Matomo Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Matomo
Sabine L.
Last position:
Communications consultant for crisis communication/issue management at AQIM – Association for Quality in Interim Management
Planning, execution & moderation of crisis communication and reputation management
AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.
The project in a nutshell:
Consulting and training for the purpose of:
- Analysis of crisis potential as a new market entrant and its internet-based communication activities
- Planning and developing crisis communication with targeted measures
- Developing a crisis plan to minimize reputation risks in an emergency
- Conducting training and information sessions
Success:
- What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
- The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
- Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign
Christine T.
Last position:
Communications Consulting at Storytrend
Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.
Analysis
- Evaluation of existing data with Python and SQL
- Checking data quality and methodology before making a statement
- The result is an analysis that leads toward a concrete decision
Preparation
- Reports in Power BI and Tableau
- Interactive calculators and visualizations on the web
- Presentations and specialist texts for customers, sales and the public
- Analysis and communication from one source — that
Lukas N.
Last position:
Senior Product Designer (Process & Workflows) at Streckenheld
- Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
- Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
- Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
- Built interactive prototypes to align new product features early with stakeholders and engineering.
Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration
Christopher Z.
Last position:
IT Product Manager / Product Owner / Transformation Consultant at Leading German financial services provider
Further development & digitalization of key sales and application processes in a regulated banking environment, including requirements structuring, roadmap development and AI-supported use case assessment
Responsibilities & Impact:
- Management of existing digital products to ensure stable operations (Keep the lights on) amid growing regulatory complexity
- Product vision and development of a consistent, implementable roadmap
- Strategic backlog prioritization based on business goals, dependencies and technical feasibility
- Coordination of release planning, backlog, quality assurance and go-live readiness with business departments, IT, implementation teams and management
- Identification, structuring and assessment of AI-supported use cases at the interface of business departments, IT and the regulatory environment
- Analysis, structuring and translation of complex business requirements into epics and user stories
- Facilitation of team, stakeholder & alignment formats to ensure clarity of objectives, collaboration and decision-making ability
- Transparency on capacities, dependencies, delivery status and KPI/status aspects as a basis for product & management decisions
- Compliance with transparent structures and documentation (LeanIX, application profiles, runbooks)
Contribution to results:
Stabilization and further development of key financial processes under high regulatory and technical complexity. Improved transparency, decision-making ability and implementability through structured requirements, auditable documentation and AI-supported ways of working.
Stefan D.
Last position:
Online editor and content manager at Federal Employment Agency
- Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
- Topic research and content planning for the online portal
- Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
- Building and maintaining multimedia content in the online portal CMS (Drupal)
- Monitoring the content of the online portal using Google Search Console and Matomo
- Ensuring the quality of the online portal through tests and analyses
- PowerPoint presentation of work results in topic conferences with BA specialist departments
- Supporting the existing online presence and analyzing and fixing errors
Yvonne S.
Last position:
Talk: Employer Branding: success factor for start-ups at ExciteLab HighTech Accelerator
- Talk as part of the accelerator program
Jonas H.
Last position:
Senior Performance Marketing Manager at HDI Versicherung AG
- Developed data-driven performance strategies and managed cross-functional agency teams.
- Led KPI forecasting, budgeting, and implemented scalable creative solutions.
- Linked creative insights with analytics to increase marketing efficiency.
- Developed inspiring campaigns based on brand strategy and data-driven insights.
- Performed budget planning, forecasting, and full KPI accountability.
- Led and executed an agency pitch for performance marketing.
Christina A.
Last position:
Freelancer at Self-employed
- Self-employed and freelance projects and IT services
- Concept development and UX design / web design / graphic design
- Creative, innovative, responsive and accessible design for websites and landing pages
- Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
- Maintenance and support of WordPress websites
- WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
- Multilingual websites - WordPress - WPML plugin
- Performance optimization
- SEO analysis, technical SEO and SEO on-page optimization
- SEO audits, SEO analysis and evaluation, SEO keyword finding
- Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools
Damiana H.
Last position:
Freelance Copywriter at Clio Texte
- SEO texts
- Advertising copy
- Informational texts
- Specialist articles
- Studies
- Product and service descriptions
- Blog posts
- Editing
- Creative ideas
- Effective results
- Translations
- Website optimization
- Landing page creation
- Deep understanding of grammar, style, and language
- Content marketing campaigns
- Graphics
- Design
- Advertising materials
Patrick M.
Last position:
t@pm3pp3 w0rksh0ps
- A series of interactive live online workshops designed to help students and recent graduates from the African diaspora prepare for the professional world, improve their problem-solving skills, and master tech skills.
Tony S.
Last position:
Interim Digital Excellence Manager at AstraZeneca
- Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
- Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
- Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting of the respective measures
- Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
- Management of external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales
Christopher G.
Last position:
UX/UI Specialist & Online Performance Marketer at Sara Weigandt Friseurmeisterin
- Branding and discoverability
- UX/UI design and conversion optimization
- Increased impressions
- Increased lead generation
- Increased visibility and recognition
- Increased word-of-mouth referrals
- Managed social media campaigns
Hicham M.
Last position:
Freelance Software Developer at Buhl Data Service GmbH
- Backend development: .Net 8, C#, PostgreSQL, Entity Framework Core, REST Web APIs, Docker, Kubernetes, Kafka, Open API Swagger, Apache Airflow, Resharper, Git, Microservices, SOAP, gRPC, Hangfire, OAuth 2, GraphQL
- Interface development for document processing with SmartFix, Softexpansion and Natif.ai: C#, REST API, Resharper, Git
- Deployment: Azure DevOps YAML, Vanilla Helmchart, Rancher, Kubernetes Cluster, Linux Docker, Windows VM, Python
- Unit tests and integration tests
- Telemetry, Kibana, Grafana, Elastic Search
- Work in a Kanban team of 8 developers, 1 tester and one Product Owner
Kamel B.
Last position:
Senior TYPO3 Developer at IHK für München und Oberbayern
- Planning and implementing the upgrade of the existing TYPO3 installation to TYPO3 11, including switching to a Composer setup (Composer-based deployment)
- Migrating the underlying MySQL database
Hartmut U.
Last position:
Freelancer at Freelancer
Projects at Raiffeisen Software Group (RSG), Linz from 2022-01-01 to 2025-03-31: application development on mainframe with PL/1, DB2, JCL, Tabex; development environment with idz, Jira, Dimensions, Confluence; execution of projects in banking reporting (own funds, capital requirements, large exposures, leverage ratio)
Project at Airbus, Hamburg from 2020-01-01 to 2022-12-31: mainframe system enhancements (TAKSY) in agile environment (Scrum, SAFe); business analysis; technical design; implementation (PL/1, DB2, IMS, JCL); test management; deployment
Discover over 15,000 top freelancers
Statistics of experts using Matomo
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
3.2 years
Positions per freelancer
11
Top business areas
Information Technology, Marketing, Product Development
Top industries
Information Technology, Professional Services, Advertising
Certification focus areas
Information Technology, Marketing, Project Management
Bachelor's degree or higher
81%
Master's degree or higher
41%
Doctorate
3%
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Matomo
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Matomo experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (74%)
- Professional Services (58%)
- Advertising (51%)
- Media and Entertainment (49%)
- Retail (49%)
- Banking and Finance (35%)
- Manufacturing (35%)
- Automotive (30%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Matomo Does
Matomo is an open-source web and product analytics platform for measuring visits, user journeys, campaigns, conversions and digital content performance. It gives organizations direct control over collected data and can be hosted on their own infrastructure or used through Matomo Cloud.
Core Analytics Work
Matomo specialists configure tracking for websites, single-page applications and mobile products. They define goals, events, funnels, ecommerce data and campaign parameters so teams can connect user behavior with meaningful business outcomes.
- Implement JavaScript and server-side tracking
- Configure goals, funnels and ecommerce reporting
- Set up dashboards, segments and scheduled reports
- Validate data quality across sites and devices
Ecosystem And Tools
The platform includes Tag Manager, Analytics, Reporting API, custom dimensions, consent features and a plugin ecosystem. Strong professionals also work with Google Tag Manager, WordPress, Drupal, ecommerce systems, customer data flows, SQL and visualization tools when Matomo must fit an existing stack.
When Companies Need Help
Companies often bring in freelance Matomo expertise during a migration from Google Analytics, a privacy review, a new website launch or a redesign of their measurement plan. In Germany, specialists may also support distributed teams that need clear documentation, dependable handovers and collaboration in German or English.
- Replace fragmented tracking with a consistent measurement model
- Audit unusual traffic, missing events and broken attribution
- Prepare analytics for multiple brands, domains or regions
- Connect reporting with marketing and product decisions
Matomo Compared With Alternatives
Matomo is commonly weighed against Google Analytics, Adobe Analytics and other hosted analytics products. Its appeal is stronger control over data, configurable hosting and transparent access, while other tools may offer broader built-in integrations, enterprise workflows or a familiar reporting experience.
What Strong Specialists Deliver
The best professionals do more than install a tracking script. They translate business questions into a maintainable analytics design, explain consent and data settings clearly, test implementations with browser and network tools, and separate reliable findings from incomplete data. They leave behind documentation, naming rules and dashboards that internal teams can use confidently.
Frequently asked questions
Everything clients usually want to know about Matomo, in one place.
Matomo is used to measure website and product usage, including traffic sources, page views, events, goals, funnels and ecommerce activity. Companies use its reports to understand journeys and improve digital experiences while keeping closer control of analytics data.
Matomo offers self-hosting or Matomo Cloud, configurable data ownership and a privacy-focused approach. Google Analytics is often chosen for its broad advertising integrations and familiar ecosystem, so the right option depends on governance, reporting and marketing requirements.
A strong Matomo specialist often understands JavaScript tracking, tag management, consent management, SQL and website or app architectures. Experience with Google Tag Manager, WordPress, ecommerce platforms and APIs is useful when analytics must connect with existing systems.
The needed level of Matomo experience depends on the scope, data quality and number of systems involved. A focused implementation may need configuration and testing skills, while a migration or complex ecommerce setup calls for someone who can design the measurement model and validate the full data flow.
Matomo projects are usually suitable for remote collaboration because access, tracking plans and implementation tasks can be documented and reviewed online. For teams in Germany, German or English communication, clear handovers and agreed access to hosting and consent systems help keep the work efficient.
Matomo self-hosting can suit organizations that need greater control over infrastructure, retention and access to analytics data. It also requires responsibility for updates, security, backups and performance, so companies should assess their internal operations before choosing it.
Ask a Matomo specialist to explain the tracking plan, event naming, consent behavior and validation process in plain language. Review whether test data matches real user actions, reports answer defined business questions and the final setup includes useful documentation.
A Matomo migration usually starts with an audit of the existing analytics setup, followed by a mapping of goals, events, campaigns and ecommerce actions. The specialist then implements and tests the new tracking, compares relevant reports and documents differences so teams understand the resulting data.
The average hourly rate of freelancers in Germany who have used Matomo in their recent projects is 97 €, which corresponds to a daily rate of about 775 € based on an 8-hour working day.
Of the freelancers in Germany who have used Matomo in their recent projects, 81% hold at least a Bachelor's degree, 41% hold at least a Master's degree, and 3% hold a doctorate.
On average, freelancers in Germany who have used Matomo in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers in Germany who have used Matomo in their recent projects are English (100%), German (98%), and French (26%).
The most common industries among freelancers in Germany who have used Matomo in their recent projects are Information Technology (74%), Professional Services (58%), and Advertising (51%).
The most common business areas among freelancers in Germany who have used Matomo in their recent projects are Information Technology (81%), Marketing (74%), and Product Development (67%).
Main locations of FRATCH Experts, who have recently used Matomo
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Munich Request a free demo
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Philipp Thomaschewski
FRATCH CEO
