André Beier-Chief Marketing Officer
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Experience
Chief Marketing Officer
Edition Michael Fischer GmbH
- Leading and strategically developing the 3-person marketing team
- Implementing AI-powered performance marketing strategies for profitable book sales
Digital Marketing Manager
LUTZ | ABEL Rechtsanwalts PartG mbB
- Setting up GDPR-compliant web tracking and carrying out profit-oriented marketing controlling
- Introducing AI-powered performance marketing for client acquisition
- Prompt engineering to comprehensively handle performance marketing tasks
Project Manager Digital Media
Münchner Verlagsgruppe GmbH
- Multi-channel ad campaigns for numerous Spiegel bestsellers by authors like Elon Musk and Samu Haber
- Managing Amazon campaigns for over 2,000 high-profit book titles
- Increased ad budget by over 60% from 2020 to 2021
- Optimized product detail pages for the top 500 Amazon titles, boosting conversion rate by 2 percentage points
- Evaluated digital business models, including for the online shop buecher-billiger.de
- Transferred performance marketing knowledge to sister companies like Carlsen and Piper within Bonnier Media Germany GmbH
- Presented on the profitability of performance marketing to CEOs and department heads of Germany's top-selling publishers
Digital Marketing Trainee
adtraffic GmbH
- Expert certifications in SEO, SEA, web traffic analysis & social ads
- Campaign management for clients like FC Bayern Munich and WeberHaus
Digital Marketing Expert
Self-employed
- BWL–Justus: Developed and monetized a fictional satirical character on Facebook and Instagram with over 450,000 followers
- 2018: National ad campaign for Huawei Germany
- 2015: Junior producer of the Romy-awarded Amazon Prime series "Der Lack ist ab" with Kai Wiesinger
- 2015: Junior producer of Vodafone TV commercials - "Netz, wenn’s drauf ankommt." including "Katze", "Player3", "First Date"
Working Student / Junior Producer
Phantomfilm GmbH
- Dramaturgical evaluation of submitted exposés, treatments, and scripts
- Pre-production, shoot organization, and post-production
Tutor
Schülerhilfe GmbH & Co. KG
- Organization, planning, and teaching lessons for German and math
- Individual preparation for high school diploma exams
Intern
- Video production
- Conceptualizing, monitoring, and analyzing online campaigns
- Insight into product management
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Advertising, Telecommunication, Professional Services, and Education.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Production, Product Development, and Operations.
Skills
- Amazon Vendor Central Europe For Metadata Optimization And Trend Analysis
- Google Analytics And Matomo To Identify Target Audiences And Assess Topic Relevance
- Meta Business Suite And Linkedin Business Manager To Manage Company Pages, Ad Accounts, And Web Pixels
- Meta And Linkedin Ads Manager For Social Ads With Profitable Cost-Per-Sale And Display Campaigns That Generate Brand Awareness
- Google Ads For Search, Display, And Youtube Campaigns, Mostly For High-Ticket Products And Services
- Wordpress And Modx To Build And Manage Corporate Websites And Landing Pages
- Woocommerce, Shopware, And Magento To Set Up And Maintain Online Shops
- Mailchimp, Klicktipp, And Inxmail For Newsletter Marketing
- Basic Knowledge Of Programming Languages
- Driver'S License Classes A, B, M, L
Languages
Education
BiTS Business and Information Technology School, Iserlohn
Master of Science, Finance & Management · Finance & Management · Iserlohn, Germany
SDSU San Diego State University
Semester abroad · San Diego, United States
BiTS Business and Information Technology School, Iserlohn
Bachelor of Science, Communication & Media Management · Communication & Media Management · Iserlohn, Germany
Certifications & licenses
Expert Certification in Web Traffic Analysis
Expert Certification in SEA
Expert Certification in SEO
Expert Certification in Social Ads
Driver's License Class A
Driver's License Class B
Driver's License Class L
Driver's License Class M
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
André is based in Munich, Germany.
André speaks the following languages: German (Native), English (Advanced).
André has at least 16 years of experience. During this time, André has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 2 years. Note that André may not have shared all experience and actually has more experience.
Based on recent experience, André would be well-suited for roles such as: Chief Marketing Officer, Digital Marketing Manager, Project Manager Digital Media.
André's most recent position is Chief Marketing Officer at Edition Michael Fischer GmbH.
In recent years, André has worked for Edition Michael Fischer GmbH, LUTZ | ABEL Rechtsanwalts PartG mbB, Münchner Verlagsgruppe GmbH, and Self-employed.
André is most experienced in industries like Media and Entertainment, Advertising, and Telecommunication. André also has some experience in Professional Services and Education.
André is most experienced in business areas like Marketing, Project Management, and Product Development. André also has some experience in Production and Operations.
André has recently worked in industries like Media and Entertainment, Advertising, and Telecommunication.
André has recently worked in business areas like Marketing and Project Management.
André holds a Master in Finance & Management from BiTS Business and Information Technology School, Iserlohn and a Bachelor in Communication & Media Management from BiTS Business and Information Technology School, Iserlohn.
André has 8 certificates. Among them, these include: Expert Certification in Web Traffic Analysis, Expert Certification in SEA, and Expert Certification in SEO.
The availability of André needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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