Alice C.-Performance Marketing Expert
Check rate
Experience
Speaker
Growthphestival
Industry: International Mobile Marketing
- Speaker in English
- Beyond the App Store Tax - How to dodge the 30% App Tax-
Paid Search Specialist
AI Photo Editor Web App
Industry: B2C & B2B AI image and video editing
- SEA Google Ads account optimization
- Setting up an SEA test strategy in the USA and managing, conducting and evaluating the SEA campaign test.
- Operational management of the SEA account while adhering to performance KPIs.
- Transferring the test campaigns into daily business by creating mockups for a Looker dashboard for monitoring.
- Scaling high-performing campaigns from a four-figure monthly budget in the test phase to a seven-figure monthly budget.
- Independently managing budgets and scaling performance campaigns. Testing new campaign types and networks.
- Successful launch of Microsoft Ads: Initial test including setting up conversion tracking as well as strategic implementation of campaign structure and campaign optimization. Successful scaling of test campaigns into established search campaigns with a five-figure monthly budget.
Speaker
Norddeutscher Fundraisingstag 2024
Industry: NGO
- Presentation: Generation Y in focus: Success factors for effective outreach in online fundraising
SEA Expert
CBN
Industry: NGO - Humanitarian
- Google Ads account management & Google Analytics tracking setup
- Optimization of the Google Grants campaign structure.
- Conceptualization, creation, management and optimization of Google Grants campaigns based on performance metrics.
- Increased relevant traffic by a six-figure number of impressions
- Optimization of traffic flow and increase in traffic quality
- Expansion of the Google Analytics setup with conversion goals
SEA Expert
Kale & Me
Industry: B2C E-Commerce Food
- SEA Google Ads account optimization
- Analysis of an existing Google Ads account, including recommendations for action and optimization
- Developing an SEA strategy to increase performance in terms of reach and conversions
- Operational account optimization
SEA Expert
MGM Cosmetics
Industry: B2C E-Commerce Lifestyle - Cosmetics
- SEA Google Ads account optimization
- Analysis of an existing Google Ads account, including recommendations for action and optimization
- Development of an SEA strategy to improve performance in terms of reach and conversions
- Operational account optimization
SEA Expert
Vicoland
Industry: B2B Human Resources
- LinkedIn account optimization
- Development of a B2B LinkedIn strategy to improve performance in terms of reach and conversions
- Creation of LinkedIn test campaigns with specific targeting
SEA Expert
Gamesright
Industry: B2C Legal
- SEA Google Ads account optimization
- Analysis of an existing Google Ads account, including recommendations for action and optimization
- Development of an SEA strategy to improve performance in terms of reach and conversions
- Operational account optimization
SEA Expert
Impossible Cloud
Industry: B2B Tech
SEA Google Ads account creation
Development of an SEA strategy to improve performance in terms of reach and conversions
Operational account optimization
LinkedIn account optimization
Development of a B2B Linkedin strategy to improve performance in terms of reach and conversions
Operational account optimization
Creation of LinkedIn campaigns with specific targeting
SEA Expert
Goodform
Industry: B2C E-Commerce Lifestyle - Home Décor
- SEA Google Ads account optimization
- Analysis of an existing Google Ads account, including recommendations for action and optimization
- Development of an SEA strategy to improve performance in terms of reach and conversions
- Operational account optimization
SEA Expert
Zappter
Industry: B2C Tech
- SEA Google Ads account optimization
- Analysis of an existing Google Ads account, including recommendations and optimization
- Development of an SEA strategy to improve performance in terms of reach and conversions
- Operational account optimization
SEA Expert
UnMilk
Industry: B2C E-Commerce Food
- Google account review
- Analysis of an existing Google Ads account, including recommendations and optimization
- Suggestions for account optimization in terms of completeness, scalability, resilience, and improved performance in terms of reach and conversions
SEA Expert
3Bears
Industry: B2C E-Commerce Food
- Google account review
- Analysis of an existing Google Ads account, including recommendations and optimization
- Suggestions for account optimization in terms of completeness, scalability, resilience, and improved performance in terms of reach and conversions
SEA Expert
CBN
Industry: NGO - Humanitarian
- Google Ads account management and Google Analytics tracking setup
- Optimization of the Google Grants campaign structure.
- Planning, creation, management, and optimization of Google Grants campaigns based on performance metrics.
- Increase in relevant traffic by a six-figure number of impressions
- Optimization of traffic flow and improvement of traffic quality
- Expansion of the Google Analytics setup with conversion goals
SEA Expert & Coach
Caritas
Industry: NGO - Humanitarian
- Google Ads Grants workshop for 5 participants
- Introduction to Google Grants - Google Ads for NGOs
- Joint development of measurable goals for Caritas online fundraising through SEA
- Creation of a suitable account and campaign structure for Caritas
- Training in Google Ads
SEA Expert
Lascana
Industry: B2C E-Commerce Fashion
- SEA Google Ads account optimization
- Monitoring campaign performance based on daily reports
- Coordination and planning of SEA go-to-market strategy and campaign rollout
- SEA optimization in Google Ads and Microsoft Bing
SEA Expert
The Founded
Industry: B2C E-Commerce Fashion
- SEA Google Ads account optimization for various brands, including Jack and Jones and Vero Moda
- Monitoring campaign performance based on daily reports
- Coordination and planning of SEA go-to-market strategy and campaign rollout in other European countries
- SEA optimization in Google Ads and Microsoft Bing
SEA Expert
Dating Cafe
Industry: B2C Dating
- SEA Google Ads account optimization
- Monitoring campaign performance based on daily reports
- SEA optimization in Google Ads
- Analysis and derivation of campaign results for the optimization or expansion of other campaigns (e.g. reaching new target groups)
- Expansion, management and optimization of Google Ads Search campaigns based on performance metrics (ROAS, CVR), including budgeting
- Creation of new Google Ads Search campaigns
- Campaign optimization through ad copy and extensions
SEA Expert
Purefood
Industry: B2C E-Commerce Food
- Setup of Purefood's Google Ads Manager account with 3 sub-accounts for Lycka, Stark and Teatox
- Creation, optimization and reporting of brand campaigns based on ROI metrics
- Conversion tracking
SEA Expert
Foosio LTD
Industry: B2C Gaming
- Mobile Marketing Workshop
- Introduction to mobile marketing in Google Ads
- Planning and creation of Google Universal App Campaigns
Speaker
Norddeutscher Fundraisingtag 2018
Industry: NGO
- Talk: Performance Fundraising - Efficient Online Fundraising
SEA Expert
Parship
Industry: B2C Dating
- SEA Google Ads account optimization
- Expansion, management and optimization of Google Ads Search campaigns based on performance metrics, including budgeting
- Creation of new Google Ads Search campaigns
- Monitoring campaign performance based on daily reports
- Expansion of the campaign tracking system
- Editing campaign URLs
- Strategic discussion on managing mobile and desktop campaigns
SEA Expert
Pictima GmbH
Industry: B2C & B2B Entertainment
- Google Ads account review
- Analysis of the existing campaign structure, settings and setup of Google Ads Search, Display and Mobile campaigns, including recommendations for action and optimization
- Development of recommendations for action based on the performance of the current campaigns
- Final presentation followed by discussion
Speaker
Charicomm / Google
Industry: Online Marketing
- Speaker on behalf of Google’s “Google Zukunftswerkstatt” lecture series in the following areas:
- Introduction to Online Marketing
- Introduction to Online Communication
- Introduction to SEA
- Introduction to Web Analytics
- Online for Non-Profits
SEA Expert
Exmox GmbH
Industry: B2C Gaming
- Development of Google Ads Search campaigns and Google Analytics tracking setup
- Planning and creation of Google Ads Search campaigns
- Setting up tracking with the help of Google Analytics and Google Tag Manager
SEA Expert
CBN
Industry: NGO - Humanitarian
- Google Ads account management & Google Analytics tracking setup
- Optimization of the Google Grants campaign structure.
- Planning, creation, management, and optimization of Google Grants campaigns based on performance metrics.
- Increase in relevant traffic by a six-figure number of impressions
- Optimization of traffic flow and increase in traffic quality
- Expansion of the Google Analytics setup with conversion goals
SEA Expert
Innogames GmbH
Industry: B2C Gaming
- Google Ads account review
- Analysis of the existing campaign structure, settings, and setup of Google Ads Search, Display, and Mobile campaigns, including recommendations for action and optimization
- Development of recommendations for action based on the performance of the current campaigns
- Final presentation followed by discussion
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Retail, Food and Beverage, Professional Services, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing.
Skills
Intrinsically Motivated Sea Expert With +15 Years Of Experience In Search Engine Marketing And +3 Years Of Leadership Experience.
Strategic, Specialist And Operational Know-How For Designing, Expanding, Optimizing And Internationally Scaling Performance Marketing Campaigns.
Strong Analytical And Solution-Oriented Approach With A Hands-On Mentality And Extensive Experience In Interdisciplinary Work Through Collaboration With Other Internal And External Stakeholders.
Independent Development And Management Of Projects:
Cost And Profit Calculations
Launching Campaign Tests With Self-Created Scenario Calculators As Forecasts, Accompanied By Test Monitoring, As Well As Final Evaluation Including Target Review.
Scaling Measures Using Roadmaps To Sustainably Launch And Scale Successful Campaigns And Expand Them To Other Countries.
Professional Liability Insurance.
Monthly Budget Responsibility In The Seven-Figure Range.
Strategic And Operational Support In Performance Marketing:
Developing A Marketing Strategy To Increase Performance In Terms Of Reach, Conversions And Revenue To Achieve Performance Goals.
Account And Campaign Creation With Customer-Oriented Account And Campaign Structures.
Campaign Optimization By Evaluating And Analyzing Existing Campaigns And Optimizing Them Through Audiences, Creatives, Settings, Keywords And Much More.
Managing, Optimizing And Expanding Campaigns Based On Performance Metrics (Kur, Roas, Leads Etc.), Including Budgeting.
In-Depth Expertise In Analyzing Data And Deriving Strategic Recommendations For Action To Continuously Improve Campaign Performance, As Well As Selecting And Using Tools And Platforms Such As Google Ads, Microsoft Advertising, Linkedin Ads, Google Analytics, Etc.
Ability To Independently Plan Budgets, Control Costs, Optimize Roi And Report On Performance Marketing Campaigns, As Well As Flexibility And Adaptability To Changing Market Conditions.
Languages
Education
Fachhochschule Wedel
Bachelor of Applied Science · Media Informatics · Wedel, Germany
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Alice is based in Hamburg, Germany and prefers 100% remote projects.
Alice speaks the following languages: German (Native), English (Advanced).
Alice has at least 6 years of experience. During this time, Alice has worked in at least 4 different roles and for 25 different companies. The average length of individual experience is 3 months. Note that Alice may not have shared all experience and actually has more experience.
Based on recent experience, Alice would be well-suited for roles such as: Speaker, Paid Search Specialist, SEA Expert.
Alice's most recent position is Speaker at Growthphestival.
In recent years, Alice has worked for Growthphestival, AI Photo Editor Web App, Norddeutscher Fundraisingstag 2024, CBN, and Kale & Me.
Alice is most experienced in industries like Information Technology, Retail, and Food and Beverage. Alice also has some experience in Fashion, Professional Services, and Advertising.
Alice is most experienced in business areas like Marketing.
Alice has recently worked in industries like Information Technology, Retail, and Professional Services.
Alice has recently worked in business areas like Marketing.
Alice holds a Bachelor in Media Informatics from Fachhochschule Wedel.
Alice will be available part-time from October 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 25 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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