Antonio Marraffa-Digital Consultant (PO/PM/SCRUM Master)
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Experience
Digital Consultant (PO/PM/SCRUM Master)
Freelancer
- PO/PM for digital products as Search, Recommendations & AI ML related projects, with special focus on relevancy and UX
- Agile facilitator helping teams working agile with OKRs/Goals
PM/PO Search & Recommendation
StepStone GmbH
- Responsible for product vision/roadmap of Search & Recommendations related products such as push notifications and evaluation of conversational commerce (UX and relevancy)
- Continuous opportunity discovering and improvement of Search & ML related products, new search dimensions, improving search relevancy/ranking and search UX
Search & E-Commerce Consultant
Freelancer
- Intranet Search projects (Knowledge Management)
- E-Commerce search related projects including relevancy, autosuggest, query analysis, relevance/ranking improvement, using NLP for SEO/SEA
Product/Project Manager Search
Scout24 Holding GmbH
- Internal consultant for local and vertical search on platforms such as Immobilienscout24, Autoscout24, Jobscout24, FriendScout24 and Local24
- Improved search relevancy/ranking and search UX
- Implemented the first index search and introduced agile development processes
Computational Linguist (part time)
Fast Search & Transfer
- Designed and implemented finite-state transducers for recognizing named entities (people, measures, currencies, companies, locations) for Italian, Spanish, English, German and Portuguese in FAST ESP
Computational Linguist (part time)
Pangora/Lycos Europe
- Wrote thesis on ‘Automatic Classification of Computer Products’ using finite-state transducers with a precision of 96.50 %
- Supported the search team by improving search relevancy with linguistic secondary dictionaries
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Retail, Automotive, and Real Estate.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Information Technology, Project Management, Marketing, and Research and Development.
Summary
The right answer comes from the right question. Start to formulate questions, this will enable you to learn and develop the right thing in the shortest time.
Skills
- Po/Pm For Digital Products As Search, Recommendations & Ai Ml Related Projects
- Developing The Product Vision And Strategy, Evaluating Epics/Projects For The Short And Mid-Term Roadmap With Senior Management
- Leading By Inspiring & Empowering Teams To Focus The Most Valuable Work That Generate The Highest Business Impact
- Deep Experience In Agile Product Development, Business Analysis, Discovery Phase (User Centric & Data Driven, Jtbd, Design Thinking, Lean & Agile) And Execution Phase
- Discovering Quantitative And Qualitative Data With The Goal To Convert Insights In Outcomes
- Continuous Opportunity Discovering, Customer Journey Map/Analysis Working With Ba And Ux, Detecting Areas Of Improvement
- Continuous Optimization Of Digital Products As Search Ux & Relevancy/Ranking (Using User Data, Technology & Competitor Analysis), Recommender System, Job-Agents & Push-Messages
- Personalization Of Search & Recommendation Engine (Developed Mvp)
- Evaluation And Integration Of Conversational E-Commerce (Ai & Ml) Making E-Recruitment Reality
- Supporting The Agile Transformation, Introducing And Testing Kanban, Scrum, Spotify Model, Safe. Introducing Okrs In The Agile Process
- Monitoring Of Search & Recommender Kpis, Setting A/B Tests Based On Well-Defined Hypotheses
- Moving From Taxonomy To Ontology (Semantic Search) & Ai Search
- Support Seo/Sea Strategies Adopting Nlp/Ml Models
- Perl
- Windows 8/7/Vista/Xp, Unix/Linux
- Fast, Solr, Lucene
- Unitex, Microsoft Office, Ms Project, Balsamiq, Visio
- Wordpress, Sharepoint
- Adobe, Google Analytics, Google Ads, Google Merchant Center
- Xml, Html, Sql, Power Bi, Jira, Confluence
- Shopware, Woocommerce, Magento
Languages
Education
CIS ‐ Center for Information and Language Processing at LMU
postgraduate studies · Computational Linguistics · Munich, Germany
University of Bari
Master of Arts · Linguistics And German Studies · Bari, Italy
Technical Commercial Institute of Ostuni
Secondary school diploma state baccalaureate · Business & Administration · Ostuni, Italy
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Antonio is based in Munich, Germany.
Antonio speaks the following languages: German (Native), Italian (Native), English (Advanced), Spanish (Elementary), French (Elementary), Portuguese (Elementary).
Antonio has at least 22 years of experience. During this time, Antonio has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years and 8 months. Note that Antonio may not have shared all experience and actually has more experience.
Based on recent experience, Antonio would be well-suited for roles such as: Digital Consultant (PO/PM/SCRUM Master), PM/PO Search & Recommendation, Search & E-Commerce Consultant.
Antonio's most recent position is Digital Consultant (PO/PM/SCRUM Master) at Freelancer.
In recent years, Antonio has worked for Freelancer and StepStone GmbH.
Antonio is most experienced in industries like Information Technology, Retail, and Automotive. Antonio also has some experience in Real Estate.
Antonio is most experienced in business areas like Product Development, Information Technology, and Project Management. Antonio also has some experience in Marketing and Research and Development.
Antonio has recently worked in industries like Information Technology.
Antonio has recently worked in business areas like Product Development, Information Technology, and Project Management.
Antonio holds a Master in Linguistics And German Studies from University of Bari and a Bachelor in Computational Linguistics from CIS ‐ Center for Information and Language Processing at LMU.
Antonio has 4 certificates. Among them, these include: Certified SAFe 5 Scrum Master, Certified ScrumMaster® SCRUM Professional Skills, and ITIL V3 Foundation Examination.
The availability of Antonio needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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