Matomo Experts in Munich
for trusted analytics, matched in minutes with vetted and available freelancersHire experts who configure privacy-focused web analytics, connect Matomo with consent tools and data warehouses, and turn tracking data into useful reports. FRATCH matches you quickly and precisely with vetted, available freelancers.
Meet FRATCH Experts in Munich, who have recently used Matomo
Lukas N.
Last position:
Senior Product Designer (Process & Workflows) at Streckenheld
- Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
- Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
- Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
- Built interactive prototypes to align new product features early with stakeholders and engineering.
Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration
Christina A.
Last position:
Freelancer at Self-employed
- Self-employed and freelance projects and IT services
- Concept development and UX design / web design / graphic design
- Creative, innovative, responsive and accessible design for websites and landing pages
- Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
- Maintenance and support of WordPress websites
- WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
- Multilingual websites - WordPress - WPML plugin
- Performance optimization
- SEO analysis, technical SEO and SEO on-page optimization
- SEO audits, SEO analysis and evaluation, SEO keyword finding
- Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools
Tony S.
Last position:
Interim Digital Excellence Manager at AstraZeneca
- Digital & Omnichannel Lead: Advising various brand teams on digital marketing strategies
- Product Owner for several indication areas, further developing an HCP web portal and several patient websites
- Developing, managing, implementing and optimizing (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting on the respective activities
- Designing, moderating and facilitating workshops (brand planning, digital strategy, team workshops with brand, tech, medical, sales and legal, among others)
- Managing external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand and sales, including the field force
Petar P.
Last position:
Senior SEO Specialist at Holidu GmbH
Technical SEO for a travel-tech company with 18 domains and 8 brands in Germany, France, Spain and other markets.
- Indexing strategy for 200,000 accommodation detail pages, including canonical and hreflang architecture across all domains
- Responsible for the SEO side of M&A migrations: revenue forecast before the deal, redirect mapping, quality assurance after launch
- White-label SEO for partner websites and multibrand differentiation between the brands
- Built a control system for technical SEO stability, monitoring indexing, status codes and configurations
- Scalable content modules for SEO landing pages and homepages
- Structured data strategy for visibility in generative search systems (AI Overviews, ChatGPT Search, Perplexity)
- Managed based on revenue metrics: organic revenue, contribution margin, clicks in Search Console
Tools: Search Console, GA4, Looker, Screaming Frog, Sistrix, Semrush, Jira, Confluence
Johanna N.
Last position:
CRO Lead at Native Instruments
- Analysis and optimization of the online shop to increase conversion rate
- Design and development of A/B tests (with Kameleoon SDK and Feature Flags)
- Implementation of UX/front-end adjustments with React
- Collaboration with Marketing and Product
André B.
Last position:
Chief Marketing Officer at Edition Michael Fischer GmbH
- Leading and strategically developing the 3-person marketing team
- Implementing AI-powered performance marketing strategies for profitable book sales
Simona B.
Last position:
Founder SEO Consulting at seomona Consulting
- 2020–2022: Namics GmbH or Merkle DACH, consulting for clients (insurance sector), content, strategy and Technical SEO (world-leading provider of premium spirits), Core Web Vitals, AI optimization: AIO (GEO & LLMO)
- 2020-2025: KC Kim Consulting GmbH (automation technology), full strategy (SEO/SEA), relaunch support, Technical SEO consulting, Technical SEO
- 2020-2025: DIHK German Chamber of Industry and Commerce, content strategy, website concept, relaunch support, internal Onpage SEO workshops, Offpage SEO
- 2021-2025: SFC Energy AG, keyword research, content creation, CMS management, Social SEO
- 2021-2022: Rising Media Ltd, SEO consulting
- 2021: Seven.One Media, keyword research, market analysis and opportunities, Content Marketing
- 2022: sixclicks GmbH, content strategy, keyword research
- 2022: Kaffeerösterei Martermühle GmbH, strategy (SEO/SEA), Google Analytics, SEO consulting
- 2022: Sack’s Distillery, relaunch support, Google News SEO
- 2022: MBCAD, relaunch concepts, content audit, traffic analysis, content gap analysis, AMP SEO
- 2022: Küchenquelle, SEO content / optimization, creation
- 2022-2023: BSH Hausgeräte GmbH, keyword research, content production, Social SEO
- Visiativ AG, relaunch, strategy; SFC Energy AG (Efoy), keyword research, Local SEO, content production
- 2023: Merkle DACH, consulting for clients (B2B), Technical SEO, content gap analysis, consulting, SEO / SEA workshops
- 2023: Visiativ Germany GmbH, WordPress relaunch
- 2023: Visiativ Solutions Switzerland AG, SEO audit, content audit, Shopware relaunch concepts
- 2023: S-Communication Services GmbH (Sparkassen Bayern), SEO UX, landing page mockups, keyword research, SEO briefings in Conductor, Typo3
- 2024: EMB GmbH, website relaunch
- 2024: SFC India GmbH, website setup, content strategy, link building, HubSpot
- 2024-2025: Edenred Deutschland GmbH, preparation, execution and support of the relaunch of the edenred.de domain, Jira
- 2024: Teambank AG Nürnberg, keyword research, content refresh and content strategy for the easycredit.de domain, Confluence
Discover over 15,000 top freelancers
Statistics of experts using Matomo
Aggregated from the professional profiles of matched freelancers.
Experience
17 years (Germany: 19 years)
Position duration
2.6 years (Germany: 3.2 years)
Positions per freelancer
10 (Germany: 11)
Top business areas
Marketing, Information Technology, Product Development
Top industries
Media and Entertainment, Advertising, Education
Certification focus areas
Marketing, Information Technology, Business Intelligence
Bachelor's degree or higher
67% (Germany: 85%)
Master's degree or higher
33% (Germany: 44%)
Certifications per freelancer
4 (Germany: 2)
Most common languages
German, English, Czech
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Munich using Matomo
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Matomo experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Media and Entertainment (86%)
- Advertising (71%)
- Education (57%)
- Information Technology (57%)
- Professional Services (57%)
- Banking and Finance (43%)
- Retail (43%)
- Automotive (29%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Matomo does
Matomo is an open-source digital analytics platform for measuring website and application use. It gives companies control over tracking data, reporting and hosting instead of requiring all analytics data to flow through a third-party advertising ecosystem. Specialists use it to create reliable measurement plans for content, commerce, campaigns and product journeys.
Tracking and reporting
Matomo can collect page views, events, downloads, site searches, campaign visits and conversions. Experts configure goals, funnels, segments, dashboards and scheduled reports so teams can connect user activity with business outcomes. They also investigate tracking gaps and make reports understandable for marketing, product and management teams.
Ecosystem and integrations
A strong Matomo setup often includes:
- JavaScript tracking and Tag Manager configuration
- Consent management and privacy settings
- Google Analytics migration or parallel measurement
- WordPress, WooCommerce or other CMS integrations
- APIs, custom dimensions, log analytics and data exports
Professionals may also work with server infrastructure, SQL, data warehouses, campaign parameters and visualization tools. The right technical choices depend on hosting, traffic patterns, data ownership and reporting needs.
When companies need expertise
Companies bring in freelance Matomo specialists when an implementation is incomplete, reporting is inconsistent or a privacy review requires a clearer analytics design. They also seek support during a platform migration, a website relaunch, a consent-management change or the rollout of product analytics. In Munich, local teams may value on-site workshops, while distributed organisations often need precise remote documentation and handover.
What strong specialists deliver
Quality starts with a measurement plan tied to real decisions, not a long list of unexamined metrics. Strong professionals define a clean event taxonomy, name dimensions consistently, test tracking across browsers and devices, and document consent behaviour. They separate implementation issues from interpretation issues and explain limitations before stakeholders rely on a report.
Choosing the right professional
Look for evidence of hands-on work with Matomo On-Premise or Matomo Cloud, Tag Manager, APIs and consent-aware tracking. Ask how the professional validates data, handles migrations and protects personally identifiable information. A useful engagement ends with tested configurations, clear ownership, maintainable documentation and a team that can operate the analytics setup without constant external help.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Matomo.
Matomo is used to measure how people interact with websites and applications. Companies use it for traffic analysis, campaign attribution, event tracking, conversion funnels, content reporting and product insight while keeping greater control over analytics data.
Matomo is often considered when a company wants more control over data storage, hosting and configuration. Google Analytics offers a broad advertising and reporting ecosystem, while Matomo can be hosted directly or used through its cloud service and is commonly chosen for privacy-led measurement.
A strong Matomo specialist may also understand JavaScript tracking, Tag Manager, consent management, SQL, APIs and data visualisation. Experience with WordPress, WooCommerce, server logs or data warehouses can be valuable when analytics must connect to wider business systems.
The required level depends on the scope. A focused tracking audit may need a specialist who can inspect tags and reports, while a migration or enterprise rollout calls for experience with data models, consent rules, server configuration, integrations and stakeholder training.
Matomo work is well suited to remote collaboration when access, documentation and decision owners are clear. Munich-based companies may still prefer on-site discovery or training, especially when several teams need to agree on measurement definitions and privacy requirements.
Ask for examples of comparable tracking setups, migration plans or analytics audits. A capable Matomo freelancer should explain how they test events, verify consent behaviour, protect personal data and document configuration decisions rather than presenting reports without context.
Matomo Cloud reduces infrastructure work and provides a managed service, while Matomo On-Premise gives the company more direct control over hosting and operational decisions. The choice depends on internal infrastructure skills, governance needs, integration constraints and the desired maintenance model.
A quality-focused Matomo professional provides a clear measurement plan, tested tracking, readable reports and concise handover notes. They also state what the data cannot prove, review implementation after release and leave naming conventions and ownership clear for the internal team.
The average hourly rate of freelancers in Munich, Germany who have used Matomo in their recent projects is 97 €, which corresponds to a daily rate of about 773 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used Matomo in their recent projects, 67% hold at least a Bachelor's degree and 33% hold at least a Master's degree.
On average, freelancers in Munich, Germany who have used Matomo in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers in Munich, Germany who have used Matomo in their recent projects are German (100%), English (100%), and Czech (14%).
The most common industries among freelancers in Munich, Germany who have used Matomo in their recent projects are Media and Entertainment (86%), Advertising (71%), and Education (57%).
The most common business areas among freelancers in Munich, Germany who have used Matomo in their recent projects are Marketing (100%), Information Technology (71%), and Product Development (71%).
Main locations of FRATCH Experts, who have recently used Matomo
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg 
Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin Request a free demo
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Philipp Thomaschewski
FRATCH CEO
