Matomo Expert in Germany
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Meet FRATCH Experts in Germany, who have recently used Matomo
Sabine Liberty
Last position:
Communications consultant for crisis communication/issue management at AQIM – Association for Quality in Interim Management
Planning, execution & moderation of crisis communication and reputation management
AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.
The project in a nutshell:
Consulting and training for the purpose of:
- Analysis of crisis potential as a new market entrant and its internet-based communication activities
- Planning and developing crisis communication with targeted measures
- Developing a crisis plan to minimize reputation risks in an emergency
- Conducting training and information sessions
Success:
- What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
- The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
- Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign
Christine Tantschinez
Last position:
Communications Consulting at Storytrend
Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.
Analysis
- Evaluation of existing data with Python and SQL
- Checking data quality and methodology before making a statement
- The result is an analysis that leads toward a concrete decision
Preparation
- Reports in Power BI and Tableau
- Interactive calculators and visualizations on the web
- Presentations and specialist texts for customers, sales and the public
- Analysis and communication from one source — that
Lukas Noska
Last position:
Senior Product Designer (Process & Workflows) at Streckenheld
- Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
- Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
- Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
- Built interactive prototypes to align new product features early with stakeholders and engineering.
Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration
Stefan Dömelt
Last position:
Online editor and content manager at Federal Employment Agency
- Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
- Topic research and content planning for the online portal
- Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
- Building and maintaining multimedia content in the online portal CMS (Drupal)
- Monitoring the content of the online portal using Google Search Console and Matomo
- Ensuring the quality of the online portal through tests and analyses
- PowerPoint presentation of work results in topic conferences with BA specialist departments
- Supporting the existing online presence and analyzing and fixing errors
Yvonne Scheja
Last position:
Talk: Employer Branding: success factor for start-ups at ExciteLab HighTech Accelerator
- Talk as part of the accelerator program
Jonas Haid
Last position:
Senior Performance Marketing Manager at HDI Versicherung AG
- Developed data-driven performance strategies and managed cross-functional agency teams.
- Led KPI forecasting, budgeting, and implemented scalable creative solutions.
- Linked creative insights with analytics to increase marketing efficiency.
- Developed inspiring campaigns based on brand strategy and data-driven insights.
- Performed budget planning, forecasting, and full KPI accountability.
- Led and executed an agency pitch for performance marketing.
Christina Altvater
Last position:
Freelancer at Self-employed
- Self-employed and freelance projects and IT services
- Concept development and UX design / web design / graphic design
- Creative, innovative, responsive and accessible design for websites and landing pages
- Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
- Maintenance and support of WordPress websites
- WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
- Multilingual websites - WordPress - WPML plugin
- Performance optimization
- SEO analysis, technical SEO and SEO on-page optimization
- SEO audits, SEO analysis and evaluation, SEO keyword finding
- Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools
Damiana Hieber
Last position:
Freelance Copywriter at Clio Texte
- SEO texts
- Advertising copy
- Informational texts
- Specialist articles
- Studies
- Product and service descriptions
- Blog posts
- Editing
- Creative ideas
- Effective results
- Translations
- Website optimization
- Landing page creation
- Deep understanding of grammar, style, and language
- Content marketing campaigns
- Graphics
- Design
- Advertising materials
Tony Stubenrauch
Last position:
Interim Digital Excellence Manager at AstraZeneca
- Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
- Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
- Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting of the respective measures
- Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
- Management of external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales
Judith Beyrle
Last position:
BI & Analytics Consulting
- Analysis of web and campaign performance to derive actionable insights for marketing and growth optimization
- Implementation and maintenance of tag management solutions to ensure reliable and consistent data collection
- Continuous development and optimization of reporting structures with a focus on scalability and data quality
- Conducting regular deep-dive analyses and leading monthly stakeholder sessions to present findings and align on optimization measures
- Designing and managing end-to-end data flows from data collection to visualization
- Tools: GA4, Google Tag Manager, Looker Studio, Airbyte, BigQuery
Hicham Mokhtari
Last position:
Freelance Software Developer at Buhl Data Service GmbH
- Backend development: .Net 8, C#, PostgreSQL, Entity Framework Core, REST Web APIs, Docker, Kubernetes, Kafka, Open API Swagger, Apache Airflow, Resharper, Git, Microservices, SOAP, gRPC, Hangfire, OAuth 2, GraphQL
- Interface development for document processing with SmartFix, Softexpansion and Natif.ai: C#, REST API, Resharper, Git
- Deployment: Azure DevOps YAML, Vanilla Helmchart, Rancher, Kubernetes Cluster, Linux Docker, Windows VM, Python
- Unit tests and integration tests
- Telemetry, Kibana, Grafana, Elastic Search
- Work in a Kanban team of 8 developers, 1 tester and one Product Owner
Christopher Zulauf
Last position:
IT Product Manager / Transformation Consultant at Leading German financial services provider
Further development & digitalization of key sales and application processes in a regulated banking environment, including requirements structuring, roadmap work, and AI-supported use case evaluation
Responsibilities & impact:
- Support of existing digital products in the sense of stable operations (keep the lights on) amid growing regulatory complexity
- Product vision and derivation of a consistent, feasible roadmap
- Identification, structuring, and evaluation of AI-supported use cases at the interface of business, IT, and the regulatory environment
- Analysis, structuring, and translation of complex business requirements into epics and user stories
- Moderation of team, stakeholder, and alignment formats to ensure clarity of goals, collaboration, and decision-making
- Maintenance of transparent structures and documentation (LeanIX, application profiles, runbooks)
Contribution to results:
Stabilization and further development of key financial processes under high regulatory and technical complexity. Improved transparency, decision-making, and implementability through structured requirements, reviewable documentation, and AI-supported ways of working.
Kamel Ben Yedder
Last position:
Senior TYPO3 Developer at IHK für München und Oberbayern
- Planning and implementing the upgrade of the existing TYPO3 installation to TYPO3 11, including switching to a Composer setup (Composer-based deployment)
- Migrating the underlying MySQL database
Christopher Graf
Last position:
UX/UI Specialist & Online Performance Marketer at Sara Weigandt Friseurmeisterin
- Branding and visibility
- UX/UI design and conversion optimization
- Increased impressions
- Increased lead generation
- Increased awareness and recognition
- Increased referrals
- Managed social media campaigns
Hartmut Ullrich
Last position:
Freelancer at Freelancer
Projects at Raiffeisen Software Group (RSG), Linz from 2022-01-01 to 2025-03-31: application development on mainframe with PL/1, DB2, JCL, Tabex; development environment with idz, Jira, Dimensions, Confluence; execution of projects in banking reporting (own funds, capital requirements, large exposures, leverage ratio)
Project at Airbus, Hamburg from 2020-01-01 to 2022-12-31: mainframe system enhancements (TAKSY) in agile environment (Scrum, SAFe); business analysis; technical design; implementation (PL/1, DB2, IMS, JCL); test management; deployment
Discover over 15,000 top freelancers
Statistics of experts using Matomo
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
3.1 years
Positions per freelancer
11
Top business areas
Information Technology, Marketing, Product Development
Top industries
Information Technology, Professional Services, Advertising
Certification focus areas
Information Technology, Marketing, Project Management
Bachelor's degree or higher
81%
Master's degree or higher
41%
Doctorate
3%
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Matomo
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Privacy-First Digital Analytics in Germany
Matomo has become the leading open-source alternative to Google Analytics, especially for organizations operating in Germany under strict GDPR and TTDSG regulations. It allows companies to retain full ownership of their analytical data by hosting it on their own servers or within European cloud infrastructures. Specialists in this technology help design tracking architectures that balance deep business insights with uncompromising user privacy.
Core Technical Ecosystem and Integration
To implement and maintain a robust analytics setup, professionals leverage a specific stack of backend technologies, tag management systems, and database optimization techniques.
- On-premise PHP and MySQL or MariaDB database administration
- Matomo Tag Manager configuration for custom event tracking
- Integration with content management systems like WordPress, TYPO3, and Drupal
- API development for exporting raw analytics data to external data warehouses
Migration and Compliance Tasks
Transitioning from proprietary tracking platforms to a self-hosted analytics solution requires careful planning to prevent data loss and compliance gaps. Experienced specialists handle the complete migration path, ensuring that historical data is preserved and new tracking consent banners are seamlessly integrated. They configure cookieless tracking setups and IP anonymization to align with local regulatory requirements.
Why Companies Bring in Freelance Expertise
Deploying a basic tracking script is simple, but scaling an enterprise analytics setup requires advanced engineering skills. Companies bring in external specialists when database queries slow down, when tracking needs to bypass ad-blockers via first-party setups, or when custom e-commerce tracking must be implemented. Freelance professionals provide the immediate technical depth needed to resolve complex server bottlenecks and setup audits.
Characteristics of Top Professionals
Outstanding experts in this field possess a unique blend of web development skills, database optimization knowledge, and digital marketing understanding. They do not just deploy pre-built scripts; they write custom JavaScript variables, configure server-side tracking, and design clear reports for non-technical stakeholders. They are also highly familiar with the legal nuances of data tracking in the European landscape.
Collaboration and Language in German Projects
In Germany, analytics projects often require close coordination with internal data protection officers, marketing teams, and IT infrastructure departments. Specialists who speak fluent German and understand local corporate structures can significantly accelerate the alignment and approval processes. While remote work is standard for setup and configuration, occasional on-site workshops help define tracking strategies.
Frequently asked questions
Everything clients usually want to know about Matomo, in one place.
Matomo is used to track and analyze website traffic, user behavior, and e-commerce transactions while maintaining complete data ownership. It is highly valued by public sector organizations, financial institutions, and e-commerce companies in Germany that must comply with strict data privacy laws.
Unlike Google Analytics, Matomo stores all tracking data on your own servers or a selected European cloud, avoiding data transfers to third countries. It offers similar reporting capabilities, such as heatmaps, session recordings, and funnel analysis, but guarantees full compliance with the GDPR without forcing users to share data with external ad networks.
The self-hosted version of Matomo offers maximum control, zero data limits, and complete database access, making it the preferred choice for German enterprises with dedicated IT resources. The cloud version is easier to launch but involves recurring subscription costs and external data storage, which requires careful assessment by your data protection officer.
Yes, Matomo can be configured to track user behavior without using cookies or storing any personally identifiable information. This cookieless tracking method allows German businesses to collect valuable operational metrics even when visitors decline consent on the cookie banner.
High-traffic setups using Matomo generate massive amounts of raw data, which can slow down reporting dashboards. A specialist with strong MySQL or MariaDB skills is essential to set up automatic archiving cron jobs, optimize database indexes, and purge old tracking logs regularly.
The integrated Matomo Tag Manager allows marketing teams to deploy tracking tags, custom triggers, and HTML snippets without modifying the website source code. Specialists use it to set up complex event tracking, such as file downloads, video interactions, and form submissions.
While the technical installation and configuration of Matomo can be handled entirely remote, having a specialist who understands German privacy laws is highly beneficial. They can collaborate effectively with your internal data protection officer to ensure the tracking setup meets all local legal requirements.
Migrating to Matomo involves setting up the tracking server, importing historical data, and recreating existing conversion goals and funnels. An experienced professional can complete a standard migration within a few days, ensuring a smooth transition with zero tracking downtime.
The average hourly rate of freelancers in Germany who have used Matomo in their recent projects is 97 €, which corresponds to a daily rate of about 772 € based on an 8-hour working day.
Of the freelancers in Germany who have used Matomo in their recent projects, 81% hold at least a Bachelor's degree, 41% hold at least a Master's degree, and 3% hold a doctorate.
On average, freelancers in Germany who have used Matomo in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 3.1 years.
The most common languages among freelancers in Germany who have used Matomo in their recent projects are English (100%), German (98%), and French (26%).
The most common industries among freelancers in Germany who have used Matomo in their recent projects are Information Technology (76%), Professional Services (57%), and Advertising (50%).
The most common business areas among freelancers in Germany who have used Matomo in their recent projects are Information Technology (81%), Marketing (74%), and Product Development (67%).
Main locations of FRATCH Experts, who have recently used Matomo
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Munich Request a free demo
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
