Johann Merkel-CX/CRM/Marketing Automation Project Manager with a strong focus on business analysis, transformation, and technology
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Experience
Project Manager
Staffing services provider with a focus on Finance & Controlling
- Building a central data model to consolidate data from CRM (ATS), online marketing, HR, and finance
- Integration of various data sources (including Sistrix, eTracker, HR Works, finance systems)
- Creation of a unified data basis for reporting and management
- Design and setup of the data structure
- Business analysis and definition of KPIs
- Coordination of data integration and alignment with business departments
- Consolidation and normalization of heterogeneous data sources
- Building an initial prototype in Excel
- Further development and implementation in Microsoft Power BI
- Central, consolidated data basis across multiple business areas
- Transparent management of CRM/ATS, marketing, HR, and finance KPIs
- Establishment of scalable BI reporting based on Power BI
Project Manager
Staffing services provider with a focus on Finance & Controlling
- Development of a modern customer experience platform based on a web app
- Building a central digital entry point for staffing services
- Integration of content, product design, and technical architecture
- Project management and coordination of all workstreams
- Coordination of content management, UX, design, and technology
- Management of implementation and integration of the product design
- Design of the web app and customer journey
- Building content structures
- Close collaboration with the client
- Integration of a new product design into the platform
- Successful build of a modern, scalable web platform
- Consistent customer experience across all digital touchpoints
- Improved user guidance and digital interaction in the staffing services environment
Senior CX/CRM Project Manager
EXPERIOR DIGITAL (Freelancer)
Senior CX/CRM Project Manager
Stadtwerke Düsseldorf
- 01/2022-09/2023: CX Project Manager (part-time)
- 02/2017-09/2023: CX Project Manager (full-time)
CRM/CX Technology Consultant
Deloitte Digital
- 09/2015-01/2017: Senior Consultant
- 09/2013-08/2015: Consultant
- 04/2012-08/2013: Business Analyst
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Utilities and Professional Services.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Customer Service, Marketing, Project Management, Information Technology, Sales, and Business Intelligence.
Summary
As a project manager with broad experience from over 14 years in digitalization, CX/CRM, and data projects, I support companies in implementing demanding initiatives – on a technological, conceptual, and strategic level.
What matters to me is quickly creating a shared working basis and further developing solutions iteratively in close exchange with everyone involved.
I enjoy working with different stakeholders, taking in different perspectives, and bringing them into a clear, workable direction in a practical, reliable way and with a focus on progress.
I combine analytical strength with pragmatic execution and work in a goal-oriented way toward measurable results, with the ambition to create solutions that work in everyday life and are supported by everyone.
Skills
Project Management
- Management Of Complex Projects, Including Large-Scale Ones
- Confident Stakeholder Management At Different Levels
- Structuring And Operationalizing Requirements
- Tailored Use Of The Right Methodology (Agile / Hybrid-Agile / Waterfall)
Crm, Cx & Marketing
- Introduction And Optimization Of Crm And Marketing Solutions
- Development Of Data-Driven Customer Journeys
- Support For Digital Sales And Marketing Processes
Data Management & Analytics
- Building Integrated Data Models
- Development Of Reporting And Kpi Systems
- Ensuring Data Quality And Consistency
Digital Products & Platforms
- Development Of Web And Platform Solutions
- Coordination Of Content And Development
Languages
Education
University of Tübingen
Diplom Business Administrator · Business Administration · Tübingen, Germany · good
Focus areas: Business Informatics, Marketing, Controlling
Certifications & licenses
PRINCE 2 Foundation
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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