Yvonne Scheja

Q: Where is Yvonne based?

Yvonne is based in Berlin, Germany .

Q: What languages does Yvonne speak?

Yvonne speaks the following languages: German (Native), English (Advanced), Italian (Advanced), Spanish (Elementary) .

Q: How many years of experience does Yvonne have?

Yvonne has at least 12 years of experience. During this time, Yvonne has worked in at least 19 different roles and for 19 different companies . The average length of individual experience is 1 year and 7 months . Note that Yvonne may not have shared all experience and actually has more experience.

Q: What is Yvonne's latest experience?

Yvonne's most recent position is Talk: Employer Branding: success factor for start-ups at ExciteLab HighTech Accelerator .

Q: What companies has Yvonne worked for in recent years?

In recent years, Yvonne has worked for ExciteLab HighTech Accelerator , University of Europe for Applied Science , AVM GmbH (FRITZ!BOX) , Edl Consulting , and IT industry (client project) .

Q: Which industries is Yvonne most experienced in?

Yvonne is most experienced in industries like Arts and Crafts , Media and Entertainment , and Information Technology . Yvonne also has some experience in Professional Services , Education , and Telecommunication .

Q: Which business areas is Yvonne most experienced in?

Yvonne is most experienced in business areas like Project Management , Human Resources , and Marketing . Yvonne also has some experience in Sales , Strategy , and Product Development .

Q: Which industries has Yvonne worked in recently?

Yvonne has recently worked in industries like Arts and Crafts , Media and Entertainment , and Information Technology .

Q: Which business areas has Yvonne worked in recently?

Yvonne has recently worked in business areas like Project Management , Human Resources , and Marketing .

Recommended expert

Berlin, Germany

Check rate

Experience

Feb 2025 - Feb 2025

1 month

Berlin, Germany

Talk: Employer Branding: success factor for start-ups

ExciteLab HighTech Accelerator

Talk as part of the accelerator program

Jun 2024 - Jun 2024

1 month

Berlin, Germany

Guest lecture: Employer Branding vs. Product and Company Branding

University of Europe for Applied Science

Lecture in the degree program UX/UI Design, Communication and Digital Product Management

May 2024 - May 2025

1 year 1 month

Berlin, Germany

Head of Employer Branding & HR Marketing

AVM GmbH (FRITZ!BOX)

Professional lead of a four-person team (social media and university marketing)
Strategic direction of employer branding and HR marketing
Development of new concepts to improve employer perception internally and externally
Planning and implementation of measures to anchor employer brand values internally
Development of an external communication strategy tailored to target groups
Planning and coordination of various employer branding measures
Annual budget planning for 2025 incl. analyses and success tracking

May 2024 - May 2024

1 month

Berlin, Germany

Panel participant at the HZ Buzzword Talk: AI in Recruiting

Edl Consulting

Interactive HR Buzzword Talk on the topic of artificial intelligence in recruiting

May 2024 - May 2024

1 month

Digital Employer Branding Check

IT industry (client project)

Analysis of the digital external appearance as an employer
Definition of the target state
Competitor analysis with two competitors

Jan 2024 - May 2025

1 year 5 months

Employer Branding & Recruiting Optimization

SAP Consulting (client project)

Analysis of company culture, competition, and future fit for brand development
Development of the employer brand: EVP, strategy with KPIs, key messages, values, personas
Sparring partner for strategic topics in employer branding and talent acquisition
Embedding core values internally across all employee touchpoints
Introduction of an applicant tracking system with documentation and communication
Managing the creative agency to turn the employer brand into a creative guiding idea

Oct 2023 - Oct 2023

1 month

Berlin, Germany

Presentation: Digital Recruiting – data-based talent acquisition

Network Südkreuz

Presentation on improving the candidate experience through data and metrics

Apr 2023 - Dec 2023

9 months

Strategic employer positioning and recruiting optimization

Municipal utilities (public sector)

Onboarding of a new recruiter in operational recruiting topics
Digitization, automation, and optimization of recruiting processes incl. career dashboard
Operational support for recruiting processes
Sharpening of the employer brand (EVP, key messages, values)
Communication and content strategy with KPIs
Definition of target groups and creation of candidate personas
Project lead for interim optimization of the careers page
Implementation of new communication channels (LinkedIn, etc.)
Campaign management for Instagram and other channels

Jan 2023 - Dec 2025

3 years

Berlin, Germany

Trainer for Employer Branding in the New Hiring Bootcamp

People Skills Club

Course on digital and targeted recruiting execution with minimal theory and maximum hands-on practice
Introduction to developing an employer brand and implementing it in a structured way

Jan 2023 - Jan 2023

1 month

Berlin, Germany

Workshop on recruiting PR in the social sector

Paritätischer Wohlfahrtsverband

Measures for targeted outreach to skilled professionals
Communication channels and standing out from the crowd of employers

Jan 2023 - Jan 2023

1 month

Contribution to the e-book Change and Organizational Development

Stiftung Bürgermut

Contribution: space for onboarding, giving feedback, saying thanks, sharing knowledge, and saying goodbye

Sep 2022 - Dec 2022

4 months

Private break

May 2022 - Dec 2025

3 years 8 months

Berlin, Germany

Employer Branding & Talent Acquisition Consultant

Data- and AI-driven employer branding and talent acquisition consulting
Freelance projects, workshops, trainings, lectures, panels, and publications

May 2022 - Aug 2022

4 months

Development of standards and tools for employer branding consulting

Employer Branding Consulting (Workshops)

Joint conceptual work on standards for consulting projects
Sparring on content preparation

Feb 2022 - Aug 2022

7 months

Berlin, Germany

Head of Talent

Clue Biowink GmbH

Disciplinary and professional leadership of the Talent Acquisition team
Strategic goal setting with roadmap, KPIs, and budget
Professional development of the team through OKRs, Lean Leadership, and agile workshops
Creation of data analyses and derivation of measures for recruiting and employer branding
Responsibility for the employer branding strategy
Development and implementation of a diversity strategy in hiring
Promotion of the recruiting culture within the company

Feb 2019 - Dec 2025

6 years 11 months

Editor

Freelance

Journalistic articles and editorial work for KubaParis, Pajo One, and others
Content creation for Facebook, Instagram, and websites
Moderation of artist talks

Aug 2018 - Dec 2021

3 years 5 months

Berlin, Germany

Talent Acquisition & Employer Branding Manager

Oetker Digital

Strategic development and implementation of the employer brand as Product Owner
Budget responsibility and stakeholder coordination
Creation of an Employer Brand Guide incl. EVP, candidate personas, channel strategy, KPIs
Responsibility for the employer presence online and offline with a cross-functional team
Content creation for the career website
Support and further development of recruiting processes and strategy
Coaching of colleagues and hiring managers

Mar 2018 - May 2018

3 months

Berlin, Germany

Sales Consultant

jovoto

Strategic development of sales products and processes
Expansion of strategic partnerships and acquisition of new customers in the field of open innovation

Feb 2017 - Feb 2018

1 year 1 month

Berlin, Germany

Account Manager – IT and Digital

Hays

Recruitment and placement of employees for new and existing clients
Management of sales processes as well as applicants and employees

Jun 2014 - Dec 2025

11 years 7 months

Author, art mediator and curator

Freelance

Articles for the Lower Saxony State Museum in Hanover and the online magazine KunstNürnberg
Development and delivery of workshops and guided tours for children and adults
Planning and organization of exhibitions and events (performance evening, video screening, artist talk)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Arts and Crafts, Media and Entertainment, Information Technology, Professional Services, Education, and Telecommunication.

Arts and Crafts

Media and Entertainment

Information Technology

Professional Services

Education

Telecommunication

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Human Resources, Marketing, and Sales.

Project Management

Human Resources

Marketing

Sales

Summary

With over nine years of experience in strategic talent acquisition, I support companies in building modern employer brands and future-ready recruiting processes in a data-driven, innovative, and people-centered way. I am currently training to become an AI Manager so I can bring the potential of intelligent technologies into innovation processes and strategic topics in a targeted way.

Skills

Pragmatism
Motivation
Communication
Solution-Oriented Thinking
Curiosity
Creativity
Innovation- And Data-Driven
Employee- And Candidate-Centered
Google Analytics
Matomo
Looker
Davinci
Recruitee
Greenhouse
Perpit
Jira
Confluence
Miro
Mural
Trello
Youtrack
Canva
Wordpress
Ms Office
G Suite
Design Thinking
Okrs
Workshop Facilitation
Sap

Languages

German

Native

English

Advanced

Italian

Advanced

Spanish

Elementary

Education

Oct 2006 - Sep 2011

Freie Universität Berlin

Magistra Artium, Art History, German Studies & History · Art History, German Studies & History · Berlin, Germany

Statistics

Experience

Total positions 20

Experience in Arts and Crafts 11.5 y

Avg length 1 y 8 m

Longest experience 11 y 6 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Talk: Employer Branding: success factor for start-ups, Guest lecture: Employer Branding vs. Product and Company Branding, Head of Employer Branding & HR Marketing

Main industries Arts and Crafts, Media and Entertainment, Information Technology

Main business areas Project Management, Human Resources, Marketing

Qualifications

Highest degree Master

Profile

Created

December 2024

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Yvonne is based in Berlin, Germany.

Yvonne speaks the following languages: German (Native), English (Advanced), Italian (Advanced), Spanish (Elementary).

Yvonne has at least 12 years of experience. During this time, Yvonne has worked in at least 19 different roles and for 19 different companies. The average length of individual experience is 1 year and 7 months. Note that Yvonne may not have shared all experience and actually has more experience.

Based on recent experience, Yvonne would be well-suited for roles such as: Talk: Employer Branding: success factor for start-ups, Guest lecture: Employer Branding vs. Product and Company Branding, Head of Employer Branding & HR Marketing.

Yvonne's most recent position is Talk: Employer Branding: success factor for start-ups at ExciteLab HighTech Accelerator.

In recent years, Yvonne has worked for ExciteLab HighTech Accelerator, University of Europe for Applied Science, AVM GmbH (FRITZ!BOX), Edl Consulting, and IT industry (client project).

Yvonne is most experienced in industries like Arts and Crafts, Media and Entertainment, and Information Technology. Yvonne also has some experience in Professional Services, Education, and Telecommunication.

Yvonne is most experienced in business areas like Project Management, Human Resources, and Marketing. Yvonne also has some experience in Sales, Strategy, and Product Development.

Yvonne has recently worked in industries like Arts and Crafts, Media and Entertainment, and Information Technology.

Yvonne has recently worked in business areas like Project Management, Human Resources, and Marketing.

Yvonne holds a Master in Art History, German Studies & History from Freie Universität Berlin.

Yvonne is immediately available full-time for suitable projects.

Yvonne's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Yvonne, click the Meet button on the profile to request a meeting and discuss your project needs.