager Protection

Schoeller Textil AG

Implementing product management in the company as an interface between design, marketing, production, sales and management
Streamlining the range by over 50% and rebuilding the range for the protection business (military, police, motorcycle, multi-norm, corporate)
Process optimization to ensure the company's profitability
Defining and implementing innovation processes to create market-relevant new products
Defining and implementing certified products for work protection clothing worldwide (ASTM, CE, EN ISO)
Participating in global tenders for protective clothing (Taiwan, USA, UK etc.)

May 2019 - Feb 2021

1 year 10 months

Innsbruck, Austria

Freelancer

Self-employed

Concept development and implementation of new products based on client needs in product and concept development
Creating sales materials, interactive calculation sheets and presentations
Coordinating external photographers
Managing and monitoring the R&D process from prototype evaluation to approval of series production
Implementing product certifications and coordinating corporate identity

May 2018 - May 2019

1 year 1 month

Innsbruck, Austria

International Product Manager Office & Area Lighting

Prolicht GmbH

Implementing product management in the company as an interface between engineering, distribution, marketing, sales and management
Evaluating, generating, implementing and launching the new office lighting market segment
Developing and launching the new office lighting series
Briefing and coordinating industrial designers (Hadi Teherani, Andreas Andres etc.)
Defining the technical and marketing briefs
Creating product presentations and training materials for the sales department
Presenting the new products (English/German)

Oct 2016 - May 2018

1 year 8 months

Dornbirn, Austria

Global Product Manager Indoor Commercial Lights

Thorn Lighting Ltd / Zumtobel Group AG

Product management of indoor luminaires for industrial applications, warehouses, production halls, aircraft hangars and prisons (clients including Airbus SE)
Product responsibility for industrial hall luminaires: design, function, application and cost efficiency
Creating and implementing new product specifications for suppliers and the R&D team
Developing and communicating product families with a focus on cost efficiency, range design and maximum installation flexibility (wireless function, CLO etc.)
Project and product implementation as well as coordination at the main plant in the UK on site
Training the worldwide sales team in Australia, USA and Europe on site and online

Nov 2013 - Jul 2015

1 year 9 months

Munich, Germany

International Product & Commercial Manager Accessories

Salewa – Oberalp AG

Defining the collection strategy for summer and winter collections
Developing bivy bags, first-aid kits, travel bags, UL collections, climbing equipment, bouldering mats, chalk bags, poles, etc.
Managing and controlling the R&D process from prototype feedback to approval of mass production
Structuring, clustering, and redeveloping the accessories category
Creating and presenting sales materials (workbook/web) worldwide
Integrating and implementing the new Salewa corporate identity
Responsible for budget (product pricing, investment costs, external service costs) and coordinating graphic and industrial designers
Sourcing suppliers and developing and establishing partners and suppliers
Trips to Asia (China & Taiwan) for product implementation and price negotiations

Nov 2010 - Nov 2013

3 years 1 month

Munich, Germany

International Product Manager Protection

HEAD Sport AG – HTM

Developing ski and alpine racing helmets as well as PPE products (hard-shell and soft-back protectors, goggles, ABS backpack)
Conducting assortment analysis through to product launch, including ski goggles and travel bags
Sourcing, evaluating, and implementing technologies and partnerships
Managing and controlling the R&D process
Designing and implementing a CE-certified collection of helmets, soft and hard body protection, and goggles
Developing a multi-standard protective helmet and a higher FIS requirement for alpine racing helmets
Partnering with MONTANA Intl. to implement a rental system
Creating briefs and coordinating industrial designers, graphic designers, and suppliers
Responsible for budget, tooling costs, and external partners
More than ten trips to Asia for product execution and price negotiations
Leading a junior product manager

Sep 2008 - Nov 2010

2 years 3 months

Sevelen, Switzerland

International Product and Process Engineer – Enginebay

Heatshield Rieter Automotive AG / Autoneum AG

Producing, analyzing, and optimizing prototypes
Defining the serial production process: design guidelines and engine bay guidelines
Defining and implementing acoustic absorbers for international OEMs while meeting economic and technical requirements
Conducting material testing in collaboration with the lab
Calculating costs and preparing quotes for OEMs
Transferring products to mass production in CH, PL, CZ, and ESP; optimizing processes up to production approval
Providing on-site technical customer support (Mini Cooper in UK, BMW Munich)
Creating material and specification documents

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Manufacturing, Sport, and Automotive.

Manufacturing

Sport

Automotive

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Project Management, Marketing, Procurement, Production, and Quality Assurance.

Product Development

Project Management

Marketing

Procurement

Production

Quality Assurance

Languages

German

Native

English

Advanced

Spanish

Elementary

Latin

Elementary

Education

Aug 2006 - Jan 2007

Auburn University

Polymer and Fiber Engineering · Auburn, United States

Oct 2004 - Apr 2008

Hochschule Reutlingen

Bachelor of Science, Textile Technology and Management · Textile Engineering · Reutlingen, Germany · 1.2

Sep 2000 - Jul 2003

Humpisschule Ravensburg, Wirtschaftsgymnasium

High School Diploma · Ravensburg, Germany

Certifications & licenses

Innovation

Nextgen · Stuttgart, Germany

Basic Latin Certificate

Statistics

Experience

Total positions 8

Experience in Manufacturing 10 y

Avg length 1 y 9 m

Longest experience 3 y

Global Experience

Countries worked in 3 (Austria, Switzerland, Germany)

Primary country Austria

Expertise

Recent roles International Product Marketing Manager & PM, International Product Manager Protection, Freelancer

Main industries Manufacturing, Sport, Automotive

Main business areas Product Development, Project Management, Marketing

Qualifications

Highest degree Bachelor

Certifications earned 2

Profile

Created

September 2024

Last Update

May 2026

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Frequently asked questions

Have questions? Find more information here.

Afra Sarah is based in Ravensburg, Germany and can operate in on-site, hybrid, and remote work models.

Afra Sarah speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Latin (Elementary).

Afra Sarah has at least 14 years of experience. During this time, Afra Sarah has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 2 years and 9 months. Note that Afra Sarah may not have shared all experience and actually has more experience.

Based on recent experience, Afra Sarah would be well-suited for roles such as: International Product Marketing Manager & PM, International Product Manager Protection, Freelancer.

Afra Sarah's most recent position is International Product Marketing Manager & PM at SIMPLON Fahrrad GmbH.

In recent years, Afra Sarah has worked for SIMPLON Fahrrad GmbH and Schoeller Textil AG.

Afra Sarah is most experienced in industries like Manufacturing, Sport, and Automotive.

Afra Sarah is most experienced in business areas like Product Development, Project Management, and Marketing. Afra Sarah also has some experience in Procurement, Production, and Quality Assurance.

Afra Sarah has recently worked in industries like Manufacturing.

Afra Sarah has recently worked in business areas like Marketing, Project Management, and Operations.

Afra Sarah holds a Bachelor in Polymer and Fiber Engineering from Auburn University and a Bachelor in Textile Engineering from Hochschule Reutlingen.

Afra Sarah has 2 certificates. These include: Innovation and Basic Latin Certificate.

Afra Sarah is immediately available full-time for suitable projects.

Daily Rate Distribution

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<€320 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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Daily rate avg. 880 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

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250

Median rate 880 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.