Elena Müller-Managerial HR Marketing Manager
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Experience
Managerial HR Marketing Manager
OGE GmbH
- Development and implementation of strategic employer branding campaigns focusing on digital channels and Gen Z target group
- Advancement of the employer brand considering corporate brand identity and candidate journey
- Leadership of digitization and marketing projects including recruiting platforms, event formats and online campaigns/social media
- Creation of executive-level reports and presentations to derive strategic decisions
- Stakeholder and interface management with departments, steering committees, external partners and agencies
HR Marketing Associate
WWFA
- Conceptualization of modern social media approaches, channel and content management
- Newsletter marketing
- Analysis of trends and competitors
- Coordination of job fairs, excursions and university cooperation
- Stakeholder management both internal and external
Talent Specialist (EMEA)
ZF Group
- Development of global HR and talent management projects
- Interface management with HR business partners, specialists and executives
- Conducting market analyses, benchmarking and content creation on social media to strengthen the employer brand
Inside Sales Manager
Exceet Secure Solutions via Hays
- Key account management and sales strategy development
- New client acquisition, negotiation and event support
- Online and social media marketing
Employer Branding Consultant
IST
- Change management
- Strategic management
- Business development
- Leadership
- Performance measurement
- Managerial economics, finance and entrepreneurship
HR Marketing Associate
MAN
- Talent management and recruiting for interns and working students
Industrial Clerk Apprentice
CEWE Color
- Deployment in the HR department for one year
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Professional Services, Energy, Manufacturing, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Human Resources, Finance, Strategy, Marketing, Project Management, and Sales.
Summary
- Almost 15 years of experience
- Expertise: HR marketing, projects & campaigns
- Professional stakeholder management know-how & comprehensive market analysis
- High budget responsibility (€180k p.a.)
- Strategic thinking & creativity
Skills
Ms-Office (Excel, Ppt)
Indesign, Sap
Video Conferencing Software (Cisco Webex, Go2meeting, Zoom, Skype For Business, Adobe Connect)
Strategy Development:
Implementation Of New Employer Branding Strategies For Early Talent (Gen Z) & International (De, Uk, Fr)
Holistic Analysis Of Market Approach Strategies (Candidate Market) Including Concrete Recommendations
Introduction Of A New Kpi System For Hrm Measures
Creation Of Slide Decks For Central Hr Strategy
Cost Savings Through Efficiency Measures:
€11,000 For The Employer Branding Budget (Zf)
€82,000 For The Talent Marketing Budget (Oge)
Languages
Education
IST
Bachelor of Arts, Communication & Media · Communication & Media · Düsseldorf, Germany
IU
Master of Business Administration · Business Administration
ILS
Certified Marketing Consultant · Marketing Consultant
Certifications & licenses
Resilience Training
IHK
Presentation Training
IHK
Conflict Management
IHK
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Elena is based in Mönchengladbach, Germany.
Elena speaks the following languages: German (Advanced), English (Advanced), Spanish (Intermediate).
Elena has at least 13 years of experience. During this time, Elena has worked in at least 6 different roles and for 7 different companies. The average length of individual experience is 2 years and 11 months. Note that Elena may not have shared all experience and actually has more experience.
Based on recent experience, Elena would be well-suited for roles such as: Managerial HR Marketing Manager, HR Marketing Associate, Talent Specialist (EMEA).
Elena's most recent position is Managerial HR Marketing Manager at OGE GmbH.
In recent years, Elena has worked for OGE GmbH and ZF Group.
Elena is most experienced in industries like Automotive, Professional Services, and Manufacturing. Elena also has some experience in Energy and Information Technology.
Elena is most experienced in business areas like Human Resources, Finance, and Strategy. Elena also has some experience in Marketing, Project Management, and Sales.
Elena has recently worked in industries like Automotive and Energy.
Elena has recently worked in business areas like Human Resources, Marketing, and Project Management.
Elena holds a Master in Business Administration from IU, a Bachelor in Communication & Media from IST, a Bachelor in Marketing Consultant from ILS and a Bachelor in Business Administration from IU.
Elena has 4 certificates. Among them, these include: Resilience Training, Vocational Trainer Certificate, and Presentation Training.
The availability of Elena needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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