Sandra Feldmann
Head of Talent
Experience
Head of Talent
Octopus Energy GmbH
- Responsible for innovative sourcing and recruiting strategies to attract A-players
- Managing the entire recruiting process (excluding tech) for blue- and white-collar roles
- Leading a 14-member team
- Building an AI-powered HR tech stack
- Promoting employer branding, active sourcing, and data-driven process optimization
Founder
Itsatalent.business
- Freelance and interim support for SMEs, startups & scale-ups
- Talent attraction
- Employer branding
- Talent sourcing
- Social recruiting
- Talent acquisition
- HR strategy
Global Talent Campaign Manager
Scandit AG
- Developing and managing employer branding, active sourcing, and social recruiting campaigns for targeted talent acquisition
- Creating candidate personas, analyzing the best channels, KPI reporting, and running A/B tests for optimization
- Building talent pools, encouraging referrals and diversity
- Training the sourcing team on best practices
- Tools used: ATS (Greenhouse, Personio, Hunter, Lever), Campaigning (Resource.io, Sourcewhale, Gem, Jobin), Social Recruiting (HeyFlow, Perspective, Meta Business Ads)
Talent Attraction Manager
Scandit AG
- Upskilling a 10-person sourcing team and 35 RPOs to strengthen sourcing as a profession
- Introducing innovative tools and processes for scaled, automated, and hyper-personalized outreach
- Developing EVP and ABM-based employer branding campaigns
- Data-driven optimization through A/B tests, heat mapping, and KPI reporting
- Tools used: Phantombuster, Captain Data, Dripify, Outhire.ai, DataMiner, Instant Data Scraper
Industry Experience
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Experienced in Information Technology, Professional Services, Energy, and Utilities.
Business Area Experience
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Experienced in Human Resources.
Summary
14 years of experience in international sourcing & recruiting: building EVPs, data-driven employer branding and social recruiting campaigns, community building, referrals, training hiring managers, high-volume recruiting, KPI tracking, and AI-powered tools.
Skills
Recruiting (Focus)
- Sales / Cs: Sdr/bdr, Account Executive, Key Account Manager, Solution Consultant, Sales Engineer, Customer Success & Support, Field Sales Representative, Channel Sales Manager / Partner Manager, Revenue Operations Manager
- Marketing: Social Media Manager, Abm Specialists, Field Marketing Manager, Performance Marketing Manager, Product Marketing Manager
- Ops: Pricing Manager, Enablement Manager, Finance Manager / Controller, Contract Manager, Strategic Projects Manager
Regions:
- Emea (Strong Focus On Dach And Iberia & France)
- Usa
Seniority:
- Specialized Professionals (White Collar)
- Senior Professionals
- Leadership Roles & Management Teams (Head Of / Director Level Up To C-level)
Industries
- B2b Tech Saas
- B2b2c Saas
- B2c Ecommerce
- Energy, Software, Construction, Mechanical Engineering, Logistics, E-commerce, Hr Tech
Skills
- Interviewing
- Talent Sourcing
- Stakeholder Management
- Recruiting Campaigning
- Social Campaigns
- Data Analysis & Kpis
Tech Stack
- Ats: Greenhouse, Personio, Hunter, Lever
- Campaigning: Resource.io, Sourcewhale, Gem, Jobin
- Social Recruiting: Heyflow, Persepctive, Meta Business Ads Manager
- Workflow Automation: Phantombuster, Captain Data, Dripify
- Sourcing / Scraping: Outhire.ai, Dataminer, Instant Data Scraper, Otter.ai, Crunchbase, Lusha, Textblaze, Multihighlight, Amazinghiring, Docsend, Heyama
- Content Creation: Canva, Mixcaptions, Capcut, Videoleap, Instagram, Tiktok, Vidyard, Lemlist, Hyperise, Videomyjob.io, Buffer
- Efficiency: Grammarly, Textblaze, Harpa.ai, Chatgpt, Metaview
Languages
Education
DBS Dublin Business School
Master, Human Resources Mgmt · Human Resources Mgmt · Dublin, Ireland
LMU München
Magister, Law, Psychology, American Studies · Law, Psychology, American Studies · Munich, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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