Nina Markgraf-UX Lead
Check rate
Experience
UX Lead
Lichtblick
- UX Lead for the development of an internal quote and documentation system
- Optimizing workflows for field service staff & installers
- Cross-functional collaboration
- Close coordination with developers & testing
- Leadership & coaching
UX Lead
Slash
- UX Lead for the redesign of an event management system
- I develop digital platforms and B2B systems that turn complex business processes into intuitive, efficient, and measurable UX experiences
- Creating workflows for all system components
- Developing a landing page for trade fairs & events
- Structuring the project into work packages & defining the MVP
- Optimizing workflows for event managers
UX Designer
Syzygy
- Creating a user journey map to identify pain points
- Usability analysis & optimization of user guidance
- Defining MVP features & prioritization in Jira
- Measurable improvement in conversion
UX Lead
Syzygy
- Redesign of the credit card marketing page with a focus on new customers
- Developing an offer strategy for different platforms
- Information architecture & UX optimization of the offer presentation in website & app
- Optimizing user flows and achieving a noticeable increase in conversion
- Prototyping & testing
- Structuring & process optimization
- Leading & coaching other UX designers
UX Designer
Syzygy
- Target group analysis & customer journey mapping
- Structuring complex systems
- UX strategy for website & app including clear separation of both platforms
- Identifying UX issues and defining UX criteria & requirements
- Deriving strategic solutions
- Developing templates & wireframes
UX Designer
Silikon Pauli
- UX strategy for career and professional guidance
- Development of an interactive user journey
- Creation of a clear recommendation system
- Development of new approaches to improve digital products
UX Lead
Silikon Pauli
- UX lead for the new development of an internal B2B system
- Definition of workflows and optimization of the customer journey
- Collaboration with the PO and developers for the technical implementation
- Optimization of workflows for field sales and installers
- Presentation and moderation of workshops
- Working on equal footing with teams and clients
- Ability to present complex topics in a clear and easy-to-understand way
UX Lead
Start-Up (Travel Planning)
- Development of a concept for group trips with a booking system
- User research and prototyping
- MVP development and feature prioritization
- By developing a functional UX prototype, the start-up was able to convince investors, which led to a successful funding round and additional capital
- Development of user-friendly and accessible UX solutions
UX Designer
Möbel.de
- Concept and UX design of a kitchen configurator
- Focus on conversion optimization
- Handover to the design team
- The developed UX concept for the kitchen configurator led to the creation of a new business area and expanded Möbel.de's offering
UX Designer
Sonamedic
- UX analysis of the existing app and identification of weak points
- Development of a new MVP approach with user stories and epics
- Creation and handover of Jira tickets for technical implementation
- UX support during development and testing
- Cross-functional collaboration
- Leadership and coaching
- The new concept led to an increase in downloads and subscription conversions, helping the company stay alive
UX Designer
Audi Sport
- Empathy maps and research for target group analysis
- Development of a content strategy for Audisport
- Concept development for a content structure for Audisport pages
- Identification of UX issues and creation of wireframes and handoff to the design team
- Increase in conversion by 1.3%
Senior UX Designer
Freelancer
- I develop UX strategies for digital platforms, apps, and B2B systems that turn complex processes into intuitive experiences
- My focus: information architecture, customer journeys, and UX optimization
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Professional Services, Advertising, Utilities, Media and Entertainment, and Chemical.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Marketing, Information Technology, Project Management, Strategy, and Research and Development.
Summary
- 12+ years of UX experience in B2B & B2C
- from app concept development to complex end-to-end platforms
- Agencies: Jung von Matt, Accenture, MRM McCann, Syzygy, Blood, Silicon Pauli, Avantgarde, Slash, SinnerSchrader, Medienwerft and many more.
UX is more than interface design - it starts with clear architecture and real user logic. I make sure that complex systems work intuitively and business processes become measurably more efficient.
I develop digital platforms and B2B systems that turn complex business processes into intuitive, efficient, and measurable UX experiences. My focus is on information architecture, customer journeys, and UX strategy - for sustainable, user-centered solutions.
Skills
Ux Strategy & Concept Development
Prototyping & Testing
Structuring & Process Optimization
Information Architecture & Ux Optimization
Conversion Optimization
Cross-Functional Collaboration
Leadership & Coaching
Analytical Thinking & Problem Solving
Fast Understanding And Structuring Of Complex Systems
Identifying Ux Issues And Deriving Strategic Solutions
Communication & Stakeholder Management
Communicating Ux Strategies On Equal Footing With Teams & Clients
Ability To Explain Complex Topics In A Clear And Simple Way
Presenting And Moderating Workshops
Empathy & User Focus
Solid Experience With User Research & Empathy Mapping
Developing User-Friendly And Accessible Ux Solutions
Understanding Different User Groups & Their Needs
Creativity & Innovative Thinking
Developing Innovative Ux Solutions For Complex Challenges
Creating New Approaches To Improve Digital Products
System & Platform Ux
End-To-End Concepts For Seamless User Experiences
Information Architecture & Navigation
Clear Structures For Complex Processes
Ux Optimization With And Without Data
Research, Testing & Heuristic Analysis For Practical Solutions
Making Connected Systems Easy To Understand
Ux For Interfaces, Real-Time Data Flows & Process Automation
Design & Wireframing: Figma, Adobe Xd, Relume, Sketch
Management & Structuring Tools: Miro, Powerpoint, Jira/Confluence, Notion
Ai For Idea Generation: Chatgpt, Gemini, Perplexity, Copilot, Claude
Ai For Image Generation & Creative Concepts: Midjourney, Ideogram, Runway (Image), Meta Ai
Languages
Education
HAW Hamburg
Master of Arts, Information Management · Information Management · Hamburg, Germany
HAW Hamburg
Bachelor of Library & Information Management · Library and Information Management · Hamburg, Germany
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Nina is based in Hamburg, Germany.
Nina speaks the following languages: German (Native), English (Advanced).
Nina has at least 14 years of experience. During this time, Nina has worked in at least 3 different roles and for 9 different companies. The average length of individual experience is 1 year and 2 months. Note that Nina may not have shared all experience and actually has more experience.
Based on recent experience, Nina would be well-suited for roles such as: UX Lead, UX Designer, Senior UX Designer.
Nina's most recent position is UX Lead at Lichtblick.
In recent years, Nina has worked for Lichtblick, Slash, Syzygy, Silikon Pauli, and Start-Up (Travel Planning).
Nina is most experienced in industries like Information Technology, Advertising, and Professional Services. Nina also has some experience in Utilities, Media and Entertainment, and Chemical.
Nina is most experienced in business areas like Product Development, Marketing, and Information Technology. Nina also has some experience in Project Management, Strategy, and Research and Development.
Nina has recently worked in industries like Information Technology, Advertising, and Professional Services.
Nina has recently worked in business areas like Product Development, Marketing, and Information Technology.
Nina holds a Master in Information Management from HAW Hamburg and a Bachelor in Library and Information Management from HAW Hamburg.
The availability of Nina needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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