Yvonne Scheja

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Available

Berlin, Germany

Check rate

Experience

Sep 2026 - Present

2 months

AI Trainer & Consultant

Public Administration

AI adoption project in the field of public administration
Development of a multi-stage format for introducing AI: keynote, workshops for employees and managers, deep dives on IT and legal topics
Coordination and content alignment with external subject-matter experts (IT + legal)
Focus on sustainable use in everyday work instead of a one-time training session

Jul 2026 - Present

4 months

Remote

AI Trainer

Startplatz AI Academy

Design and delivery of online AI training sessions as part of the AI Manager program
Didactic preparation and teaching of the topics AI basics, Prompt Engineering, market & trend analysis, and ethics
Live demonstration and joint use of all common tools (ChatGPT, Claude, Gemini) as well as OpenWeb UI

Jun 2026 - Present

5 months

AI Trainer

Quadriga Hochschule Executive Education

Design and delivery of AI training sessions (online & on-site)
Didactic preparation of practical AI use cases in recruiting for adult learners
Teaching data protection-compliant and responsible use of AI in the work context, with a focus on GDPR, EU AI Act, and bias
Live demonstration and joint use of all common tools (ChatGPT, Claude, Copilot, Gemini)

Apr 2026 - Apr 2026

1 month

Speaker as part of the OMR HR & Jobs Digital HR Summit

OMR

Online talk “AI as a lever for employer branding: for greater consistency, visibility, and impact”

Apr 2026 - Apr 2026

1 month

Keynote in the public sector

Public sector

Keynote “AI stands for cultural integration” for the management of various nationwide locations

Mar 2026 - Present

8 months

Speaker as part of Gravity (Conference for Employer Branding & Talent Management)

Quadriga Media Berlin GmbH

Presentation “From Prompt to GDPR-Compliant Tool: Using AI Legally in Employer Branding”, Employer Branding Conference Gravity (March 2026)
Upcoming: Presentation “AI in Employer Branding: Communicating Efficiently and Authentically Internally and Externally”, Employer Branding Conference Gravity (November 2026)

Mar 2026 - Mar 2026

1 month

Panel participant at the RecTech Online Conference

ICR

Panel participant on the topic of AI agents and AI agent communities: “OpenClaw & Moltbook: Playground for Nerds or Game Changer for Recruiting”

Feb 2026 - Present

9 months

Hybrid

AI Trainer

Haufe Akademie

Design and delivery of online AI training sessions and e-learning courses
Focus on AI applications in HR (People&AI Manager, AI Fundamentals, Aptitude Diagnostics)
Teaching privacy-compliant and responsible use of AI in the workplace, with a focus on GDPR, the EU AI Act and bias
Live demonstration and joint use of all common tools (ChatGPT, Claude, Copilot, Gemini)

Feb 2026 - Jun 2026

5 months

Operational and strategic support in the area of social media (focus on Employer Branding)

Agency

Strategic and operational support in the area of social media for clients in public institutions
Community management and creation of editorial plans
Content support for tender applications
Development and design of a social media strategy workshop

Feb 2026 - Mar 2026

2 months

Consulting on the establishment of recruiting structures

Holding, Geosciences and Engineering Division

Development of a recruiting framework
Development of a recruiting strategy applicable across the entire holding
Preparation and creation of a career page template with Lovable for the holding companies
Development of a target-group-specific interview guide
Strategy for developing employer branding specific to each holding company

Dec 2025 - Dec 2025

1 month

Consulting and sparring for future-ready talent acquisition

Telecommunications

Strategic support for developing future-ready talent acquisition
Analysis of the digital employer presence and relevant internal processes
Derivation of a target vision for future talent acquisition
Strategic recommendations for further developing Employer Branding and Recruiting

Aug 2025 - Oct 2025

3 months

Sparring and consulting on developing an employer brand

Cooperative, Retail

Strategic sparring for developing the employer brand
Support as a sparring partner in developing an individual EVP
Creation of tools for independently working through key steps such as benchmarking, internal analysis and positioning

Feb 2025 - Feb 2025

1 month

Berlin, Germany

Lecture: Employer Branding: success factor for start-ups

ExciteLab HighTech Accelerator

Lecture “Employer Branding: success factor for start-ups” as part of the accelerator program

Jun 2024 - Jun 2024

1 month

Berlin, Germany

Guest lecture: Employer Branding vs. Product and Company Branding

University of Europe for Applied Science

Guest lecture “Employer Branding vs. Product and Company Branding” as part of the degree programs UX/UI Design, Communication and Digital Product Management

May 2024 - May 2025

1 year 1 month

Berlin, Germany

Head of Employer Branding & Recruitment Marketing

AVM GmbH (FRITZ!BOX)

Interim Head of Employer Branding & Recruitment Marketing
Professional leadership of a four-person team (topics included Social Media and university marketing)
Strategic direction of Employer Branding and Recruitment Marketing
Development of new concepts to improve employer perception internally and externally
Conceptualization and implementation of measures to embed employer brand values internally
Development of an external communication strategy tailored to target groups
Planning and management of various Employer Branding measures
Annual budget planning 2025, including analyses and performance reviews

May 2024 - May 2024

1 month

Berlin, Germany

Panel participant in the HZ Buzzword Talk: AI in Recruiting

Edl Consulting

Interactive HR buzzword talk on the topic of artificial intelligence in recruiting

May 2024 - May 2024

1 month

Digital Employer Branding Check

IT industry (client project)

Analysis of the digital external presence as an employer
Derivation of the target state
Competitor analysis with two competitors

Jan 2024 - May 2025

1 year 5 months

Employer Branding & Recruiting Optimization

SAP consulting (client project)

Analysis of company culture, competition, and future fit for brand development
Development of the employer brand: EVP, strategy with KPIs, key messages, values, personas
Sparring partner for strategic Employer Branding and Talent Acquisition topics
Embedding values internally across all employee touchpoints
Introduction of an applicant management system including documentation and communication
Management of the creative agency to implement the employer brand in a creative guiding idea

Oct 2023 - Oct 2023

1 month

Berlin, Germany

Presentation: Digital Recruiting – Data-Driven Talent Acquisition

Netzwerk Südkreuz

Presentation on improving the candidate experience through data and metrics

Apr 2023 - Dec 2023

9 months

Strategic Employer Positioning and Recruiting Optimization

Stadtwerke Dessau

Onboarding of a new recruiter in operational recruiting topics
Digitization, automation, and optimization of recruiting processes, including a career dashboard
Operational support for recruiting processes
Sharpening of the employer brand (EVP, key messages, values)
Communication and content strategy with metrics
Definition of target groups and creation of candidate personas
Project management for interim optimization of the careers page
Implementation of new communication channels (LinkedIn etc.)
Campaign management for Instagram and other channels

Jan 2023 - Dec 2025

3 years

Berlin, Germany

Trainer for Employer Branding in the New Hiring Bootcamp

People Skills Club

Course on digital and targeted recruiting implementation with minimal theory and maximum practical application
Introduction to developing an employer brand and putting it into practice

Jan 2023 - Jan 2023

1 month

Berlin, Germany

Recruiting PR Workshop in the Social Sector

Paritätischer Wohlfahrtsverband

Measures for targeting skilled professionals
Communication channels and standing out from the crowd of employers

Jan 2023 - Jan 2023

1 month

Contribution to the e-book Change and Organizational Development

Stiftung Bürgermut

Contribution: Making room for onboarding, giving feedback, saying thank you, sharing knowledge and saying goodbye

May 2022 - Present

4 years 6 months

Berlin, Germany

Employer Branding & Talent Acquisition Consultant

Data- & AI-driven Employer Branding & Talent Acquisition Consultant | AI Manager & AI Trainer

Strategic and operational consulting in Employer Branding and Talent Acquisition. Since 2025/2026, additional focus on AI-supported process optimization, automation and practical AI training for EB & TA.

Interim Head of Employer Branding & Personnel Marketing, including team enablement, campaign planning, budget management and performance monitoring
Strategic employer positioning, including EVP, target groups, candidate personas, key messages and content strategy
Optimization of recruiting processes, career dashboard, career site and channel-based talent communication
Workshops, training and sparring for HR, marketing and talent acquisition teams
Practical AI training for Employer Branding, recruiting and human resources

May 2022 - Aug 2022

4 months

Development of standards and tools for Employer Branding consulting

Employer Branding Consulting (Workshops)

Joint conceptual work on standards for consulting projects
Sparring on content development

Feb 2022 - Aug 2022

7 months

Berlin, Germany

Head of Talent

Clue Biowink GmbH

Disciplinary and professional management of the Talent Acquisition team
Strategic goal setting with roadmap, KPIs and budget
Professional development of the team through OKRs, Lean Leadership and agile workshops
Creation of data analyses and derivation of measures for recruiting and employer branding
Responsibility for the employer branding strategy
Development and implementation of a diversity strategy in hiring
Promotion of the recruiting culture within the company

Feb 2019 - Dec 2025

6 years 11 months

Editor

Freelance

Journalistic contributions and editing for KubaParis, Pajo One and others
Content creation for Facebook, Instagram and websites
Moderation of artist talks

Aug 2018 - Dec 2021

3 years 5 months

Berlin, Germany

Talent Acquisition & Employer Branding Manager

Oetker Digital

Strategic development and implementation of the employer brand as Product Owner
Budget responsibility and management alignment
Creation of an Employer Brand Guide including EVP, Candidate Personas, channel strategy and KPIs
Responsibility for the employer presence online and offline with a cross-functional team
Content creation for the careers website
Management and further development of recruiting processes and strategy
Coaching colleagues and hiring managers

Mar 2018 - May 2018

3 months

Berlin, Germany

Sales Consultant

jovoto

Strategic development of sales products and processes
Expansion of strategic partnerships and acquisition of new customers in the field of Open Innovation

Feb 2017 - Feb 2018

1 year 1 month

Berlin, Germany

Account Manager – IT and Digital

Hays

Recruitment and placement of staff for new and existing customers
Management of sales processes as well as candidates and employees

Jun 2014 - Dec 2025

11 years 7 months

Author, Art Educator and Curator

Freelance

Contributions for Landesmuseum Hannover and the online magazine KunstNürnberg
Development and delivery of workshops and guided tours for children and adults
Exhibition and event organization (performance evening, video screening, artist talk)

Feb 2007 - Dec 2017

10 years 11 months

Project Management and Exhibition Management

Kunstverein Braunschweig, Meyer Riegger, Friedrich-Naumann-Stiftung, among others

Project management and leadership as part of exhibition projects

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Arts and Crafts, Media and Entertainment, Information Technology, Professional Services, Education, and Government and Administration.

Arts and Crafts

Media and Entertainment

Information Technology

Professional Services

Education

Government and Administration

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Human Resources, Marketing, Sales, Information Technology, and Customer Service.

Project Management

Human Resources

Marketing

Sales

Information Technology

Customer Service

Summary

I have more than ten years of experience in strategic and operational recruiting and employer branding. I support companies in defining their employer promise, understanding target groups, improving the candidate journey, and developing practical communication and recruiting strategies based on data, clear messages, and measurable goals.

As a certified AI Manager and AI Trainer, I combine HR expertise with a technical affinity and a pragmatic approach to introducing AI. I design and deliver practical seminars and training sessions on the basics of AI, prompt engineering, and use cases in everyday work. Automation as well as ethical and data protection aspects play an important role, including biases, GDPR, and the EU AI Act. The training sessions use all common tools such as ChatGPT, Claude, Copilot, Gemini, and OpenWeb UI.

In addition to sparring, interim assignments, or classic consulting support for implementing future-proof, user-centered workflows, I speak on topics related to the future of work.

Skills

Pragmatism
Motivation
Communication
Solution-Oriented Approach
Curiosity
Creativity
Innovation- And Data-Driven
Employee- And Candidate-Centered
Prompt Engineering
Vibe Coding
Project Management And Leadership
Stakeholder Management
Workshops & Training
Keynotes
Ai Applications: Chatgpt, Claude, Gemini, Copilot, Openwebui
Recruitee
Greenhouse
Davinci
Perpit
Jira
Confluence
Miro
Mural
Trello
Youtrack
Canva
Wordpress
Ms Office
G Suite
Design Thinking
Okrs
Workshop Facilitation
Sap
Google Analytics
Matomo
Looker And Others.

Languages

German

Native

English

Advanced

Italian

Advanced

Spanish

Elementary

Education

Oct 2006 - Sep 2011

Freie Universität Berlin

Magistra Artium, Kunstgeschichte, Germanistik & Geschichte · Art History, German Studies & History · Berlin, Germany

Certifications & licenses

Statistics

Experience

Total positions 32

Experience in Arts and Crafts 19 y

Avg length 1 y 6 m

Longest experience 11 y 6 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles AI Trainer & Consultant, AI Trainer, Speaker as part of the OMR HR & Jobs Digital HR Summit

Main industries Arts and Crafts, Media and Entertainment, Information Technology

Main business areas Project Management, Human Resources, Marketing

Qualifications

Highest degree Master

Certifications earned 1

Profile

Member since

December 2024

Last update

September 2026

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Frequently asked questions

Have questions? Find more information here.

Yvonne is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

Yvonne speaks the following languages: German (Native), English (Advanced), Italian (Advanced), Spanish (Elementary).

Yvonne has at least 20 years of experience. During this time, Yvonne has worked in at least 30 different roles and for 31 different companies. The average length of individual experience is 1 year and 7 months. Note that Yvonne may not have shared all experience and actually has more experience.

Based on recent experience, Yvonne would be well-suited for roles such as: AI Trainer & Consultant, AI Trainer, Speaker as part of the OMR HR & Jobs Digital HR Summit.

Yvonne's most recent position is AI Trainer & Consultant at Public Administration.

In recent years, Yvonne has worked for Public Administration, Startplatz AI Academy, Quadriga Hochschule Executive Education, OMR, and Public sector.

Yvonne is most experienced in industries like Arts and Crafts, Media and Entertainment, and Information Technology. Yvonne also has some experience in Professional Services, Education, and Utilities.

Yvonne is most experienced in business areas like Project Management, Human Resources, and Marketing. Yvonne also has some experience in Sales, Information Technology, and Customer Service.

Yvonne has recently worked in industries like Arts and Crafts, Media and Entertainment, and Information Technology.

Yvonne has recently worked in business areas like Project Management, Human Resources, and Marketing.

Yvonne holds a Master in Art History, German Studies & History from Freie Universität Berlin.

Yvonne has 1 certificate: KI Managerin.

Yvonne is immediately available full-time for suitable projects.

Daily rate distribution

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<€800 €800-1200 €1200-1600 €1600+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 1015 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 1020 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 5 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.