Google Analytics Expert in Vienna
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Meet FRATCH Experts in Vienna, who have recently used Google Analytics
Chrisabel P.
Last position:
AI Systems & Product Strategy Expert at Webmeisterin
I build. I advise. I think in systems. After years leading digital transformation at scale — Accenture, BP, Lidl — I made a deliberate choice: trade platform dependency for structural independence. My focus is at the intersection of AI systems, product strategy, and venture thinking. I work with operators and founders who want to move fast without losing control — of their data, their stack, their direction.
Thomas U.
Last position:
Consultant at Henrich Baustoffe
- Developing the required views and KPIs in collaboration with the different departments and management
- Preparing and modeling the various data sources
- Implementing the company-wide and cross-department dashboard in Microsoft Power BI
Mirjam J.
Last position:
Project Assistant Real Estate Valuation at Faudon Immobilien GmbH
- Creation, layout, and quality assurance of market value appraisals
- Research and analysis of land registry and GIS data
- Customer and authority correspondence
- Structuring and optimization of back office processes
Amir A.
Last position:
AI-Workflows at ffektiv.ai
- Prompting & Custom GPTs
- Workflows / Make.com / N8N / Airtable / Google AI Studio
- Chrome Extensions
- Projects with Sparkassenakademie NRW / Deutsche Telekom / TU Wien
Natalie M.
Last position:
Managing Director at Metzinger & Partner Management Consulting GmbH
Sandor B.
Last position:
Website Manager at CI HUB GmbH
- Tripled website conversions by leading a full UX redesign and technical optimization across the site.
- Led the full rebranding and relaunch of the corporate website, coordinating multiple international agencies and cross-functional teams across time zones, resulting in a more scalable, conversion-optimized digital presence.
- Redesigned the entire Free Trial onboarding workflow — from wireframes to automation — resulting in a significant increase in trial sign-ups and improved lead conversion flow.
- Developed high-converting marketing funnels that warmed up leads via AI-supported campaigns and educational email flows — significantly improving trial-to-customer conversions.
Gasper Z.
Last position:
Senior BI Consultant at PMONE GmbH
Robert P.
Last position:
Editorial Lead, Falstaff International Online at Falstaff Verlag
Discover over 15,000 top freelancers
Statistics of experts using Google Analytics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
3.8 years
Positions per freelancer
10
Top business areas
Information Technology, Marketing, Project Management
Top industries
Information Technology, Professional Services, Advertising
Certification focus areas
Marketing, Business Intelligence, Information Technology
Bachelor's degree or higher
86%
Master's degree or higher
57%
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Vienna are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Vienna using Google Analytics
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Google Analytics experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (75%)
- Professional Services (63%)
- Advertising (25%)
- Automotive (25%)
- Construction (25%)
- Education (25%)
- Energy (25%)
- Banking and Finance (25%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Google Analytics does
Google Analytics measures how people find, use and convert on websites and apps. Its current product, Google Analytics 4, uses event-based measurement to connect user activity across sessions, devices and channels. Companies use it to understand acquisition, engagement, ecommerce performance and conversion paths.
GA4 measurement
Strong specialists translate business questions into a clear measurement framework. They define events, parameters, conversions and audiences, then align tracking with websites, mobile apps and consent requirements. The result is data that teams can trust when evaluating marketing, content and product decisions.
Ecosystem and tooling
Google Analytics works best as part of a wider Google marketing and data stack. Relevant expertise often includes:
- Google Tag Manager setup and governance
- Looker Studio reporting and dashboard design
- Google Ads audiences and conversion imports
- BigQuery exports and SQL-based analysis
- Consent Mode and privacy-aware measurement
Typical project work
Companies bring in freelance specialists for migrations from Universal Analytics, new GA4 implementations and tracking audits. They also support ecommerce measurement, cross-domain journeys, app analytics, campaign taxonomy and reporting automation. In Vienna, remote collaboration is common, while workshops with local marketing, product or data teams may benefit from on-site availability and German or English communication.
When extra expertise helps
Outside support is valuable when reports disagree, conversions are missing or a new site needs measurement before launch. It also helps when internal teams lack time to document tracking or connect analytics with advertising and data warehouses. Clear requirements, access to relevant systems and agreed business definitions make the work more efficient.
What distinguishes strong specialists
The best professionals do more than configure tags. They question whether a metric reflects the underlying business goal, test data collection, document changes and explain limitations clearly. Look for experience with browser debugging, consent handling, data quality checks, SQL or BigQuery, and the ability to turn findings into decisions for marketing, product and ecommerce teams.
Frequently asked questions
Questions about Google Analytics? Start with the answers below.
Google Analytics is used to measure website and app activity, traffic sources, user journeys and conversions. Companies use it to evaluate campaigns, improve digital experiences and understand which channels contribute to business outcomes.
GA4 uses an event-based model designed for web and app measurement, while Universal Analytics relied more heavily on sessions and pageviews. A specialist can map important historical definitions, rebuild tracking and explain where direct comparisons are not valid.
Google Analytics is often chosen for its connection to Google Ads, Tag Manager, BigQuery and Looker Studio. Adobe Analytics may suit complex enterprise reporting, while Matomo can appeal to companies seeking more direct control over hosting and data handling; the right choice depends on governance, integrations and reporting needs.
Google Analytics work commonly overlaps with Google Tag Manager, JavaScript debugging, consent management, Looker Studio, Google Ads and BigQuery. Experience with ecommerce platforms, mobile app analytics and SQL is also useful when measurement must support broader data workflows.
Google Analytics projects vary widely in complexity. A focused tracking audit may need a narrow scope, while a multinational ecommerce migration requires strong planning, stakeholder communication, data governance and testing across many systems.
Google Analytics work is often suitable for remote collaboration because access, specifications and validation can be managed online. On-site workshops in Vienna can still help when teams need to agree on business definitions, consent processes or reporting priorities, with German or English used according to the team.
Google Analytics quality is shown by accurate event definitions, consistent naming, tested conversions and clear documentation. Ask for an explanation of the measurement plan, validation approach, known limitations and how the data will support specific decisions.
Google Analytics assignments often involve more than tag configuration. Professionals should clarify access rights, consent requirements, data ownership, existing tracking, reporting expectations and the business meaning of each conversion before making changes.
The average hourly rate of freelancers in Vienna, Austria who have used Google Analytics in their recent projects is 116 €, which corresponds to a daily rate of about 924 € based on an 8-hour working day.
Of the freelancers in Vienna, Austria who have used Google Analytics in their recent projects, 86% hold at least a Bachelor's degree and 57% hold at least a Master's degree.
On average, freelancers in Vienna, Austria who have used Google Analytics in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 3.8 years.
The most common languages among freelancers in Vienna, Austria who have used Google Analytics in their recent projects are English (100%), German (88%), and French (25%).
The most common industries among freelancers in Vienna, Austria who have used Google Analytics in their recent projects are Information Technology (75%), Professional Services (63%), and Advertising (25%).
The most common business areas among freelancers in Vienna, Austria who have used Google Analytics in their recent projects are Information Technology (88%), Marketing (88%), and Project Management (88%).
Main locations of FRATCH Experts, who have recently used Google Analytics
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Countries:
Vienna 
Graz Request a free demo
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