Matomo Experts in Munich
matched in minutes from over 15,000 CVs with the power of AIHire experts who set up Matomo tracking, clean up tag manager and consent flows, and shape reliable dashboards for web analytics and campaign reporting. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Munich, who have recently used Matomo
Lukas Noska
Last position:
Senior Product Designer (Process & Workflows) at Streckenheld
- Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
- Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
- Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
- Built interactive prototypes to align new product features early with stakeholders and engineering.
Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration
Christina Altvater
Last position:
Freelancer at Self-employed
- Self-employed and freelance projects and IT services
- Concept development and UX design / web design / graphic design
- Creative, innovative, responsive and accessible design for websites and landing pages
- Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
- Maintenance and support of WordPress websites
- WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
- Multilingual websites - WordPress - WPML plugin
- Performance optimization
- SEO analysis, technical SEO and SEO on-page optimization
- SEO audits, SEO analysis and evaluation, SEO keyword finding
- Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools
Tony Stubenrauch
Last position:
Interim Digital Excellence Manager at AstraZeneca
- Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
- Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
- Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting of the respective measures
- Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
- Management of external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales
Johanna Neumaier
Last position:
CRO Lead at Native Instruments
- Analysis and optimization of the online shop to increase conversion rate
- Design and development of A/B tests (with Kameleoon SDK and Feature Flags)
- Implementation of UX/front-end adjustments with React
- Collaboration with Marketing and Product
André Beier
Last position:
Chief Marketing Officer at Edition Michael Fischer GmbH
- Leading and strategically developing the 3-person marketing team
- Implementing AI-powered performance marketing strategies for profitable book sales
Simona Burkart
Last position:
Founder SEO Consulting at seomona Consulting
- 2020–2022: Namics GmbH or Merkle DACH, consulting for clients (insurance sector), content, strategy and Technical SEO (world-leading provider of premium spirits), Core Web Vitals, AI optimization: AIO (GEO & LLMO)
- 2020-2025: KC Kim Consulting GmbH (automation technology), full strategy (SEO/SEA), relaunch support, Technical SEO consulting, Technical SEO
- 2020-2025: DIHK German Chamber of Industry and Commerce, content strategy, website concept, relaunch support, internal Onpage SEO workshops, Offpage SEO
- 2021-2025: SFC Energy AG, keyword research, content creation, CMS management, Social SEO
- 2021-2022: Rising Media Ltd, SEO consulting
- 2021: Seven.One Media, keyword research, market analysis and opportunities, Content Marketing
- 2022: sixclicks GmbH, content strategy, keyword research
- 2022: Kaffeerösterei Martermühle GmbH, strategy (SEO/SEA), Google Analytics, SEO consulting
- 2022: Sack’s Distillery, relaunch support, Google News SEO
- 2022: MBCAD, relaunch concepts, content audit, traffic analysis, content gap analysis, AMP SEO
- 2022: Küchenquelle, SEO content / optimization, creation
- 2022-2023: BSH Hausgeräte GmbH, keyword research, content production, Social SEO
- Visiativ AG, relaunch, strategy; SFC Energy AG (Efoy), keyword research, Local SEO, content production
- 2023: Merkle DACH, consulting for clients (B2B), Technical SEO, content gap analysis, consulting, SEO / SEA workshops
- 2023: Visiativ Germany GmbH, WordPress relaunch
- 2023: Visiativ Solutions Switzerland AG, SEO audit, content audit, Shopware relaunch concepts
- 2023: S-Communication Services GmbH (Sparkassen Bayern), SEO UX, landing page mockups, keyword research, SEO briefings in Conductor, Typo3
- 2024: EMB GmbH, website relaunch
- 2024: SFC India GmbH, website setup, content strategy, link building, HubSpot
- 2024-2025: Edenred Deutschland GmbH, preparation, execution and support of the relaunch of the edenred.de domain, Jira
- 2024: Teambank AG Nürnberg, keyword research, content refresh and content strategy for the easycredit.de domain, Confluence
Discover over 15,000 top freelancers
Statistics of experts using Matomo
Aggregated from the professional profiles of matched freelancers.
Experience
18 years
Position duration
2.7 years
Positions per freelancer
11
Top business areas
Marketing, Information Technology, Product Development
Top industries
Advertising, Media and Entertainment, Information Technology
Certification focus areas
Marketing, Information Technology, Business Intelligence
Bachelor's degree or higher
60%
Master's degree or higher
20%
Certifications per freelancer
5
Most common languages
German, English, Czech
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Munich using Matomo
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Matomo basics
Matomo is a web analytics platform used to track visits, events, goals, ecommerce, and campaign performance. It is often chosen when teams want more control over their data and reporting than they get from Google Analytics. Strong specialists turn tracking plans into clean, trusted measurement.
Typical work
- Set up pageview, event, and goal tracking
- Configure ecommerce and funnel reporting
- Connect tag managers, consent tools, and custom dimensions
- Clean up dashboards for marketing and product teams
These tasks show up in launches, audits, migrations, and ongoing optimisation.
Ecosystem skills
Good Matomo professionals know JavaScript, HTML, tag management, cookie consent, and basic web debugging. They work with plugins, custom reports, server-side setups, and API-based exports when teams need data in other tools. For many projects, they also understand SEO, content tracking, and campaign attribution.
When to bring in help
Companies bring in freelance Matomo expertise when tracking is inconsistent, consent logic is unclear, or reports do not match business decisions. That is common during website relaunches, analytics migrations from Piwik or Google Analytics, and multi-domain setups. In Munich, this often needs close coordination with marketing, legal, and web teams.
What strong specialists do
Strong specialists keep tracking plans simple, document every event, and test across browsers and templates. They know how to avoid duplicate hits, broken goals, and messy naming. They also explain trade-offs clearly so teams can keep the setup stable after handover.
Results to expect
Matomo work should leave you with reliable data, clear dashboards, and tracking that matches real business questions. The best professionals do not just install a tool. They make the measurement setup understandable, maintainable, and ready for day-to-day use.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Matomo.
Matomo is used to measure website and app activity, from pageviews and events to goals, ecommerce, and campaign performance. Companies choose it when they want more control over analytics data and a setup they can adapt to their own tracking needs.
Matomo is often weighed against Google Analytics when teams want more ownership over data and reporting. It can be a better fit for organisations that care about self-hosting, custom tracking, or tighter control over consent and access.
Matomo is the current name of the product that was formerly known as Piwik. Many searchers still use the old name, especially when they are looking for migration help, plugin support, or a rework of an existing setup.
A strong Matomo specialist usually knows JavaScript, HTML, tag management, consent tools, and analytics debugging. API use, dashboard design, and a clear understanding of campaign attribution are also very useful.
A Matomo project needs real expertise when tracking is inconsistent, goals are wrong, or reports no longer match business decisions. It also matters during relaunches, migrations from other analytics tools, and complex setups with multiple domains or consent states.
Matomo work fits both remote and on-site collaboration well. Remote specialists can usually handle implementation, testing, and documentation, while on-site sessions in Munich can help when several teams need to align on tracking logic and reporting.
A good Matomo professional writes a clear tracking plan, tests each event, and documents what was changed. Look for someone who can explain why a report is trustworthy, not just someone who can switch on tracking.
Ask how the Matomo setup will be validated, which reports matter most, and how consent or tag manager changes will be handled. It also helps to ask whether the person has worked with migrations, custom dimensions, and ongoing maintenance after launch.
The average hourly rate of freelancers in Munich, Germany who have used Matomo in their recent projects is 98 €, which corresponds to a daily rate of about 787 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used Matomo in their recent projects, 60% hold at least a Bachelor's degree and 20% hold at least a Master's degree.
On average, freelancers in Munich, Germany who have used Matomo in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 2.7 years.
The most common languages among freelancers in Munich, Germany who have used Matomo in their recent projects are German (100%), English (100%), and Czech (17%).
The most common industries among freelancers in Munich, Germany who have used Matomo in their recent projects are Advertising (83%), Media and Entertainment (83%), and Information Technology (67%).
The most common business areas among freelancers in Munich, Germany who have used Matomo in their recent projects are Marketing (100%), Information Technology (83%), and Product Development (83%).
Main locations of FRATCH Experts, who have recently used Matomo
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Countries:
Berlin Hamburg 
Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
