Matomo Experts in Germany
matched in minutes from over 15,000 CVs with the power of AIHire experts who configure Matomo tracking, build actionable analytics reports and connect consent-aware measurement with your marketing stack. FRATCH matches you quickly and precisely with vetted, available freelancers who fit your project.
Meet FRATCH Experts in Germany, who have recently used Matomo
Sabine L.
Last position:
Communications consultant for crisis communication/issue management at AQIM – Association for Quality in Interim Management
Planning, execution & moderation of crisis communication and reputation management
AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.
The project in a nutshell:
Consulting and training for the purpose of:
- Analysis of crisis potential as a new market entrant and its internet-based communication activities
- Planning and developing crisis communication with targeted measures
- Developing a crisis plan to minimize reputation risks in an emergency
- Conducting training and information sessions
Success:
- What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
- The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
- Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign
Christine T.
Last position:
Communications Consulting at Storytrend
Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.
Analysis
- Evaluation of existing data with Python and SQL
- Checking data quality and methodology before making a statement
- The result is an analysis that leads toward a concrete decision
Preparation
- Reports in Power BI and Tableau
- Interactive calculators and visualizations on the web
- Presentations and specialist texts for customers, sales and the public
- Analysis and communication from one source — that
Yvonne S.
Last position:
AI Trainer & Consultant at Public Administration
- AI adoption project in the field of public administration
- Development of a multi-stage format for introducing AI: keynote, workshops for employees and managers, deep dives on IT and legal topics
- Coordination and content alignment with external subject-matter experts (IT + legal)
- Focus on sustainable use in everyday work instead of a one-time training session
Sara B.
Last position:
Marketing Manager at amber Tech GmbH
- Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
- Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
- Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
- Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
- Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
- Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.
Lukas N.
Last position:
Senior Product Designer (Process & Workflows) at Streckenheld
- Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
- Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
- Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
- Built interactive prototypes to align new product features early with stakeholders and engineering.
Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration
Jonas H.
Last position:
Senior Performance Marketing Manager at HDI Versicherung AG
- Developed data-driven performance strategies and managed cross-functional agency teams.
- Led KPI forecasting, budgeting, and implemented scalable creative solutions.
- Linked creative insights with analytics to increase marketing efficiency.
- Developed inspiring campaigns based on brand strategy and data-driven insights.
- Performed budget planning, forecasting, and full KPI accountability.
- Led and executed an agency pitch for performance marketing.
Christopher Z.
Last position:
IT Product Manager / Product Owner / Transformation Consultant at Leading German financial services provider
Further development & digitalization of key sales and application processes in a regulated banking environment, including requirements structuring, roadmap development and AI-supported use case assessment
Responsibilities & Impact:
- Management of existing digital products to ensure stable operations (Keep the lights on) amid growing regulatory complexity
- Product vision and development of a consistent, implementable roadmap
- Strategic backlog prioritization based on business goals, dependencies and technical feasibility
- Coordination of release planning, backlog, quality assurance and go-live readiness with business departments, IT, implementation teams and management
- Identification, structuring and assessment of AI-supported use cases at the interface of business departments, IT and the regulatory environment
- Analysis, structuring and translation of complex business requirements into epics and user stories
- Facilitation of team, stakeholder & alignment formats to ensure clarity of objectives, collaboration and decision-making ability
- Transparency on capacities, dependencies, delivery status and KPI/status aspects as a basis for product & management decisions
- Compliance with transparent structures and documentation (LeanIX, application profiles, runbooks)
Contribution to results:
Stabilization and further development of key financial processes under high regulatory and technical complexity. Improved transparency, decision-making ability and implementability through structured requirements, auditable documentation and AI-supported ways of working.
Stefan D.
Last position:
Online editor and content manager at Federal Employment Agency
- Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
- Topic research and content planning for the online portal
- Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
- Building and maintaining multimedia content in the online portal CMS (Drupal)
- Monitoring the content of the online portal using Google Search Console and Matomo
- Ensuring the quality of the online portal through tests and analyses
- PowerPoint presentation of work results in topic conferences with BA specialist departments
- Supporting the existing online presence and analyzing and fixing errors
Christina A.
Last position:
Freelancer at Self-employed
- Self-employed and freelance projects and IT services
- Concept development and UX design / web design / graphic design
- Creative, innovative, responsive and accessible design for websites and landing pages
- Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
- Maintenance and support of WordPress websites
- WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
- Multilingual websites - WordPress - WPML plugin
- Performance optimization
- SEO analysis, technical SEO and SEO on-page optimization
- SEO audits, SEO analysis and evaluation, SEO keyword finding
- Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools
Markus L.
Last position:
Affiliate Marketing Consultant at Vetain GmbH
Vetain.de
Building and expanding the existing affiliate network
- Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
- Commissioned / agency contract for building a new affiliate network
- Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
- Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network
Christoph K.
Last position:
Business Case: Customer Operations Upsell Expansion at * confidential
- Establishment of as-is baseline performance and KPI framework
- Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
- Development of measure-based improvements forecast
- Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
- Stack: Microsoft Excel
Christopher G.
Last position:
Data Analytics, Tracking & SEA at SCHEFER DEUTSCHLAND
- Analysis of ERP, shop and marketing data with SQL and GA4
- Setup of GA4/GTM tracking as well as management and optimization of Google Ads and Microsoft Advertising
Tools: SQL, Shopware, Magento, WooCommerce, GA4, GTM, Google Ads, Brevo
Roxana B.
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Developed and optimized holistic full-funnel marketing strategies
- Analyzed and assessed existing tracking and attribution models
- Developed recommendations to improve data flow and tool integration
- Derived insights from performance data
- Prepared management reports and developed strategic recommendations for the C-level
- Developed an integrated, data-driven approach to managing digital marketing and communications activities
Hartmut U.
Last position:
Freelancer at Freelancer
Projects at Raiffeisen Software Group (RSG), Linz from 2022-01-01 to 2025-03-31: application development on mainframe with PL/1, DB2, JCL, Tabex; development environment with idz, Jira, Dimensions, Confluence; execution of projects in banking reporting (own funds, capital requirements, large exposures, leverage ratio)
Project at Airbus, Hamburg from 2020-01-01 to 2022-12-31: mainframe system enhancements (TAKSY) in agile environment (Scrum, SAFe); business analysis; technical design; implementation (PL/1, DB2, IMS, JCL); test management; deployment
Damiana H.
Last position:
Freelance Copywriter at Clio Texte
- SEO texts
- Advertising copy
- Informational texts
- Specialist articles
- Studies
- Product and service descriptions
- Blog posts
- Editing
- Creative ideas
- Effective results
- Translations
- Website optimization
- Landing page creation
- Deep understanding of grammar, style, and language
- Content marketing campaigns
- Graphics
- Design
- Advertising materials
Discover over 15,000 top freelancers
Statistics of experts using Matomo
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
3.2 years
Positions per freelancer
11
Top business areas
Information Technology, Marketing, Project Management
Top industries
Information Technology, Professional Services, Media and Entertainment
Certification focus areas
Information Technology, Marketing, Project Management
Bachelor's degree or higher
85%
Master's degree or higher
44%
Doctorate
3%
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Germany using Matomo
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Matomo experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (73%)
- Professional Services (56%)
- Media and Entertainment (51%)
- Retail (49%)
- Advertising (47%)
- Banking and Finance (38%)
- Manufacturing (38%)
- Automotive (29%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Matomo does
Matomo is an open-source web analytics platform for measuring visits, user journeys, content performance and campaign results. Companies use it as a controllable alternative to hosted analytics services, with options for self-hosting or Matomo Cloud. Its reports support websites, portals, online shops and digital products.
Tracking and data collection
Matomo specialists implement the tracking code, Tag Manager containers, custom dimensions, events, goals and ecommerce measurement that turn interactions into reliable data. They define a measurement plan, map business questions to reports and check data quality across browsers, devices and domains. Server-side and consent-aware setups may also be part of the work.
Ecosystem and integrations
The platform connects with common content, commerce and marketing environments through plugins, APIs and tag management. Relevant skills often include JavaScript, PHP, SQL, REST APIs, Google Tag Manager migration, dashboard tools and consent management platforms.
- Configure Matomo Cloud or self-hosted Matomo
- Set up goals, funnels, campaigns and ecommerce tracking
- Build custom reports, dashboards and API exports
- Connect analytics data with CRM, advertising or data warehouse systems
When companies need specialists
Freelance expertise is useful when a company is replacing another analytics tool, repairing inconsistent tracking or launching a new digital product. It also helps when internal teams need a privacy-conscious measurement design without slowing delivery. In Germany, specialists may support organizations that need clear coordination between marketing, product, IT and data protection stakeholders.
What strong professionals deliver
Strong Matomo professionals combine technical implementation with analytical judgment. They document the tracking model, use clear naming conventions, test events and conversions, and explain what each report can and cannot show. They know when a plugin is appropriate, when an API integration is safer, and how configuration choices affect data quality.
Working with Matomo experts
A project works best when the company defines its business questions, domains, consent approach and required integrations before implementation starts. Remote collaboration is common, while on-site workshops in Germany can help align marketing, product and IT teams. Look for evidence of clean tracking plans, migration work, dashboard delivery and careful validation rather than screenshots alone.
Frequently asked questions
Everything clients usually want to know about Matomo, in one place.
Matomo is used to understand website and product usage, including traffic sources, page performance, events, goals, funnels and ecommerce activity. Companies can use its reports to improve content, campaigns and digital experiences while keeping more control over how analytics data is hosted and accessed.
Matomo is often considered when a company wants self-hosting, greater control over data storage or a different governance model from Google Analytics. The right choice depends on reporting needs, existing integrations, consent requirements and the team’s ability to operate and maintain the chosen setup.
A strong Matomo specialist may also bring JavaScript tracking, PHP, SQL, REST API integration, tag management and consent management experience. Knowledge of ecommerce platforms, content management systems and dashboard design is useful when analytics must support several business teams.
The required experience depends on the scope, not on the product name alone. A focused tracking review may need a specialist who can audit implementation and reporting, while a migration, self-hosted deployment or complex ecommerce setup calls for broader technical and analytics experience.
Matomo work is well suited to remote collaboration because configuration, testing and documentation can happen in shared environments. For German companies, remote delivery can be combined with on-site workshops when stakeholders need to agree on measurement goals, consent processes or ownership of analytics data.
Matomo self-hosting can suit organizations that need direct control over infrastructure, storage and access policies. Matomo Cloud can reduce operational work, so the decision should consider security processes, internal hosting capacity, integration needs and the level of maintenance the company wants to own.
Ask for a clear measurement plan, documented event definitions, test evidence and an explanation of how consent affects collection. High-quality Matomo work produces consistent data, usable reports and maintainable configuration rather than only a visually polished dashboard.
A Matomo engagement may deliver an audit, tracking specification, configured tags, goals and ecommerce events, dashboards, API exports or a migration plan. The specialist should also provide documentation, validation results and practical guidance so the internal team can operate the setup after handover.
The average hourly rate of freelancers in Germany who have used Matomo in their recent projects is 97 €, which corresponds to a daily rate of about 776 € based on an 8-hour working day.
Of the freelancers in Germany who have used Matomo in their recent projects, 85% hold at least a Bachelor's degree, 44% hold at least a Master's degree, and 3% hold a doctorate.
On average, freelancers in Germany who have used Matomo in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers in Germany who have used Matomo in their recent projects are English (100%), German (98%), and French (27%).
The most common industries among freelancers in Germany who have used Matomo in their recent projects are Information Technology (73%), Professional Services (56%), and Media and Entertainment (51%).
The most common business areas among freelancers in Germany who have used Matomo in their recent projects are Information Technology (80%), Marketing (76%), and Project Management (64%).
Main locations of FRATCH Experts, who have recently used Matomo
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Munich Request a free demo
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Philipp Thomaschewski
FRATCH CEO
