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Johann Merkel-CX/CRM/Marketing Automation Project Manager with a strong focus on business analysis, transformation, and technology

Johann Merkel - CX/CRM/Marketing Automation Project Manager with a strong focus on business analysis, transformation, and technology - profile avatar
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Düsseldorf, Germany

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Experience

May 2025 - Dec 2025

Project Manager

Staffing services provider with a focus on Finance & Controlling

Position Summary
Project Manager at Staffing services provider with a focus on Finance & Controlling
Industries
Professional Services
Business Areas
Business Intelligence
Finance
Human Resources
Information Technology
Marketing
Project Management
  • Building a central data model to consolidate data from CRM (ATS), online marketing, HR, and finance
  • Integration of various data sources (including Sistrix, eTracker, HR Works, finance systems)
  • Creation of a unified data basis for reporting and management
  • Design and setup of the data structure
  • Business analysis and definition of KPIs
  • Coordination of data integration and alignment with business departments
  • Consolidation and normalization of heterogeneous data sources
  • Building an initial prototype in Excel
  • Further development and implementation in Microsoft Power BI
  • Central, consolidated data basis across multiple business areas
  • Transparent management of CRM/ATS, marketing, HR, and finance KPIs
  • Establishment of scalable BI reporting based on Power BI
Nov 2024 - Nov 2025

Project Manager

Staffing services provider with a focus on Finance & Controlling

Position Summary
Project Manager at Staffing services provider with a focus on Finance & Controlling
Industries
Professional Services
Business Areas
Information Technology
Project Management
  • Development of a modern customer experience platform based on a web app
  • Building a central digital entry point for staffing services
  • Integration of content, product design, and technical architecture
  • Project management and coordination of all workstreams
  • Coordination of content management, UX, design, and technology
  • Management of implementation and integration of the product design
  • Design of the web app and customer journey
  • Building content structures
  • Close collaboration with the client
  • Integration of a new product design into the platform
  • Successful build of a modern, scalable web platform
  • Consistent customer experience across all digital touchpoints
  • Improved user guidance and digital interaction in the staffing services environment
Apr 2024 - Present
Düsseldorf, Germany
Hybrid

Senior CX/CRM Project Manager

EXPERIOR DIGITAL (Freelancer)

Position Summary
Senior CX/CRM Project Manager at EXPERIOR DIGITAL (Freelancer)
Business Areas
Customer Service
Project Management
Feb 2017 - Mar 2024
Düsseldorf, Germany
On-site

Senior CX/CRM Project Manager

Stadtwerke Düsseldorf

Position Summary
Senior CX/CRM Project Manager at Stadtwerke Düsseldorf
Industries
Utilities
Business Areas
Customer Service
Marketing
Project Management
  • 01/2022-09/2023: CX Project Manager (part-time)
  • 02/2017-09/2023: CX Project Manager (full-time)
Apr 2012 - Jan 2017
Düsseldorf, Germany
Hybrid

CRM/CX Technology Consultant

Deloitte Digital

Position Summary
CRM/CX Technology Consultant at Deloitte Digital
Industries
Professional Services
Business Areas
Customer Service
Information Technology
Marketing
Sales
  • 09/2015-01/2017: Senior Consultant
  • 09/2013-08/2015: Consultant
  • 04/2012-08/2013: Business Analyst

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Utilities and Professional Services.

Utilities
Professional Services
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Customer Service, Marketing, Project Management, Information Technology, Sales, and Business Intelligence.

Customer Service
Marketing
Project Management
Information Technology
Sales
Business Intelligence
Profile match chart

Summary

As a project manager with broad experience from over 14 years in digitalization, CX/CRM, and data projects, I support companies in implementing demanding initiatives – on a technological, conceptual, and strategic level.

What matters to me is quickly creating a shared working basis and further developing solutions iteratively in close exchange with everyone involved.

I enjoy working with different stakeholders, taking in different perspectives, and bringing them into a clear, workable direction in a practical, reliable way and with a focus on progress.

I combine analytical strength with pragmatic execution and work in a goal-oriented way toward measurable results, with the ambition to create solutions that work in everyday life and are supported by everyone.

Skills

Project Management

  • Management Of Complex Projects, Including Large-Scale Ones
  • Confident Stakeholder Management At Different Levels
  • Structuring And Operationalizing Requirements
  • Tailored Use Of The Right Methodology (Agile / Hybrid-Agile / Waterfall)

Crm, Cx & Marketing

  • Introduction And Optimization Of Crm And Marketing Solutions
  • Development Of Data-Driven Customer Journeys
  • Support For Digital Sales And Marketing Processes

Data Management & Analytics

  • Building Integrated Data Models
  • Development Of Reporting And Kpi Systems
  • Ensuring Data Quality And Consistency

Digital Products & Platforms

  • Development Of Web And Platform Solutions
  • Coordination Of Content And Development

Languages

German
Native
English
Advanced
Spanish
Intermediate
French
Elementary

Education

Oct 2004 - Sep 2011

University of Tübingen

Diplom Business Administrator · Business Administration · Tübingen, Germany · good

Focus areas: Business Informatics, Marketing, Controlling

Certifications & licenses

PRINCE 2 Foundation

Statistics

Experience

Total positions 5
Experience in Utilities 7 y
Avg length 3 y 2 m
Longest experience 7 y 1 m

Global Experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Project Manager, Senior CX/CRM Project Manager, CRM/CX Technology Consultant
Main industries Utilities, Professional Services
Main business areas Customer Service, Marketing, Project Management

Qualifications

Highest degree Master
Certifications earned 1

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Johann is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.
Johann speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Elementary).
Johann has at least 14 years of experience. During this time, Johann has worked in at least 3 different roles and for 4 different companies. The average length of individual experience is 3 years and 10 months. Note that Johann may not have shared all experience and actually has more experience.
Based on recent experience, Johann would be well-suited for roles such as: Project Manager, Senior CX/CRM Project Manager, CRM/CX Technology Consultant.
Johann's most recent position is Project Manager at Staffing services provider with a focus on Finance & Controlling.
In recent years, Johann has worked for Staffing services provider with a focus on Finance & Controlling, EXPERIOR DIGITAL (Freelancer), and Stadtwerke Düsseldorf.
Johann is most experienced in industries like Utilities and Professional Services.
Johann is most experienced in business areas like Customer Service, Marketing, and Project Management. Johann also has some experience in Information Technology, Sales, and Business Intelligence.
Johann has recently worked in industries like Utilities and Professional Services.
Johann has recently worked in business areas like Project Management, Customer Service, and Marketing.
Johann holds a Master in Business Administration from University of Tübingen.
Johann has 1 certificate: PRINCE 2 Foundation.
Johann is immediately available part-time for suitable projects.
Johann's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Johann, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Rate comparison chart
Market avg: 848-1008 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.