Marc Pedri-Digital Strategy Consultant

Retail AI Transformation:

Led the transition of bespoke AI conversational models into a scalable, luxury-tier chatbot platform for Florentia Village (China), reducing operational costs to 20% while providing a multi-tenant solution for retail stakeholders, increasing revenue through AI-driven sales recommendations.

Consumer Tech Innovation:

Developed an AI real-time automation engine for Philips live-streaming, enabling automated Q&A and sentiment analysis to enhance high-pressure sales performance

Pharma Digital Strategy:

Engagement lead, consultant and orchestration of Omnichannel transformation for Grünenthal across 14 countries, leading SteerCo meetings, managing financials + RAIDs + QRBs across 192 projects, liaising between C-Level (EU/US), Global Omnichannel head, Global Customer Excellence, Global Marketing Heads and Outsourcing hub (India), driving revenue to 160%.

Governance & RAID:

Implemented rigorous project governance, plans, and RAID logs for high-pressure digital transformations, ensuring SteerCo visibility and cross-functional alignment across various engagements.

Product Manager (Conversational Analytics Platform):

Led the end-to-end development of a state-of-the-art NLP-based analytics platform. Defined the product roadmap and user stories, and managed the engineering team from MVP to launch.

US-to-EU market entry:

Directed the digital infrastructure for a major US-to-EU market entry, aligning global dev teams with European regulatory standards.

Responsible for the full reorganization and restructuring of all departments creating new business units.

New full agency process definition and implementation from 1) business acquisition and initiation 2) project planning and quotation 3) project execution 4) project performance and project control 5) change request management and project closure.

As a member of the Management Committee, works in close collaboration with the Managing Director and the two General Managers to define the agency direction.

Works also in close collaboration with all department directors to improve the working process and implementation of change.

Direct lead of the project management team and organizes company wide process optimization training's and knowledge transfer sessions.

Defines and trains Project Managers and Account Managers on international working methodologies, the new agency process and quotations.

Enterprise Platform Transformation:

Directed the establishment of a new agency branch in Barcelona to lead a massive global migration from CQ5 to Adobe Experience Manager (AEM) for SEAT, enhancing digital experiences across 72 markets.

Global Operating Model & Governance:

Managed and directed cross-functional, international teams (US - EU - ASIA) to deliver complex program management, defining end-to-end workflows, resource requirements, and project governance (RAID/Plans) for multi-market rollouts.

Operational Excellence & Scaling:

Built and managed offshore development teams to optimize the product development lifecycle, significantly reducing maintenance costs while ensuring technical standards across 12+ countries for brands including McDonald’s and GallinaBlanca.

• Provided guidance on digital platforms to improve UI/UX, enhancing customer experiences and guiding scalable product development for E-Learning applications.
• Brands: LaCaixa, BBVA.

• Managed IT infrastructure, server architecture and network security supporting digital initiatives.