Melika Alborzi-Product Designer / UX/UI Designer
Check rate
Experience
UX/UI Designer
Twoloox GmbH
- Sole UX designer on a full product redesign and the foundations of a design system for Widget Designer, a B2B professional desktop tool for real-time media control used in live events and installations, working with a product manager and two engineers.
- Grounded the redesign in user feedback, a product audit, and competitor analysis, which surfaced where the tool's depth had outgrown its usability, leaving expert operators to manage complexity in live moments where errors are immediate and irreversible.
- Restructured the workspace, navigation, and panels around the operator's real workflow, so they keep the full depth of control while gaining the clarity to act with confidence under live pressure.
- Extracted a design system from the redesign: semantic color roles, component states, spacing rules, and reusable dialog and form patterns, with foundational accessibility built into color contrast and state feedback, validated through prototypes against the legacy codebase and giving design and engineering a shared foundation to build from consistently and at speed.
Graphic Designer
Hoftshtein GmbH
- A Germany-based retail lighting company with an online catalogue for lighting products
- Prepared product images for a B2C online lighting catalogue, ensuring accurate and consistent visual presentation across a large product range.
- Adapted fixed label templates with high precision, updating product visuals and packaging details for print within strict format and brand guidelines.
UX/UI Designer
Pardazesh Negar Rashin
UX/UI Designer at Pardazesh Negar, a digital product company with several B2C products, working mainly on Gapfilm (a video on demand platform across TV, mobile, and web) and FootballStars (a real-time mobile football game) within a five-person design team alongside a product owner.
Gapfilm · Video on Demand Platform (TV, Mobile, and Web)
- Took part in user interviews on content discovery friction, which surfaced how hard it was for users to choose from a large library.
- Proposed and designed a browsing experience organized around mood and emotional intent, validated through A/B testing, making viewing decisions easier and shortening the path from opening the app to starting playback.
FootballStars · Real-Time Mobile Football Game
- Contributed to usability testing and observation that tested a hypothesis about social interaction during live matches, analyzing player behavior to confirm demand for real-time reactions in competitive play.
- Designed real-time interaction patterns for live match gameplay, letting players act and react during ongoing matches with clear, immediate feedback on their actions and match state, strengthening the competitive and social feel of live play.
Freelance Graphic Designer
Self-Employed
- Delivered brand and visual identity systems for 50+ clients, managing projects from initial brief and discovery to final handoff.
- Translated client goals and audience needs into clear brand communication, giving each client a consistent, recognizable presence across their digital touchpoints.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Media and Entertainment, Sport, Retail, and Information Technology.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Product Development, Research and Development, and Information Technology.
Summary
Product designer with a strong UX/UI background and experience in complex digital products, real-time interfaces, and professional tools. I use behavioral insights and structured thinking to reduce complexity, clarify workflows, and support clearer user decisions. I work closely with engineers and product teams to frame the real problem and turn it into a design that is scalable, technically grounded, and realistic to build.
Skills
Ux / Product Design: User Research, Usability Testing, A/B Testing, Interaction Design, Information Architecture, User Flows & Journey Mapping, Wireframing & Prototyping, Problem Framing
Ui / Visual Design: Design System Foundations, Interface Components, Semantic Color Systems, Visual Hierarchy, Accessibility Foundations, Multi-Platform Ui, Content Structure
Collaboration: Cross-Functional Collaboration, Developer Collaboration, Stakeholder Communication, Design Rationale, Feedback Integration
Design & Prototyping: Figma, Framer, Figjam
Research & Testing: Maze, Hotjar, Google Analytics
Collaboration: Miro, Jira
Ai-Assisted Design: Chatgpt, Claude, Figma Make
Visual Design: Adobe Creative Suite, Adobe Firefly, Midjourney
Languages
Education
Islamic Azad University
M.A. · Personality Psychology · Dubai, United Arab Emirates
Shariati Technical College
B.A. · Graphic Design · Tehran, Iran, Islamic Republic of
Amirkabir Applied Science University
A.A. · Graphic Design
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Daily Rate Distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar Freelancers
Discover other experts with similar qualifications and experience
Benjamin Erxleben
Julia Roach
Shriya Singh
Marcel Oelschläger
Christian Aquack
René Kunkel
Katarzyna Rodak
Kirill Lorenz
Kristoffer Lange
Alexander Wende
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a UX/UI Designer
Liisa Preugschat
Christian Chochoiek
Isabel Pettinato
Nina Markgraf
Myrto Papagiannakou
Dimitri Nachtigal
Oliver Kierepka
Martina Büttner-Leibovici
Anjana Rakesh
Katrin Ohlig
Nearby freelancers
Professionals working in or nearby Hamburg, Germany
Geert Schmelzer
Manfred Paschek
Christian Hildebrandt
Aiman Ragab
Serkant Türemiş
Benjamin Pagel
Thomas Kostrewa
Yashar Sadeghi
Maureen Schoesser
Farid Alam
Most recent projects
FRATCH works with many companies and recruitment agencies. Here you will find our recently posted projects and opportunities.
