Luisa J.-Commercial Growth | Go-To-Market | Customer Experience | AI-Enabled Marketing
Check rate
Experience
Product & AI Workflow Consultant
Freelance
- Development of AI-enabled workflow concepts for marketing and product teams
- Consulting on automation, AI tool integration & process optimization
- Project management for personalized digital products (audio/AI-powered MVP)
- Tool evaluations including rollout plans, requirements mapping, and training design.
- byBianca: Digital product for personalized audio coaching — orchestrated 10+ systems, from idea to go-live in 5 months.
Digital Beat GmbH
- Prompt engineering, tool ecosystem, application of AI in marketing, AI tools to increase performance
ByBianca
Developed the product concept and complete customer journey; designed and implemented the system architecture for 10 automations.
Built an AI content pipeline including personalization logic with 43 variants; implemented UX, branding, and a members' area with automatic access activation.
End-to-end pipeline from purchase through onboarding and AI generation to delivery — orchestrated 10+ platforms, operating 24/7 without manual intervention.
From idea to go-live in 5 months.
Consultant Strategy & Innovation (External)
The Haut Company - Beauty D2C
- Developed a brand strategy partnership concept with a leading cosmetics manufacturer to scale a new treatment series
- Created the pitch deck including market analysis, synergy potential, product and go-to-market strategy
- Co-managed the B2B partnership with Henkel: jointly developed custom eye pads that Henkel sold as a bundle with one of its own products in international markets
- Translated strategic goals into concrete measures and decision-making materials
- Market-ready product launch in the premium segment and access to international distribution channels through the B2B partner.
Consultant - Digital Content Strategy (External)
Douglas - FMCG Retail - Beauty Plattform
- Conducted an international country audit on the use of digital marketing assets — identified cost drivers and developed scalable scenarios and strategic levers to reduce costs and ensure consistent brand positioning across all touchpoints
- Led a country audit across all 23 markets, analyzed existing structures, and identified cost drivers.
- Evaluated AI-based creative generation tools and developed scalable scenarios and a decision paper for management.
- Presented the findings internationally and aligned on recommendations for action.
- Saved around 80% of external agency costs in international markets.
- Trained the brand and marketing team — they continue to work independently with the new tools.
Senior Product Manager / Customer Acquisition & Loyalty (External Consultant)
Chrono24 - Luxury Watches Marketplace
Product management for the mobile app and leadership of a cross-functional product team (16 FTE/24 sprints); focus on user MVP & growth, personalization & UX
Optimized user flows and the entire onboarding process; increased net new registrations by +23% and contactable users by +55%
Introduced personalized marketing opt-ins: users choose their own topics instead of receiving everything — significantly higher opt-in rate.
Refactored login, including social login: A/B-tested on the wishlist, checkout, and product page, then fully rolled out.
Built health metrics and initiative dashboards to continuously measure impact.
+55% contactable users — based on more than two million.
Consultant / Marketing & Product Strategy (External Consultant)
The Haut Company - Beauty D2C
- Developed the early-stage go-to-market approach for the Everlasting Eyepad Bundle
- Designed and implemented the omnichannel strategy (retail & webshop); retention rate +150%
- Developed the launch products “Everlasting Eyepads” and “Hyaluron Serum” together with the owners — aligned ingredients with manufacturers and laboratories, and co-developed texture and packaging.
- Built the go-to-market approach, product strategy, and vision boards; launched with an influencer and a special edition.
- Designed the omnichannel/D2C strategy across retail and webshop; later focused lifecycle flows on conversion and AI-supported asset creation.
- Retention rate +150% — growth driven by repeat purchases instead of pressure to acquire new customers.
Product Manager Customer Experience / Omnichannel (External Consultant)
Douglas - FMCG Retail - Beauty Platform
- MVP rollout and release management of the Beauty Mirror (store app) + implementation at the POS
- Stakeholder and requirements management
- Operational and strategic further development of the tool, as well as creation of value-based roadmaps and management summaries
- Developed marketing strategies and implemented marketing partnerships with industry partners
- Further developed Beauty Mirror as an AR tool — in-store and as a feature of the customer app: feature set, integration of industry partners, product data, and performance monitoring.
- Implemented a PoC with Lancôme and YSL using QR product codes; launched the in-store ordering tool “Bella”.
- Retail implementation including testing, hypercare, POS training, and handover to Store Operations.
- Developed a set of measures for omnichannel implementation in the European market; designed and implemented an incentive model for e-commerce growth from retail.
- +24% conversion rate through the implemented optimizations, along with a higher average order value.
- Virtual try-on live nationwide as a differentiating in-store experience.
Project Lead / Omnichannel (Interim)
ApoBank - Cooperative Bank
- Planned, supported implementation, and monitored apps to reach new target groups and increase customer loyalty
- “Step2doc”: reached the new target group of medical students, and co-managed the bank’s first influencer campaign as well as activations at universities, at the POS, and in the app
Project Lead / Digital Marketing (External Consultant)
Nexum - Digital Agency
- Developed and supported digital marketing campaigns and CMS relaunches for the REWE Group
Project Lead / App Launch (External Consultant)
Fitter You - Digital Agency
- PR, brand and communications management, implementation of the website for the pre-launch phase of the Fitter You app
Project Lead / UX (External Consultant)
K12 Agency - Digital Advertising
- Strategic and conceptual consulting to optimize the web user experience of Oyak Anker Bank
Project Lead / App (External Consultant)
Unitymedia - Telecommunications
Marketing Manager
Handelsblatt - Daily Newspaper
Marketing Assistant
Lufthansa
Artist / PR & Event Management
Scala 17 - Event Management
- Independently responsible for events, partners, and budgets
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Cosmetics, Retail, Advertising, Aerospace and Defense, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Finance, Product Development, Operations, and Strategy.
Summary
Over ten years at the intersection of marketing, omnichannel, customer experience, and IT, including work for Douglas, Chrono24, and premium D2C brands. I develop concepts, marketing and launch strategies, and the systems behind them — and support them through to live operation. In between, I bring together what otherwise runs separately: marketing, retail, e-commerce, IT, agencies, and international partners.
Skills
Scrum
Kanban
Okrs
Design Thinking
Jira
Confluence
Miro
Figma
Crm/Csm Systems
Klaviyo
Claude Api
Make.Com
Airtable
Webflow
Growth Strategy & Go-To-Market
Customer & Market Understanding
Acquisition, Loyalty & Retention
Omnichannel & Pos Activation
Ai-Enabled Marketing & Automation
Stakeholder, Partner & Team Management
Languages
Education
Hochschule Fresenius
Bachelor of Arts · Media Management, Marketing & Intercultural Communication
Wirtschaftsakademie am Ring
Event Management Specialist (IHK) · Event Management
Certifications & licenses
LVMH CERTIFICATE - LUXURY MANAGEMENT
LVMH
AI CONSULTANT CERTIFICATION
DIGITAL BEAT GMBH
CERTIFIED UX & USABILITY EXPERT
Xdi - Experience Design Institut, Cologne
EVENT MANAGEMENT SPECIALIST (IHK)
Wirtschaftsakademie am Ring, Cologne
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Luisa is based in Cologne, Germany and can operate in on-site, hybrid, and remote work models.
Luisa speaks the following languages: German (Native), English (Advanced), Italian (Intermediate).
Luisa has at least 18 years of experience. During this time, Luisa has worked in at least 14 different roles and for 15 different companies. The average length of individual experience is 1 year and 2 months. Note that Luisa may not have shared all experience and actually has more experience.
Based on recent experience, Luisa would be well-suited for roles such as: Product & AI Workflow Consultant, Consultant Strategy & Innovation (External), Consultant - Digital Content Strategy (External).
Luisa's most recent position is Product & AI Workflow Consultant at Freelance.
In recent years, Luisa has worked for Freelance, Digital Beat GmbH, ByBianca, The Haut Company - Beauty D2C, and Douglas - FMCG Retail - Beauty Plattform.
Luisa is most experienced in industries like Professional Services, Cosmetics, and Retail. Luisa also has some experience in Advertising, Aerospace and Defense, and Banking and Finance.
Luisa is most experienced in business areas like Marketing, Project Management, and Finance. Luisa also has some experience in Product Development, Operations, and Strategy.
Luisa has recently worked in industries like Cosmetics, Retail, and Advertising.
Luisa has recently worked in business areas like Marketing, Product Development, and Operations.
Luisa attended Hochschule Fresenius for Media Management, Marketing & Intercultural Communication.
Luisa has 4 certificates. Among them, these include: LVMH CERTIFICATE - LUXURY MANAGEMENT, AI CONSULTANT CERTIFICATION, and CERTIFIED UX & USABILITY EXPERT.
Luisa is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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