Google Analytics Experts in Austria
for clearer customer journeys and faster, precise AI matchingHire experts who configure GA4, connect Google Tag Manager with marketing tools, and turn website or app data into reliable decisions. FRATCH matches you quickly with vetted, available freelancers who fit your project.
Meet FRATCH Experts in Austria, who have recently used Google Analytics
Chrisabel P.
Last position:
AI Systems & Product Strategy Expert at Webmeisterin
I build. I advise. I think in systems. After years leading digital transformation at scale — Accenture, BP, Lidl — I made a deliberate choice: trade platform dependency for structural independence. My focus is at the intersection of AI systems, product strategy, and venture thinking. I work with operators and founders who want to move fast without losing control — of their data, their stack, their direction.
Tali T.
Last position:
Production at Allegro Film
Driver on film productions for two parts of the Steirerkrimi series
Picking up and bringing actors
Driving for the crew and catering
Errands and shuttle service
Sometimes also a jack-of-all-trades
Christian P.
Last position:
Migration Lead for Accounting & Year-End Closing Tests at Raiffeisenverband Salzburg
- Project and test management for the accounting migration
- Coordination of resources
- Planning, creation and alignment of scenarios with functional experts and IT product owners
- Responsibility for accounting KPIs of the migration cockpit
- System environment: Jira, XRay, Confluence
Christoph V.
Last position:
Head of Digital Transformation and Requirements Definition for Sales, Marketing, and Category Management
- Project Manager / Business Requirements Engineer
- Digital Business Developer
- Concept development and requirements management
- Process optimization
- Advertising effectiveness measurement
- Status reporting and stakeholder management to owners
- Systems: WordPress, sevDesk
Marianne P.
Last position:
Senior PM Public Health Care at Freelance
- MSFT Dynamics 365 Sales Implementation
- MSFT Dynamics 365 Customer Insights Journey Implementation
Lukas S.
Last position:
Interim Product Manager + Managing Director at Produktfreunde GmbH
Jennifer E.
Last position:
Social Media Marketing & Content Specialist at Social else - Social Media Agency e.U.
- Social media consulting
- Social media strategy
- Content strategy
- Social media management
- Social media community management
- Influencer marketing
- Performance marketing
David L.
Last position:
Senior Full Stack Engineer at Fractual
- Built and maintained a full-featured React Native mobile app and companion web portal supporting multi-role access and real-time collaboration for service teams.
- Developed a robust NestJS backend using TypeScript, adhering to scalable microservices patterns to support a dynamic task management system.
- Designed and optimized PostgreSQL schemas, using advanced indexing and normalized data models to support patient tracking, tasks, and outcome reporting.
- Integrated Socket.IO to support real-time team communication, task status updates, and instant notifications across mobile and web platforms.
- Developed secure authentication workflows using AWS Cognito, including multi-role login, token refresh, and session timeout handling.
- Leveraged AWS S3 for secure document uploads (patient records, resource materials) with signed URLs and access control policies.
- Connected AWS SNS and SES to automate notifications for escalations, missed follow-ups, and appointment reminders.
- Engineered an admin analytics dashboard using React + Zustand for tracking user activity, case completion rates, and compliance metrics.
- Designed and implemented AI-driven features for task prioritization and patient risk classification using external API integrations.
- Established a robust CI/CD pipeline using GitHub Actions and Docker, achieving automated testing, linting, and environment-based deployments.
- Followed Agile ceremonies (daily standups, sprint planning, retros) while collaborating with QA, BAs, and PMs to deliver high-velocity features.
- Led data protection efforts ensuring full GDPR compliance, including encrypted storage, session control, and user-consent management.
- Delivered a fully responsive UI using DaisyUI-style components for mobile and tablet-first designs, achieving high Lighthouse scores.
- Reduced support tickets by 40% by implementing detailed audit logging and a self-service helpdesk system in the admin interface.
Thomas U.
Last position:
Consultant at Henrich Baustoffe
- Developing the required views and KPIs in collaboration with the different departments and management
- Preparing and modeling the various data sources
- Implementing the company-wide and cross-department dashboard in Microsoft Power BI
Mirjam J.
Last position:
Project Assistant Real Estate Valuation at Faudon Immobilien GmbH
- Creation, layout, and quality assurance of market value appraisals
- Research and analysis of land registry and GIS data
- Customer and authority correspondence
- Structuring and optimization of back office processes
Stefan K.
Last position:
Head of Performance Marketing at ARTGROUP Werbeagentur
Building and leading the performance marketing team within the agency Responsible for the success of all clients' performance marketing activities Further development of the team
Amir A.
Last position:
AI-Workflows at ffektiv.ai
- Prompting & Custom GPTs
- Workflows / Make.com / N8N / Airtable / Google AI Studio
- Chrome Extensions
- Projects with Sparkassenakademie NRW / Deutsche Telekom / TU Wien
Natalie M.
Last position:
Managing Director at Metzinger & Partner Management Consulting GmbH
Sandor B.
Last position:
Website Manager at CI HUB GmbH
- Tripled website conversions by leading a full UX redesign and technical optimization across the site.
- Led the full rebranding and relaunch of the corporate website, coordinating multiple international agencies and cross-functional teams across time zones, resulting in a more scalable, conversion-optimized digital presence.
- Redesigned the entire Free Trial onboarding workflow — from wireframes to automation — resulting in a significant increase in trial sign-ups and improved lead conversion flow.
- Developed high-converting marketing funnels that warmed up leads via AI-supported campaigns and educational email flows — significantly improving trial-to-customer conversions.
Gasper Z.
Last position:
Senior BI Consultant at PMONE GmbH
Discover over 15,000 top freelancers
Statistics of experts using Google Analytics
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
2.9 years
Positions per freelancer
14
Top business areas
Project Management, Information Technology, Marketing
Top industries
Information Technology, Professional Services, Manufacturing
Certification focus areas
Information Technology, Marketing, Business Intelligence
Bachelor's degree or higher
80%
Master's degree or higher
53%
Doctorate
13%
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Austria are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Austria using Google Analytics
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Google Analytics experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (69%)
- Professional Services (69%)
- Manufacturing (44%)
- Retail (44%)
- Advertising (38%)
- Automotive (38%)
- Media and Entertainment (38%)
- Education (31%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Google Analytics does
Google Analytics measures how people discover, use and leave websites or apps. Its current product, GA4, uses event-based tracking to connect acquisition, engagement, conversion and retention data. Companies use these insights to improve digital experiences, campaigns and revenue journeys.
GA4 and its ecosystem
GA4 works with Google Tag Manager, Google Ads, Search Console and BigQuery. Strong implementations also connect consent management, customer relationship systems, data warehouses and reporting tools such as Looker Studio. The setup must reflect the business model, not just the default reports.
- Configure properties, data streams and event models
- Define conversions, audiences and attribution rules
- Connect advertising, consent and warehouse systems
- Build reports for marketing, product and leadership teams
Typical projects
Freelance specialists support migrations from Universal Analytics to GA4, new website launches, mobile app measurement and analytics audits. They create measurement plans, repair unreliable data, validate tags and turn raw events into useful reporting. Austrian companies across retail, tourism, finance and B2B services use these capabilities in different ways.
When companies need help
External expertise is useful when tracking is incomplete, campaign results are disputed or internal teams cannot maintain the setup. It also helps when a consent change, redesign, market expansion or new advertising channel affects measurement. In Austria, remote collaboration is often practical, while on-site workshops can help align marketing, product and data teams.
- Reports disagree across analytics and advertising systems
- A migration needs planning, testing and documentation
- Conversion tracking must respect consent choices
- Teams need a clear measurement framework
Skills that matter
A capable Google Analytics professional understands JavaScript basics, browser behaviour, cookies, consent signals and data quality. They can work with Google Tag Manager, BigQuery, SQL, APIs and dashboard tools. They also ask precise questions about business goals before recommending events, dimensions or attribution approaches.
Choosing a strong professional
Look for a specialist who can show how they validate data from collection through reporting. Clear documentation, a tested naming convention and explanations suited to non-technical stakeholders are important deliverables. Ask how they handle duplicate events, cross-domain journeys, consent restrictions, sampled or incomplete data and differences between GA4 and advertising reports. For Austrian teams, agree early on remote routines, workshop needs and communication language.
Frequently asked questions
Curious about Google Analytics? Here are the answers that come up again and again.
Google Analytics is used to understand how visitors and app users arrive, interact and convert. GA4 records events such as page views, searches, purchases and form submissions, then helps teams evaluate channels, content and customer journeys.
GA4 uses an event-based data model designed for websites and apps, while Universal Analytics relied more heavily on sessions and pageviews. A specialist can translate important business questions into a GA4 measurement plan rather than copying the old setup without review.
A strong Google Analytics freelancer often works with Google Tag Manager, consent management, Google Ads, Search Console, BigQuery, SQL and Looker Studio. Knowledge of JavaScript, APIs and data-layer design is useful for reliable tracking and troubleshooting.
The right Google Analytics experience depends on the scope. A simple reporting setup needs different depth from a multi-domain migration, an app implementation or a warehouse integration. Review comparable deliverables, testing methods and documentation rather than relying on a generic seniority label.
Yes, Google Analytics work is usually well suited to remote collaboration because access, configuration and validation can be handled online. An Austrian company may still benefit from on-site or live workshops when teams need to agree on goals, consent practices and ownership.
A quality Google Analytics implementation has a documented measurement plan, consistent event names, tested conversions and clear access controls. Ask the specialist to demonstrate how they check data in the browser, in GA4 reports and against trusted business records.
Google Analytics is an analytics collection and reporting product, not a complete replacement for a warehouse or business intelligence environment. Teams often export GA4 data to BigQuery and combine it with sales, service or product data for broader analysis.
Before starting with Google Analytics, clarify the company’s goals, domains, apps, consent requirements, data sources and reporting audiences. Freelancers should also confirm access, ownership, release processes and the boundaries between tracking configuration, analysis and marketing activation.
The average hourly rate of freelancers in Austria who have used Google Analytics in their recent projects is 104 €, which corresponds to a daily rate of about 835 € based on an 8-hour working day.
Of the freelancers in Austria who have used Google Analytics in their recent projects, 80% hold at least a Bachelor's degree, 53% hold at least a Master's degree, and 13% hold a doctorate.
On average, freelancers in Austria who have used Google Analytics in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 2.9 years.
The most common languages among freelancers in Austria who have used Google Analytics in their recent projects are English (100%), German (94%), and French (25%).
The most common industries among freelancers in Austria who have used Google Analytics in their recent projects are Information Technology (69%), Professional Services (69%), and Manufacturing (44%).
The most common business areas among freelancers in Austria who have used Google Analytics in their recent projects are Project Management (88%), Information Technology (81%), and Marketing (81%).
Main locations of FRATCH Experts, who have recently used Google Analytics
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Vienna Graz 
Vienna Countries:
- Germany
- Austria
- Switzerland
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Philipp Thomaschewski
FRATCH CEO
