André Beier - Chief Marketing Officer

Q: Where is André based?

André is based in Munich, Germany .

Q: What languages does André speak?

André speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does André have?

André has at least 16 years of experience. During this time, André has worked in at least 8 different roles and for 7 different companies . The average length of individual experience is 2 years . Note that André may not have shared all experience and actually has more experience.

Q: What is André's latest experience?

André's most recent position is Chief Marketing Officer at Edition Michael Fischer GmbH .

Q: What companies has André worked for in recent years?

In recent years, André has worked for Edition Michael Fischer GmbH , LUTZ | ABEL Rechtsanwalts PartG mbB , Münchner Verlagsgruppe GmbH , and Self-employed .

Q: Which industries is André most experienced in?

André is most experienced in industries like Media and Entertainment , Advertising , and Telecommunication . André also has some experience in Professional Services and Education .

Q: Which business areas is André most experienced in?

André is most experienced in business areas like Marketing , Project Management , and Product Development . André also has some experience in Production and Operations .

Q: Which industries has André worked in recently?

André has recently worked in industries like Media and Entertainment , Advertising , and Telecommunication .

Q: Which business areas has André worked in recently?

André has recently worked in business areas like Marketing and Project Management .

Recommended expert

Munich, Germany

Experience

Sep 2023 - Present

2 years 7 months

Chief Marketing Officer

Edition Michael Fischer GmbH

Leading and strategically developing the 3-person marketing team
Implementing AI-powered performance marketing strategies for profitable book sales

Feb 2022 - Aug 2023

1 year 7 months

Digital Marketing Manager

LUTZ | ABEL Rechtsanwalts PartG mbB

Setting up GDPR-compliant web tracking and carrying out profit-oriented marketing controlling
Introducing AI-powered performance marketing for client acquisition
Prompt engineering to comprehensively handle performance marketing tasks

Jan 2017 - Feb 2022

5 years 2 months

Project Manager Digital Media

Münchner Verlagsgruppe GmbH

Multi-channel ad campaigns for numerous Spiegel bestsellers by authors like Elon Musk and Samu Haber
Managing Amazon campaigns for over 2,000 high-profit book titles
Increased ad budget by over 60% from 2020 to 2021
Optimized product detail pages for the top 500 Amazon titles, boosting conversion rate by 2 percentage points
Evaluated digital business models, including for the online shop buecher-billiger.de
Transferred performance marketing knowledge to sister companies like Carlsen and Piper within Bonnier Media Germany GmbH
Presented on the profitability of performance marketing to CEOs and department heads of Germany's top-selling publishers

Jan 2016 - Jan 2017

1 year 1 month

Digital Marketing Trainee

adtraffic GmbH

Expert certifications in SEO, SEA, web traffic analysis & social ads
Campaign management for clients like FC Bayern Munich and WeberHaus

Feb 2015 - Present

11 years 2 months

Digital Marketing Expert

Self-employed

BWL–Justus: Developed and monetized a fictional satirical character on Facebook and Instagram with over 450,000 followers
2018: National ad campaign for Huawei Germany
2015: Junior producer of the Romy-awarded Amazon Prime series "Der Lack ist ab" with Kai Wiesinger
2015: Junior producer of Vodafone TV commercials - "Netz, wenn’s drauf ankommt." including "Katze", "Player3", "First Date"

Jul 2013 - May 2015

1 year 11 months

Working Student / Junior Producer

Phantomfilm GmbH

Dramaturgical evaluation of submitted exposés, treatments, and scripts
Pre-production, shoot organization, and post-production

Aug 2012 - Jul 2013

1 year

Tutor

Schülerhilfe GmbH & Co. KG

Organization, planning, and teaching lessons for German and math
Individual preparation for high school diploma exams

Sep 2009 - Oct 2011

2 years 2 months

Intern

Video production
Conceptualizing, monitoring, and analyzing online campaigns
Insight into product management

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Advertising, Telecommunication, Professional Services, and Education.

Media and Entertainment

Advertising

Telecommunication

Professional Services

Education

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Production, Product Development, and Operations.

Marketing

Project Management

Production

Product Development

Operations

Skills

Amazon Vendor Central Europe For Metadata Optimization And Trend Analysis
Google Analytics And Matomo To Identify Target Audiences And Assess Topic Relevance
Meta Business Suite And Linkedin Business Manager To Manage Company Pages, Ad Accounts, And Web Pixels
Meta And Linkedin Ads Manager For Social Ads With Profitable Cost-per-sale And Display Campaigns That Generate Brand Awareness
Google Ads For Search, Display, And Youtube Campaigns, Mostly For High-ticket Products And Services
Wordpress And Modx To Build And Manage Corporate Websites And Landing Pages
Woocommerce, Shopware, And Magento To Set Up And Maintain Online Shops
Mailchimp, Klicktipp, And Inxmail For Newsletter Marketing
Basic Knowledge Of Programming Languages
Driver's License Classes A, B, M, L

Languages

German

Native

English

Advanced

Education

Oct 2011 - Oct 2014

BiTS Business and Information Technology School, Iserlohn

Master of Science, Finance & Management · Finance & Management · Iserlohn, Germany

Jan 2010 - Jun 2010

SDSU San Diego State University

Semester abroad · San Diego, United States

Oct 2008 - Oct 2011

BiTS Business and Information Technology School, Iserlohn

Bachelor of Science, Communication & Media Management · Communication & Media Management · Iserlohn, Germany

...and 1 more

Certifications & licenses

Expert Certification in Web Traffic Analysis

Expert Certification in SEA

Expert Certification in SEO

Expert Certification in Social Ads

Driver's License Class A

Driver's License Class B

Driver's License Class L

Driver's License Class M

Statistics

Experience

Total positions 8

Experience in Media and Entertainment 15 y

Avg length 3 y 3 m

Longest experience 11 y 1 m

Expertise

Recent roles Chief Marketing Officer, Digital Marketing Manager, Project Manager Digital Media

Main industries Media and Entertainment, Advertising, Telecommunication

Main business areas Marketing, Project Management, Production

Qualifications

Highest degree Master

Certifications earned 8

Profile

Created

May 2022

Last Update

April 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is André based?

André is based in Munich, Germany.

What languages does André speak?

André speaks the following languages: German (Native), English (Advanced).

How many years of experience does André have?

André has at least 16 years of experience. During this time, André has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 2 years. Note that André may not have shared all experience and actually has more experience.

What roles would André be best suited for?

Based on recent experience, André would be well-suited for roles such as: Chief Marketing Officer, Digital Marketing Manager, Project Manager Digital Media.

What is André's latest experience?

André's most recent position is Chief Marketing Officer at Edition Michael Fischer GmbH.

What companies has André worked for in recent years?

In recent years, André has worked for Edition Michael Fischer GmbH, LUTZ | ABEL Rechtsanwalts PartG mbB, Münchner Verlagsgruppe GmbH, and Self-employed.

Which industries is André most experienced in?

André is most experienced in industries like Media and Entertainment, Advertising, and Telecommunication. André also has some experience in Professional Services and Education.

Which business areas is André most experienced in?

André is most experienced in business areas like Marketing, Project Management, and Product Development. André also has some experience in Production and Operations.

Which industries has André worked in recently?

André has recently worked in industries like Media and Entertainment, Advertising, and Telecommunication.

Which business areas has André worked in recently?

André has recently worked in business areas like Marketing and Project Management.

What is André's education?

André holds a Master in Finance & Management from BiTS Business and Information Technology School, Iserlohn and a Bachelor in Communication & Media Management from BiTS Business and Information Technology School, Iserlohn.

Does André have any certificates?

André has 8 certificates. Among them, these include: Expert Certification in Web Traffic Analysis, Expert Certification in SEA, and Expert Certification in SEO.

What is the availability of André?

André is immediately available for suitable projects.

What is the rate of André?

André's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.