Luisa Janniciello - Product & AI Workflow Consultant

Q: Where is Luisa based?

Luisa is based in Cologne, Germany .

Q: What languages does Luisa speak?

Luisa speaks the following languages: German (Native), Italian (Native), English (Advanced) .

Q: How many years of experience does Luisa have?

Luisa has at least 18 years of experience. During this time, Luisa has worked in at least 14 different roles and for 13 different companies . The average length of individual experience is 1 year and 2 months . Note that Luisa may not have shared all experience and actually has more experience.

Q: What is Luisa's latest experience?

Luisa's most recent position is Product & AI Workflow Consultant at Freelance .

Q: What companies has Luisa worked for in recent years?

In recent years, Luisa has worked for Freelance , Digital Beat GmbH , The Haut Company - Beauty D2C , Douglas - FMCG Retail - Beauty Platform , and Chrono24 - luxury watch marketplace .

Q: Which industries is Luisa most experienced in?

Luisa is most experienced in industries like Media and Entertainment , Cosmetics , and Retail . Luisa also has some experience in Advertising , Information Technology , and Aerospace and Defense .

Q: Which business areas is Luisa most experienced in?

Luisa is most experienced in business areas like Marketing , Product Development , and Project Management . Luisa also has some experience in Information Technology and Strategy .

Q: Which industries has Luisa worked in recently?

Luisa has recently worked in industries like Cosmetics , Retail , and Advertising .

Q: Which business areas has Luisa worked in recently?

Luisa has recently worked in business areas like Marketing , Product Development , and Project Management .

Recommended expert

Cologne, Germany

Experience

Sep 2024 - Present

1 year 7 months

Novara, Italy

Product & AI Workflow Consultant

Freelance

Developing AI-powered workflow concepts for marketing and product teams
Advising on automation, AI tool integration, and process optimization
Leading projects for personalized digital products (audio/AI-powered MVP)
Conducting tool evaluations, including rollout planning, requirements mapping, and training design.

Jun 2024 - Present

1 year 10 months

Digital Beat GmbH

Prompt engineering, tool ecosystem, AI in marketing, AI tools to boost performance

Sep 2023 - May 2024

9 months

Cologne, Germany

Consultant Strategy & Innovation (External)

The Haut Company - Beauty D2C

Developing a brand cooperation concept with a leading cosmetics manufacturer to scale a new treatment line
Creating the pitch deck, including market analysis, synergy potential, product and go-to-market strategy

May 2023 - Aug 2023

4 months

Consultant - Digital Content Strategy (External)

Douglas - FMCG Retail - Beauty Platform

Conducted an international country audit on the use of digital marketing assets – identified cost drivers, developed scalable scenarios & strategic levers to reduce costs & ensure consistent brand positioning across all touchpoints

Apr 2022 - Apr 2023

1 year 1 month

Senior Product Manager / Customer Acquisition & Loyalty (External Consultant)

Chrono24 - luxury watch marketplace

Product management of the mobile app and leading a cross-functional product team (16 FTE/24 sprints); focusing on user MVP & growth, personalization & UX
Optimizing user flows and the entire onboarding process; increased net new registrations by +23% & increased contactable users by +55%

Jun 2021 - Mar 2022

10 months

Consultant / Marketing & Product Strategy (External Consultant)

The Haut Company - Beauty D2C

Development of the go-to-market approach (early stage) for the Everlasting Eyepad Bundle
Design & implementation of the omnichannel strategy (retail & webshop); retention rate +150%

Aug 2019 - Apr 2021

1 year 9 months

Product Manager Customer Experience / Omnichannel (External Consultant)

Douglas - FMCG Retail - Beauty Platform

MVP rollout & release management of the Beauty Mirror (Store App) + implementation at the POS
Stakeholder and requirements management
Operational & strategic development of the tool as well as creating value-based roadmaps & management summaries
Development of marketing strategies & implementation of marketing partnerships with industry partners

Jan 2019 - Jul 2019

7 months

Project Lead / Omnichannel (Interim)

ApoBank - cooperative bank

Planning, implementation support, and monitoring of apps to reach new target groups and increase customer loyalty

Sep 2018 - Dec 2018

4 months

Project Lead / Digital Marketing (External Consultant)

Nexum - digital agency

Development & support of digital marketing campaigns and CMS relaunches for the REWE Group

Mar 2018 - Aug 2018

6 months

Project Lead / App Launch (External Consultant)

Fitter You - digital agency

PR, brand & communications management, implementation of the web presence for the pre-launch phase of the Fitter You app

Nov 2017 - Feb 2018

4 months

Project Lead / UX (External Consultant)

K12 Agency - Digital Advertising

Strategic & conceptual consulting to improve the web user experience of Oyak Anker Bank

Jun 2017 - Oct 2017

5 months

Project Lead / App (External Consultant)

Unitymedia - Telecommunications

Jul 2014 - Oct 2014

4 months

Marketing Manager

Handelsblatt - Daily Newspaper

Nov 2012 - Jun 2014

1 year 8 months

Marketing Assistant

Lufthansa

Nov 2007 - Dec 2016

9 years 2 months

Artist / PR & Event Management

Scala 17 - Event Management

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Cosmetics, Retail, Advertising, Information Technology, and Aerospace and Defense.

Media and Entertainment

Cosmetics

Retail

Advertising

Information Technology

Aerospace and Defense

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Project Management, Information Technology, and Strategy.

Marketing

Product Development

Project Management

Information Technology

Strategy

Summary

Strategic project and product manager with over 10 years of experience in designing, managing, and optimizing digital customer, product, and process landscapes. I build structures that make organizations more efficient, transparent, and scalable — focusing on tools, interfaces, and clear communication and change processes.

Skills

Growth-oriented Product Management
Mvp & Scaling Strategies
Ai-driven Workflow & Product Architectures
Roadmap & Kpi Management
Stakeholder Management
Safe
Okrs
Scrum
Kanban
Design Thinking
Agile Product Management
Ms Office
Jira / Confluence
Asana / Trello / Notion
Crm / Csm Systems
Adobe Creative Suite
Miro / Figma

Languages

German

Native

Italian

Native

English

Advanced

Education

Mar 2009 - Jun 2012

Hochschule Fresenius

Bachelor of Arts · Media Management, Marketing & Intercultural Communication · Hamburg, Germany

Sep 2004 - Jun 2006

Wirtschaftsakademie am Ring

Event Management Clerk (IHK) · Event Management Clerk · Cologne, Germany

Certifications & licenses

LVMH Certificate - Luxury Management

LVMH

AI Consultant Certification

Digital Beat GmbH

Certified UX & Usability Expert

Xdi - Experience Design Institute, Cologne

Event Management Clerk (IHK)

Wirtschaftsakademie am Ring, Cologne

Statistics

Experience

Total positions 15

Experience in Media and Entertainment 9 y

Avg length 1 y 4 m

Longest experience 9 y 1 m

Global Experience

Countries worked in 2 (Italy, Germany)

Primary country Italy

Expertise

Recent roles Product & AI Workflow Consultant, Consultant Strategy & Innovation (External), Consultant - Digital Content Strategy (External)

Main industries Media and Entertainment, Cosmetics, Retail

Main business areas Marketing, Product Development, Project Management

Qualifications

Highest degree Bachelor

Certifications earned 4

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Luisa based?

Luisa is based in Cologne, Germany.

What languages does Luisa speak?

Luisa speaks the following languages: German (Native), Italian (Native), English (Advanced).

How many years of experience does Luisa have?

Luisa has at least 18 years of experience. During this time, Luisa has worked in at least 14 different roles and for 13 different companies. The average length of individual experience is 1 year and 2 months. Note that Luisa may not have shared all experience and actually has more experience.

What roles would Luisa be best suited for?

Based on recent experience, Luisa would be well-suited for roles such as: Product & AI Workflow Consultant, Consultant Strategy & Innovation (External), Consultant - Digital Content Strategy (External).

What is Luisa's latest experience?

Luisa's most recent position is Product & AI Workflow Consultant at Freelance.

What companies has Luisa worked for in recent years?

In recent years, Luisa has worked for Freelance, Digital Beat GmbH, The Haut Company - Beauty D2C, Douglas - FMCG Retail - Beauty Platform, and Chrono24 - luxury watch marketplace.

Which industries is Luisa most experienced in?

Luisa is most experienced in industries like Media and Entertainment, Cosmetics, and Retail. Luisa also has some experience in Advertising, Information Technology, and Aerospace and Defense.

Which business areas is Luisa most experienced in?

Luisa is most experienced in business areas like Marketing, Product Development, and Project Management. Luisa also has some experience in Information Technology and Strategy.

Which industries has Luisa worked in recently?

Luisa has recently worked in industries like Cosmetics, Retail, and Advertising.

Which business areas has Luisa worked in recently?

Luisa has recently worked in business areas like Marketing, Product Development, and Project Management.

What is Luisa's education?

Luisa holds a Bachelor in Media Management, Marketing & Intercultural Communication from Hochschule Fresenius and a Bachelor in Event Management Clerk from Wirtschaftsakademie am Ring.

Does Luisa have any certificates?

Luisa has 4 certificates. Among them, these include: LVMH Certificate - Luxury Management, AI Consultant Certification, and Certified UX & Usability Expert.

What is the availability of Luisa?

Luisa will be available full-time from March 2026.

What is the rate of Luisa?

Luisa's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.