Google Analytics Experts in Vienna
for sharper decisions, matched in minutes with vetted freelancersHire experts who configure GA4, design reliable measurement plans, connect Google Tag Manager and turn customer journeys into useful reports. FRATCH matches you quickly and precisely with vetted, available freelancers who fit your project.
Meet FRATCH Experts in Vienna, who have recently used Google Analytics
Chrisabel P.
Last position:
AI Systems & Product Strategy Expert at Webmeisterin
I build. I advise. I think in systems. After years leading digital transformation at scale — Accenture, BP, Lidl — I made a deliberate choice: trade platform dependency for structural independence. My focus is at the intersection of AI systems, product strategy, and venture thinking. I work with operators and founders who want to move fast without losing control — of their data, their stack, their direction.
Thomas U.
Last position:
Consultant at Henrich Baustoffe
- Developing the required views and KPIs in collaboration with the different departments and management
- Preparing and modeling the various data sources
- Implementing the company-wide and cross-department dashboard in Microsoft Power BI
Mirjam J.
Last position:
Project Assistant Real Estate Valuation at Faudon Immobilien GmbH
- Creation, layout, and quality assurance of market value appraisals
- Research and analysis of land registry and GIS data
- Customer and authority correspondence
- Structuring and optimization of back office processes
Amir A.
Last position:
AI-Workflows at ffektiv.ai
- Prompting & Custom GPTs
- Workflows / Make.com / N8N / Airtable / Google AI Studio
- Chrome Extensions
- Projects with Sparkassenakademie NRW / Deutsche Telekom / TU Wien
Natalie M.
Last position:
Managing Director at Metzinger & Partner Management Consulting GmbH
Sandor B.
Last position:
Website Manager at CI HUB GmbH
- Tripled website conversions by leading a full UX redesign and technical optimization across the site.
- Led the full rebranding and relaunch of the corporate website, coordinating multiple international agencies and cross-functional teams across time zones, resulting in a more scalable, conversion-optimized digital presence.
- Redesigned the entire Free Trial onboarding workflow — from wireframes to automation — resulting in a significant increase in trial sign-ups and improved lead conversion flow.
- Developed high-converting marketing funnels that warmed up leads via AI-supported campaigns and educational email flows — significantly improving trial-to-customer conversions.
Robert P.
Last position:
Editorial Lead, Falstaff International Online at Falstaff Verlag
Gasper Z.
Last position:
Senior BI Consultant at PMONE GmbH
Discover over 15,000 top freelancers
Statistics of experts using Google Analytics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
3.8 years
Positions per freelancer
10
Top business areas
Information Technology, Marketing, Project Management
Top industries
Information Technology, Professional Services, Advertising
Certification focus areas
Marketing, Business Intelligence, Information Technology
Bachelor's degree or higher
86%
Master's degree or higher
57%
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Vienna are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Vienna using Google Analytics
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Google Analytics experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (75%)
- Professional Services (63%)
- Advertising (25%)
- Automotive (25%)
- Construction (25%)
- Education (25%)
- Energy (25%)
- Banking and Finance (25%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Google Analytics does
Google Analytics measures how people find, use and convert on websites, apps and digital services. Its current product, Google Analytics 4 or GA4, uses event-based data to connect journeys across devices and channels. Companies use it to understand acquisition, engagement, conversions and retention.
Core implementation work
A specialist turns business questions into a measurement plan and a clean data model. Typical deliverables include:
- GA4 property and data stream configuration
- Events, conversions and custom dimensions
- Consent-aware tracking design
- Google Tag Manager setup and governance
- Dashboards, explorations and reporting templates
Ecosystem and integrations
Google Analytics often works alongside Google Tag Manager, Google Ads, Search Console and BigQuery. Strong expertise can also cover server-side tagging, ecommerce data layers, CRM imports and dashboard tools such as Looker Studio. The right setup depends on the site architecture, campaign structure and data quality requirements.
When companies need specialists
Freelance expertise helps when an analytics setup is incomplete, inconsistent or no longer trusted. Common triggers include a GA4 migration, a new ecommerce journey, a tracking audit, privacy changes or a need to connect marketing data with sales outcomes. In Vienna, teams may prefer on-site workshops while keeping implementation remote, with clear documentation and communication in English or German.
What good work looks like
Reliable Google Analytics work starts with agreed definitions for users, events, conversions and revenue. Strong professionals test tags in realistic journeys, identify duplicate or missing data, document ownership and explain limitations clearly. They separate observed behaviour from assumptions and build reports that support decisions rather than simply displaying metrics.
Choosing the right professional
Look for evidence of hands-on GA4 implementations similar to your business model, not only certificate claims. Ask how the specialist handles consent signals, cross-domain journeys, ecommerce tracking, attribution questions and data validation. A good engagement ends with a maintainable setup, clear handover materials and a team that can use the reports with confidence.
Frequently asked questions
Questions about Google Analytics? Start with the answers below.
Google Analytics is used to measure website and app activity, acquisition channels, user journeys and conversions. GA4 helps teams analyse event-based behaviour and connect insights to marketing, product and commercial decisions.
GA4 uses an event-based data model rather than relying mainly on sessions and pageviews. It supports web and app measurement in one property, but it requires a deliberate measurement plan because older Universal Analytics reports and tracking conventions do not transfer automatically.
A strong Google Analytics specialist often works with Google Tag Manager, data layers, consent management, Google Ads, Search Console, BigQuery and Looker Studio. Knowledge of JavaScript, SQL, ecommerce systems and CRM data can also be valuable when tracking needs to extend beyond basic page measurement.
The required GA4 experience depends on the number of journeys, platforms, markets and integrations involved. A simple site may need focused configuration and validation, while ecommerce, subscription or multi-brand environments call for deeper data modelling, testing and documentation.
Google Analytics work is usually well suited to remote collaboration because configuration, testing and documentation happen in digital tools. On-site workshops in Vienna can still help when stakeholders need to agree on business definitions, consent requirements or reporting priorities.
A quality GA4 setup has clear event names, consistent parameters, tested conversions and documentation that another professional can follow. Compare data against known business activity, inspect tagging in realistic journeys and check whether reports answer defined questions without relying on unexplained metrics.
Google Analytics provides behavioural and acquisition data, but it is not a complete source for every business question. Companies often combine it with ad platforms, CRM records, transaction systems, consent tools and warehouse data to understand cost, revenue and customer value more fully.
Before beginning Google Analytics work, clarify the business goals, existing property structure, consent approach, domains, app or web scope and conversion definitions. Also confirm access rights, stakeholders, release processes and who will maintain the implementation after handover.
The average hourly rate of freelancers in Vienna, Austria who have used Google Analytics in their recent projects is 116 €, which corresponds to a daily rate of about 924 € based on an 8-hour working day.
Of the freelancers in Vienna, Austria who have used Google Analytics in their recent projects, 86% hold at least a Bachelor's degree and 57% hold at least a Master's degree.
On average, freelancers in Vienna, Austria who have used Google Analytics in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 3.8 years.
The most common languages among freelancers in Vienna, Austria who have used Google Analytics in their recent projects are English (100%), German (88%), and French (25%).
The most common industries among freelancers in Vienna, Austria who have used Google Analytics in their recent projects are Information Technology (75%), Professional Services (63%), and Advertising (25%).
The most common business areas among freelancers in Vienna, Austria who have used Google Analytics in their recent projects are Information Technology (88%), Marketing (88%), and Project Management (88%).
Main locations of FRATCH Experts, who have recently used Google Analytics
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Countries:
Vienna 
Graz Request a free demo
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Philipp Thomaschewski
FRATCH CEO
